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B.R. Ambedkar and Social Transformation: Revisiting the Philosophy and Reclaiming Social Justice

This book revisits the philosophy of B.R Ambedkar in the context of the present socio-economic-political realities of India. It examines the philosophical and theoretical interventions of Ambedkar, as well as his egalitarian principles of equality, liberty, fraternity and morality. Noting the current shift in state policy from welfarism to neoliberalism, the book argues that the measures, interventions and recommendations that Ambedkar made are highly appropriate and concrete to face challenges and can be considered as practical solutions to existing problems. It studies various themes that form a part of his oeuvre such as Buddhism, federalism, justice, social exclusion, representation, anti-caste system, women’s equality, among others. It also discusses his impact on literature, visual arts, and literary, democratic and cultural movements throughout history. The volume positions Ambedkar as a theoretician, social reformer, and a real visionary of social justice and democratization. It will be of great interest to scholars and researchers of social exclusion, politics, especially Indian political thought, sociology and South Asian studies.

B.R. Ambedkar, Economic Development and Dalits in Post-Independence India

This book examines Ambedkar the economist. It foregrounds his economic ideas within the context of post-independence India. It also studies the socio-economic status of Dalits in the country focusing on Ambedkar’s views on inclusive and equitable growth. The volume: · Focuses on the economic writings of Ambedkar and looks at his views on caste and its economic implications, monetary and fiscal systems, as well as exchange rate and trade; · Discusses issues like land reforms and agrarian change, poverty, higher education and human rights from a Dalit perspective; · Examines the relevance of Ambedkar’s economic ideas for contemporary India. Drawing on interdisciplinary research methods, this book will be of great interest to scholars and researchers of economics, political science, development studies, history, human rights, and South Asian studies.

B.R. Ambedkar, Economic Development and Dalits in Post-Independence India

This book examines Ambedkar the economist. It foregrounds his economic ideas within the context of post-independence India. It also studies the socio-economic status of Dalits in the country focusing on Ambedkar’s views on inclusive and equitable growth. The volume: · Focuses on the economic writings of Ambedkar and looks at his views on caste and its economic implications, monetary and fiscal systems, as well as exchange rate and trade; · Discusses issues like land reforms and agrarian change, poverty, higher education and human rights from a Dalit perspective; · Examines the relevance of Ambedkar’s economic ideas for contemporary India. Drawing on interdisciplinary research methods, this book will be of great interest to scholars and researchers of economics, political science, development studies, history, human rights, and South Asian studies.

B.S.Patil’s Building and Engineering Contracts, 7th Edition

From the standpoint of practising engineers, architects and contractors, the law of contract is the most important one and, from preparation of technical documents to its execution and in the determination of disputes, the engineer or architect must have relevant knowledge. This book acts as a practical guide to building and engineering contracts. All points are explained with illustrations gathered from decided court cases. This book covers the substantive law of contract applicable to building and engineering contracts with updated noteworthy judgments. FIDIC conditions are mentioned at appropriate places with a global focus. Key Features: Guide for a full and thorough understanding of the contractual undertakings of the civil engineering industry, primarily in India Discusses specific conditions which are fertile sources of disputes, referring to and commenting upon the FIDIC conditions Covers internationally adopted standard form conditions of contract with analysis, discussions and interpretations, with decided court cases from India and abroad Focuses on technical civil engineering aspects Addresses cases from countries including UK, US, Canada, Australia, New Zealand and India

B.S.Patil’s Building and Engineering Contracts, 7th Edition

From the standpoint of practising engineers, architects and contractors, the law of contract is the most important one and, from preparation of technical documents to its execution and in the determination of disputes, the engineer or architect must have relevant knowledge. This book acts as a practical guide to building and engineering contracts. All points are explained with illustrations gathered from decided court cases. This book covers the substantive law of contract applicable to building and engineering contracts with updated noteworthy judgments. FIDIC conditions are mentioned at appropriate places with a global focus. Key Features: Guide for a full and thorough understanding of the contractual undertakings of the civil engineering industry, primarily in India Discusses specific conditions which are fertile sources of disputes, referring to and commenting upon the FIDIC conditions Covers internationally adopted standard form conditions of contract with analysis, discussions and interpretations, with decided court cases from India and abroad Focuses on technical civil engineering aspects Addresses cases from countries including UK, US, Canada, Australia, New Zealand and India

B-Series: Algebraic Analysis of Numerical Methods (Springer Series in Computational Mathematics #55)

B-series, also known as Butcher series, are an algebraic tool for analysing solutions to ordinary differential equations, including approximate solutions. Through the formulation and manipulation of these series, properties of numerical methods can be assessed. Runge–Kutta methods, in particular, depend on B-series for a clean and elegant approach to the derivation of high order and efficient methods. However, the utility of B-series goes much further and opens a path to the design and construction of highly accurate and efficient multivalue methods. This book offers a self-contained introduction to B-series by a pioneer of the subject. After a preliminary chapter providing background on differential equations and numerical methods, a broad exposition of graphs and trees is presented. This is essential preparation for the third chapter, in which the main ideas of B-series are introduced and developed. In chapter four, algebraic aspects are further analysed in the context of integration methods, a generalization of Runge–Kutta methods to infinite index sets. Chapter five, on explicit and implicit Runge–Kutta methods, contrasts the B-series and classical approaches. Chapter six, on multivalue methods, gives a traditional review of linear multistep methods and expands this to general linear methods, for which the B-series approach is both natural and essential. The final chapter introduces some aspects of geometric integration, from a B-series point of view. Placing B-series at the centre of its most important applications makes this book an invaluable resource for scientists, engineers and mathematicians who depend on computational modelling, not to mention computational scientists who carry out research on numerical methods in differential equations. In addition to exercises with solutions and study notes, a number of open-ended projects are suggested. This combination makes the book ideal as a textbook for specialised courses on numerical methods for differential equations, as well as suitable for self-study.

B-Sides, Undercurrents and Overtones: Peripheries To Popular In Music, 1960 To The Present (Ashgate Popular and Folk Music Series)

There are undercurrents and peripheral taste preferences that are a defining part of our individual and collective cultural experience. Music is no exception. George Plasketes adapts the iconic "A-side/B-side" dichotomy from the 45 r.p.m. for use as a unique conceptual, critical, historical, and cultural framework for exploring and threading together a variety of popular music and media texts. The profiles and perspectives focus on the peripheries; on texts which might be considered "B-sides"”overlooked, underappreciated, and unsung cases, creators, patterns and productions that have unassumingly, but significantly, marked popular culture, music and media during the past 40 years. The underappreciated yet enduring contributions of a variety of creative individuals in music, television and film are a centerpiece of this volume: actress Doris Day's son, Terry Melcher, a 1960s music producer whose imprint is on the surf, country blues, garage pop and most importantly the folk rock genre; Hans Fenger's kid chorus cover project, a musical variation of "outsider art" that became representative of the tribute wave that began in the 1990s and continues today; versatile guitarist virtuoso Ry Cooder's extensive film soundtrack work; World Music "missionary efforts" of American artists beyond Paul Simon's Graceland, including Neil Diamond's precursor with Tap Root Manuscript in the 1970s and the exotic adventures of Henry Kaiser and David Lindley in Madagascar and Norway”to name just a few examples. These B-sides represent undercurrents, but they resonate as overtones in the mainstream of music and culture, many as historical hinges. Collectively, these B-sides are an A-side antidote of outskirt observations, individual snapshots of artists, artifacts and rituals, genres and generations, producers and musical productions in television, film and video. They constitute an important connect-the-dots cultural chronicle with a multi-layered context”social, legal, historic, economic, technological, generational, aesthetic”for interpreting the interrelations between creators and institutions, the music market place, the production of culture and important connections between the peripheral and the popular.

B-Sides, Undercurrents and Overtones: Peripheries to Popular in Music, 1960 to the Present (Ashgate Popular and Folk Music Series)

There are undercurrents and peripheral taste preferences that are a defining part of our individual and collective cultural experience. Music is no exception. George Plasketes adapts the iconic "A-side/B-side" dichotomy from the 45 r.p.m. for use as a unique conceptual, critical, historical, and cultural framework for exploring and threading together a variety of popular music and media texts. The profiles and perspectives focus on the peripheries; on texts which might be considered "B-sides"”overlooked, underappreciated, and unsung cases, creators, patterns and productions that have unassumingly, but significantly, marked popular culture, music and media during the past 40 years. The underappreciated yet enduring contributions of a variety of creative individuals in music, television and film are a centerpiece of this volume: actress Doris Day's son, Terry Melcher, a 1960s music producer whose imprint is on the surf, country blues, garage pop and most importantly the folk rock genre; Hans Fenger's kid chorus cover project, a musical variation of "outsider art" that became representative of the tribute wave that began in the 1990s and continues today; versatile guitarist virtuoso Ry Cooder's extensive film soundtrack work; World Music "missionary efforts" of American artists beyond Paul Simon's Graceland, including Neil Diamond's precursor with Tap Root Manuscript in the 1970s and the exotic adventures of Henry Kaiser and David Lindley in Madagascar and Norway”to name just a few examples. These B-sides represent undercurrents, but they resonate as overtones in the mainstream of music and culture, many as historical hinges. Collectively, these B-sides are an A-side antidote of outskirt observations, individual snapshots of artists, artifacts and rituals, genres and generations, producers and musical productions in television, film and video. They constitute an important connect-the-dots cultural chronicle with a multi-layered context”social, legal, historic, economic, technological, generational, aesthetic”for interpreting the interrelations between creators and institutions, the music market place, the production of culture and important connections between the peripheral and the popular.

A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

B-to-B Electronic Marketplaces: Successful Introduction in the Chemical Industry (Business-to-Business-Marketing)

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice

In diesem Buch beleuchten renommierte Wissenschaftler und erfahrene Praktiker aus verschiedenen Branchen, wie z. B. Maschinen- und Anlagenbau, Elektro-, Chemie-, Computer- und Automobilzulieferindustrie, alle zentralen Felder der B-to-B-Markenführung. Best Practice Beispiele von erfolgreichen B-to-B-Marken verdeutlichen die gelungene Umsetzung. In der 2. Auflage wurden alle Beiträge aktualisiert. Neue Themen und Beiträge - wie u. a. Relevanz von B-to-B-Marken, Co-Creation, Technologiemarken, Employer Branding, Social Media oder auch Marketing Automation - kommen hinzu."Insgesamt ist das Werk eine Fundgrube für den an Business-to-Business-markenpolitischen Fragen Interessierten. Stets wird die praktische Verwertbarkeit der Überlegungen in den Vordergrund gestellt, ohne den theoretischen Überbau zu vernachlässigen.“Prof. Dr. Dr. h.c. Klaus Backhaus, Westfälische Wilhelms-Universität Münster „Das vorliegende Handbuch bietet einen sehr aktuellen und außerordentlich umfassenden Überblick über den Stand der B-to-B-Markenführung in Wissenschaft und Praxis.“Prof. Dr. Christoph Burmann, Universität Bremen„Dieses Buch dokumentiert den gemeinsamen Prozess, referiert Ergebnisse, schafft Eckpfeiler und sortiert Terminologien, Ideen und Ansätze, sodass alle Marktteilnehmer leichter miteinander sprechen können. Denn ohne dieses Miteinander wird es nicht gehen. Dieses Buch ist ein großartiges Angebot dafür.“Kai Halter, Vorstandsvorsitzender des Bundesverbandes Industrie Kommunikation bvik sowie Director Marketing, ebm-papst„Das vorliegende Buch will aus dem engen Dialog von Theorie und Praxis heraus allen B-to-B-Markenverantwortlichen wirksame Tools an die Hand geben, nachhaltig wertvolle Marken zu schaffen. Es ist das Standardwerk für die Markenarbeit im B-to-B-Segment. Es schafft Klarheit und Orientierung wie kaum ein anderes.“Gunar Schnarchendorff, Head of Strategy, wob AGInhalt• Besonderheiten, Relevanz und theoretische Perspektiven der B-to-B-Marke• Markenpositionierung und Markenstrategie• Interne Markenführung, Employer Branding und Markenorganisation• Branding und Design• Markenkommunikation• Markentools, Markenforschung und Markencontrolling• Leitlinien der B-to-B-Markenführung

B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice

Zum ersten Mal werden im deutschsprachigen Raum alle zentralen Felder der B-to-B-Markenführung, wie z.B. Besonderheiten und Relevanz der B-to-B-Marke, Theoretische Grundlagen, Markenpositionierung und Markenstrategie, Interne Verankerung und Organisation, Branding und Design, Markenkommunikation und Marketinginstrumente und Markencontrolling beleuchtet. Best Practice Beispiele von erfolgreichen B-to-B-Marken verdeutlichen die gelungene Umsetzung der B-to-B-Markenführung.

B11521 Ethereum Projects for Beginners: Build Blockchain-based Cryptocurrencies, Smart Contracts, And Dapps

Ethereum enables the development of efficient, smart contracts that contain code. These smart contracts interact with other smart contracts to make decisions, store data, and send Ether to others. This book begins with an introduction to Ethereum and then a detailed step-by-step process required to building advanced Ethereum Projects.

B18882_ePub: A Complete Guide To Vxrail Appliance Design And Best Practices

A complete guide to VxRail appliance design and best practices

B2 — Brx (Gmelin Handbook of Inorganic and Organometallic Chemistry - 8th edition #A-Z / s2 / 2)

B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience. Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Clearly argued and supported by real-world examples, this text will help readers understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish strengths and weaknesses in an organization, and how to ensure that sales teams are engaged in the customer experience programme. Discussing some of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience. Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Clearly argued and supported by real-world examples, this text will help readers understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish strengths and weaknesses in an organization, and how to ensure that sales teams are engaged in the customer experience programme. Discussing some of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.