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Print Journalism: A Critical Introduction
by Richard KeeblePrint Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.
Read All About It!: A History of the British Newspaper
by Kevin WilliamsThis Text-book traces the evolution of the newspaper, documenting its changing form, style and content as well as identifying the different roles ascribed to it by audiences, government and other social institutions. Starting with the early 17th century, when the first prototype newspapers emerged, through Dr Johnson, the growth of the radical press in the early 19th century, the Lord Northcliffe revolution in the early 20th century, the newspapers wars of the 1930s and the rise of the tabloid in the 1970s, right up to Rupert Murdoch and the online revolution, the book explores the impact of the newspapers on our lives and its role in British society. Using lively and entertaining examples, Kevin Williams illustrates the changing form of the newspaper in its social, political, economic and cultural context. As well as telling the story of the newspaper, he explores key topics in detail, making this an ideal text for students of journalism and the British newspaper. Issues include: newspapers and social change the changing face of regional newspapers the impact of new technology development of reporting techniques forms of press regulation
Thinking German Translation (Thinking Translation)
by Ian Higgins Sandor Hervey Michael LoughridgeThis is a comprehensive practical course in translation for advanced students of German, which focuses on improving translation quality whilst clarifying the theoretical issues involved. This second edition brings the course up-to-date, and has been fully reworked to give clearer explanations of key terms and include revised chapters on genre, compensation and revision and editing. Based on detailed analysis of translation problems, Thinking German Translation features new material taken from a wide range of sources, including: business and politics press and publicity engineering tourism literary and consumer-oriented texts. Addressing a variety of translation issues such as cultural difference, register and dialect, Thinking German Translation is essential reading for all students wishing to perfect their translation skills. It is also an excellent foundation for those considering a career in translation. Further resources, including a free teacher's handbook for the course, are available on the companion website at http://cw.routledge.com/textbooks/0415341469/resources/default.asp
Freelancing for Television and Radio
by Leslie MitchellFrom an experienced author in the field, this indispensable guide presents everything needed to create and maintain a successful freelancing career in the world of television and radio. Whether the reader is studying the field, considering their options, or currently employed as a freelance media professional, this book not only gives a brief overview of all areas, but also explains what it means to be freelance in the world of the audio-visual industry. Drawing upon real-life experiences of freelancers and freelance employers, all aspects of the job are detailed, from an outline of tax and employment issues to an analysis of the skills needed to succeed, and all the pitfalls, problems and opportunities which a career in this sector affords are clearly presented. Including: practical advice on how to start, where to find work, writing your CV and networking assessments of related sectors and their opportunities, e.g. facilities and video production an important section on developing and maintaining a freelance career key information on the challenges and responsibilities of setting up a small business a significant chapter on the basics of writing and submitting programme proposals to broadcasters useful contact information. Freelancing for TV and Radio is an absolute must for students of media studies and anyone considering, or already building a career in this hugely popular and fast-growing industry.
Freelancing for Television and Radio
by Leslie MitchellFrom an experienced author in the field, this indispensable guide presents everything needed to create and maintain a successful freelancing career in the world of television and radio. Whether the reader is studying the field, considering their options, or currently employed as a freelance media professional, this book not only gives a brief overview of all areas, but also explains what it means to be freelance in the world of the audio-visual industry. Drawing upon real-life experiences of freelancers and freelance employers, all aspects of the job are detailed, from an outline of tax and employment issues to an analysis of the skills needed to succeed, and all the pitfalls, problems and opportunities which a career in this sector affords are clearly presented. Including: practical advice on how to start, where to find work, writing your CV and networking assessments of related sectors and their opportunities, e.g. facilities and video production an important section on developing and maintaining a freelance career key information on the challenges and responsibilities of setting up a small business a significant chapter on the basics of writing and submitting programme proposals to broadcasters useful contact information. Freelancing for TV and Radio is an absolute must for students of media studies and anyone considering, or already building a career in this hugely popular and fast-growing industry.
Re-reading Spare Rib
by Angela SmithSpare Rib remains one of the most iconic symbols of Second Wave Feminism, its influence far out-living the span of its publication (1972-1993). This collection examines various aspects of the magazine - based on the digitised publication by the British Library in 2015 – in order to explore the ways in which it has influenced society in the twentieth and twenty-first centuries, as well as the lives of individual readers. By analysing several articles from a modern, post-feminist perspective, and using cross-generational interviews of Spare Rib readers and reflective accounts of reading the publication, the significance and endurance of the publication is demonstrated. Written by both academics, experienced researchers and independent scholars alike, the inter-disciplinary nature of the text results in a multi-dimensional reading of Spare Rib suitable for both an academic and general readership interested in cultural and media studies.
Re-reading Spare Rib
by Angela SmithSpare Rib remains one of the most iconic symbols of Second Wave Feminism, its influence far out-living the span of its publication (1972-1993). This collection examines various aspects of the magazine - based on the digitised publication by the British Library in 2015 – in order to explore the ways in which it has influenced society in the twentieth and twenty-first centuries, as well as the lives of individual readers. By analysing several articles from a modern, post-feminist perspective, and using cross-generational interviews of Spare Rib readers and reflective accounts of reading the publication, the significance and endurance of the publication is demonstrated. Written by both academics, experienced researchers and independent scholars alike, the inter-disciplinary nature of the text results in a multi-dimensional reading of Spare Rib suitable for both an academic and general readership interested in cultural and media studies.
News
by Jackie HarrisonFrom an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news. Using up-to-date case examples such as the Hutton Report and embedded journalists, from across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study the news, as well as providing an accessible introduction to how news is produced and regulated, what counts as news, and how it is selected and presented. Topics covered include: introduction to the concept of news the growth and development of news technology, concentration and competition balancing freedom and responisibility regulatory control of the news making the news. Written in a clear and lively style, News is the ideal introductory book for students of media, communication and journalism.
News
by Jackie HarrisonFrom an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news. Using up-to-date case examples such as the Hutton Report and embedded journalists, from across a range of media including print, radio, television and the internet, Jackie Harrison explains the different theoretical approaches that have been used to study the news, as well as providing an accessible introduction to how news is produced and regulated, what counts as news, and how it is selected and presented. Topics covered include: introduction to the concept of news the growth and development of news technology, concentration and competition balancing freedom and responisibility regulatory control of the news making the news. Written in a clear and lively style, News is the ideal introductory book for students of media, communication and journalism.
A Primer for Integrated Marketing Communications
by Philip Kitchen Patrick De PelsmackerThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
A Primer for Integrated Marketing Communications
by Philip Kitchen Patrick De PelsmackerThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
The Language of Work
by Almut KoesterThe Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.
The Language of Work
by Almut KoesterThe Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.
Public Management: Old and New
by Laurence E. Lynn Jr.Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American model in perspective, it establishes the historical, theoretical, analytical, practical and future foundations for the comparative study of public management. Taking a boldly integrative approach, Laurence E. Lynn Jr. combines topics of best practice, performance, accountability and rule of law to provide a much-needed umbrella view of the topic. Well-written and illustrated with case study examples, this is one of the most exciting books on public management available today. As such it is an essential read for every student of public management, administration and public policy.
Public Management: Old and New
by Laurence E. Lynn Jr.Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American model in perspective, it establishes the historical, theoretical, analytical, practical and future foundations for the comparative study of public management. Taking a boldly integrative approach, Laurence E. Lynn Jr. combines topics of best practice, performance, accountability and rule of law to provide a much-needed umbrella view of the topic. Well-written and illustrated with case study examples, this is one of the most exciting books on public management available today. As such it is an essential read for every student of public management, administration and public policy.
Introduction to Game Analysis
by Clara Fernández-VaraGame analysis allows us to understand games better, providing insight into the player-game relationship, the construction of the game, and its sociocultural relevance. As the field of game studies grows, videogame writing is evolving from the mere evaluation of gameplay, graphics, sound, and replayablity, to more reflective writing that manages to convey the complexity of a game and the way it is played in a cultural context. Introduction to Game Analysis serves as an accessible guide to analyzing games using strategies borrowed from textual analysis. Clara Fernández-Vara’s concise primer provides instruction on the basic building blocks of game analysis—examination of context, content and reception, and formal qualities—as well as the vocabulary necessary for talking about videogames' distinguishing characteristics. Examples are drawn from a range of games, both digital and non-digital—from Bioshock and World of Warcraft to Monopoly—and the book provides a variety of exercises and sample analyses, as well as a comprehensive ludography and glossary.
Introduction to Game Analysis
by Clara Fernández-VaraGame analysis allows us to understand games better, providing insight into the player-game relationship, the construction of the game, and its sociocultural relevance. As the field of game studies grows, videogame writing is evolving from the mere evaluation of gameplay, graphics, sound, and replayablity, to more reflective writing that manages to convey the complexity of a game and the way it is played in a cultural context. Introduction to Game Analysis serves as an accessible guide to analyzing games using strategies borrowed from textual analysis. Clara Fernández-Vara’s concise primer provides instruction on the basic building blocks of game analysis—examination of context, content and reception, and formal qualities—as well as the vocabulary necessary for talking about videogames' distinguishing characteristics. Examples are drawn from a range of games, both digital and non-digital—from Bioshock and World of Warcraft to Monopoly—and the book provides a variety of exercises and sample analyses, as well as a comprehensive ludography and glossary.
Signs in Use: An Introduction to Semiotics
by Jørgen Dines Johansen Svend Erik LarsenSigns in Use is an accessible introduction to the study of semiotics.All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world.Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does.Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
Media/Theory: Thinking about Media and Communications
by Shaun MooresFrom an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life. Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory. Examining core issues of time and space, Moores also examines matters of interactions, signification and identity, and argues that media studies is bound up in the wider processes of the modern world and not just about studying the media. This book makes a distinctive contribution towards rethinking the shape and direction of media studies today, and for students at advanced undergraduate or postgraduate level.
Media/Theory: Thinking about Media and Communications
by Shaun MooresFrom an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life. Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory. Examining core issues of time and space, Moores also examines matters of interactions, signification and identity, and argues that media studies is bound up in the wider processes of the modern world and not just about studying the media. This book makes a distinctive contribution towards rethinking the shape and direction of media studies today, and for students at advanced undergraduate or postgraduate level.
Marketing Communication: A Critical Introduction
by Richard VareyProviding a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Marketing Communication: A Critical Introduction
by Richard VareyProviding a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Irish Media: A Critical History since 1922
by John HorganIrish Media: A Critical History maps the landscape of media in Ireland from the foundation of the modern state in 1922 to the present. Covering all principal media forms, print and electronic, in the Republic and in Northern Ireland, John Horgan shows how Irish history and politics have shaped the media of Ireland and, in turn, have been shaped by them.Beginning in a country ravaged by civil war, it traces the complexities of wartime censorship and details the history of media technology, from the development of radio to the inauguration of television in the 1950s and 1960s. It covers the birth, development and - sometimes - the death of major Irish media during this period, examining the reasons for failure and success, and government attempts to regulate and respond to change. Finally, it addresses questions of media globalisation, ownership and control, and looks at issues of key significance for the future.Horgan demonstrates why, in a country whose political divisions and economic development have given it a place on the world stage out of all proportion to its size, the media have been and remain key players in Irish history.
Irish Media: A Critical History since 1922
by John HorganIrish Media: A Critical History maps the landscape of media in Ireland from the foundation of the modern state in 1922 to the present. Covering all principal media forms, print and electronic, in the Republic and in Northern Ireland, John Horgan shows how Irish history and politics have shaped the media of Ireland and, in turn, have been shaped by them.Beginning in a country ravaged by civil war, it traces the complexities of wartime censorship and details the history of media technology, from the development of radio to the inauguration of television in the 1950s and 1960s. It covers the birth, development and - sometimes - the death of major Irish media during this period, examining the reasons for failure and success, and government attempts to regulate and respond to change. Finally, it addresses questions of media globalisation, ownership and control, and looks at issues of key significance for the future.Horgan demonstrates why, in a country whose political divisions and economic development have given it a place on the world stage out of all proportion to its size, the media have been and remain key players in Irish history.
Thinking Italian Translation: Italian to English
by Stella Cragie Ian Higgins Sándor Hervey Patrizia GambarottaThinking Italian Translation is a comprehensive and practical translation course. It focuses on improving translation quality and gives clear definitions of translation theories. Texts are taken from sources including journalism, technical texts and screenplays. Translation issues addressed include cultural differences, genre, and revision and editing.Adapted from the successful French-based Thinking Translation (1992), the course has been piloted and refined at the Universities of St Andrews and Glasgow. A Tutor's Handbook is available, which contains invaluable guidance on using the course.