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Avoiding Potholes in Translation: A Practical Perspective on Translation between English and isiZulu
by Phindile DlaminiThis book is a comprehensive introduction to translation studies between English and isiZulu. It incorporates crucial concepts for understanding the basics of translation within a South African language context and lays a foundation for further studies in translation. The book's content coverage, while broad, is also in-depth, and it skillfully integrates examples from varied types of texts. The practical and accessible style makes it both engaging and informative. The diverse examples illustrate not only the technicalities of translation as a process, but the vivid dynamics brought about by the fact that the languages involved in the translation process belong to different language families. The use of these examples for almost every aspect of translation explained makes this book unique and valuable to translation scholars and practitioners alike. Even though the book uses cases from the isiZulu language, it is an applicable reference for translation scholars and practitioners working with different indigenous languages of South Africa. Print edition not for sale in Sub Saharan Africa.
Barrierefrei kommunizieren für Unternehmen: Wie Sie die Anforderungen des Barrierefreiheitsstärkungsgesetzes effizient umsetzen (essentials)
by Gabriele HorcherDieses essential zeigt, welche Bedeutung digitale Barrierefreiheit für die Unternehmenskommunikation hat und wie diese die Ansprache Verbrauchern verändern wird. Das ab dem 28. Juni 2025 geltende Barrierefreiheitsstärkungsgesetz (BFSG) wird zum Beschleuniger dieser Entwicklung, mit der sich künftig viele Unternehmen auseinandersetzen müssen. Die renommierte Kommunikationswissenschaftlerin Gabriele Horcher zeigt auf, wie die neuen gesetzlichen Anforderungen effizient umgesetzt werden können und wie künstliche Intelligenz dabei helfen kann. Darüber hinaus stellt sie Strategien für Berater und Dienstleister vor, die ihre Kunden optimal unterstützen wollen.Ein auf den Punkt geschriebenes Buch für Entscheidungsträger, Kommunikations-, Compliance- und E-Commerce-Verantwortliche, die alles Wichtige über die spezifischen Herausforderungen der digitalen Barrierefreiheit erfahren und von den neuen Chancen profitieren wollen.
Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
by Kurt WagnerOn October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers 'The bird is freed.'Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today.With meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk's audacious tweets to Dorsey's enigmatic persona, The Battle for Twitter uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention. In this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media.
Behavioral Economics (Routledge Advanced Texts in Economics and Finance)
by Edward CartwrightOver the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
Behavioral Economics (Routledge Advanced Texts in Economics and Finance)
by Edward CartwrightOver the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
Beyond Mainstream Media: Alternative Media and the Future of Journalism (Communication and Society)
by Stephen CushionOffering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media. Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Beyond Mainstream Media: Alternative Media and the Future of Journalism (Communication and Society)
by Stephen CushionOffering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media. Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Blockchain-Based Data Security in Heterogeneous Communications Networks (Wireless Networks)
by Dongxiao Liu Xuemin (Sherman) ShenThis book investigates data security approaches in Heterogeneous Communications Networks (HCN). First, the book discusses the urgent need for a decentralized data management architecture in HCN. The book investigates preliminaries and related research to help readers obtain a comprehensive picture of the research topic. Second, the book presents three blockchain-based approaches for data management in HCN: data provenance, data query, and data marketing. Finally, based on the insights and experiences from the presented approaches, the book discusses future research directions.
Blockchain for Global Education
by Lakshmana Kumar Ramasamy Firoz KhanThis book presents Blockchain technology and its various applications in educational environments. The authors show how Blockchain has the potential to revolutionize the field of education by creating decentralized and secure platforms for connecting students and educators across borders. The book also discusses the challenges and limitations of implementing Blockchain in education, such as technical complexity, lack of standardization, and regulatory issues. The authors provide several examples and case studies that demonstrate how Blockchain technology can be used to improve various aspects of education. The authors also recognize that Blockchain technology evolves rapidly and address the potential impact of the technology on the field of education in the future. In addition to general educational applications, the authors also provide a global perspective, addressing the potential impact of technology on education in various countries and regions.
Blockchain Transformations: Navigating the Decentralized Protocols Era (Signals and Communication Technology)
by Sheikh Mohammad Idrees Mariusz NowostawskiThis book provides a guide for those looking to understand the potential of blockchain technology and its impact on various industries. The book provides an in-depth exploration of blockchain technology, its use cases, and the opportunities and challenges it presents. From digital currencies and smart contracts to supply chain management and decentralized finance, the book covers all the key aspects of blockchain technology. The authors also go beyond the technical details, providing valuable insights and practical advice on how to navigate this new era of decentralization and trustless transactions. The book is an ideal read for researchers, entrepreneurs, investors, or anyone looking to stay ahead of the curve and stay informed about the future of blockchain technology.
Bollypolitics: Popular Hindi Cinema and Hindutva (World Cinema)
by Ajay GehlawatThis book provides an in-depth exploration of the evolving landscape of Bollywood cinema in response to recent socio-political changes in India, including a surge in sectarian violence and the ascent of Hindutva, or Hindu nationalism, under Prime Minister Narendra Modi's leadership. Through a comprehensive analysis of prominent filmmakers and actors like Sanjay Leela Bhansali, Kangana Ranaut, Akshay Kumar, and Anupam Kher, Ajay Gehlawat investigates the extent to which their recent works align with key tenets of the Hindutva movement. He scrutinizes the growing influence of the Bharatiya Janata Party (BJP) on film production, manifesting in collaborations covering diverse themes, from Modi's Clean India initiative to the nation's space exploration endeavors and grand historical epics such as Padmaavat (2018) and Manikarnika (2019) that seek to reshape Indian history in line with Hindutva ideology.Gehlawat goes on to dissect smaller budget films like Article 15 (2019) and Shubh Mangal Zyada Saavdhan (2020), which tackle pressing social issues like caste-based violence and homophobia exacerbated by the surge in right-wing extremism in India. In doing so, he elucidates the profound and far-reaching impact of Hindutva ideology on Indian cinematic narratives and aesthetics, while also considering the broader implications for Indian society as a whole.
A Bookshop of One’s Own: How A Group Of Women Set Out To Change The World
by Jane CholmeleyThe captivating true story of an underdog business – a feminist bookshop founded in Thatcher’s Britain – from a woman at the heart of the women’s liberation movement. An Independent and Stylist Best Non-Fiction Book for 2024
Building Cybersecurity Applications with Blockchain and Smart Contracts (Signals and Communication Technology)
by Nour El Madhoun Ioanna Dionysiou Emmanuel BertinThis book offers an in-depth exploration of the application of blockchain and smart contract technologies in the field of cybersecurity. It begins by defining the fundamentals of cybersecurity in the context of blockchain and smart contracts, and then moves on to the world of e-government services, describing how blockchain can enhance the security of these services. The book also explores how blockchain can secure the Internet of Things (IoT), focusing on applications such as securing drones and protecting robotic networks. The importance of scalability in distributed replication systems is also discussed, with a particular focus on sharding. Finally, the book looks at the challenges of data protection in distributed ledger and blockchain technologies, providing both an analysis of the problems and solutions. Written by academic researchers and industry experts, this book offers a comprehensive and nuanced perspective on the transformational potential of blockchain and smart contracts in the field of cybersecurity.
Business Digitalization: Corporate Identity and Reputation (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa. CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Digitalization: Corporate Identity and Reputation (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Ethics: Methods, Theories, and Application
by Christian U. BeckerBusiness Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods, Theories, and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields. This second edition is fully updated to recognize the changing nature of ethics and corporate responsibility in a globalized world and includes online support material.
Business Ethics: Methods, Theories, and Application
by Christian U. BeckerBusiness Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods, Theories, and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields. This second edition is fully updated to recognize the changing nature of ethics and corporate responsibility in a globalized world and includes online support material.
But You Don't Look Arab: And Other Tales of Unbelonging
by Hala GoraniEmmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting correspondent and anchor with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear identity in a world full of labels? How can people find a sense of belonging when they have never felt part of a &“tribe?&” And how does a blonde-haired, blue-eyed woman who&’s never lived in the Middle East honor her Arab Muslim ancestry and displaced family—a family forced to scatter when their home country was torn apart by war? Hala Gorani&’s path to self-discovery started the moment she could understand that she was &“other&” wherever she found herself to be. Born of Syrian parents in America and raised mainly in France, she didn&’t feel at home in Aleppo, Seattle, Paris, or London. She is a citizen of everywhere and nowhere. And like many journalists who&’ve covered wars and conflicts, she felt most at home on the ground reporting and in front of the camera. As a journalist, Gorani has traveled to some of the most dangerous places in the world, covering the Arab Spring in Cairo and the Syrian civil war, reporting on suicide bombers in Beirut and the chemical attacks in Damascus, watching the growth of ISIS and the war in Iraq—sometimes escaping with her life by a hair. But through it all, she came to understand that finding herself meant not only looking inward, but tracing a long family history of uprooted ancestors. From the courts of Ottoman Empire sultans through the stories of the citizens from her home country and other places torn apart by unrest, But You Don&’t Look Arab combines Gorani&’s family history with rigorous reporting, explaining—and most importantly, humanizing—the constant upheavals in the Middle East over the last century.
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
by Candice J. Nelson James A. Thurber David A. DulioWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
by Candice J. Nelson James A. Thurber David A. DulioWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
A Career in Radio: Understanding the Key Building Blocks
by Sayed Mohammad AmirThis book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming. An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.
A Career in Radio: Understanding the Key Building Blocks
by Sayed Mohammad AmirThis book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming. An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.
Channel Characterization and Modeling for Vehicular Communications (Wireless Networks)
by Xiang Cheng Ziwei Huang Lu BaiThis book presents and develops comprehensive knowledge of vehicular channel characteristics and proper vehicular channel models. The studied topics contain the propagation characteristics of vehicular communications, such as: a time-frequency non-stationary single-input single-output (SISO) vehicle-to-vehicle (V2V) non-geometry stochastic model (NGSM); a space-time non-stationary massive multiple-input multiple-output (MIMO) V2V regular-shaped geometry-based stochastic model (RS-GBSM); and a space-time non-stationary massive MIMO V2V irregular-shaped geometry-based stochastic model (IS-GBSM). Each is introduced, with characteristics then discussed in detail. Finally, this book discusses future research directions to inspire further investigation in the field of vehicular channels from three different perspectives.
The Chicago Guide for Freelance Editors: How to Take Care of Your Business, Your Clients, and Yourself from Start-Up to Sustainability (Chicago Guides to Writing, Editing, and Publishing)
by Erin BrennerThe definitive guide to starting and running a freelance editing business. You’ve been thinking about shifting into the world of freelance editing, but you don’t know where to start. In a time when editors are seeking greater flexibility in their work arrangements and schedules, freelancing is an increasingly common career option. But deciding to go it alone means balancing the risks with the rewards. From the publisher of The Chicago Manual of Style comes The Chicago Guide for Freelance Editors, the definitive guide to running your business and finding greater control and freedom in your work life. In this book, Erin Brenner—an industry leader and expert on the business of editorial freelancing—gathers everything you need to know into a single resource. Brenner has run her own successful editing business for over two decades and has helped hundreds of editors launch or improve their businesses through her teaching, blog writing, and coaching. The Chicago Guide for Freelance Editors will walk you through the entire process of conceiving, launching, and working in a freelance editing business, from deciding on services and rates to choosing the best business structure to thinking through branding and marketing strategies and beyond. This book is ideal for beginning freelancers looking to get set up and land their first clients, but it’s equally valuable to those who have already been freelancing, with detailed coverage of such issues as handling difficult clients and continuing professional development. You’ll find a collection of advice from other successful freelance editors in this guide, as well as an extensive list of resources and tools. In the final and perhaps most important chapter, Brenner teaches you how to care for the key component of the business: yourself.
The Chicago Guide for Freelance Editors: How to Take Care of Your Business, Your Clients, and Yourself from Start-Up to Sustainability (Chicago Guides to Writing, Editing, and Publishing)
by Erin BrennerThe definitive guide to starting and running a freelance editing business. You’ve been thinking about shifting into the world of freelance editing, but you don’t know where to start. In a time when editors are seeking greater flexibility in their work arrangements and schedules, freelancing is an increasingly common career option. But deciding to go it alone means balancing the risks with the rewards. From the publisher of The Chicago Manual of Style comes The Chicago Guide for Freelance Editors, the definitive guide to running your business and finding greater control and freedom in your work life. In this book, Erin Brenner—an industry leader and expert on the business of editorial freelancing—gathers everything you need to know into a single resource. Brenner has run her own successful editing business for over two decades and has helped hundreds of editors launch or improve their businesses through her teaching, blog writing, and coaching. The Chicago Guide for Freelance Editors will walk you through the entire process of conceiving, launching, and working in a freelance editing business, from deciding on services and rates to choosing the best business structure to thinking through branding and marketing strategies and beyond. This book is ideal for beginning freelancers looking to get set up and land their first clients, but it’s equally valuable to those who have already been freelancing, with detailed coverage of such issues as handling difficult clients and continuing professional development. You’ll find a collection of advice from other successful freelance editors in this guide, as well as an extensive list of resources and tools. In the final and perhaps most important chapter, Brenner teaches you how to care for the key component of the business: yourself.