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Advances in Knowledge Discovery and Data Mining: 28th Pacific-Asia Conference on Knowledge Discovery and Data Mining, PAKDD 2024, Taipei, Taiwan, May 7–10, 2024, Proceedings, Part VI (Lecture Notes in Computer Science #14650)
by De-Nian Yang Xing Xie Vincent S. Tseng Jian Pei Jen-Wei Huang Jerry Chun-Wei LinThe 6-volume set LNAI 14645-14650 constitutes the proceedings of the 28th Pacific-Asia Conference on Knowledge Discovery and Data Mining, PAKDD 2024, which took place in Taipei, Taiwan, during May 7–10, 2024. The 177 papers presented in these proceedings were carefully reviewed and selected from 720 submissions. They deal with new ideas, original research results, and practical development experiences from all KDD related areas, including data mining, data warehousing, machine learning, artificial intelligence, databases, statistics, knowledge engineering, big data technologies, and foundations.
Advances in Manufacturing IV: Volume 4 - Measurement and Control Systems: Digitalization, Sustainability and Industry Applications (Lecture Notes in Mechanical Engineering)
by Magdalena Diering Michał Wieczorowski Mukund HarugadeThis book gathers timely contributions on metrology and measurement and control systems, across different disciplines and fields of applications. The chapters, which were presented at the 8th International Scientific-Technical Conference, MANUFACTURING 2024, held on May 14-16, 2024, in Poznan, Poland, cover cutting-edge research and best-practices concerning the use of AI-based optical, computed tomographic, coordinate metrology and vision inspection systems to assess manufacturing processes and products. They discuss strategies for automating, and for improving the effectiveness of quality control and measuring processes. All in all, this book provides both researchers and practitioners with a timely guide on cutting-edge measuring and control systems supporting the development of modern manufacturing in the context of digitalization, sustainability and industry applications.
Advances in Manufacturing IV: Volume 1 - Mechanical Engineering: Digitalization, Sustainability and Industry Applications (Lecture Notes in Mechanical Engineering)
by Bartosz Gapiński Olaf Ciszak Vitalii Ivanov Jose Mendes MachadoThe book covers timely topics in mechanical engineering, with a special attention to advances in machine design, product assembly, technological aspects of production, mechatronics and production maintenance. Gathering peer-review contributions to the 8th International Scientific-Technical Conference MANUFACTURING 2024, held on May 14-16, 2024, in Poznan, Poland, it reports on cutting-edge research and methods fostering design processes, optimization of industrial processes, such as welding and molding, and machining, with an emphasis on sustainable solutions. All in all, this book offers a timely guide for researchers and professionals in mechanical engineering and manufacturing, yet it is also intended to foster communication and cooperation between universities and industrial partners.
Advances in Manufacturing IV: Volume 5 - Biomedical Engineering: Digitalization, Sustainability and Industry Applications (Lecture Notes in Mechanical Engineering)
by Filip Gorski Răzvan Păcurar Joaquín F. Roca González Michał RychlikThe book covers timely topics in digital healthcare and personalized medical products. It delves into the use of digital technologies like image processing, CAD, AI, and 3D printing in healthcare, emphasizing their role in customizing treatment and manufacturing medical products. Based on peer-reviewed contributions to the 8th International International Scientific-Technical Conference (MANUFACTURING 2024) held on May 14-16, 2024, in Poznan, Poland, the chapters reports on achievements from interdisciplinary collaborations between engineers, doctors, and the medical industry. All in all, this book offers a timely guide for researchers and professionals in medical design, manufacturing, and biomedical engineering, and a bridge fostering communication and collaborations between different stakeholders working on enhancing health interventions through technology.
Advances in Manufacturing IV: Volume 3 - Quality Engineering: Digitalization, Sustainability and Industry Applications (Lecture Notes in Mechanical Engineering)
by Adam Hamrol Marta Grabowska Marcin HinzThis book covers timely topics in quality engineering, with a special focuses on issues relating to Industry 4.0 and 5.0. Based on peer-reviewed contributions to the 8th International Scientific-Technical Conference MANUFACTURING 2024, held on May 14–16, 2024, in Poznan, Poland, the chapters describe advanced engineering methods for managing quality and risk at different stages of the product lifecycle. They discusses the role of the sustainable development aspect in supply chain, in the context of product and business planning, production, and transportation, and the principles and best practices of circular economy. They also highlight the role of the human factor in Industry 5.0, and discuss educational issues. All in all, this book provides both researchers and practitioners with a timely guide on research in the broad area of quality engineering, covering human and environmental aspects of industrial production, and risk-based management methods.
Advances in Maritime Technology and Engineering: Volume 1 (Proceedings in Marine Technology and Ocean Engineering)
by C. Guedes SoaresAdvances in Maritime Technology and Engineering comprises a collection of the papers presented at the 7th International Conference on Maritime Technology and Engineering (MARTECH 2024) held in Lisbon, Portugal, on 14-16 May 2024. This Conference has evolved from the series of biannual national conferences in Portugal, which have become an international event, reflecting the internationalization of the maritime sector and its activities. MARTECH 2024 is the seventh of this new series of biannual conferences. This book comprises 142 contributions that were reviewed by an International Scientific Committee.Advances in Maritime Technology and Engineering is dedicated to maritime transportation, ports as well as maritime safety and reliability. It further comprises sections dedicated to ship design, cruise ship design, and to the structural aspects of ship design, such as ultimate strength and composites, subsea structures as pipelines, and to ship building and ship repair.The Proceedings in Marine Technology and Ocean Engineering series is dedicated to the publication of proceedings of peer-reviewed international conferences dealing with various aspects of “Marine Technology and Ocean Engineering”. The series includes the proceedings of the following conferences: the International Maritime Association of the Mediterranean (IMAM) conferences, the Marine Structures (MARSTRUCT) conferences, the Renewable Energies Offshore (RENEW) conferences and the Maritime Technology (MARTECH) conferences. The “Marine Technology and Ocean Engineering” series is also open to new conferences that cover topics on the sustainable exploration of marine resources in various fields, such as maritime transport and ports, usage of the ocean including coastal areas, nautical activities, the exploration and exploitation of mineral resources, the protection of the marine environment and is resources, and risk analysis, safety and reliability. The aim of the series is to stimulate advanced education and training through the wide dissemination of the results of scientific research.
Advances in Maritime Technology and Engineering: Volume 2 (Proceedings in Marine Technology and Ocean Engineering)
by C. Guedes SoaresAdvances in Maritime Technology and Engineering comprises a collection of the papers presented at the 7th International Conference on Maritime Technology and Engineering (MARTECH 2024) held in Lisbon, Portugal, on 14-16 May 2024. This Conference has evolved from the series of biannual national conferences in Portugal, which have become an international event, reflecting the internationalization of the maritime sector and its activities. MARTECH 2024 is the seventh of this new series of biannual conferences. This book comprises 142 contributions that were reviewed by an International Scientific Committee.Advances in Maritime Technology and Engineering is dedicated to maritime transportation, ports as well as maritime safety and reliability. It further comprises sections dedicated to ship design, cruise ship design, and to the structural aspects of ship design, such as ultimate strength and composites, subsea structures as pipelines, and to ship building and ship repair.The Proceedings in Marine Technology and Ocean Engineering series is dedicated to the publication of proceedings of peer-reviewed international conferences dealing with various aspects of “Marine Technology and Ocean Engineering”. The series includes the proceedings of the following conferences: the International Maritime Association of the Mediterranean (IMAM) conferences, the Marine Structures (MARSTRUCT) conferences, the Renewable Energies Offshore (RENEW) conferences and the Maritime Technology (MARTECH) conferences. The “Marine Technology and Ocean Engineering” series is also open to new conferences that cover topics on the sustainable exploration of marine resources in various fields, such as maritime transport and ports, usage of the ocean including coastal areas, nautical activities, the exploration and exploitation of mineral resources, the protection of the marine environment and is resources, and risk analysis, safety and reliability. The aim of the series is to stimulate advanced education and training through the wide dissemination of the results of scientific research.
Advances in Maritime Technology and Engineering: Volume 2 (Proceedings in Marine Technology and Ocean Engineering)
Advances in Maritime Technology and Engineering comprises a collection of the papers presented at the 7th International Conference on Maritime Technology and Engineering (MARTECH 2024) held in Lisbon, Portugal, on 14-16 May 2024. This Conference has evolved from the series of biannual national conferences in Portugal, which have become an international event, reflecting the internationalization of the maritime sector and its activities. MARTECH 2024 is the seventh of this new series of biannual conferences. This book comprises 142 contributions that were reviewed by an International Scientific Committee.Advances in Maritime Technology and Engineering is dedicated to maritime transportation, ports as well as maritime safety and reliability. It further comprises sections dedicated to ship design, cruise ship design, and to the structural aspects of ship design, such as ultimate strength and composites, subsea structures as pipelines, and to ship building and ship repair.The Proceedings in Marine Technology and Ocean Engineering series is dedicated to the publication of proceedings of peer-reviewed international conferences dealing with various aspects of “Marine Technology and Ocean Engineering”. The series includes the proceedings of the following conferences: the International Maritime Association of the Mediterranean (IMAM) conferences, the Marine Structures (MARSTRUCT) conferences, the Renewable Energies Offshore (RENEW) conferences and the Maritime Technology (MARTECH) conferences. The “Marine Technology and Ocean Engineering” series is also open to new conferences that cover topics on the sustainable exploration of marine resources in various fields, such as maritime transport and ports, usage of the ocean including coastal areas, nautical activities, the exploration and exploitation of mineral resources, the protection of the marine environment and is resources, and risk analysis, safety and reliability. The aim of the series is to stimulate advanced education and training through the wide dissemination of the results of scientific research.
Advances in Maritime Technology and Engineering: Volume 1 (Proceedings in Marine Technology and Ocean Engineering)
Advances in Maritime Technology and Engineering comprises a collection of the papers presented at the 7th International Conference on Maritime Technology and Engineering (MARTECH 2024) held in Lisbon, Portugal, on 14-16 May 2024. This Conference has evolved from the series of biannual national conferences in Portugal, which have become an international event, reflecting the internationalization of the maritime sector and its activities. MARTECH 2024 is the seventh of this new series of biannual conferences. This book comprises 142 contributions that were reviewed by an International Scientific Committee.Advances in Maritime Technology and Engineering is dedicated to maritime transportation, ports as well as maritime safety and reliability. It further comprises sections dedicated to ship design, cruise ship design, and to the structural aspects of ship design, such as ultimate strength and composites, subsea structures as pipelines, and to ship building and ship repair.The Proceedings in Marine Technology and Ocean Engineering series is dedicated to the publication of proceedings of peer-reviewed international conferences dealing with various aspects of “Marine Technology and Ocean Engineering”. The series includes the proceedings of the following conferences: the International Maritime Association of the Mediterranean (IMAM) conferences, the Marine Structures (MARSTRUCT) conferences, the Renewable Energies Offshore (RENEW) conferences and the Maritime Technology (MARTECH) conferences. The “Marine Technology and Ocean Engineering” series is also open to new conferences that cover topics on the sustainable exploration of marine resources in various fields, such as maritime transport and ports, usage of the ocean including coastal areas, nautical activities, the exploration and exploitation of mineral resources, the protection of the marine environment and is resources, and risk analysis, safety and reliability. The aim of the series is to stimulate advanced education and training through the wide dissemination of the results of scientific research.
Advances in Mathematical Modelling, Applied Analysis and Computation: Proceedings of ICMMAAC 2023 – Volume 2 (Lecture Notes in Networks and Systems #953)
by Jagdev Singh George A. Anastassiou Dumitru Baleanu Devendra KumarThis book gathers selected research articles presented in the “6th International Conference on Mathematical Modelling, Applied Analysis and Computation (ICMMAAC)”, held at JECRC University, Jaipur, during August 3–5, 2023. This book is focused on articles dealing with necessary theory and techniques in a balanced manner, and contributes towards solving mathematical problems arising in physics, engineering, chemistry, biological systems, medicine, networking system, control systems, environmental sciences, social issues of current interest and more. Annually held since 2018, the ICMMAAC conference aimed, in particular, to foster cooperation among practitioners and theoreticians in these fields. This proceedings is an invaluable resource for researchers, academicians and professionals associated or interested in current advances in different aspects of mathematical modelling, computational algorithms and analysis necessary for handling real-world problems.
Advances in Microelectronics, Embedded Systems and IoT: Proceedings of 8th International Conference on Microelectronics, Electromagnetics and Telecommunications (ICMEET 2023) (Lecture Notes in Electrical Engineering #1156)
by V. V. S. S. S. Chakravarthy Vikrant Bhateja Jaume Anguera Shabana Urooj Anumoy GhoshThe book discusses the latest developments and outlines future trends in the fields of microelectronics, electromagnetics, and telecommunication. It contains original research works presented at the International Conference on Microelectronics, Electromagnetics and Telecommunication (ICMEET 2023), organized by Department of Electronics and Communication Engineering, National Institute of Technology Mizoram, India, during 6–7 October 2023. The book is divided into two volumes, and it covers papers written by scientists, research scholars, and practitioners from leading universities, engineering colleges, and R&D institutes from all over the world and shares the latest breakthroughs in and promising solutions to the most important issues facing today’s society.
Advances in Remanufacturing: Proceedings of the VII International Workshop on Autonomous Remanufacturing (Lecture Notes in Mechanical Engineering)
by Marcello Fera Mario Caterino Roberto Macchiaroli Duc Truong PhamThis book features the papers presented at IWAR 2023. The overall objective of the event was to bring together international scientists and engineers to bridge the academic and industrial worlds in the field of remanufacturing. Various themes related to remanufacturing, including methods for operations management, methodologies for quality assessment and life cycle assessment, the integration of robots in remanufacturing, and the use of modern I4.0 technologies in a remanufacturing context among others were addressed. This book is intended for academics, graduate students, researchers, as well as industrial practitioners engaged in the field of remanufacturing.
Advances in River Corridor Research and Applications: Select Proceedings of RCRM 2023 (Lecture Notes in Civil Engineering #470)
by Vinay Chembolu Subashisa DuttaThis book presents the select proceedings of the 3rd International Conference on River Corridor Research and Management (RCRM 2023). It describes various topics on fluvio-hydro-ecological processes of river systems. The topics covered include river dynamics and morphological changes, river health and ecological aspects and satellite remote sensing for river corridor studies. The book also discusses the morphological behavior of gravel and sand-bed rivers, hydrological and hydraulics modeling and other important aspects of riverine ecology. The book will be a valuable reference for researchers and professionals working in the areas of river science.
Advances in Sewn Product Technology
by Anita MitchellThe fashion industry continues to contribute significantly to greenhouse gas emissions. It is one of the biggest polluters, one of the most wasteful of all global industries and is under increasing pressure to address unsustainable practice. Emerging out of the pandemic era the fashion industry is also responding to a variety of complex industry challenges such as high return rates, customer demand for better fitting apparel, faster fashion, the drive towards personalisation and greater transparency and sustainability across the value chain. These factors along with increasing labour costs are furthermore exerting force on the industry to embrace nearshoring and reshoring. Based on extensive primary research involving oral histories methodology with leading industry professionals involved in the innovation of technological and digital solutions for the fashion industry, this book presents the latest advances in sewn product technology which offer solutions to many of the fashion industry’s current and emerging challenges whilst also informing how these developments are influencing fashion jobs of today and tomorrow. This book is therefore of value to fashion students, academics, researchers, and technicians as well as those working within the fashion industry involved in the design, development, manufacture, buying and retail of fashion apparel.Features: Provides a comprehensive insight into the latest advances in sewing machine technology including advanced automation and robotics used in the manufacture of fashion apparel. Provides a comprehensive insight into the latest industrial sewing threads and needles that can effectively support sustainable design practice. Exclusively covers advances in digital technologies to support sustainable practice including advances in 3D body scanning and digital measuring systems, recent advances in digital pattern making and pattern design systems, recent advances in 3D fashion design software and the latest advances in Product Lifecycle Management (PLM) systems used within the fashion industry. Includes sections on advances in No-Sew Seam Bonding and ultrasonic welding technologies. Provides an insight into advancements in 3D cloth simulation and prototyping for apparel design and gaming. Enables readers to understand the impact of the latest advances in sewn product technology on the jobs of today and tomorrow. Case studies that provide working examples of advances in sewn product technology.
Advances in Sewn Product Technology
by Anita MitchellThe fashion industry continues to contribute significantly to greenhouse gas emissions. It is one of the biggest polluters, one of the most wasteful of all global industries and is under increasing pressure to address unsustainable practice. Emerging out of the pandemic era the fashion industry is also responding to a variety of complex industry challenges such as high return rates, customer demand for better fitting apparel, faster fashion, the drive towards personalisation and greater transparency and sustainability across the value chain. These factors along with increasing labour costs are furthermore exerting force on the industry to embrace nearshoring and reshoring. Based on extensive primary research involving oral histories methodology with leading industry professionals involved in the innovation of technological and digital solutions for the fashion industry, this book presents the latest advances in sewn product technology which offer solutions to many of the fashion industry’s current and emerging challenges whilst also informing how these developments are influencing fashion jobs of today and tomorrow. This book is therefore of value to fashion students, academics, researchers, and technicians as well as those working within the fashion industry involved in the design, development, manufacture, buying and retail of fashion apparel.Features: Provides a comprehensive insight into the latest advances in sewing machine technology including advanced automation and robotics used in the manufacture of fashion apparel. Provides a comprehensive insight into the latest industrial sewing threads and needles that can effectively support sustainable design practice. Exclusively covers advances in digital technologies to support sustainable practice including advances in 3D body scanning and digital measuring systems, recent advances in digital pattern making and pattern design systems, recent advances in 3D fashion design software and the latest advances in Product Lifecycle Management (PLM) systems used within the fashion industry. Includes sections on advances in No-Sew Seam Bonding and ultrasonic welding technologies. Provides an insight into advancements in 3D cloth simulation and prototyping for apparel design and gaming. Enables readers to understand the impact of the latest advances in sewn product technology on the jobs of today and tomorrow. Case studies that provide working examples of advances in sewn product technology.
Advances in Terahertz Source Technologies
by Gun-Sik Park Masahiko Tani Jae-Sung Rieh Sang Yoon ParkDuring the past several decades, tremendous progress has been made in terahertz (THz) science and technology. There is a continuing need to have terahertz waves ready for practical applications. Terahertz photonic and electronic devices are being readied to be employed in application systems such as communication links, satellite communications, radar, surveillance, hard/soft material heating, biomedical treatment, and biomedical diagnostics. This book focuses on the advances in terahertz source technologies both from photonics and electronics (solid-state and vacuum-state) points of view. Written in a noncomplicated language, the book will be useful for a broad spectrum of readers, including advanced undergraduate- and graduate-level students in electronics and photonics, researchers in various disciplines in physics, chemistry, biology, astronomy, and electrical engineering, system engineers in various industrial sectors, general readers, and those who are interested in the interaction between electromagnetic waves and matters and in the effects of electromagnetic waves on matters.
Advances in Theoretical and Applied Mechanics: Proceedings of ISTAM 2022 (Lecture Notes in Mechanical Engineering)
by Rajendra K. Ray Swaroop Nandan Bora Dipak Kumar MaitiThis book presents select proceedings of the 67th Congress of the Indian Society of Theoretical and Applied Mechanics (ISTAM-2022). The content includes chapters on topics such as fluid mechanics, aerospace dynamics, atmospheric sciences and oceanography, geophysical environmental fluid dynamics, biomechanics, computational fluid dynamics, experimental methods in fluid dynamics, mathematical modelling, statistical mechanics, computational solid mechanics, experimental method in solid mechanics, mechanics of composites, and robotics and control. The book will be a valuable reference for researchers and professionals interested in applied and computational mechanics and allied fields.
Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS 2023, Volume 1 (Smart Innovation, Systems and Technologies #383)
by António Abreu João Vidal Carvalho Pedro Liberato Hazael Cerón MonroyThis book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2023), held at Anáhuac University, Bacalar, Mexico, from 2 to 4 November 2023. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Advances in Wheat Breeding: Towards Climate Resilience and Nutrient Security
by Nusret Zencirci Fahri Altay Faheem S. Baloch Muhammad Azhar Nadeem Ndiko LudidiThis edited book addresses the introduction to wheat, advancements in breeding, the contribution of biotechnological approaches, the development of climate-resilient wheat cultivars, and biofortification efforts to create nutrient-rich wheat cultivars.The world faces simultaneous challenges of a growing population and climate change. It is anticipated that the world population will exceed 9 billion by 2050. Meanwhile, climate change significantly impacts agriculture through uneven patterns, expected to worsen in the coming years, resulting in substantial losses due to biotic and abiotic stresses. Wheat, a staple food for millions worldwide, requires more studies to develop climate-resilient cultivars with improved nutritional content. Given these considerations, it is crucial to understand the activities conducted for wheat breeding and address the current gap to ensure an ample food supply for future generations.This book is beneficial for researchers, teachers, agriculturists, biologists, climate change scientists, and organizations involved in wheat breeding. It also serves as a valuable resource for undergraduate, master, and PhD students interested in wheat.
Advancing the Future of Management Education Research (Advancing Business and Management series)
by Stuart MiddletonThis cutting-edge book argues that the best way to advance the future of management education is to nurture scholars who take a fascination in the intellectual field itself. Moving beyond recent trends in the scholarship, Stuart Middleton investigates the underlying beliefs of key approaches to management education, identifying important avenues for future contributions to the field.Middleton traces the historical development of management education as a discipline and introduces its three key schools of thought - Rational, Critical and Postliberal. Chapters pose reflective and provocative questions to the reader, allowing them to both understand their position within the intellectual field and develop their own research projects. Bridging the gap between discipline-specific knowledge and knowledge in teaching and learning, the book ultimately provides a fresh, nuanced perspective on the beliefs, institutions, social relations and practices of management education.Advancing the Future of Management Education Research will be an invaluable resource for scholars and students across management and management education. It will also be a vital guide for both new and experienced teachers in the field.
The Advancing World of Applied Electromagnetics: In Honor and Appreciation of Magdy Fahmy Iskander
by Akhlesh Lakhtakia Cynthia M. Furse Tom G. MackayThis book commemorates five decades of research by Professor Magdy F. Iskander (Life Fellow IEEE) on materials and devices for the radiation, propagation, scattering, and applications of electromagnetic waves, chiefly in the MHz-THz frequency range as well on electromagnetics education. This synopsis of electromagnetics, stemming from the life and times of just one person, is meant to inspire junior researchers and reinvigorate mid-level researchers in the electromagnetics community. The authors of this book are internationally known researchers, including 12 IEEE fellows, who highlight interesting research and new directions in theoretical, experimental, and applied electromagnetics.Provides a single-source reference to many of the most significant developments of the past 5 decades in theoretical, experimental, and applied electromagnetics;Offers readers in each sub-discipline discussed current research trends, the state of the art, the chief toolsneeded in that area, and the vision of a research leader for that area;Includes content of particular interest in Antennas and Propagation, as well as Microwave Theory and Techniques.
The Adventures of Huckleberry Finn: Las Aventuras De Huckleberry Finn (Puffin Classics #Vol. 8)
by Mark TwainPuffin Classics: the definitive collection of timeless stories, for every child Rediscover the Puffin Classics collection and bring the best-loved classics to a new generation - including this 140th anniversary edition of The Adventures of Huckleberry Finn, complete with a special introduction by Darren Shan.Huckleberry Finn's childhood wasn't exactly smooth sailing but everything changed when he met Tom Sawyer.'Now we’ll start this band of robbers and call it Tom Sawyer’s Gang!' The Gang embark on an adventure down the long Mississippi river, bound by an oath to make trouble at every turn, until they meet Jim. . .Will the Gang work together to help him?
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.