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Arts Marketing (PDF)
by Finola Kerrigan Peter Fraser Mustafa ÖzbilginArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
The Art Of Being A Brilliant Primary Teacher (PDF)
by Andy Cope Stuart SpendlowOn a good day, being a primary school teacher is the best job in the world. However, in the interests of grounding The Art of Being a Brilliant Primary Teacher in pure realism, Andy Cope and Stuart Spendlow readily acknowledge that it can also be the worst. The purpose of this book is to help you have more amazing days by inspiring and challenging you to be the best version of you because, at your best, you're flippin' awesome! Andy and Stuart use their experience, studies and 'what if?' moments combined with their 'don't judge us' attempt at humour to bring you a fun, slightly provocative, thoughtful and motivational read. This book isn't riddled with lectures and theories from old professors of centuries ago. It while it may be true that teaching was easier in the 'good old days' we reckon those days are long gone so our focus is on the here and now of teaching. These new days require some refined thinking and this book is simply designed to help you to be a brilliant primary school teacher whatever the weather (including wet playtime). Embrace the power of positive psychology, lift your happiness levels, discover tips and tricks to enhance your practice and get ready for some seriously brilliant primary teaching with this innovative, practical and positive guide. Andy and Stuart tell it like it is, without preaching. This is their light--hearted, thought--provoking take on modern primary teaching. For all primary teachers - from newly qualified teachers to senior leadership team members - who want to become, quite simply, brilliant.
The Archaeology of Medieval Europe: Castles and Landscapes
by O. H. CreightonCastles were among the most dominant features of the medieval landscape, and many remain impressive structures to the present day. This work looks at castles in a new light, using the theories and methods of landscape studies. Castles are examined not as an isolated phenomenon, but in relation to their surrounding human as well as physical areas. Taking a thematic approach, the study examines a broad range of evidence, archaeological, documentary and topographical, to assess the contribution of these structures on the evolution of the medieval landscape. The imprint of castles on the human landscape was powerful and often long-lived. As imposing icons of status and lordship, castles re-shaped the landscape in the minds of contemporaries, while as estate centres and manors they were closely connected with their surrounding hinterlands. The settlement landscape was also deeply affected by castle building as their powerful aristocratic owners fostered new towns and villages, while other communities were disrupted by their construction. The types of sites chosen for castles are also examined, as are the features that often accompanied them, including churches, mills, monasteries, deer parks, fishponds and gardens. Throughout, this book challenges many of our perceptions about medieval castles and presents some new avenues for future research. Alternative ISBNs 9781904768678
The Archaeology of Medieval Europe: Castles and Landscapes (PDF)
by O. H. CreightonCastles were among the most dominant features of the medieval landscape, and many remain impressive structures to the present day. This work looks at castles in a new light, using the theories and methods of landscape studies. Castles are examined not as an isolated phenomenon, but in relation to their surrounding human as well as physical areas. Taking a thematic approach, the study examines a broad range of evidence, archaeological, documentary and topographical, to assess the contribution of these structures on the evolution of the medieval landscape. The imprint of castles on the human landscape was powerful and often long-lived. As imposing icons of status and lordship, castles re-shaped the landscape in the minds of contemporaries, while as estate centres and manors they were closely connected with their surrounding hinterlands. The settlement landscape was also deeply affected by castle building as their powerful aristocratic owners fostered new towns and villages, while other communities were disrupted by their construction. The types of sites chosen for castles are also examined, as are the features that often accompanied them, including churches, mills, monasteries, deer parks, fishponds and gardens. Throughout, this book challenges many of our perceptions about medieval castles and presents some new avenues for future research. Alternative ISBN 9781904768678
Advanced Strategic Management: A Multi-perspective Approach (2nd edition) (PDF)
by Mark Jenkins Veronique Ambrosini Nardine CollierThis text pulls together a broad range of contrasting perspectives on strategy in a form that can be used for advanced undergraduate and MBA-level teaching. Building on prior knowledge of strategic decision making, it complements general strategy texts by providing an umbrella view of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is enhanced by the extensive use of empirical case examples. Alternate ISBN 9781137377944
Accounting For Business (Second Edition) (PDF)
by Peter ScottThis textbook is a refreshingly clear introduction to the core accounting topics that non-specialist students need to master. Designed to help students learn key principles, reinforce understanding, and apply accounting concepts to real business decisions, it is an ideal first stepping stoneinto the world of accounting. Peter Scott's Accounting for Business:* Firmly sets accounting principles in context by using newspaper articles and online media to help students understand the relevance of accounting to a variety of business professions* A range of Financial and Management Accounting examples recur throughout the book so students can strengthen their understanding of the material covered as the author regularly reviews and recaps information. Its unique online workbook includes the following features for students:* Interactive Multiple Choice Questions for revising key topics* Numerical exercises to help you practise the calculation of accounting information from given sets of data* 'Go back over this again' feature containing a mix of further examples, written exercises, true or false questions and annotated accounting information to help you revise and revisit concepts you may be unsure of* Narrated video presentations provide practical demonstrations of how more complex accounting tasks are dealt with* Web links directing you towards primary source material and articles from which you can learn more about the companies and organizations covered in the bookThe second edition is also available with Dashboard, a brand new online learning and assessment tool. Dashboard provides lecturers with a complete solution to teaching accounting, featuring:* Quizzes. A test bank of over 500 ready-to-use questions, tailored specifically to Accounting for Business. Gives you the flexibility you need to manage, set and develop quizzes that are tailored perfectly to your course. * Gradebook. Automatically grades student responses to quizzes, while its visual heat maps provide at-a-glance information about student achievement and engagement. * Course content. Additional material to support your teaching, including PowerPoint slides and additional examples and solutions. * Communication. Share course news, spark a class discussion, or email your students with course information, all through the communication tab.