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The Adventure of the Real: Jean Rouch and the Craft of Ethnographic Cinema
by Paul HenleyThough relatively unsung in the English-speaking world, Jean Rouch (1917–2004) was a towering figure of ethnographic cinema. Over the course of a fifty-year career, he completed over one hundred films, both documentary and fiction, and exerted an influence far beyond academia. Exhaustively researched yet elegantly written, The Adventure of the Real is the first comprehensive analysis of his practical filmmaking methods. Rouch developed these methods while conducting anthropological research in West Africa in the 1940s–1950s. His innovative use of unscripted improvisation by his subjects had a profound impact on the French New Wave, Paul Henley reveals, while his documentary work launched the genre of cinema-vérité. In addition to tracking Rouch’s pioneering career, Henley examines the technical strategies, aesthetic considerations, and ethical positions that contribute to Rouch’s cinematographic legacy. Featuring over one hundred and fifty images, The Adventure of the Real is an essential introduction to Rouch’s work.
Adventures Across Space and Time: A Doctor Who Reader
by Dr Paul Booth Matt Hills Tansy Rayner Roberts Joy PiedmontAdventures Across Space and Time brings together key academic, critic and fan writings about Doctor Who alongside newly-commissioned work addressing contemporary issues and debates to form a comprehensive guide to the wider Whoniverse.The perennially popular BBC series holds a unique place in the history of television and of TV fandom: the longest running science-fiction show, the series and its fan communities have tracked social and cultural changes over its 60 year lifetime. Adventures Across Space and Time presents classic writings on Who and its fandom by leading scholars including John Fiske, Henry Jenkins, John Tulloch and Matt Hills, but also represents writings and art by fans, including fans who went on to become showrunners, writers or even the Doctor himself, with contributions by Steven Moffat, Chris Chibnall, Douglas Adams and Peter Capaldi. This innovative anthology addresses Doctor Who's showrunners, Doctors, companions, enemies and collaborators as well as issues and debates around queer fandom, intersectionality, the 'wokeness' of the Doctor, fan media including websites, podcasts and vlogs, fan activism and questions of race and sexuality in relation to the show and its spin offs. It considers Doctor Who as a peculiarly British phenomenon but also one that has delighted, engaged and sometimes enraged viewers around the world.
Adventures Across Space and Time: A Doctor Who Reader
by Dr Paul Booth Matt Hills Tansy Rayner Roberts Joy PiedmontAdventures Across Space and Time brings together key academic, critic and fan writings about Doctor Who alongside newly-commissioned work addressing contemporary issues and debates to form a comprehensive guide to the wider Whoniverse.The perennially popular BBC series holds a unique place in the history of television and of TV fandom: the longest running science-fiction show, the series and its fan communities have tracked social and cultural changes over its 60 year lifetime. Adventures Across Space and Time presents classic writings on Who and its fandom by leading scholars including John Fiske, Henry Jenkins, John Tulloch and Matt Hills, but also represents writings and art by fans, including fans who went on to become showrunners, writers or even the Doctor himself, with contributions by Steven Moffat, Chris Chibnall, Douglas Adams and Peter Capaldi. This innovative anthology addresses Doctor Who's showrunners, Doctors, companions, enemies and collaborators as well as issues and debates around queer fandom, intersectionality, the 'wokeness' of the Doctor, fan media including websites, podcasts and vlogs, fan activism and questions of race and sexuality in relation to the show and its spin offs. It considers Doctor Who as a peculiarly British phenomenon but also one that has delighted, engaged and sometimes enraged viewers around the world.
Adventures in Letterpress
by Brandon MiseTactile, retro and idiosyncratic, hand-printed objects have an undeniable appeal, especially in a digital age. In recent years, the nearly obsolete craft of letterpress has been resurrected by artists and designers who have rescued cast-iron presses from basements and scrap yards. Adventures in Letterpress features over 200 examples of the resulting work: elegant cards, edgy broadsheets and everything in between. Beautiful, humorous and sometimes just plain weird, the projects featured in the book perfectly illustrate the vibrant future of this once-endangered medium.
Adventures in the Lives of Others: Ethical Dilemmas In Factual Filmmaking
by James QuinnPutting readers into the shoes of film and TV professionals, Adventures in the Lives of Others is a gripping insider's account of ethics, problem-solving and decision-making at the cutting edge of documentaries and factual television.It brings together a range of intimate, candid accounts of the struggles involved in making documentary film and television, from Hoop Dreams and Grey Gardens to Super Size Me and Benefits Street. Contributors include legends of the documentary world, filmmakers at the top of their game, emerging directors and producers, and some of the world's most powerful and respected executives. In specially-commissioned pieces, they explore the ethical dilemmas involved in uncovering secrets and breaking taboos, accessing closed and dangerous worlds, fighting injustice, filming raw sex and violence, documenting acts of evil, and the many challenges of turning real life into compelling entertainment. The contributors include Nick Broomfield, Marshall Curry, Nick Fraser, Liz Garbus, Alex Gibney, Alex Graham, Steve James, Eugene Jarecki, Asif Kapadia, Barbara Kopple, Ralph Lee, Kevin Macdonald, James Marsh, Albert Maysles, Dan Reed, André Singer, Morgan Spurlock, and Penny Woolcock.
Adventures in the Lives of Others: Ethical Dilemmas In Factual Filmmaking
by James QuinnPutting readers into the shoes of film and TV professionals, Adventures in the Lives of Others is a gripping insider's account of ethics, problem-solving and decision-making at the cutting edge of documentaries and factual television.Both accessible and authoritative, the book brings together a range of intimate, candid accounts of the struggles involved in making documentary film and television, from Grey Gardens and Hoop Dreams to Man on Wire, Super Size Me and Benefits Street. Contributors include legends of the documentary world, eminent filmmakers at the top of their game, emerging directors and producers, and some of the world's most powerful and respected executives. In specially-commissioned pieces, they explore the ethical dilemmas involved in uncovering secrets and breaking taboos, accessing closed and dangerous worlds, fighting injustice, filming raw sex and violence, documenting acts of evil, and the many challenges of turning real life into compelling entertainment.
Adventures in the Skin Trade (Modern Plays)
by Dylan Thomas Lucy GoughHere we are nibbling away all day and night, Mrs Dacey. Nibble nibble. No sense, no order, no nothing, we're all mad and nasty.Samuel Bennett leaves his home in South Wales to pursue a career in London. Setting out with an attitude of reckless, nihilistic purpose, he encounters a nightmarish city with an assortment of bizarre characters and an embarrassing first sexual experience. Join Samuel as he meanders through this dreamlike world, all with a beer bottle stuck on his little finger.Dylan Thomas's gloriously surreal coming-of-age and unfinished novel is given new life by acclaimed writer Lucy Gough.Originally premiered in Wales in 2014, the adaptation was then performed in both Sydney and Melbourne, Australia in 2015. It is published here in Methuen Drama's Plays for Young People series, pitched at ages 16-18. It features an introduction by Sam Mackie, Head of Drama in the English Faculty at The Peninsula School, Victoria.
Adventures in the Skin Trade (Modern Plays)
by Dylan Thomas Lucy GoughHere we are nibbling away all day and night, Mrs Dacey. Nibble nibble. No sense, no order, no nothing, we're all mad and nasty.Samuel Bennett leaves his home in South Wales to pursue a career in London. Setting out with an attitude of reckless, nihilistic purpose, he encounters a nightmarish city with an assortment of bizarre characters and an embarrassing first sexual experience. Join Samuel as he meanders through this dreamlike world, all with a beer bottle stuck on his little finger.Dylan Thomas's gloriously surreal coming-of-age and unfinished novel is given new life by acclaimed writer Lucy Gough.Originally premiered in Wales in 2014, the adaptation was then performed in both Sydney and Melbourne, Australia in 2015. It is published here in Methuen Drama's Plays for Young People series, pitched at ages 16-18. It features an introduction by Sam Mackie, Head of Drama in the English Faculty at The Peninsula School, Victoria.
The Adventures of Azuki the Miniature Hedgehog and Friends
by Shuichi TsunodaAzuki, the much-loved Japanese miniature hedgehog who became an Instagram sensation, with over 407,000 followers, sadly died on the 20th January 2019. His daughter, Monaka, born on the 8th April 2018, is following in her father's footsteps. This is a collection of adorable photographs of Azuki, Monaka and their friends baking, playing pool, reading and enjoying other mini-adventures. In his heyday, Azuki was a mainstay of Bored Panda and was featured on Time magazine's website. New York magazine called him 'the only pure thing left in this world', and he appeared in the pages of the Independent and the Sun. He also had thousands of fans in Australia and New Zealand.The Adventures of Azuki the Miniature Hedgehog and Friends is the perfect gift book for the animal lover in your life who is over dogs and cats and into hedgehogs, for anyone who clicks on Cute Overload for a break from the news, and for Azuki and daughter Monaka's still-growing fan base.'In Japan, hedgehogs are thought to be a type of rat, and generally don't have a good image,' Tsunoda explains. 'By publishing a photo book, I aim to raise awareness.'
The Adventures of Baron Munchausen
by Rudolf Erich Raspe Gustave DoréA certain eighteenth-century German noble ventured abroad for military service and returned with a series of amusingly outrageous stories. Baron Munchausen's astounding feats included riding cannonballs, traveling to the Moon, and pulling himself out of a bog by his own hair. Listeners delighted in hearing about these unlikely adventures, and in 1785, the stories were collected and published as Baron Munchausen's Narrative of his Marvellous Travels and Campaigns in Russia. By the nineteenth century, the tales had undergone expansions and transformations by several notable authors and had been translated into many languages.A figure as colorful as the Baron naturally appeals to the artistic imagination, and he has been depicted in numerous works of art. His definitive visual image, however, belongs to Gustave Doré. Famed for his engravings of scenes from the Bible, the Divine Comedy, Don Quixote, and other literary classics, Doré created theatrical illustrations of the Baron's escapades that perfectly re-create the stories' picaresque humor.
The Adventures of Paddington: The Crown Jewels Caper
by HarperCollins Children’s BooksPaddington goes on a royal adventure in this hilarious new picture book!
Adventures with the Theory of the Baroque and French Philosophy
by Nadir LahijiAnalysing the reception of contemporary French philosophy in architecture over the last four decades, Adventures with the Theory of the Baroque and French Philosophy discusses the problematic nature of importing philosophical categories into architecture.Focusing particularly on the philosophical notion of the Baroque in Gilles Deleuze, this study examines traditional interpretations of the concept in contemporary architecture theory, throwing up specific problems such as the aestheticization of building theory and practice. Identifying these and other issues, Nadir Lahiji constructs a concept of the baroque in contrast to the contemporary understanding in architecture discourse. Challenging the contemporary dominance of the Neo-Baroque as a phenomenon related to postmodernism and late capitalism, he establishes the Baroque as a name for the paradoxical unity of 'kitsch' and 'high' art and argues that the digital turn has enhanced the return of the Baroque in contemporary culture and architectural practice that he brands a pseudo-event in the term 'neobaroque'. Lahiji's original critique expands on the misadventure of architecture with French Philosophy and explains why the category of the Baroque, if it is still useful to keep in architecture criticism, must be tied to the notion of Post-Rationalism. Within this latter notion, he draws on the work of Alain Badiou to theorize a new concept of the Baroque as Event.Alongside close readings of Walter Benjamin, Theodor Adorno and Michel Foucault related to the criticism of the Baroque and Modernity and discussions of the work of Frank Gehry, in particular, this study draws on Jacque Lacan's concept of the baroque and presents the first comprehensive treatment of the psychoanalytical theory of the Baroque in the work of Lacan.
Adventures with the Theory of the Baroque and French Philosophy
by Nadir LahijiAnalysing the reception of contemporary French philosophy in architecture over the last four decades, Adventures with the Theory of the Baroque and French Philosophy discusses the problematic nature of importing philosophical categories into architecture.Focusing particularly on the philosophical notion of the Baroque in Gilles Deleuze, this study examines traditional interpretations of the concept in contemporary architecture theory, throwing up specific problems such as the aestheticization of building theory and practice. Identifying these and other issues, Nadir Lahiji constructs a concept of the baroque in contrast to the contemporary understanding in architecture discourse. Challenging the contemporary dominance of the Neo-Baroque as a phenomenon related to postmodernism and late capitalism, he establishes the Baroque as a name for the paradoxical unity of 'kitsch' and 'high' art and argues that the digital turn has enhanced the return of the Baroque in contemporary culture and architectural practice that he brands a pseudo-event in the term 'neobaroque'. Lahiji's original critique expands on the misadventure of architecture with French Philosophy and explains why the category of the Baroque, if it is still useful to keep in architecture criticism, must be tied to the notion of Post-Rationalism. Within this latter notion, he draws on the work of Alain Badiou to theorize a new concept of the Baroque as Event.Alongside close readings of Walter Benjamin, Theodor Adorno and Michel Foucault related to the criticism of the Baroque and Modernity and discussions of the work of Frank Gehry, in particular, this study draws on Jacque Lacan's concept of the baroque and presents the first comprehensive treatment of the psychoanalytical theory of the Baroque in the work of Lacan.
Adventures With the Wife in Space: Living With Doctor Who
by Neil Perryman'One of the oddities of Doctor Who is that you hear so much about what the fans think, and so little from the other 100 percent of the audience (my stats are clinically accurate.) So thank God for a couple who put their love on the line to set the record straight. This is the story of a fan boy who inflicts every episode ever made of Doctor Who on his marriage. Or to put it another way, this is the story of someone with a proper love and understanding of Doctor Who, trying to explain it to her husband.' Steven MoffatNeil loves Sue. He also loves Doctor Who. But can he bring his two great loves together? In January 2011, Neil Perryman set out on an insane quest to make his wife Sue watch every episode of the classic series of Doctor Who from the very beginning. Even the ones that didn't exist any more. And so, over the next two and half years, Sue gamely watched them all. From William Hartnell and Tom Baker to Peter Davison and Paul McGann, the result was a wildly successful and hilariously revealing blog called Adventures with the Wife in Space.But the adventure continues. Here Neil Perryman tells the all too true story of Doctor Who fandom. Funny, honest and surprisingly brave, he also captures perfectly the joys - and fears - of sharing the thing you love with the people you love. Adventures With the Wife in Space is, at its heart, the story of Doctor Who, and its fans, seen through the eyes of two people - one who knows almost nothing about the programme and another who knows way too much. 'This is a very, very funny book; touching too.' Jenny Colgan
Advertise for Treasure (Mark Treasure Mysteries #7)
by David WilliamsWhen Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems.Treasure's search for foul play reveals a tangled web of deals and egos - Rorch was defying his partners by opposing a £2m takeover bid by a huge New York firm; RTB's most powerful client stands to lose a fortune if the sale goes ahead; and the head of the rival Fentley agency is also deeply involved, and not just because his wife has her own key to Rorch's riverside London penthouse...With his own bank interested in the fate of RTB, it's up to Treasure to follow the clues and overturn the coroner's verdict of accidental death - and to substitute one of murder.A classic 'ad-land' mystery, Advertise for Treasure is the seventh installment in David Williams' brilliantly witty Mark Treasure detective series and elicited comparisons to Dorothy L, Sayers' Murder Must Advertise when it was first published in 1984.
Advertising and Consumer Society: A Critical Introduction
by Nicholas HolmThis critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.
Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs (Routledge Research in Cultural and Media Studies)
by Stefan Schutt Sam Roberts Leanne WhiteThis is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs (Routledge Research in Cultural and Media Studies)
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin LandaA real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands."With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin LandaA real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands."With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin LandaA real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin LandaA real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Advertising Campaign Design: Just the Essentials
by Robyn BlakemanThe author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Campaign Design: Just the Essentials
by Robyn BlakemanThe author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Advertising Design by Medium: A Visual and Verbal Approach
by Robyn BlakemanConceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596