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The Power of Selling
by Kim RichmondThe Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business...or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: * Video Ride-alongs - One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals - one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be "virtual ride-alongs" so the students can actually feel as though they are getting insights first hand from selling professionals. * The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. * Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. here This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with "real world" selling professionals.
Musical Performance: A Guide to Understanding (PDF)
by John RinkFrom performance history to the essentials of practice and memorisation, from performance anxiety to the art of listening and criticism, this accessible guide for students, teachers and performers at all levels unravels the complexities of musical performance, focusing on key aspects of learning, playing and responding to music.
Principles of Economics v 1.1
by Libby Rittenberg Timothy TregarthenVersion 1.1 boasts improved coverage throughout the text including significant updates to: Chapters 20 (GDP, Price Level Changes, Business Cycles, and Unemployment) Chapter 21 (Measuring Total Output and Income) Chapter 27 (Government and Fiscal Policy) Chapter 32 (Macroeconomics for the 21st Century).
Principles of Economics Version 2.0
by Libby Rittenberg Timothy TregarthenIn the macro chapters of Version 2.0 of Principles of Economics thoroughly incorporates the recent recession and recovery-- placing it in historical and theoretical context and not shying away from the controversies surrounding how government responded to it. In the micro chapters, all the time-sensitive data has been updated, along with over half of all the "Start Ups" and "Case and Point" applications being brand new or updated. Flat World Knowledge is thrilled to publish a re-launch of Tim Tregarthen's acclaimed Principles of Economics V. 2.0 book, and proud to bring Tim's remarkable talents as a teacher to future generations of students.
Principles of Macroeconomics
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish a new, first edition re-launch of Tim Tregarthen's wonderful principles of macroeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him. In 1996, he published the first edition of his principles of microeconomics textbook to great acclaim, and it became widely used in colleges around the country. That same year, MS made him wheelchair-bound. The disease forced his retirement from teaching at the University of Colorado at Colorado Springs in 1998. He lost the use of his arms in 2001 and has been quadriplegic ever since. Tim never let his disease get him down. In fact, he turned back to his love of writing and teaching for inspiration. He obtained a voice-activated computer, recruited a co-author, Libby Rittenberg of Colorado College, and turned his attention to revising his principles of economics book. Today we are excited to introduce Libby Rittenberg and Timothy Tregarthen's Principles of Macroeconomics. The authors teach economics as the study of "choice " by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a "Heads Up" to ward off confusion, (2) a "You Try It" section makes sure students are staying on top of the concept and (3) a "Case and Point" section that uses a real-world application to harness the concept in reality. For one example of how this plays out in the text see "Chapter 3, Section 2 on Supply".here This book is intended for a one-semester course in Macroeconomics taught out the social sciences or business school.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Survey of Economics Version 1.0
by Libby Rittenberg Timothy TregarthenThis Survey of Economics textbook is intended for the one-semester introductory economics course. Building on the pedagogy developed in their successful two-semester Principles of Economics textbook, Libby and Tregarthen cover topics that will give students the tools to understand the economics way of thinking.
Developing People and Organisations
by Patricia Rogers Jim StewartOne of three books developed to cover the entire intermediate level CIPD qualification. This title focuses on optional HRM units. The other titles consist of Studying Human Resource Management and Managing People and Organisations.
Walker and Walker: The Law of Evidence in Scotland (4th edition) (PDF)
by Margaret Ross James ChalmersWalker and Walker: The Law of Evidence in Scotland gives a comprehensive and detailed examination of the law of evidence in the broadest of civil and criminal contexts. The emphasis is upon rigorous examination of the issues affecting all who work with the law of evidence whether in court, chamber practice or legal education. This classic text has been updated throughout and due attention is given to changes in the context of legal proceedings, to changes in the nature of the evidence available to parties, and to the direct impact of the European Convention on Human Rights. Full account is also taken of the Criminal Justice (Scotland) Bill. Previous print edition ISBN: 9781845921651
Developing New Products and Services
by G. Lawrence SandersThe focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are presented that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.
Accounting For Business (Second Edition) (PDF)
by Peter ScottThis textbook is a refreshingly clear introduction to the core accounting topics that non-specialist students need to master. Designed to help students learn key principles, reinforce understanding, and apply accounting concepts to real business decisions, it is an ideal first stepping stoneinto the world of accounting. Peter Scott's Accounting for Business:* Firmly sets accounting principles in context by using newspaper articles and online media to help students understand the relevance of accounting to a variety of business professions* A range of Financial and Management Accounting examples recur throughout the book so students can strengthen their understanding of the material covered as the author regularly reviews and recaps information. Its unique online workbook includes the following features for students:* Interactive Multiple Choice Questions for revising key topics* Numerical exercises to help you practise the calculation of accounting information from given sets of data* 'Go back over this again' feature containing a mix of further examples, written exercises, true or false questions and annotated accounting information to help you revise and revisit concepts you may be unsure of* Narrated video presentations provide practical demonstrations of how more complex accounting tasks are dealt with* Web links directing you towards primary source material and articles from which you can learn more about the companies and organizations covered in the bookThe second edition is also available with Dashboard, a brand new online learning and assessment tool. Dashboard provides lecturers with a complete solution to teaching accounting, featuring:* Quizzes. A test bank of over 500 ready-to-use questions, tailored specifically to Accounting for Business. Gives you the flexibility you need to manage, set and develop quizzes that are tailored perfectly to your course. * Gradebook. Automatically grades student responses to quizzes, while its visual heat maps provide at-a-glance information about student achievement and engagement. * Course content. Additional material to support your teaching, including PowerPoint slides and additional examples and solutions. * Communication. Share course news, spark a class discussion, or email your students with course information, all through the communication tab.
An Introduction to Politics
by T. M. SellThis textbook introduces students to the field of Political Studies. An Introduction to Politics is a little more brief, concise and in-between than similar textbooks currently on the market. Because this is usually a first-year course, overloading a textbook with too much minutiae of the ins and outs of politics can lead to students giving up on the book. Politics is a great story - the story of human existence. A successful textbook needs to tell that story.
Personal Finance
by Rachel Siegel Carol YachtPersonal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. If you would like to hear Rachel talk about her book, and the Personal Finance course listen here to her podcast. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Finally, the modular nature of the chapters lends itself to the Flat World Knowledge publishing model allowing instructors to adapt the textbook to the exact needs of their specific class and student body.
Doing Qualitative Research: A Practical Handbook (4th edition)
by Professor David SilvermanIn the fourth edition of his best-selling textbook, David Silverman provides a step-by-step guide to planning and conducting qualitative research. Using real examples from real postgraduate students, the book makes it easy to link theory to methods and shows how to move from understanding the principles of qualitative research to doing it yourself. The new edition has been fully updated and now includes: - a brand new chapter on formulating a research question appropriate for qualitative research - an expanded discussion of the role of theory in research - extended discussion of case study research and the number of cases needed for effective qualitative research - further coverage of focus groups and analysing internet data - new student examples from around the world - a new section on the common pitfalls encountered in qualitative research - an expanded companion website with more student examples and videos. Filled with exercises to test your understanding and develop your skills, as well as David's own tips for research success based on years of experience, this book is essential reading for anyone doing qualitative research. Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Doing Qualitative Research: A Practical Handbook (4th ediction) (PDF)
by Professor David SilvermanIn the fourth edition of his best-selling textbook, David Silverman provides a step-by-step guide to planning and conducting qualitative research. Using real examples from real postgraduate students, the book makes it easy to link theory to methods and shows how to move from understanding the principles of qualitative research to doing it yourself. The new edition has been fully updated and now includes: - a brand new chapter on formulating a research question appropriate for qualitative research - an expanded discussion of the role of theory in research - extended discussion of case study research and the number of cases needed for effective qualitative research - further coverage of focus groups and analysing internet data - new student examples from around the world - a new section on the common pitfalls encountered in qualitative research - an expanded companion website with more student examples and videos. Filled with exercises to test your understanding and develop your skills, as well as David's own tips for research success based on years of experience, this book is essential reading for anyone doing qualitative research. Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Risk Management for Meetings and Events (1st Edition)
by Julia Rutherford SilversEvents of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.Risk Management for Meetings and Events examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. Written by an experienced author it:* Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques* Includes ready-to-use templates designed specifically as learning exercises for students and professionals* Comprehensively discusses effective strategies for managing the risks associated with design, planning and production of public and private events Risk Management for Meetings and Events is a comprehensive and practical guide which supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry.
Risk Management for Meetings and Events (1st Edition) (PDF)
by Julia Rutherford SilversEvents of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.Risk Management for Meetings and Events examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. Written by an experienced author it:* Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques* Includes ready-to-use templates designed specifically as learning exercises for students and professionals* Comprehensively discusses effective strategies for managing the risks associated with design, planning and production of public and private events Risk Management for Meetings and Events is a comprehensive and practical guide which supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry.
BTEC Level 3 National IT Student Book 1: Student book 1 (PDF)
by Andrew Smith Richard Mcgill Karen Anderson Jenny Phillips Alan Jarvis Allen Kaye Jenny LawsonResources designed to support learners of the 2010 BTEC Level 3 National IT specification. Student Book 1 covers 14 units including all the mandatory units, giving learners the breadth to tailor the course to their needs and interests, when combined with Student Book 2.nbsp; Contents include: Communication and employability skills for IT Computer systems Information systems Impact of the use of IT on business systems Managing networks Software design and development Organisational systems security E-Commerce Computer networks Communication technologies Systems analysis and design Event driven programming nbsp; nbsp; nbsp;
A Practical Guide to Teaching Dance (PDF)
by Fiona SmithThis resource represents not only a partnership between the Association for Physical Education (afPE) and the National Dance Teachers Association (NDTA). but the essential place of dance within schools. The physical education National Curriculum would be much poorer without dance which, of course, is also an integral part of schools' art provision.
Launch! Advertising and Promotion in Real Time
by Michael Solomon Lisa Duke Cornell Amit NizanLaunch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market.
The Chaos Frontier: Creative Strategic Control for Business (PDF)
by Ralph D StaceyThe purpose of this book is to introduce senior business executives to a new scientific way of explaining the creative behaviour of dynamic systems, one of which is the successful business organization.
Introduction to Psychology
by Charles StangorWhen you teach Introduction to Psychology, do you find it difficult -- much harder than teaching classes in statistics or research methods? Do you easily give a lecture on the sympathetic nervous system, a lecture on Piaget, and a lecture on social cognition, but struggle with linking these topics together for the student? Do you feel like you are presenting a laundry list of research findings rather than an integrated set of principles and knowledge? Have you wondered how to ensure your course is relevant to your students? If so, then you have something in common with Charles Stangor. Charles Stangor's Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students. Charles wrote this book to help students organize their thinking about psychology at a conceptual level. Five or ten years from now, he does not expect his students to remember the details of most of what he teaches them.
Introduction to Psychology, Version 2.0
by Charles StangorCharles Stangor's Introduction to Psychology utilizes the dual theme of behavior and empiricism to make psychology relevant to intro students.
The Psychologist's Companion: A Guide to Writing Scientific Papers for Students and Researchers (PDF)
by Karin Sternberg Robert J SternbergThe Psychologist's Companion has been comprehensively updated, revised, and extended for its fifth edition to include the latest style guidelines of the American Psychological Association's Publication Manual (sixth edition, 2009); new chapters on literature research, ethics, and generating, evaluating, and selling ideas; chapter summary checklists; and advance organizers.
Learning and Talent Development
by Jim Stewart Clare RiggThis textbook has been written for the new CIPD postgraduate module Learning and Talent Development.