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Basketball For Dummies
by Richard PhelpsThe easy way to get the ins, outs, and intrigue on this beloved sport The National Basketball Association (NBA), with 30 teams and an average attendance of more than 17,000 spectators per game, is the richest and most popular basketball league — and arguably the most viewed American sport — in the world. This new edition of Basketball For Dummies not only covers the rules and regulations of the NBA, but offers coverage on the WNBA, NCAA, and international basketball leagues. Basketball For Dummies is a valuable resource to the many fans of this beloved sport, covering everything from players and personalities in the game to rules, regulations, and equipment. Completely updated with information and intrigue that's occurred in the sport since publication of the previous edition, Basketball For Dummies gets you up to speed on everything from NCAA Tournament brackets to college players en route to the NBA. Coverage of the rules and regulations of the NBA Interesting topics like LeBron the Phenom, ESPN'S influence on the NBA, and the UCONN women's basketball dynasty Digger's take on John Wooden Whether you're a basketball player or a courtside spectator, Basketball For Dummies is a slam-dunk of information and intrigue for anyone who loves the sport.
Basketball For Dummies
by Richard PhelpsThe easy way to get the ins, outs, and intrigue on this beloved sport The National Basketball Association (NBA), with 30 teams and an average attendance of more than 17,000 spectators per game, is the richest and most popular basketball league — and arguably the most viewed American sport — in the world. This new edition of Basketball For Dummies not only covers the rules and regulations of the NBA, but offers coverage on the WNBA, NCAA, and international basketball leagues. Basketball For Dummies is a valuable resource to the many fans of this beloved sport, covering everything from players and personalities in the game to rules, regulations, and equipment. Completely updated with information and intrigue that's occurred in the sport since publication of the previous edition, Basketball For Dummies gets you up to speed on everything from NCAA Tournament brackets to college players en route to the NBA. Coverage of the rules and regulations of the NBA Interesting topics like LeBron the Phenom, ESPN'S influence on the NBA, and the UCONN women's basketball dynasty Digger's take on John Wooden Whether you're a basketball player or a courtside spectator, Basketball For Dummies is a slam-dunk of information and intrigue for anyone who loves the sport.
Basketball in America: From the Playgrounds to Jordan's Game and Beyond
by Frank Hoffmann Robert P Batchelor Martin J ManningExamine the social and cultural impact of basketball on America at the amateur and professional levels!Basketball in America: From the Playgrounds to Jordan&’s Game and Beyond is a pioneering analysis of the history of basketball and its effect on popular culture from the 1970s to today. The popularity of basketball is undeniable, and the subject allows for such a broad range of interpretations in popular culture. It cuts across economic, racial, and social boundaries, and its major stars cross over into other forms of popular entertainment more than any other professional sport. This book examines the entire scope of modern basketball history, from the playgrounds, where people first learn the fundamentals, to the college and professional levels. Basketball in America is a collection of essays that explores the intersection of basketball and popular culture in America. The contributors are an eclectic mix of writers, scholars, journalists, former players, coaches, and sports enthusiasts who all share an undying love for the game of basketball. The authors analyze the sport from a cross-cultural and historical perspective-digging deep into the profound popular cultural influences of basketball and exploring the scope and depth of its influence. This is the first book that examines the social and cultural impact of basketball on American society to reveal how tightly it is woven into America&’s cultural fabric. Also included are photographs and tables to enhance your understanding of the material.Topics covered in Basketball in America include: Elgin Baylor-the first "modern" basketball player Chocolate Thunder and Short Shorts: The NBA in the 1970s Dr. J, Bird, Magic, Jordan, and the Bad Boys: The NBA in the 1980s The Jordan Era: The NBA in the 1990s LeBron James and the future of the NBA the Nike brand and popular culture lessons learned from legendary UNC coach Dean Smith professional women&’s basketball and much more! Basketball in America is a comprehensive analysis that will appeal to anyone interested in understanding how the sport has become an integral part of our national culture. It is an insightful read for sports fans as well as for sports historians. In addition, this book can be used as a textbook in sports history or sociology of sports classes. It will entertain and inform those who treasure basketball and the role it plays in the American consciousness. Make it part of your collection today!
Basketball in America: From the Playgrounds to Jordan's Game and Beyond
by Frank Hoffmann Robert P Batchelor Martin J ManningExamine the social and cultural impact of basketball on America at the amateur and professional levels!Basketball in America: From the Playgrounds to Jordan&’s Game and Beyond is a pioneering analysis of the history of basketball and its effect on popular culture from the 1970s to today. The popularity of basketball is undeniable, and the subject allows for such a broad range of interpretations in popular culture. It cuts across economic, racial, and social boundaries, and its major stars cross over into other forms of popular entertainment more than any other professional sport. This book examines the entire scope of modern basketball history, from the playgrounds, where people first learn the fundamentals, to the college and professional levels. Basketball in America is a collection of essays that explores the intersection of basketball and popular culture in America. The contributors are an eclectic mix of writers, scholars, journalists, former players, coaches, and sports enthusiasts who all share an undying love for the game of basketball. The authors analyze the sport from a cross-cultural and historical perspective-digging deep into the profound popular cultural influences of basketball and exploring the scope and depth of its influence. This is the first book that examines the social and cultural impact of basketball on American society to reveal how tightly it is woven into America&’s cultural fabric. Also included are photographs and tables to enhance your understanding of the material.Topics covered in Basketball in America include: Elgin Baylor-the first "modern" basketball player Chocolate Thunder and Short Shorts: The NBA in the 1970s Dr. J, Bird, Magic, Jordan, and the Bad Boys: The NBA in the 1980s The Jordan Era: The NBA in the 1990s LeBron James and the future of the NBA the Nike brand and popular culture lessons learned from legendary UNC coach Dean Smith professional women&’s basketball and much more! Basketball in America is a comprehensive analysis that will appeal to anyone interested in understanding how the sport has become an integral part of our national culture. It is an insightful read for sports fans as well as for sports historians. In addition, this book can be used as a textbook in sports history or sociology of sports classes. It will entertain and inform those who treasure basketball and the role it plays in the American consciousness. Make it part of your collection today!
Basketball Sparkplug
by Matt ChristopherKim's teammates tease him about singing in the church choir, but they change their tune when the choir helps the Arrows become Small Fry Basketball Champions.
Basketball Sports Medicine and Science
by Brian Cole Lior Laver Baris Kocaoglu Amelia J. H. Arundale Jeffrey Bytomski Annunziato AmendolaThis book is designed as a comprehensive educational resource not only for basketball medical caregivers and scientists but for all basketball personnel. Written by a multidisciplinary team of leading experts in their fields, it provides information and guidance on injury prevention, injury management, and rehabilitation for physicians, physical therapists, athletic trainers, rehabilitation specialists, conditioning trainers, and coaches. All commonly encountered injuries and a variety of situations and scenarios specific to basketball are covered with the aid of more than 200 color photos and illustrations. Basketball Sports Medicine and Science is published in collaboration with ESSKA and will represent a superb, comprehensive educational resource. It is further hoped that the book will serve as a link between the different disciplines and modalities involved in basketball care, creating a common language and improving communication within the team staff and environment.
Basta: My Life, My Truth – The Incredible Autobiography of Marco van Basten
by Marco van BastenTriple European Footballer of the Year. Once World Footballer of the Year. European Champion two UEFA Super Cups, European Champion with the Dutch National Team in 1988 and numerous national championships with both Ajax and AC Milan. Marco van Basten is known as one of the greatest footballers of all time, but his personal life has always remained somewhat of a mystery, until now.Basta is the raw, honest, but above all gripping autobiography of Marco van Basten.It's the unfiltered story of his rise to fame, from being under the wing of Cruyff and experiencing life as an Ajax player to being propelled into the spotlight following Euros '88 - and scoring the greatest goal ever to win a major final - and playing for AC Milan at the peak of Italian football's popularity.But despite countless successes, Marco van Basten experienced many low points, including losing a childhood friend, battling with pain after his numerous fluffed operations, and ultimately coming to terms with life after playing football.Basta is his story.
Bat, Ball and Field: The Elements Of Cricket
by Jon HottenBat, Ball and Field combines a perfect introduction to the sport of cricket and a wonderful foray into its history. ‘Hotten is not just good, he is one of the best’ Cricketer
Batchelor's Golf Stories
by Gerald Batchelor'Golf is a funny game ... Many books have been written on the art of playing Golf, but few have attempted to give any record of the subtle humour which belongs to all sports of Scottish origin, and to Golf in particular.' So said the original blurb when first published in 1914, and though a large number of titles have since appeared, mining the inherent wit, intemperance and pratfalls of golf, it is enlightening to return to Gerald Batchelor's original.Golf Stories is a collection of original short stories, jokes, anecdotes, sketches, dialogues and parodies, all illustrated with suitably baggy-trousered line drawings by E. W. Mitchell. It includes among many other items the maxims of Foozler Minimus, a golfing Roman legionary (Mens agitat molem: 'Some men get annoyed with a molehill'), and 'The Rules - Revised', which states 'Casual water is any temporary accumulation of water - undiluted with whiskey'. Little has changed and so much has changed. The book is an essential addition to the library of any golfer.
Batchelor's Golf Stories
by Gerald Batchelor'Golf is a funny game ... Many books have been written on the art of playing Golf, but few have attempted to give any record of the subtle humour which belongs to all sports of Scottish origin, and to Golf in particular.' So said the original blurb when first published in 1914, and though a large number of titles have since appeared, mining the inherent wit, intemperance and pratfalls of golf, it is enlightening to return to Gerald Batchelor's original.Golf Stories is a collection of original short stories, jokes, anecdotes, sketches, dialogues and parodies, all illustrated with suitably baggy-trousered line drawings by E. W. Mitchell. It includes among many other items the maxims of Foozler Minimus, a golfing Roman legionary (Mens agitat molem: 'Some men get annoyed with a molehill'), and 'The Rules - Revised', which states 'Casual water is any temporary accumulation of water - undiluted with whiskey'. Little has changed and so much has changed. The book is an essential addition to the library of any golfer.
Bats, Balls & Bails: The Essential Cricket Book
by Les ScottNever before has the whole world of cricket been collected in one, really quite large volume.Les Scott has collected a lifetime of anecdotes, records, quotes and cuttings to make The Essential Cricket Book. With a century of sections detailing everything from balls and slips to pavilions, umpires and teas; all the Test-playing nations, first-class counties as well as minor counties and clubs, plus universities; tournaments from the Ashes through the old John Player League to the Sheffield Shield (not to mention the KFC Twenty20 Big Bash); bizarre dismissals and of course LBWs, all the great games and characters of cricket are brought to life.It's all here: the first player to wear a helmet, the first man to attempt a reverse sweep, the games when camels (or mackerels) stopped play, the batsmen given out 'absent, thought lost on the Tube' and 'retired, suffering from measles', or simply the last England bowler to take a wicket with the first ball of a Test Match.
Batsford's Walking Guides: 20 Country Walks For All The Family (Batsford Walking Guides)
by Jilly MacLeod
Batting: A Comprehensive Modern Guide for Players and Coaches
by James Knott Andrew O'Connor'This book is fantastic. It is insightful and detailed, I thoroughly enjoyed the holistic structure, weighted heavily towards tactics and the mental approach, still with accurate and simplified technical input' – Sam Arthurs, Foundation Pathway Manager, Oxfordshire Cricket‘This book offers a complete guide to batting, explained in a way that is thoroughly engaging and intelligible to all audiences. Whether you’re a player looking to advance your own batting, a parent or a coach looking to improve others, you will find everything you need in this book to develop the next great modern day batter’ – Luke Sharples, Talent Pathway Performance Manager, Northamptonshire County Cricket Club‘As technical batting coaching appears to be enjoying a renaissance following the recent fortunes of the England Test side, this book provides an accessible and comprehensive guide. The way technical and tactical aspects of batting are described makes it accessible for players of all abilities, and the drills are practical and applicable. This book is a must for all young players and coaches with a desire to understand and improve their game’ – Mike Sutliff, Dinton CC and former professional cricketer with Leicestershire & Gloucestershire‘In touch and up to date whilst still incorporating the sound principles of batting that have lasted the test of time, this comprehensive guide is of great use to players, coaches and parents alike looking to aid the development of modern batsmanship to meet the demands of the modern game’ – Ben Coddington, Wimbledon CC and Lincolnshire‘A very detailed yet accessible read for players and coaches of all levels. The technical, tactical, mental and physical aspects of batting are all covered and there is a huge drills section for coaches to dip into’ – David Ripley, former Northants Head Coach and London Spirit Assistant CoachWhether a player or a coach, this is the ultimate guide to developing the skills required to make it as a top-level batter.In the most comprehensive book on batting on the market, James Knott and Andrew O’Connor provide detailed and easy-to-understand insights into all aspects of batting, whether you are a player or coach, and no matter your level. With contributions from some of the game’s great players and coaches, including Sir Geoffrey Boycott, Ben Duckett, Julian Wood, Graham Gooch and Mark Butcher, this invaluable guide includes over 60 accessible training drills, a unique ‘training on your own’ section, and provides clear guidance for coaches and players.Clear, insightful and easy to follow, this is an invaluable guide to developing batting skills for young and old alike.
The Battle
by Paul O'ConnellThe revelatory autobiography of a rugby colossus: Paul O'Connell. WINNER OF THE CROSS SPORTS BOOK AWARDS RUGBY BOOK OF THE YEARThere has never been a rugby player quite like Paul O'Connell. He is synonymous with passion, heart and determination; but he is also the thinking man's rugby player, a legendary student of the game. As the heartbeat of Munster, British and Irish Lions captain in 2009, and captain of the first Ireland team to defend a Six Nations championship, O'Connell has emerged as perhaps the most beloved of the golden generation of Irish rugby players. In an autobiography as intense as its author, he tells the story of his remarkable career.'The years of O'Connell and O'Driscoll were as close to a golden age as ever Ireland will get and O'Connell's book tells you how it all happened ... It should be mandatory for every Irish squad member to read O'Connell's book to better understand what it takes to make a team' David Walsh, Sunday Times'O'Connell has emptied the tank here. ... What has come out ... is a psychological profile that is almost shocking at times in what it reveals about the bloody single-mindedness of the competitive gene' Hilary A. White, Irish Independent'The intense physicality of his rugby upbringing is an abiding theme ... along with humour, the craic and an extensive knowledge of how teams work' Paul Hayward, Daily Telegraph'I found The Battle entrancing' Stephen Jones, Sunday Times'Excellent ... [an] eye-opening account of the never-ending battles he fought' Rugby World'Revelatory ... Unflinchingly charts his personal evolution ... He is not at all easy on himself' Keith Duggan, Irish Times
The Battle for the High Street: Retail Gentrification, Class and Disgust
by Phil HubbardThis book analyses the social and cultural status of high streets in the age of recession and austerity. High streets are shown to have long been regarded as the heart of many communities, but have declined to a state where boarded-up and vacant retail units are a familiar sight in many British cities. The book argues that the policies deemed necessary to revive the fortunes of high streets are often thinly-veiled attacks on the tastes and cultures of the working class. Policy-makers often promote boutiques, art galleries and upmarket cafés at the expense of some of the outlets frequented by less affluent populations, including betting shops, fast food takeaways, discount stores and bargain booze outlets. Highlighting the social and cultural roles that so-called 'dying' high streets continue to play in the lives of working class and disadvantaged populations, this book provides a powerful argument against retail gentrification, and a timely analysis of class conflict in austerity Britain. It will be of great interest to scholars of geography, social policy and cultural studies.
The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion
by Jim WaltzerThis exciting account of the 1921 heavyweight boxing title fight between champion Jack Dempsey and Frenchman Georges Carpentier relates how it originated and how it became a template for modern sports promotion.Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the intersection of show business, high society, politics, and the underworld at a single sporting event. The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion offers the definitive history of this landmark event's genesis and impact.To explain why the fight had such a far-reaching influence on mass entertainment and modern culture, newspaperman Jim Waltzer invites readers to travel the path to the 1921 heavyweight championship. Along the way, they will meet a cast of outsize characters, including the savage defending champion (and alleged World War I slacker) Jack Dempsey, French pretty-boy war hero Georges Carpentier, promoter Tex Rickard, Dempsey's slippery manager Doc Kearns, and Jersey City boss Frank Hague. As the tale unfolds, so does an understanding of the forces that shaped the Roaring Twenties and established promotional hype as the MO of business.
Battleground: [2 volumes] (Battleground Series)
Mega-events like the Olympics, the World Cup of soccer, the World Series of baseball, cycling's Tour de France, and the Super Bowl draw our attention to the deep cultural significance of sport and its role in fostering social bonds. Yet when it comes to sport, there is no shortage of debate: stereotypes regarding sexuality, race, gender, and children have been hotly contested by critics for over 40 years. Even today, sport is one of the very few socially accepted sites of violence, intense competition and controlled forms of social disorder. Battleground: Sports presents the 100 most contentious public and private controversies of the sports world. Highlighted throughout are debates surrounding ethnicity, gender, sexuality, and social identity, sports fan behavior, as well as the role of governments and corporations.Engaging and accessible to a wide variety of readers, this fascinating reference illustrates how sports controversies reflect the historically enduring and changing nature of our broader cultures, and the social battles we engage on a day-to-day basis surrounding the struggles for equality, debates about social violence, the ethics of competition, the politics of civic life, the creation of global communities, and the State's role in protecting citizens. Entries contain an array of thoughtful perspectives on historic and current controversies, and allow readers to formulate their own conclusions. Enhanced with a timeline, a thorough guide of print and electronic resources for high school and undergraduate student research, this one-stop reference goes beyond the newspaper headlines to provide readers with a guide map for understanding what sport controversies teach us about our culture and ourselves.
Battling Jack Turpin: You Gotta Fight Back
by Jackie TurpinNow in his 80th year, 'Battling' Jack Turpin is the last surviving member of his generation of Britain's best-known and best-loved boxing family.Jack's father, Lionel Turpin, came from British Guiana to volunteer for the British Army during the Great War. He was wounded on the battlefields of France and invalided to Warwick, the first black man to settle in the area. Lionel married a local girl but his early death left her struggling to raise their three sons and two daughters in pre-Welfare State England.As young men, the excitement and gladiatorial glamour of the ring lured Jack and his brothers into professional boxing. From a home-made backstreet gymnasium, they punched their way into the record books and into the hearts of the British people.Battling Jack is a wonderfully narrated account of the life and times of a remarkable man who was once Britain's busiest featherweight. It is also the history of the beginnings of a black presence in British boxing. Turpin offers us a ringside seat at heroic battles and comic encounters. He takes us behind the scenes of a scandal that rocked the sporting world and into his confidence about the mystery that surrounds his younger brother's death. Jack Turpin has out-stared ignorance and prejudice, tasted triumph and celebrity, and endured hardship and tragedy. Heart-rending, raw, honest and funny, his is a story that had to be told.
Battling the Blues
by Darius Boyd'A legend of the game' - Anthony Seibold 'He's a player that never lets his team down' - Billy Slater Darius Boyd broke into the Brisbane Broncos NRL team in 2006 straight out of high school and was part of the premiership-winning team in his debut season. He'd go on to win another premiership with the Dragons in 2010, claiming the Clive Churchill Medal for man of the match and forever stamping his name as an elite champion of the game. He has played 28 State of Origins for Queensland and taken the field in 23 Tests for Australia - never playing in a losing Australian team. In 15 seasons at the top level, Darius has won nearly every honour the sport can award and is undeniably an NRL great. But listing statistics, awards and premierships doesn't reveal the battles that Darius Boyd has faced off the field. A teenager with a troubled background, he started his career with innate footy talent but also the emotional baggage of an unknown father, the devastating loss of loved ones, and a mother who was walking a mental health tightrope herself, which as a kid he didn't understand. As his talent shone on the field and his profile increased, Darius struggled. Hiding years of depression and unhappiness, playing footy was his escape. But no one can run from themselves forever. The horrific spinal injury to good mate and Newcastle Knights teammate Alex McKinnon was the catalyst that finally broke Darius. Realising he needed help for his anxiety, depression and suicidal thoughts, he turned his back on football, checked into a mental health facility and began to mend his life and himself. Now, as he heads into retirement, Darius Boyd is sharing his story, to celebrate his triumphs on the field but, more importantly for him, revealing how to deal with depression, overcome adversity and live with mental illness. He reflects on excerpts from his private journal which charted his journey from the depths of despair to a life of gratitude. It is a heartfelt message he now takes across the NRL and into boardrooms, schools and footy clubs in a quest to keep our young men alive. BATTLING THE BLUES is a raw, honest and inspiring memoir that takes us into the heart of an NRL champion and his fight to conquer his demons and live a better life.
Baxter's The Foot and Ankle in Sport
by David A. Porter Lew C. SchonFor specialists and non-specialists alike, returning an athlete to pre-injury performance safely and quickly is uniquely challenging. To help you address these complex issues in everyday practice, Baxter’s The Foot and Ankle in Sport, 3rd Edition, provides focused, authoritative information on the examination, diagnosis, treatment, and rehabilitation of sports-related foot and ankle injuries – ideal for returning both professional and recreational athletes to full use and function.Provides expert guidance on athletic evaluation, sports syndromes, anatomic disorders, orthoses and rehabilitation, and more.Includes new and updated case studies and pearls for optimal use in the clinical setting.Features thoroughly revised content and enhanced coverage of stress fractures, as well as metabolic consideration in athletes.Includes new chapters on the disabled athlete, the military athlete, caring for the athlete as a team, foot and ankle exam, and biologics.Features a new, full-color design throughout and new videos available online.Shares the expertise of international contributors who provide a global perspective on sports medicine.
Baxter's The Foot and Ankle in Sport E-Book
by David A. Porter Lew C. SchonAn injury to the foot and ankle can be devastating to an athlete’s performance. Get your patients back to their peak physical condition using authoritative guidance from the only reference book focusing solely on sports-related injuries of the foot and ankle!Authoritative guidance on athletic evaluation, sports syndromes, anatomic disorders, athletic shoes, orthoses and rehabilitation, and more, provides you with the know-how you need to overcome virtually any challenge you face. A chapter focusing on sports and dance equips you to better understand and manage the unique problems of these high-impact activities. Comprehensive coverage of rehabilitation of the foot and ankle helps you ease your patients’ concerns regarding return to play. International contributors share their expertise and provide you with a global perspective on sports medicine. Case studies demonstrate how to approach specific clinical situations and injuries. Three new chapters on "Problematic Stress Fractures of the Foot and Ankle," "New Advances in the Treatment of the Foot and Ankle," and "The Principles of Rehabilitation for the Foot and Ankle," deliver more expert knowledge and practice solutions than ever before. Expanded chapters guide you through all aspects of treating sports-related injuries of the foot and ankle, from evaluation to rehabilitation.
Bayern: Creating a Global Superclub
by Uli Hesse‘MASTERFUL’ Raphael HonigsteinThe story of superclub Bayern Munich by the critically acclaimed author of Tor!Bayern Munich is a team of extremes. They are the most passionately supported club in Germany and the most hated. There is no doubt that they are the most successful.Winners of twenty-four domestic titles since the late 1960s, they have stood at the pinnacle of European football for almost their entire existence. Through interviews with the key protagonists, Uli Hesse tells the story of this unique club. From early run-ins with the Nazis to being dubbed FC Hollywood for their egocentric stars in the 1990s up to the sensational undercover appointment of the best coach in the world, Pep Guardiola, Hesse opens the doors on Bavaria’s superpower and takes you inside Bayern Munich.
Bazball: The inside story of a Test cricket revolution
by Nick Hoult Lawrence BoothThe inside story of how England transformed the way Test cricket is played.After one win in 17 by the start of the summer of 2022, England needed something new. For 145 years, Test cricket was played mainly in one way: batters laid a foundation before daring to attack – and, even then, only if circumstances were favourable. Bowlers tried to bowl maidens, calculating that they would eventually force an error. But the old ways weren't working.Then came 'Bazball', driven by new head coach in Brendon ('Baz') McCullum and captain Ben Stokes. What followed was one of the most thrilling revolutions in any sport, as a rudderless and ridiculed England Test team became – almost overnight – cricket's most talked-about phenomenon. They embarked on a brand of Test cricket that breathed life into an ailing format, breaking records as they went on to win 11 out 13 Tests before taking on world champions Australia in a dramatic Ashes contest that ended 2–2.Lawrence Booth and Nick Hoult, two of the game's most respected writers, had a ringside seat for all the action. Their book will reveal how Bazball swept the England dressing room and transformed the team's fortunes. Told via a mixture of interviews with the protagonists and insights gathered by the authors during their own close-up reporting, Bazball is an unmissable read. As Rob Key said after he appointed McCullum: 'Buckle up and get ready for the ride.'