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Personal Branding for Entrepreneurs: Actions and insights to build Brand YOU, the foundation of your business
by Donna RachelsonPersonal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands.Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.
Personal Care in an Impersonal World: A Multidimensional Look at Bereavement (Death, Value and Meaning Series)
by John D MorganThe purpose of this volume is to ask and propose a positive answer to the question: "Can we attend to the personhood of individuals within systems and cultures which are mass oriented?" One of the most interesting changes in contemporary thinking has been the emphasis on the unique person. While the distinction between a person (a unique rational being) and individual (one of several similar things) has long existed, it is in the twentieth century that we seem to have become fully conscious of this distinction. There is good reason for such as emphasis today. Repeatedly in this century the case of the person was deemed less important than some policy. Innocent persons slaughtered in the name of some "ism," political bombings and kidnappings, and mass unemployment to name but a few. The cause of our dehumanization seems to be the reduction of the individual person to a part of the political, economic or religious system.
Personal Care in an Impersonal World: A Multidimensional Look at Bereavement (Death, Value and Meaning Series)
by John D MorganThe purpose of this volume is to ask and propose a positive answer to the question: "Can we attend to the personhood of individuals within systems and cultures which are mass oriented?" One of the most interesting changes in contemporary thinking has been the emphasis on the unique person. While the distinction between a person (a unique rational being) and individual (one of several similar things) has long existed, it is in the twentieth century that we seem to have become fully conscious of this distinction. There is good reason for such as emphasis today. Repeatedly in this century the case of the person was deemed less important than some policy. Innocent persons slaughtered in the name of some "ism," political bombings and kidnappings, and mass unemployment to name but a few. The cause of our dehumanization seems to be the reduction of the individual person to a part of the political, economic or religious system.
Personal Development All-in-One
by Rhena Branch Kate Burton Jeni Mumford Brinley Platts Romilla Ready Rob WillsonPersonal Development All-in-One For Dummies is a complete guide to a range of techniques you can use to master your thoughts and achieve your goals. Discover the basic principles of each approach and receive sensible, practical and effective expert advice on how each one can help you challenge negative beliefs and change your attitudes. Whether you wish to conquer an anxiety, communicate better with others or simply think more positively, here you will find proven and popular methods that you can use to make major changes - improving your personal power and creating the life you want. Techniques covered: Cognitive Behavioural Therapy Neuro-linguistic Programming Life Coaching Building Self-confidence
Personal Development All-in-One
by Gillian BurnPersonal Development All-in-One For Dummies is a complete guide to a range of techniques you can use to master your thoughts and achieve your goals. Discover the basic principles of each approach and receive sensible, practical and effective expert advice on how each one can help you challenge negative beliefs and change your attitudes. Whether you wish to conquer an anxiety, communicate better with others or simply think more positively, here you will find proven and popular methods that you can use to make major changes - improving your personal power and creating the life you want. Techniques covered: Cognitive Behavioural Therapy Neuro-linguistic Programming Life Coaching Building Self-confidence
Personal Development All-In-One For Dummies
by Rhena Branch Mike Bryant Kate Burton Peter Mabbutt Jeni Mumford Romilla Ready Rob WillsonA complete guide to understanding how you think, and discovering how to think differently. Personal Development All-in-One For Dummies is a complete guide to the key techniques that help you master your thoughts: Neuro-linguistic Programming (NLP), Cognitive Behavioural Therapy (CBT), Life Coaching and Hypnotherapy. Discover the basic principles of each approach and receive sensible, practical and effective expert advice on how each one can help you challenge negative beliefs and change your attitudes. Whether you wish to conquer an anxiety, beat an addiction or simply think more positively, here you will find proven and popular methods that you can use to make major changes - improving your personal power and creating the life you want. Personal Development All-in-One For Dummies will include: Book I: Essential Concepts Exploring the Key Themes of NLP Understanding Cognitive Behavioural Therapy Examining Hypnotherapy Introducing Life Coaching Book II: Neuro-Linguistic Programming Taking Charge of Your Life Creating Rapport Reaching Beyond the Words People Say Exploring the Amazing Power of Your Senses Opening The Toolkit Understanding the Psychology Behind Your Habits and Behaviours Book III: Cognitive Behavioural Therapy Correcting Your Thinking Overcoming Obstacles to Progress Putting CBT into Action Taking a Fresh Look at Your Past Setting Your Sights on Goals Book IV: Hypnotherapy Taking A Separate View of Yourself Considering How Hypnotherapy Can Help Feeling Good Expanding the Reach of Hypnotherapy Practising Self-Hypnosis Book V: Life Coaching Introducing Your Coaching Journey Visualising Your Whole-Life Goals Becoming Your Best Self Focusing on the Elements of Your Life Physical, Mental and Emotional Wellbeing Developing and Growing
Personal Development All-In-One For Dummies
by Rhena Branch Mike Bryant Kate Burton Peter Mabbutt Jeni Mumford Romilla Ready Rob WillsonA complete guide to understanding how you think, and discovering how to think differently. Personal Development All-in-One For Dummies is a complete guide to the key techniques that help you master your thoughts: Neuro-linguistic Programming (NLP), Cognitive Behavioural Therapy (CBT), Life Coaching and Hypnotherapy. Discover the basic principles of each approach and receive sensible, practical and effective expert advice on how each one can help you challenge negative beliefs and change your attitudes. Whether you wish to conquer an anxiety, beat an addiction or simply think more positively, here you will find proven and popular methods that you can use to make major changes - improving your personal power and creating the life you want. Personal Development All-in-One For Dummies will include: Book I: Essential Concepts Exploring the Key Themes of NLP Understanding Cognitive Behavioural Therapy Examining Hypnotherapy Introducing Life Coaching Book II: Neuro-Linguistic Programming Taking Charge of Your Life Creating Rapport Reaching Beyond the Words People Say Exploring the Amazing Power of Your Senses Opening The Toolkit Understanding the Psychology Behind Your Habits and Behaviours Book III: Cognitive Behavioural Therapy Correcting Your Thinking Overcoming Obstacles to Progress Putting CBT into Action Taking a Fresh Look at Your Past Setting Your Sights on Goals Book IV: Hypnotherapy Taking A Separate View of Yourself Considering How Hypnotherapy Can Help Feeling Good Expanding the Reach of Hypnotherapy Practising Self-Hypnosis Book V: Life Coaching Introducing Your Coaching Journey Visualising Your Whole-Life Goals Becoming Your Best Self Focusing on the Elements of Your Life Physical, Mental and Emotional Wellbeing Developing and Growing
The Personal Success Handbook: Everything you need to be successful
by Curly MartinWe are all different and success means different things to different people. Curly's new title, aimed at the individual, leads readers on a journey to define success. Once defined, she encourages us to look at ways to be successful in many different elements of life.
Personality: A User's Guide
by Nikita Mikhailov Georgi Yankov'The best introduction to personality psychology I have ever read' Robert Hogan, founder and president, Hogan Assessment SystemsWe are each born with a particular genetic makeup and traits that are further shaped by our individual environments and life experiences, creating a personality unique to us. But at no point are we given a manual for how to use that personality in our relationships or at work, for how to make sense of the facets that create our sense of self, or for how to troubleshoot our personality if there are things we are unhappy with.Personality: A User's Guide is that missing manual. An authoritative and comprehensive guide to personality psychology, this book outlines the different building blocks of our personality, presents the many theories and models that have been argued over the years, and helps you identify where you stand on the spectrum of key traits that define us.Using this knowledge about yourself, the book also suggests ways you can better empathise with those around you who may have very different approaches to the world, and how we can all leverage our different strengths. The authors also consider the constantly developing nature of the self, and ways we can turn that to our advantage and make changes for greater success and wellbeing.Finally, the book looks at some specific questions: Can our pets be said to have their own personalities? What happens when the 'dark triad' of negative traits are dominant? And is there a future in store where we can say that an AI has a genuine personality?
Personalization at Work: How HR Can Use Job Crafting to Drive Performance, Engagement and Wellbeing
by Rob BakerThe potential benefits of personalization on a workforce are huge. We curate music and online streaming content to suit our own tastes and we place more value on lottery numbers we have chosen ourselves, rather than a random selection from a lucky dip. When job roles are also personalized, employees are more interested, engaged and motivated at work. The responsibility for enabling this personalization lies with HR and people professionals and a key approach to doing this is via job crafting. Personalization at Work is a practical guide explaining what job crafting is, why it's important, what the benefits are and more broadly how a personalized approach can be brought to all aspects of HR including recruitment, learning and development, performance management, diversity and inclusion and reward. Full of practical advice and case studies from companies who have already seen the benefits of a personalized approach including Virgin Money, Widerøe airlines, Logitech, Google and Connect Health, Personalization at Work is essential reading for all HR professionals wanting to improve staff engagement, retention, productivity and the overall people experience. With expert guidance on how to encourage job crafting and a personalized approach to work for employees through everything from job titles, role descriptions and benefits packages through to working patterns, flexibility and work environment, this is a book that HR and people professionals can't afford to be without.
Persuade: Using the Seven Drivers of Motivation to Master Influence and Persuasion
by Philip HeskethLearn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters
Persuade: Using the Seven Drivers of Motivation to Master Influence and Persuasion
by Philip HeskethLearn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters
Persuade: The 4-Step Process to Influence People and Decisions
by Andres Lares Jeff Cochran Shaun DiganTransform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Persuade: The 4-Step Process to Influence People and Decisions
by Andres Lares Jeff Cochran Shaun DiganTransform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Persuade Anyone with NLP: Persuade Anyone - With Nlp (Teach Yourself)
by Alice Muir'Persuade Anyone with NLP' will give you the secret behind increased power, personal effectiveness and charisma, improving the quality of your life and enabling you to get what you want, whether in the workplace, the shopping mall, or at home with the family. Using the NLP toolkit, you can unlock the secret of effective communication in all its forms, which will make you irresistible in any sphere of influence. Discover the key to great body language, how to build a rapport, handle conflict and negotiate - and, ultimately, how to use these skills to get what you want, just when you want it.
Persuade in a Minute: 10 Steps To Getting Your Way (In A Minute Ser.)
by Tony WrightonWANT TO BE MORE PERSUASIVE AND CHARISMATIC?INTERESTED IN LEARNING HOW TO DELIVER A MESSAGE UNDER THE RADAR?These super-quick, easy and effective persuasion techniques will get people saying YES in seconds. Whether it's making more authoritative presentations, winning arguments or even using Facebook to get your way, you can start persuading NOW because each technique takes a minute or less.LEARN HOW TO: ·Make a sensational first impression·Climb the career ladder super-fast·Make more money and close the deal·Hear that magic word YES!You'll even learn 'the most persuasive word in the world' (CLUE: It's on the back cover of this book.)
The Persuaders: Winning Hearts and Minds in a Divided Age
by Anand GiridharadasA NEW YORK TIMES BESTSELLER CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES'Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility' The New York TimesThe lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.As they grapple with how to "call out" threats and injustices while "calling in" those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
Persuasive Communication: How Audiences Decide
by Richard O. YoungThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Persuasive Communication: How Audiences Decide
by Richard O. YoungThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
The Perversion of Loss: Psychoanalytic Perspectives on Trauma (Whurr Series In Psychoanalysis Ser.)
by Susan Levy Alessandra LemmaAlessandra Lemma - Winner of the Levy-Goldfarb Award for Child Psychoanalysis! The Perversion of Loss is an edited collection of psychoanalytic papers written by clinicians in the field of trauma. The text offers a psychoanalytic perspective on trauma and its effects on psychic functioning. In particular, it draws on attachment theory to explain how trauma undermines psychic resilience both within individuals and also within broader communities and societies. This collection contextualizes external traumatic events and addresses both individual, internal responses as well as the impact of trauma on broader social relations.
The Perversion of Loss: Psychoanalytic Perspectives on Trauma
by Susan Levy Alessandra LemmaAlessandra Lemma - Winner of the Levy-Goldfarb Award for Child Psychoanalysis! The Perversion of Loss is an edited collection of psychoanalytic papers written by clinicians in the field of trauma. The text offers a psychoanalytic perspective on trauma and its effects on psychic functioning. In particular, it draws on attachment theory to explain how trauma undermines psychic resilience both within individuals and also within broader communities and societies. This collection contextualizes external traumatic events and addresses both individual, internal responses as well as the impact of trauma on broader social relations.
Pet Loss and Children: Establishing a Health Foundation
by Cheri Barton RossExplaining the concept of death to a child is a very difficult, confusing, and uncomfortable experience for a parent, educator, or therapist, and it is a topic that is often first introduced by the loss of a pet - sometimes a child's earliest exposure to loss and grief. There is an undeniably special bond that develops between people and their pets, especially between animals and young children, and while the death of a pet can be devastating to an adult, children are often deeply affected by such a loss. Without readily available outlets for their feelings, the trauma of pet loss can remain with a child for life, and without help many adults feel inadequate and not up to the task. The aim of this book is to provide therapists, counselors, educators, parents, social workers, veterinarians, and physicians with resources to help children cope with the loss of a pet.
Pet Loss and Children: Establishing a Health Foundation
by Cheri Barton RossExplaining the concept of death to a child is a very difficult, confusing, and uncomfortable experience for a parent, educator, or therapist, and it is a topic that is often first introduced by the loss of a pet - sometimes a child's earliest exposure to loss and grief. There is an undeniably special bond that develops between people and their pets, especially between animals and young children, and while the death of a pet can be devastating to an adult, children are often deeply affected by such a loss. Without readily available outlets for their feelings, the trauma of pet loss can remain with a child for life, and without help many adults feel inadequate and not up to the task. The aim of this book is to provide therapists, counselors, educators, parents, social workers, veterinarians, and physicians with resources to help children cope with the loss of a pet.
Philosophy and Life: Exploring the Great Questions of How to Live
by A. C. Grayling'Grayling brings satisfying order to daunting subjects' Steven Pinker'An enthusiastic thinker who embraces humour, common sense and lucidity' Independent_______________From the eminent philosopher, an authoritative exploration of the great questions of how to live'There is a question everyone has to ask and answer - in fact, has to keep on asking and keep on answering. It is, 'How should I live my life?' meaning, 'What values shall I live by? 'What sort of person should I be? What shall I aim for?' The great majority of people do not ask this question, they merely answer it unthinkingly, by adopting conventional views of life and what matters in it...'From Stoics to existentialists, in philosophy and literature, discussion of the philosophy of life -- of love and death, of courage, fortitude and wisdom -- challenges us all to think about what kinds of life are truly worth living. In this summation of a lifetime thinking and writing about this great question, A. C. Grayling explores with clarity and depth the ideas that each of us must use in answering it for ourselves.Drawing on the lives, experiences and works of a fantastically eclectic range of thinkers -- taking in not only philosophers such as Confucius, Seneca and Nietzsche, but also authors from Shakespeare to Ursula LeGuin, and modern thinkers such as Martha Nussbaum and Bernard Williams - Philosophy and Life brings together wisdom from across eras and continents in a tour de force on the philosophy of being human in a complicated world.
Philosophy for Polar Explorers: What They Don't Teach You In School
by Erling KaggeThe secret to a good life, seen from the ice, is to keep your joys simple. 'Erling Kagge transforms and consoles us' Alain de Botton ____________________________Erling Kagge was the first man in history to reach all of the Earth's poles by foot - the North, the South, and the summit of Everest. In Philosophy for Polar Explorers he brings together the wisdom and expertise he has gained from the expeditions that have taken him to the limits of the earth, and of human endurance.This is the essential guide to the art of exploration. In sixteen meditative but practical lessons - from cultivating an optimistic outlook, to getting up at the right time, to learning to find focus and comfort in solitude - Erling Kagge reveals what survival in the most extreme conditions can teach us about how to lead a meaningful life. Wherever we may be headed. ____________________________'As an explorer Erling Kagge is world class; as a writer he is equally gifted' Sir Ranulph Fiennes'Erling Kagge is a philosophical adventurer - or perhaps an adventurous philosopher' The New York Times'An author for our noisy times, full of a rare and deeply redemptive languor and perspective' Alain de Botton