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Principles of Marketing 2.0
by Mary Anne Raymond Jeff TannerPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
The Psychologist's Companion: A Guide to Writing Scientific Papers for Students and Researchers (PDF)
by Karin Sternberg Robert J SternbergThe Psychologist's Companion has been comprehensively updated, revised, and extended for its fifth edition to include the latest style guidelines of the American Psychological Association's Publication Manual (sixth edition, 2009); new chapters on literature research, ethics, and generating, evaluating, and selling ideas; chapter summary checklists; and advance organizers.
Red Grouse (Large Print)
by Rnib BookshareThis is a Red Grouse shown from the side. There is a locator dot shown, which will be at the top left of the page when the image is the right way up. Its head, which is facing to the left, has a short blunt beak. One eye is visible, and above this, is its distinctive red wattle. Slightly down and to the right of the head is the wing. Down from this is the Grouse's chest, and down again are its two sturdy legs. To the very right of the picture its short tail can be found. The Red Grouse is covered with chestnut brown feathers.
Research and Evaluation for Busy Practitioners: A Time-saving Guide (PDF)
by Helen KaraMore and more people working in public services have to do research on top of their main jobs. This can include workplace research, such as evaluation, audit, training needs analysis or satisfaction surveys, or research for a professional development qualification such as diploma, master's degree or PhD. Unlike most how-to books that treat research as if it exists in isolation, this book will show you how to juggle research, work, family, and social life. Based on interviews with practitioners from health, education, social care, criminal justice, government and the third sector, as well as the author's extensive experience, it provides a wealth of practical information and tips to save you time, effort and stress. This book is for anyone in the public or third sector, an independent research organisation or academia, who wants to know how to do research on top of their main job and still have a life. The book is supported by a companion website, containing additional materials for both students and lecturers, which is available from the link above. Alternate ISBN 9781447301165
Research and Evaluation In Education and Psychology
by Donna M. MertensFocused on increasing the credibility of research and evaluation, the Fourth Edition of Donna M. Mertens's comprehensive Research and Evaluation in Education and Psychology: Integrating Diversity with Quantitative, Qualitative, and Mixed Methods incorporates the viewpoints of various research paradigms into its descriptions of these methods. Providing specific advice on conducting research in culturally complex communities, the new edition has been updated to align with the American Psychological Association and the National Council of Accreditation of Teacher Education accreditation requirements. Approximately sixty percent of the content in the Fourth Edition is new, updated with numerous contemporary examples, making this book one of the most comprehensive, accessible, and practical methods books available. Praise for the previous edition: "The organization of the text reflects the author's intent, philosophy, and objectives . . . [Mertens] clearly presents approaches, descriptions, and many examples useful in conducting studies; she is to be commended for the thoroughness of her work. " --Frank D. Adams, Wayne State College "Excellent descriptions, definitions, examples, and narrative about social science theory and the various paradigms. Mertens' use [of] a wide variety of social identities to provide her examples makes the text inclusive of a variety of diverse identities. It is also useful to see the differences between [research and evaluation] and to select methods appropriate to the intention of the inquiry. " --Katrina L. Rodriguez, University of Northern Colorado
Research and Evaluation In Education and Psychology (PDF)
by Donna M. MertensFocused on increasing the credibility of research and evaluation, the Fourth Edition of Donna M. Mertens's comprehensive Research and Evaluation in Education and Psychology: Integrating Diversity with Quantitative, Qualitative, and Mixed Methods incorporates the viewpoints of various research paradigms into its descriptions of these methods. Providing specific advice on conducting research in culturally complex communities, the new edition has been updated to align with the American Psychological Association and the National Council of Accreditation of Teacher Education accreditation requirements. Approximately sixty percent of the content in the Fourth Edition is new, updated with numerous contemporary examples, making this book one of the most comprehensive, accessible, and practical methods books available. Praise for the previous edition: "The organization of the text reflects the author's intent, philosophy, and objectives . . . [Mertens] clearly presents approaches, descriptions, and many examples useful in conducting studies; she is to be commended for the thoroughness of her work. " --Frank D. Adams, Wayne State College "Excellent descriptions, definitions, examples, and narrative about social science theory and the various paradigms. Mertens' use [of] a wide variety of social identities to provide her examples makes the text inclusive of a variety of diverse identities. It is also useful to see the differences between [research and evaluation] and to select methods appropriate to the intention of the inquiry. " --Katrina L. Rodriguez, University of Northern Colorado
Research Methods And Statistics (PDF)
by Ian WalkerWhether it's designing a study, conducting an experiment, or analyzing the results, research methods are an integral part of Psychology. In this student-friendly introduction, Walker covers the different types of study, quantitative data, statistics and ethics. This book is the perfect tool to help build students' confidence in this vital area. This is one of six initial books to be published in the Palgrave Insights in Psychology series which is primarily intended to support A-Level students through their studies. It will cover the core topics in research methods and statistics that students will need for their course. Although the book is not affiliated with a specific exam board, the author will ensure that the contents include all the topics commonly required by the various specifications so it is relevant for students. The level will be more in-depth than typical A-Level texts, encouraging students to explore the subject in more detail in order to obtain better grades. This broader coverage also means it will be suitable for undergraduate students as either supplementary or revision material.
Research Methods in Human Resource Management: Investigating a Business Issue
by Anderson Valerie Dr Anderson ValerieClear and easy to follow, Anderson's latest edition guides you through the planning and execution of HRM research projects, at any level.
Researching and Writing Dissertations
by Roy HornStudents often struggle when faced with the task of researching and writing a dissertation. This text is an easy-to-use and concise guide to the entire process, from basic research methods to writing that will be invaluable for anyone completing a business dissertation or management report.
Riddley Walker (PDF)
by Russell Hoban'Walker is my name and I am the same. Riddley Walker. Walking my riddels where ever theyve took me and walking them now on this paper the same. There aint that many sir prizes in life if you take noatis of every thing. Every time will have its happenings out and every place the same. Thats why I finely come to writing all this down. Thinking on what the idear of us myt be. Thinking on that thing whats in us lorn and loan and oansome.' Composed in an English which has never been spoken and laced with a storytelling tradition that predates the written word, RIDDLEY WALKER is the world waiting for us at the bitter end of the nuclear road. It is desolate, dangerous and harrowing, and a modern masterpiece.
Risk Management for Enterprises and Individuals
by Etti Baranoff Patrick Lee Brockett Yehuda KahaneThis book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.
Risk Management for Meetings and Events (1st Edition)
by Julia Rutherford SilversEvents of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.Risk Management for Meetings and Events examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. Written by an experienced author it:* Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques* Includes ready-to-use templates designed specifically as learning exercises for students and professionals* Comprehensively discusses effective strategies for managing the risks associated with design, planning and production of public and private events Risk Management for Meetings and Events is a comprehensive and practical guide which supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry.
Risk Management for Meetings and Events (1st Edition) (PDF)
by Julia Rutherford SilversEvents of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.Risk Management for Meetings and Events examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. Written by an experienced author it:* Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques* Includes ready-to-use templates designed specifically as learning exercises for students and professionals* Comprehensively discusses effective strategies for managing the risks associated with design, planning and production of public and private events Risk Management for Meetings and Events is a comprehensive and practical guide which supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry.
Rome's Cultural Revolution (PDF)
by Andrew Wallace-HadrillDrawing equally on archaeological and literary evidence, this book offers an original interpretation of the fundamental transformations of Rome's society, culture and identity during the period of its imperial expansion.
Ross and Wilson Anatomy and Physiology In Health and Illness (12th edition) (PDF)
by Anne Waugh Allison Grant12th edition. Ross and Wilson has been the number one choice for over a million students since it first published, over 50 years ago. One of the world's most popular textbooks of anatomy and physiology, it introduces the structure and functions of the human body and the effects of disease or illness on normal body function. More than any other text Ross and Wilson uses easy-to-understand, straightforward language, enhanced by colour illustrations and a huge range of interactive online activities, to make learning more visual and engaging. Ross and Wilson is essential reading for anyone embarking on a career as a healthcare professional, especially in the nursing and allied health professions, complementary / alternative medicine or as paramedics and ambulance technicians. "There are new sections on the implications of normal ageing on the structure and function of the body systems. The glossary has been expanded, as have the online access, learning outcomes and normal values tables. This book is excellent value for money. " Reviewed by: Nursing Standard Date: Aug 2014 Carefully refined, clear and unambiguous text which omits the unnecessary detail that can confuse the student new to the subject Highly illustrated with clear colour diagrams and photographs Regular sequences of headings, lists and bullet points help with learning and revision Learning outcomes related to the sections within each chapter Common prefixes, suffixes and roots commonly used in anatomy and physiology Appendix containing useful biological values for easy reference Access to additional electronic resources, including high-quality animations, colouring exercises, case studies, self-testing questions, an audio pronunciation guide and weblinks An accompanying Colouring and workbook that facilitates structured learning and revision of the material in this book. Fully revised and updated text, with a focus on the most commonly occurring disorders New sections on the implications of normal ageing on the structure and function of the body systems to reinforce the core material and reflect today's ageing population A new, easy-to-use colouring feature has been added to the extensive and varied selection of highly popular web-based online revision activities Additional coloured electron micrographs and photographs, as well as updated illustrations Extended glossary for fast, convenient and concise reference to important terminology. Alternate ISBNs 9780702053214 9780702053269
Saudi Arabia in the Balance: Political Economy, Society, Foreign Affairs (PDF)
by Paul Aarts Gerd NonnemanBrings together in a systematic way such a range of expertise in an integrated project, drawing on the insights of an exceptional cast of scholars from Europe, the US and the Middle East. This book integrates empirical investigation with the social science tools of politics, political economy and international relations.
Seeing Both Sides: Classic Controversies in Abnormal Psychology (PDF)
by Scott O LilienfeldThis book of readings by renowned specialists presents the pros and cons of 19 issues that have been persistently controversial in the field of abnormal psychology. Each presentation begins with a thoughtful and engaging introduction by Lilienfeld, followed by two readings that adopt conflicting, and in some cases diametrically opposed, perspectives on the issue being debated.
Sexuality and Our Diversity: Integrating Culture with the Biopsychosocial Version 1.0
by Marcus TyeSexuality and Our Diversity: Integrating Culture with the Biopsychosocial by Marcus Tye explores, with an integrated approach, the complex dimensions of biology, culture, psychology, sociology, history, and philosophy that explain human sexual diversity. While this text is primarily focused on the present, it also explores selected aspects of history to lend perspective to students that contemporary controversies have deep historical roots.
A Short Introduction To Counselling Psychology (PDF)
by Vanja Orlans Susan Van Scoyoc"Covering key issues in the development of counselling psychology, this text is ideal for psychologists considering entering counselling psychology training or those who have already started on this path" Stephen Palmer, Professor of Psychology, City University. "This book provides a thorough yet accessible introduction to counselling psychology. Written in a highly engaging manner, this timely publication will undoubtedly provide an invaluable resource to all that read it" Ewan Gillon, Senior Lecturer in Counselling Psychology, Glasgow Caledonian University A Short Introduction to Counselling Psychology brings together a wide range of information on the theory and practice of counselling psychology, written through the lens of direct practitioner experience and incorporating a global perspective. The authors offer views on cutting-edge issues in counselling psychology, discussing: - the social and historical context - philosophical considerations - the professional knowledge base - training requirements and paths, careers and practice - the tasks, challenges and debates that practitioners deal with in different settings. This accessible introduction is of special interest to students considering a career in counselling psychology, and to professionals involved in the training and supervision of counselling psychologists. As both an up-to-date review of professional developments in relation to the field of counselling psychology and also more broadly, senior practitioners should welcome this resource as a reference covering all aspects of the present professional setting. Alternate ISBN 9781412946414
Skeletal Muscle: A Textbook of Muscle Physiology for Sport, Exercise, Physiotherapy and Medicine (PDF)
by David Jones Joan Round Arnold De HaanUnderstanding the function of skeletal muscle requires knowledge of its structure from the level of gross anatomy down to that of molecular organization. This book is mainly concerned with skeletal muscle physiology sand biochemistry and covers from embryonic development, muscle organization, energy metabolism, structure of the muscle fibre to mechanisms of fatigue. The text is fully illustrated with appropriate photographs of fibres and drawings/graphs to illustrate biochemistry. Alternate ISBN 9780702036613
Sleep, Arousal, and Performance: a Tribute to Bob Wilkinson (PDF)
by Robert T Wilkinson Roger J Broughton Robert D OgilvieA scientific exploration of the quaint old notion that people's productivity and health are related to whether or not they got a good night's sleep. The 19 papers, from a May 1990 conference in Cambridge (marking the retirement of a pioneer researcher in the field) consider theoretical issues; physiology and information processing; performance, sleep deprivation, and mapping; clinical applications; and a synthesis. Most of the contributors are from psychology. (c) by Book News, Inc. , Portland, OR.
Sociology
by Steven E. BarkanThis best selling software-based workbook lets students explore dozens of sociological topics and issues, using data from the United States and around the world. With the workbook and accompanying ExplorIt software and data sets, students won't just read about what other sociologists have done, they will discover sociology for themselves. DISCOVERING SOCIOLOGY will add an exciting dimension to the introductory sociology course.
Sociology: Understanding and Changing the Social World
by Steven E. BarkanThe founders of sociology in the United States wanted to make a difference. A central aim of the sociologists of the Chicago school was to use sociological knowledge to achieve social reform. A related aim of sociologists like Jane Addams, W.E.B. DuBois, and Ida B. Wells-Barnett and others since was to use sociological knowledge to understand and alleviate gender, racial, and class inequality. It is no accident that many sociology instructors and students are first drawn to sociology because they want to learn a body of knowledge that could help them make a difference in the world at large. Steve Barkan's Sociology: Understanding and Changing the Social World is designed for this audience. It presents a sociological understanding of society but also a sociological perspective on how to change society, while maintaining the structure and contents of the best mainstream texts.
Spenser Novel: The Godwulf Manuscript (PDF)
by Robert Brown ParkerSpenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked D - for dead.