Advertising Campaign Design: Just the Essentials
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- Synopsis
- The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317477679
- Related ISBNs:
- 9780765630995, 9781315706719, 9780765630988, 9780765625526, 9780765625526, 9780765625533, 9780765625533
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/01/20
- Copyrighted By:
- Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Art and Architecture, Biographies and Memoirs, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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