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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)
by Mark Anthony CamilleriThis book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.”Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA“This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.”Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong“The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.”Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK“The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.”C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand“A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.”Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA“An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.”Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy“This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.”Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Managem
Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image (Routledge History of Photography)
by Sara DominiciThis book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.
Travel Marketing and Popular Photography in Britain, 1888–1939: Reading the Travel Image (Routledge History of Photography)
by Sara DominiciThis book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.
Travel Industry Economics: A Guide for Financial Analysis
by Harold L. VogelIn this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates a review of each sector's history, economics, accounting, and financial analysis perspectives and relationships. As such, it provides a concise, up-to-date reference guide for financial analysts, economists, industry executives, legislators and regulators, and journalists interested in the economics, financing and marketing of travel and tourism related goods and services. The third edition of this well-established text updates, refreshes, and significantly broadens the coverage of tourism economics. It further includes new sections on power laws and price-indexing effects and also introduces new charts comparing airline and hotel revenue changes and lodging revenue changes in relation to GDP.
Travel Hacks: Tips and Tricks for Happier Trips (Life Hacks Ser.)
by Dan MarshallTravel Hacks is your handy guide to making your trips that little bit easier, whether you are jetting off for a week or a year. This fully illustrated manual covers everything from maximising space in your suitcase to keeping mosquitoes at bay, and much, much more.
A Travel Guide to Homer: On the Trail of Odysseus Through Turkey and the Mediterranean
by John FreelyIn October 1945 at the age of 19, John Freely passed the southernmost tip of Crete on his way home from the war in China, just as Odysseus did on his homeward voyage from the battle of Troy. He has been bewitched by Homer and the lands of Homer's epics ever since. As the culmination of a life spent exploring both these lands and the stories by, and connected to, Homer, Freely has created a captivating traveller's guide to Homer's lost world and to his epics, the Iliad and the Odyssey, investigating where such places as the Land of the Lotus Eaters are and what it was about the landscapes of Greece and Turkey that so inspired Homer - the greatest classical epic poet. With unparalleled knowledge and passion, John Freely guides the traveller through all of those places linked to Homer that can be identified and brings Homer and his world vividly to life, revealing how the Homeric epics continue to echo through the ages in literatuture, art, legend and folklore.
Travel as a Political Act (Rick Steves)
by Rick StevesChange the world one trip at a time. In this illuminating collection of stories and lessons from the road, acclaimed travel writer Rick Steves shares a powerful message that resonates now more than ever.With the world facing divisive and often frightening events, from Trump, Brexit, and Erdogan, to climate change, nativism, and populism, there's never been a more important time to travel.Rick believes the risks of travel are widely exaggerated, and that fear is for people who don't get out much. After years of living out of a suitcase, he still marvels at how different cultures find different truths to be self-evident. By sharing his experiences from Europe, Central America, Asia, and the Middle East, Rick shows how we can learn more about own country by viewing it from afar.With gripping stories from Rick's decades of exploration, this fully revised edition of Travel as a Political Act is an antidote to the current climate of xenophobia. When we travel thoughtfully, we bring back the most beautiful souvenir of all: a broader perspective on the world that we all call home.All royalties from the sale of Travel as a Political Act are donated to support the work of Bread for the World, a non-partisan organization working to end hunger at home and abroad.
Travel as a Political Act (Rick Steves)
by Rick StevesChange the world one trip at a time. In this illuminating collection of stories and lessons from the road, acclaimed travel writer Rick Steves shares a powerful message that resonates now more than ever.With the world facing divisive and often frightening events, from Trump, Brexit, and Erdogan, to climate change, nativism, and populism, there's never been a more important time to travel.Rick believes the risks of travel are widely exaggerated, and that fear is for people who don't get out much. After years of living out of a suitcase, he still marvels at how different cultures find different truths to be self-evident. By sharing his experiences from Europe, Central America, Asia, and the Middle East, Rick shows how we can learn more about own country by viewing it from afar.With gripping stories from Rick's decades of exploration, this fully revised edition of Travel as a Political Act is an antidote to the current climate of xenophobia. When we travel thoughtfully, we bring back the most beautiful souvenir of all: a broader perspective on the world that we all call home.All royalties from the sale of Travel as a Political Act are donated to support the work of Bread for the World, a non-partisan organization working to end hunger at home and abroad.
Travel and Transformation
by Garth Lean Russell StaiffTravel and tourism have a long association with the notion of transformation, both in terms of self and social collectives. What is surprising, however, is that this association has, on the whole, remained relatively underexplored and unchallenged, with little in the way of a corpus of academic literature surrounding these themes. Instead, much of the literature to date has focused upon describing and categorising tourism and travel experiences from a supply-side perspective, with travellers themselves defined in terms of their motivations and interests. While the tourism field can lay claim to several significant milestone contributions, there have been few recent attempts at a rigorous re-theorization of the issues arising from the travel/transformation nexus. The opportunity to explore the socio-cultural dimensions of transformation through travel has thus far been missed. Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, literary scholars and heritage researchers, this volume explores what it means to transform through travel in a modern, mobile world. In doing so, it draws upon a wide variety of traveller perspectives - including tourists, backpackers, lifestyle travellers, migrants, refugees, nomads, walkers, writers, poets, virtual travellers and cosmetic surgery patients - to unpack a cultural phenomenon that has captured the imagination since the very first works of Western literature.
Travel and Transformation: Exploring New Territory (Current Developments In The Geographies Of Leisure And Tourism Ser.)
by Garth Lean Russell StaiffTravel and tourism have a long association with the notion of transformation, both in terms of self and social collectives. What is surprising, however, is that this association has, on the whole, remained relatively underexplored and unchallenged, with little in the way of a corpus of academic literature surrounding these themes. Instead, much of the literature to date has focused upon describing and categorising tourism and travel experiences from a supply-side perspective, with travellers themselves defined in terms of their motivations and interests. While the tourism field can lay claim to several significant milestone contributions, there have been few recent attempts at a rigorous re-theorization of the issues arising from the travel/transformation nexus. The opportunity to explore the socio-cultural dimensions of transformation through travel has thus far been missed. Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, literary scholars and heritage researchers, this volume explores what it means to transform through travel in a modern, mobile world. In doing so, it draws upon a wide variety of traveller perspectives - including tourists, backpackers, lifestyle travellers, migrants, refugees, nomads, walkers, writers, poets, virtual travellers and cosmetic surgery patients - to unpack a cultural phenomenon that has captured the imagination since the very first works of Western literature.
Travel and Tourism: Proceedings of the Tourism Outlook Conferences
by İnci Oya Coşkun Nor’ain Othman Mohamed Aslam Alan LewThis book contains the best papers on tourism sustainability, economics and management presented at the 10th Tourism Outlook Conference, held in Sri Lanka from 19 to 21 October 2017 and the 11th Tourism Outlook Conference held in Eskişehir, Turkey from 3-5 October 2018. The papers provide a distinctly multidisciplinary perspective that brings together experts in the fields of management, economics and tourism to develop and disseminate solutions to emerging issues and challenges related to sustainable tourism and community development.The book provides a platform for cross-disciplinary dialogues that integrate different research and knowledge from diverse geographical, sectoral, and institutional perspectives. Through this approach, readers gain new perspectives to expand their skills and advance their studies and applications in the sustainable development of tourism resources and destinations, especially in developing world contexts.
Travel and Tourism Public Relations
by Dennis DeuschlThe opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Travel and Tourism Public Relations
by Dennis DeuschlThe opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Travel and Tourism (PDF)
by Gillian DaleCovers all mandatory and nine optional units , providing the breadth for tutors to tailor the course to their learners needs and interests. Achieve your potential : Assessment activities in each unit give students plenty of practice to deepen their knowledge and understanding, and grading tips for every activity help them achieve the best possible grade. Edexcel s Assignment tips : Written and verified by experts in the BTEC team, there s invaluable unit-by-unit advice on how students can get the most from their BTEC course. Put yourself in the professionals shoes : WorkSpace case studies take learners into the real world of work, showing them how they can apply their knowledge in a real-life context. Advice from former students on how current students can make their BTEC experience a stepping stone to success.
Travel and Tourism in the Caribbean: Challenges and Opportunities for Small Island Developing States
by Andrew SpencerThis book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within Caribbean small island developing countries (SIDS). The author explores best practices and measures that can be used to overcome or alleviate the hardship faced by the industry by giving voice to the nations that are often overshadowed or restrained by their developed counterparts. This book reflects on and assesses the transformative power that tourism has in Caribbean small island developing states, while unearthing the threats that affect the longevity and economic viability of the industry in general. It is an important and overdue text focusing on this unique group of islands and will inform students and researchers on the struggles and opportunities they face.
Travel and Tourism (The Student Guide to BTEC)
by Mary AllenPart of a new series which provides BTEC students with guidance on how to study, this text focuses on travel and tourist courses. It explains the reasons for the different teaching approaches and the skills required to tackle them.
Travel and Representation
by Garth Lean, Russell Staiff and Emma WatertonTravel and Representation is a timely volume of essays that explores and re-examines the various convergences between literature, art, photography, television, cinema and travel. The essays do so in a way that appreciates the entanglement of representations and travel at a juncture in theoretical work that recognizes the limits of representation, things that lie outside of representation and the continuing power of representation. The emphasis is on the myriad ways travelers/scholars employ representation in their writing/analyses as they re-think the intersections between travelers, fields of representation, imagination, emotions and corporeal experiences in the past, the present and the future.
Travel and Imagination
by Garth Lean Russell StaiffThe imagination has long been associated with travel and tourism; from the seventeenth century when the showman and his peepshow box would take the village crowd to places, cities and lands through the power of stories, to today when we rely on a different range of boxes to whisk us away on our imaginative travels: the television, the cinema and the computer. Even simply the notion of travel, it would seem, gives us license to daydream. The imagination thus becomes a key concept that blurs the boundaries between our everyday lives and the idea of travel. Yet, despite what appears to be a close and comfortable link, there is an absence of scholarly material looking at travel and the imagination. Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, archaeologists, heritage researchers, literary scholars and creative writers, this edited collection explores the socio-cultural phenomenon of imagination and travel. The volume reflects upon imagination in the context of many forms of physical and non-physical travel, inviting scholars to explore this fascinating, yet complex, area of inquiry in all of its wonderful colour, slipperiness, mystery and intrigue. The book intends to provide a catalyst for thinking, discussion, research and writing, with the vision of generating a cannon of scholarship on travel and the imagination that is currently absent from the literature.
Travel and Imagination (Current Developments In The Geographies Of Leisure And Tourism Ser.)
by Garth Lean Russell StaiffThe imagination has long been associated with travel and tourism; from the seventeenth century when the showman and his peepshow box would take the village crowd to places, cities and lands through the power of stories, to today when we rely on a different range of boxes to whisk us away on our imaginative travels: the television, the cinema and the computer. Even simply the notion of travel, it would seem, gives us license to daydream. The imagination thus becomes a key concept that blurs the boundaries between our everyday lives and the idea of travel. Yet, despite what appears to be a close and comfortable link, there is an absence of scholarly material looking at travel and the imagination. Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, archaeologists, heritage researchers, literary scholars and creative writers, this edited collection explores the socio-cultural phenomenon of imagination and travel. The volume reflects upon imagination in the context of many forms of physical and non-physical travel, inviting scholars to explore this fascinating, yet complex, area of inquiry in all of its wonderful colour, slipperiness, mystery and intrigue. The book intends to provide a catalyst for thinking, discussion, research and writing, with the vision of generating a cannon of scholarship on travel and the imagination that is currently absent from the literature.
Transylvania and Beyond
by Dervla MurphyShortly after the execution of Nicolae Ceaușescu, Dervla Murphy travelled to Romania and found a nation both exhilarated and bewildered by revolution. Eager to explore a country that had hitherto been inaccessible to outsiders, Murphy describes in lucid detail a journey on two planes: cycling and ambling through the rural Carpathians, and exploring the mind-set of a post-Communist society in the grips of an identity crisis. She is treated to tremendous hospitality wherever she goes, and in urban blocs, small towns and traditional villages she gets to know the ordinary Romanians – the teachers, farmers, professors, factory-workers, writers, engineers, vets, army officers, shepherds, students and doctors. Transylvania and Beyond is the story of their hopes, fears and prejudices, a passionate insight into what Murphy calls ‘one of Europe’s least European countries.’
Transportation Systems for Tourism (Advances in Spatial Science)
by M. R. Dileep Francesca PagliaraThis textbook provides a comprehensive learning resource material for tourism transportation. Exploring the interrelationship between transport and tourism, it demonstrates how different types of transportation systems interact and are combined within the tourism destination framework. It addresses topics such as the geographical aspects of tourism transportation, technological advances in transportation, public transportation in tourism, drive tourism, recreational transportation, and various forms of tourism, including car, rail, coach, water, cycling, and space tourism. Readers will also learn about sustainability aspects, consumer behavior, and tourist behavior modelling. The book offers a valuable asset for graduate as well as master degree students in regional and spatial science, transportation engineering, and tourism and transportation economics, as well as for professionals in the travel, tourism, transport, and hospitality industries who are interested in the link between tourism and transportation, its benefits and impacts. Tourist destinations can strategically use this learning resource to gain a better understanding of the leisure and recreational aspects of the transportation system and consequently boost their appeal to tourists.
Transport (Starting Geography #7)
by Sally HewittLearn about science through an exciting combination of information and step-by-step activities.
Transnational Spanish Studies (Transnational Modern Languages #2)
The focus of this book is two-fold. First it traces the expansive geographical spread of the language commonly referred to as Spanish. This has given rise to multiple hybrid formations over time emerging in the clash of multiple cultures, languages and religions within and between great empires (Roman, Islamic, Hispano-Catholic), each with expansionist policies leading to wars, huge territorial gains and population movements. This long history makes Hispanophone culture itself a supranational, trans-imperial one long before we witness its various national cultures being refashioned as a result of the transnational processes associated with globalization today. Indeed, the Spanish language we recognise today was ‘transnational’ long before it was ever the foundation of a single nation state. Secondly, it approaches the more recent post-national, translingual and inter-subjective ‘border-crossings’ that characterise the global world today with an eye to their unfolding within this long trans-imperial history of the Hispanophone world. In doing so, it maps out some of the contemporary post-colonial, decolonial and trans-Atlantic inflections of this trans-imperial history as manifest in literature, cinema, music and digital cultures. Contributors: Christopher J. Pountain, L.P. Harvey, James T. Monroe, Rosaleen Howard, Mark Thurner, Alexander Samson, Andrew Ginger, Samuel Llano, Philip Swanson, Claire Taylor, Emily Baker, Elzbieta Slodowska, Francisco-J. Hernández Adrián, Henriette Partzsch, Helen Melling, Conrad James and Benjamin Quarshie.
Transnational Railway Cultures: Trains in Music, Literature, Film, and Visual Art (Explorations in Mobility #6)
by Benjamin Fraser Steven SpaldingSince the advent of train travel, railways have compressed space and crossed national boundaries to become transnational icons, evoking hope, dread, progress, or obsolescence in different cultural domains. Spanning five continents and a diverse range of contexts, this collection offers an unprecedentedly broad survey of global representations of trains. From experimental novels to Hollywood blockbusters, the works studied here chart fascinating routes across a remarkably varied cultural landscape.
Transnational Portuguese Studies (Transnational Modern Languages #3)
Transnational Portuguese Studies offers a radical rethinking of the role played by the concepts of ‘nationhood’ and ‘the nation’ in the epistemologies that underpin Portuguese Studies as an academic discipline. Portuguese Studies offers a particularly rich and enlightening challenge to methodological nationalism in Modern Languages, not least because the teaching of Portuguese has always extended beyond the study of the single western European country from which the language takes its name. However, this has rarely been analysed with explicit, or critical, reference to the ‘transnational turn’ in Arts and Humanities. This volume of essays from leading scholars in Portugal, Brazil, the USA and the UK, explores how the histories, cultures and ideas constituted in and through Portuguese language resist borders and produce encounters, from the manoeuvres of 15th century ‘globalization’ and cartography to present-day mega events such as the Rio Olympics. The result is a timely counter-narrative to the workings of linguistic and cultural nationalism, demonstrating how texts, paintings and photobooks, musical forms, political ideas, cinematic representations, gender identities, digital communications and lexical forms, may travel, translate and embody transcultural contact in ways which only become readable through the optics of transnationalism.Contributors: Ana Margarida Dias Martins, Anna M. Klobucka, Christopher Larkosh, Claire Williams, Cláudia Pazos Alonso, Edward King, Ellen W. Sapega, Fernando Arenas, Hilary Owen, José Lingna Nafafé, Kimberly DaCosta Holton, Maria Luísa Coelho, Paulo de Medeiros, Sara Ramos Pinto, Sheila Moura Hue, Simon Park, Susana Afonso, Tatiana Heise, Toby Green, Tori Holmes, Vivien Kogut Lessa de Sá and Zoltán Biedermann.