B-to-B Electronic Marketplaces: Successful Introduction in the Chemical Industry (2002) (Business-to-Business-Marketing)
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- Synopsis
- Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783663094463
- Related ISBNs:
- 9783824477685
- Publisher:
- Deutscher Universitätsverlag
- Date of Addition:
- 08/25/22
- Copyrighted By:
- Springer Fachmedien Wiesbaden
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.