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That Girl, Darcy
by James RamosJames Ramos adds a quirky new spin to a beloved classic in his modern, gender-swapped retelling of Pride and Prejudice. Fans will feel they are meeting their favorite characters for the first time as they encounter new laughs, endless high school drama, and a timeless romance with a twist.
Conspirator: Lenin in Exile
by Helen RappaportThe father of Communist Russia, Vladimir Ilych Lenin now seems to have emerged fully formed in the turbulent wake ofWorldWar I and the Russian Revolution. But Lenin's character was in fact forged much earlier, over the course of years spent in exile, constantly on the move, and in disguise. In Conspirator, Russian historian Helen Rappaport narrates the compelling story of Lenin's life and political activities in the years leading up to the revolution. As he scuttled between the glittering capital cities of Europe-from London and Munich to Vienna and Prague-Lenin found support among fellow émigrés and revolutionaries in the underground movement. He came to lead a ring of conspirators, many of whom would give their lives in service to his schemes.A riveting account of Lenin's little-known early life, Conspirator tracks in gripping detail the formation of one of the great revolutionaries of the twentieth century.
In Her Wake: A Child Psychiatrist Explores the Mystery of Her Mother's Suicide
by Nancy RappaportIn 1963, Nancy Rappaport's mother committed suicide after a bitter divorce and custody battle. Nancy was four years old. As one of eleven children in a prominent Boston family, Nancy struggled to come to terms with the reasons why her mother took her own life. After years spent interviewing family and friends, Rappaport uncovers the story of a conflicted and troubled activist, socialite, and community leader. Drawing on court depositions, her mother's unpublished novel, newspapers, and her own experiences, she highlights heartbreaking stories of a complicated life that played out in the public eye. Inspiring, honest, and engaging, Rappaport's story sheds light on the agonizing nature of loss and healing, and reveals the permeable boundaries between therapists and the patients they treat.
1848: Year of Revolution
by Mike RapportA "lively, panoramic" history of a revolutionary year (New York Times) In 1848, a violent storm of revolutions ripped through Europe. The torrent all but swept away the conservative order that had kept peace on the continent since Napoleon's defeat at Waterloo in 1815 -- but which in many countries had also suppressed dreams of national freedom. Political events so dramatic had not been seen in Europe since the French Revolution, and they would not be witnessed again until 1989, with the revolutions in Eastern and Central Europe. In 1848, historian Mike Rapport examines the roots of the ferment and then, with breathtaking pace, chronicles the explosive spread of violence across Europe. A vivid narrative of a complex chain of interconnected revolutions, 1848 tells the exhilarating story of Europe's violent "Spring of Nations" and traces its reverberations to the present day.
Destruction Was My Beatrice: Dada and the Unmaking of the Twentieth Century
by Jed RasulaIn 1916, as World War I raged around them, a group of bohemians gathered at a small nightclub in Zurich, Switzerland for a series of bizarre performances. Three readers simultaneously recited a poem in three languages; a monocle-wearing teenager performed a spell from New Zealand; another young man flung bits of papier-mâché into the air and glued them into place where they landed. One of these artists called the sessions "both buffoonery and a requiem mass.” Soon they would be known by a more evocative name: Dada.In Destruction Was My Beatrice, modernist scholar Jed Rasula presents the first narrative history of the emergence, decline, and legacy of Dada, showing how this strange artistic phenomenon spread across Europe and then the world in the wake of the Great War, fundamentally reshaping modern culture in ways we’re still struggling to understand today.
Destruction Was My Beatrice: Dada and the Unmaking of the Twentieth Century
by Jed RasulaIn 1916, as World War I raged around them, a group of bohemians gathered at a small nightclub in Zurich, Switzerland for a series of bizarre performances. Three readers simultaneously recited a poem in three languages; a monocle-wearing teenager performed a spell from New Zealand; another young man flung bits of papier-mâché into the air and glued them into place where they landed. One of these artists called the sessions "both buffoonery and a requiem mass.” Soon they would be known by a more evocative name: Dada.In Destruction Was My Beatrice, modernist scholar Jed Rasula presents the first narrative history of the emergence, decline, and legacy of Dada, showing how this strange artistic phenomenon spread across Europe and then the world in the wake of the Great War, fundamentally reshaping modern culture in ways we’re still struggling to understand today.
The Death and Life of the Great American School System: How Testing and Choice Are Undermining Education
by Diane RavitchAn urgent case for protecting public education, from one of America's best-known education expertsIn this landmark book, Diane Ravitch - former assistant secretary of education and a leader in the drive to create a national curriculum - examines her career in education reform and repudiates positions that she once staunchly advocated. Drawing on over forty years of research and experience, Ravitch critiques today's most popular ideas for restructuring schools, including privatization, the Common Core, standardized testing, the replacement of teachers by technology, charter schools, and vouchers. She shows conclusively why the business model is not an appropriate way to improve schools. Using examples from major cities like New York, Philadelphia, Chicago, Denver, and San Diego, Ravitch makes the case that public education today is in peril and includes clear prescriptions for improving America's schools.The Death and Life of the Great American School System is more than just an analysis of the state of play of the American education system. It is a must-read for any stakeholder in the future of American schooling.
Principles of Marketing 2.0
by Mary Anne Raymond Jeff TannerPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Fence: Striking Distance
by Sarah Rees BrennanThe boys of Kings Row bout with drama, rivalry, and romance in this original YA novel by The New York Times bestselling author Sarah Rees Brennan -- inspired by the award-nominated comic series by C.S. Pacat and Johanna The Mad.Sixteen-year-old Nicholas Cox is the illegitimate son of a retired fencing champion who dreams of getting the proper training he could never afford. After earning a place on the elite Kings Row fencing team, Nicholas must prove himself to his rival, Seiji Katayma, and navigate the clashes, friendships, and relationships between his teammates on the road to state championships -- where Nicholas might finally have the chance to spar with his golden-boy half-brother.Coach Williams decides to take advantage of the boys' morale after a recent victory and assigns them a course of team building exercises to further deepen their bonds. It takes a shoplifting scandal, a couple of moonlit forest strolls, several hilariously bad dates, and a whole lot of introspection for the team to realize they are stronger together than they could ever be apart. The first installment of this enticing original YA novel series by Sarah Rees Brennan, rich with casual diversity and queer self-discovery, explores never-before-seen drama inspired by C.S. Pacat's critically acclaimed Fence comic series and boasts original cover and interior art by Johanna The Mad.Text and Illustration copyright: © 2020 BOOM! StudiosFence(TM) and © 2020 C.S. Pacat
Fence: Striking Distance
by Sarah Rees BrennanThe boys of Kings Row bout with drama, rivalry, and romance in this original YA novel by The New York Times bestselling author Sarah Rees Brennan — inspired by the award-nominated comic series by C.S. Pacat and Johanna The Mad. Sixteen-year-old Nicholas Cox is the illegitimate son of a retired fencing champion who dreams of getting the proper training he could never afford. After earning a place on the elite Kings Row fencing team, Nicholas must prove himself to his rival, Seiji Katayma, and navigate the clashes, friendships, and relationships between his teammates on the road to state championships -- where Nicholas might finally have the chance to spar with his golden-boy half-brother. Coach Williams decides to take advantage of the boys' morale after a recent victory and assigns them a course of team building exercises to further deepen their bonds. It takes a shoplifting scandal, a couple of moonlit forest strolls, several hilariously bad dates, and a whole lot of introspection for the team to realize they are stronger together than they could ever be apart. The first installment of this enticing original YA novel series by Sarah Rees Brennan, rich with casual diversity and queer self-discovery, explores never-before-seen drama inspired by C.S. Pacat's critically acclaimed Fence comic series and boasts original cover and interior art by Johanna The Mad. Text and Illustration copyright: © 2020 BOOM! StudiosFence(TM) and © 2020 C.S. Pacat
Before the Refrigerator: How We Used to Get Ice (How Things Worked)
by Jonathan ReesDuring the late nineteenth and early twentieth centuries, Americans depended upon ice to stay cool and to keep their perishable foods fresh. Jonathan Rees tells the fascinating story of how people got ice before mechanical refrigeration came to the household. Drawing on newspapers, trade journals, and household advice books, Before the Refrigerator explains how Americans built a complex system to harvest, store, and transport ice to everyone who wanted it, even the very poor.Rees traces the evolution of the natural ice industry from its mechanization in the 1880s through its gradual collapse, which started after World War I. Meatpackers began experimenting with ice refrigeration to ship their products as early as the 1860s. Starting around 1890, large, bulky ice machines the size of small houses appeared on the scene, becoming an important source for the American ice supply. As ice machines shrunk, more people had access to better ice for a wide variety of purposes. By the early twentieth century, Rees writes, ice had become an essential tool for preserving perishable foods of all kinds, transforming what most people ate and drank every day. Reviewing all the inventions that made the ice industry possible and the way they worked together to prevent ice from melting, Rees demonstrates how technological systems can operate without a central controlling force. Before the Refrigerator is ideal for history of technology classes, food studies classes, or anyone interested in what daily life in the United States was like between 1880 and 1930.
Before the Refrigerator: How We Used to Get Ice (How Things Worked)
by Jonathan ReesDuring the late nineteenth and early twentieth centuries, Americans depended upon ice to stay cool and to keep their perishable foods fresh. Jonathan Rees tells the fascinating story of how people got ice before mechanical refrigeration came to the household. Drawing on newspapers, trade journals, and household advice books, Before the Refrigerator explains how Americans built a complex system to harvest, store, and transport ice to everyone who wanted it, even the very poor.Rees traces the evolution of the natural ice industry from its mechanization in the 1880s through its gradual collapse, which started after World War I. Meatpackers began experimenting with ice refrigeration to ship their products as early as the 1860s. Starting around 1890, large, bulky ice machines the size of small houses appeared on the scene, becoming an important source for the American ice supply. As ice machines shrunk, more people had access to better ice for a wide variety of purposes. By the early twentieth century, Rees writes, ice had become an essential tool for preserving perishable foods of all kinds, transforming what most people ate and drank every day. Reviewing all the inventions that made the ice industry possible and the way they worked together to prevent ice from melting, Rees demonstrates how technological systems can operate without a central controlling force. Before the Refrigerator is ideal for history of technology classes, food studies classes, or anyone interested in what daily life in the United States was like between 1880 and 1930.
America's Public Schools: From the Common School to "No Child Left Behind" (The American Moment)
by William J. ReeseIn this update to his landmark publication, William J. Reese offers a comprehensive examination of the trends, theories, and practices that have shaped America’s public schools over the last two centuries. Reese approaches this subject along two main lines of inquiry—education as a means for reforming society and ongoing reform within the schools themselves. He explores the roots of contemporary educational policies and places modern battles over curriculum, pedagogy, race relations, and academic standards in historical perspective.A thoroughly revised epilogue outlines the significant challenges to public school education within the last five years. Reese analyzes the shortcomings of "No Child Left Behind" and the continued disjuncture between actual school performance and the expectations of government officials. He discusses the intrusive role of corporations, economic models for enticing better teacher performance, the continued impact of conservatism, and the growth of home schooling and charter schools. Informed by a breadth of historical scholarship and based squarely on primary sources, this volume remains the standard text for future teachers and scholars of education.
The Secret History of the Jersey Devil: How Quakers, Hucksters, and Benjamin Franklin Created a Monster
by Brian Regal Frank J. EspositoLegend has it that in 1735 a witch named Mother Leeds gave birth to a horrifying monster;¢;‚¬;€?a deformed flying horse with glowing red eyes;¢;‚¬;€?that flew up the chimney of her New Jersey home and disappeared into the Pine Barrens. Ever since, this nightmarish beast has haunted those woods, presaging catastrophe and frightening innocent passersby;¢;‚¬;€?or so the story goes. In The Secret History of the Jersey Devil, Brian Regal and Frank J. Esposito examine the genesis of this popular myth, which is one of the oldest monster legends in the United States.According to Regal and Esposito, everything you think you know about the Jersey Devil is wrong. The real story of the Jersey Devil's birth is far more interesting, complex, and important than most people;¢;‚¬;€?believers and skeptics alike;¢;‚¬;€?realize. Leaving the Pine Barrens, Regal and Esposito turn instead to the varied political and cultural roots of the Devil's creation. Fascinating and lively, this book finds the origins of New Jersey's favorite monster not in witchcraft or an unnatural liaison between woman and devil but in the bare-knuckled political fights and religious upheavals of colonial America. A product of innuendo and rumor, as well as scandal and media hype, the Jersey Devil enjoys a rich history involving land grabs, astrological predictions, mermaids and dinosaur bones, sideshows, Napoleon Bonaparte's brother, a cross-dressing royal governor, and Founding Father Benjamin Franklin.
The Secret History of the Jersey Devil: How Quakers, Hucksters, and Benjamin Franklin Created a Monster
by Brian Regal Frank J. EspositoLegend has it that in 1735 a witch named Mother Leeds gave birth to a horrifying monster;¢;‚¬;€?a deformed flying horse with glowing red eyes;¢;‚¬;€?that flew up the chimney of her New Jersey home and disappeared into the Pine Barrens. Ever since, this nightmarish beast has haunted those woods, presaging catastrophe and frightening innocent passersby;¢;‚¬;€?or so the story goes. In The Secret History of the Jersey Devil, Brian Regal and Frank J. Esposito examine the genesis of this popular myth, which is one of the oldest monster legends in the United States.According to Regal and Esposito, everything you think you know about the Jersey Devil is wrong. The real story of the Jersey Devil's birth is far more interesting, complex, and important than most people;¢;‚¬;€?believers and skeptics alike;¢;‚¬;€?realize. Leaving the Pine Barrens, Regal and Esposito turn instead to the varied political and cultural roots of the Devil's creation. Fascinating and lively, this book finds the origins of New Jersey's favorite monster not in witchcraft or an unnatural liaison between woman and devil but in the bare-knuckled political fights and religious upheavals of colonial America. A product of innuendo and rumor, as well as scandal and media hype, the Jersey Devil enjoys a rich history involving land grabs, astrological predictions, mermaids and dinosaur bones, sideshows, Napoleon Bonaparte's brother, a cross-dressing royal governor, and Founding Father Benjamin Franklin.
Bodies in Doubt: An American History of Intersex
by Elizabeth ReisThis renowned history of intersex in America has been comprehensively updated to reflect recent shifts in attitudes, bioethics, and medical and legal practices.In Bodies in Doubt, Elizabeth Reis traces the changing definitions, perceptions, and medical management of intersex (atypical sex development) in America from the colonial period to the present. Arguing that medical practice must be understood within its broader cultural context, Reis demonstrates how deeply physicians have been influenced by social anxieties about marriage, heterosexuality, and same-sex desire throughout American history In this second edition, Reis adds two new chapters, a new preface, and a revised introduction to assess recent dramatic shifts in attitudes, bioethics, and medical and legal practices. Human rights organizations have declared early genital surgeries a form of torture and abuse, but doctors continue to offer surgical "repair," and parents continue to seek it for their children. While many are hearing the human rights call, controversies persist, and Reis explains why best practices in this field remain fiercely contested.
Bodies in Doubt: An American History of Intersex
by Elizabeth ReisThis renowned history of intersex in America has been comprehensively updated to reflect recent shifts in attitudes, bioethics, and medical and legal practices.In Bodies in Doubt, Elizabeth Reis traces the changing definitions, perceptions, and medical management of intersex (atypical sex development) in America from the colonial period to the present. Arguing that medical practice must be understood within its broader cultural context, Reis demonstrates how deeply physicians have been influenced by social anxieties about marriage, heterosexuality, and same-sex desire throughout American history In this second edition, Reis adds two new chapters, a new preface, and a revised introduction to assess recent dramatic shifts in attitudes, bioethics, and medical and legal practices. Human rights organizations have declared early genital surgeries a form of torture and abuse, but doctors continue to offer surgical "repair," and parents continue to seek it for their children. While many are hearing the human rights call, controversies persist, and Reis explains why best practices in this field remain fiercely contested.
At the Edge of the Precipice: Henry Clay and the Compromise That Saved the Union
by Robert V. ReminiIn 1850, America hovered on the brink of disunion. Tensions between slave-holders and abolitionists mounted, as the debate over slavery grew rancorous. An influx of new territory prompted Northern politicians to demand that new states remain free; in response, Southerners baldly threatened to secede from the Union. Only Henry Clay could keep the nation together.At the Edge of the Precipice is historian Robert V. Remini's fascinating recounting of the Compromise of 1850, a titanic act of political will that only a skillful statesman like Clay could broker. Although the Compromise would collapse ten years later, plunging the nation into civil war, Clay's victory in 1850 ultimately saved the Union by giving the North an extra decade to industrialize and prepare. A masterful narrative by an eminent historian, At the Edge of the Precipice also offers a timely reminder of the importance of bipartisanship in a bellicose age.
At the Edge of the Precipice: Henry Clay and the Compromise That Saved the Union
by Robert V. ReminiIn 1850, America hovered on the brink of disunion. Tensions between slave-holders and abolitionists mounted, as the debate over slavery grew rancorous. An influx of new territory prompted Northern politicians to demand that new states remain free; in response, Southerners baldly threatened to secede from the Union. Only Henry Clay could keep the nation together.At the Edge of the Precipice is historian Robert V. Remini's fascinating recounting of the Compromise of 1850, a titanic act of political will that only a skillful statesman like Clay could broker. Although the Compromise would collapse ten years later, plunging the nation into civil war, Clay's victory in 1850 ultimately saved the Union by giving the North an extra decade to industrialize and prepare. A masterful narrative by an eminent historian, At the Edge of the Precipice also offers a timely reminder of the importance of bipartisanship in a bellicose age.
America, Empire of Liberty: A New History of the United States
by David ReynoldsA magisterial history of the United States by a prize-winning historian"The best one-volume history of the United States ever written."--Joseph J. Ellis, author of Founding Brothers and The QuartetThomas Jefferson envisioned the United States as a great "empire of liberty." In his riveting single-volume history of the United States, award-winning historian David Reynolds takes Jefferson's phrase as a key to the American saga. He examines how the anti-empire of 1776 became the greatest superpower the world has seen--and how the country that offered liberty and opportunity on a scale unmatched in Europe nevertheless founded its prosperity on the labor of black slaves and the dispossession of Native Americans. Reynolds also reveals how these tensions between empire and liberty have often been resolved by faith--both the evangelical Protestantism that has energized US politics since the founding of the nation and the larger faith in American righteousness that has impelled the country's expansion. Written with verve, insight, and humor, America, Empire of Liberty is a magisterial depiction of America in all its grandeur and contradictions.
Stamped: A Remix of the National Book Award-winning Stamped from the Beginning
by Jason Reynolds Ibram X. KendiThe crucial, empowering, #1 New York Times bestselling exploration of racism—and antiracism—in America.This is NOT a history book.This is a book about the here and now. A book to help us better understand why we are where we are.A book about race. The construct of race has always been used to gain and keep power, to create dynamics that separate and silence. This remarkable reimagining of Dr. Ibram X. Kendi's National Book Award-winning Stamped from the Beginning reveals the history of racist ideas in America and inspires hope for an antiracist future. It takes you on a race journey from then to now, shows you why we feel how we feel, and why the poison of racism lingers. It also proves that while racist ideas have always been easy to fabricate and distribute, they can also be discredited. Through a gripping, fast-paced, and energizing narrative written by beloved award-winner Jason Reynolds, this book shines a light on the many insidious forms of racist ideas--and on ways readers can identify and stamp out racist thoughts in their daily lives. Download the free educator guide here: https://www.hachettebookgroup.com/wp-content/uploads/2020/03/Stamped-Educator-Guide.pdfNow available for younger readers: Stamped (for Kids): Racism, Antiracism, and You
The Neural Sublime: Cognitive Theories and Romantic Texts
by Alan RichardsonThe Neural Sublime brings recent work in cognitive neuroscience to bear on some famously vexed issues in British Romantic studies. In exciting and unprecedented ways, Alan Richardson demonstrates how developments in the neurosciences can transform the study of literary history. Richardson presents six exemplary studies, each exploring a different intersection of Romanticism and the sciences of the mind and brain: the experience of the sublime and the neuroscience of illusion; the Romantic imagination and visual imaging; the figure of apostrophe and linguistic theory; fictional representations of the mind and "theory of mind" theory; depictions of sibling incest and neo-Darwinian theories of mental behavior; and representations of female speech and cognitive developmental psychology. Richardson’s insightful analysis opens fresh perspectives on British Romanticism, pointing scholars to new developments in cognitive literary studies. He combines elements of new historicist analysis with original—and much-needed—models for understanding language, subjectivity, and social behavior. Far from signaling a departure from the prevalent critical approaches of new historicism, Richardson argues, cognitive theory presents an essential complement to them.The Neural Sublime features an array of cognitive and neuroscientific approaches, providing an engaging and readable introduction to the emergent field of cognitive literary studies.
Wounded Knee: Party Politics and the Road to an American Massacre (Great Plains Photography Ser.)
by Heather Cox RichardsonOn December 29, 1890, American troops opened fire with howitzers on hundreds of unarmed Lakota Sioux men, women, and children near Wounded Knee Creek in South Dakota, killing nearly 300 Sioux. As acclaimed historian Heather Cox Richardson shows in Wounded Knee, the massacre grew out of a set of political forces all too familiar to us today: fierce partisanship, heated political rhetoric, and an irresponsible, profit-driven media.Richardson tells a dramatically new story about the Wounded Knee massacre, revealing that its origins lay not in the West but in the corridors of political power back East. Politicians in Washington, Democrat and Republican alike, sought to set the stage for mass murder by exploiting an age-old political tool-fear. Assiduously researched and beautifully written, Wounded Knee will be the definitive account of an epochal American tragedy.
Wounded Knee: Party Politics and the Road to an American Massacre (Great Plains Photography Ser.)
by Heather Cox RichardsonOn December 29, 1890, American troops opened fire with howitzers on hundreds of unarmed Lakota Sioux men, women, and children near Wounded Knee Creek in South Dakota, killing nearly 300 Sioux. As acclaimed historian Heather Cox Richardson shows in Wounded Knee, the massacre grew out of a set of political forces all too familiar to us today: fierce partisanship, heated political rhetoric, and an irresponsible, profit-driven media. Richardson tells a dramatically new story about the Wounded Knee massacre, revealing that its origins lay not in the West but in the corridors of political power back East. Politicians in Washington, Democrat and Republican alike, sought to set the stage for mass murder by exploiting an age-old political tool -- fear. Assiduously researched and beautifully written, Wounded Knee will be the definitive account of an epochal American tragedy.
The Power of Selling
by Kim RichmondThe Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business...or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: * Video Ride-alongs - One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals - one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be "virtual ride-alongs" so the students can actually feel as though they are getting insights first hand from selling professionals. * The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. * Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. here This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with "real world" selling professionals.