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Integrated Communication: Synergy of Persuasive Voices
by Esther Thorson Jeri MooreBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Integrated Communication: Synergy of Persuasive Voices
by Esther Thorson Jeri MooreBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Integrative Feminisms: Building Global Visions, 1960s-1990s
by Angela MilesIntegrative Feminisms presents a unique discussion of feminist radicalism in North America in the context of feminism's global development since the 1960s. Across divergent agendas, Angela Miles illuminates the transformative power common to apparently diverse radical, eco-, Black, socialist, lesbian and "third world" feminists. Drawing on interviews with activists, historical and documentary research, and her own participation, the book delivers a unique and powerful analysis of concentric feminisms in a transnational context.
Integrative Feminisms: Building Global Visions, 1960s-1990s
by Angela MilesIntegrative Feminisms presents a unique discussion of feminist radicalism in North America in the context of feminism's global development since the 1960s. Across divergent agendas, Angela Miles illuminates the transformative power common to apparently diverse radical, eco-, Black, socialist, lesbian and "third world" feminists. Drawing on interviews with activists, historical and documentary research, and her own participation, the book delivers a unique and powerful analysis of concentric feminisms in a transnational context.
Intergroup Relations: Theory, Research, And Practice (Social Psychology Ser.)
by Cookie W StephanThis book focuses on the stereotypes, prejudices, and discriminatory behavior of individuals and the manner in which these cognitions, feelings, and behaviors affect others and are affected by them, concentrating in relations among individuals as they are affected by their own group memberships.
Interkulturelle Kommunikation: Zur Interaktion zwischen Menschen verschiedener Kulturen
by Gerhard MaletzkeWenn Menschen verschiedener Kulturen einander begegnen, ergeben sich vielfache Kommunikationsschwierigkeiten. Als Ursachen dafür lassen sich Strukturmerkmale herausarbeiten, in denen sich Kulturen voneinander unterscheiden. Die Kenntnis dieser Merkmale erleichtert es, Angehörige fremder Kulturen zu verstehen, Kommunikationsprobleme abzubauen und in einer fremden Kultur mit den einheimischen Denk- und Verhaltensweisen besser zurechtzukommen.
International Orders
by John R. HallThis book examines the different ways in which order has been achieved in world affairs with a view to understanding current political dilemmas and opportunities. International Ordersbegins by distinguishing between world order and international order in the spirit of Hedley Bull. This leads to an analysis of five different principles of international order - the principles of the balance of power, the concert of great powers, liberal regimes, interdependence, and the exercise of hegemony. However, principles of international order are rarely simply clear cut in their operations, they intermingle with the perceptions of human agents and the plans of political leaders who have sought to structure the world polity to serve particular aims. The core of this volume comprises a detailed historical sociology of how international order was achieved at three crucial phases in the history of the states system. Theories and evidence are deployed to examine: the emergence of the European states system; the development of the European state from Westphalia to the rise of Nazism; and the emergence and impact of the Cold War. Throughout, the theories of world order are examined, tested and, in the light of evidence, improved. In conclusion, considerable attention is given to the forces of integration and disintegration which might strengthen or undermine world order in the future, and an argument is offered concerning the ethical grounds on which intervention in the affairs of another state might be justified.
International Orders
by John R. HallThis book examines the different ways in which order has been achieved in world affairs with a view to understanding current political dilemmas and opportunities. International Ordersbegins by distinguishing between world order and international order in the spirit of Hedley Bull. This leads to an analysis of five different principles of international order - the principles of the balance of power, the concert of great powers, liberal regimes, interdependence, and the exercise of hegemony. However, principles of international order are rarely simply clear cut in their operations, they intermingle with the perceptions of human agents and the plans of political leaders who have sought to structure the world polity to serve particular aims. The core of this volume comprises a detailed historical sociology of how international order was achieved at three crucial phases in the history of the states system. Theories and evidence are deployed to examine: the emergence of the European states system; the development of the European state from Westphalia to the rise of Nazism; and the emergence and impact of the Cold War. Throughout, the theories of world order are examined, tested and, in the light of evidence, improved. In conclusion, considerable attention is given to the forces of integration and disintegration which might strengthen or undermine world order in the future, and an argument is offered concerning the ethical grounds on which intervention in the affairs of another state might be justified.
International Trade And Regional Economies: The Impacts Of European Integration On The United States
by David J. HaywardThis book considers the issue of regional exposure to external economic events, exploring the role of trade in the performance of American states. It focuses on the case of trade with the European Community, analyzing the potential impacts of its integration on trade with individual states. .
International Trade And Regional Economies: The Impacts Of European Integration On The United States
by David J. HaywardThis book considers the issue of regional exposure to external economic events, exploring the role of trade in the performance of American states. It focuses on the case of trade with the European Community, analyzing the potential impacts of its integration on trade with individual states. .
Internationale Kommunikation: Eine Einführung
by Miriam Meckel Markus KrienerDer Band ist als Einführung in wesentliche Aspekte der internationalen Kommunikation konzipiert und schließt damit eine Lücke in der wissenschaftlichen Literatur zu diesem Themengebiet. In einzelnen Beiträgen werden Theorie und Praxis der Kommunikationspolitik, ökonomische Aspekte eines internationalisierten Medienmarktes, die funktionale Internationalisierung sowie die Prognosen und Perspektiven für die Entwicklung internationaler Kommunikation analysiert. Jeder Beitrag verbindet die theoretischen mit den praktischen Fragen des bearbeiteten Feldes und liefert - soweit möglich - eine aktuelle Bestandsaufnahme der rasanten Entwicklungen in den einzelnen Sektoren der internationalen Kommunikation. Eine ausführliche Bibliographie, Querverweise und ein Schlagwortregister machen den Band sowohl für Einsteiger als auch für Spezialisten benutzerfreundlich.
Interpreting Official Statistics
by Will Guy Ruth LevitasInterpreting Official Statistics examines the official statistics produced about the current state of British society. It documents some of the ways in which information has been suppressed, manipulated and misinterpreted since 1979. This invaluable guide is designed to help students know what figures are available, and to discover when and how politicians are misusing statistics.Data sets covered include:* Households below average income* Administrative and survey methods of unemployment and crime* Population census data on ethnicity* Data sources on women and work* Data on the relationship between class and health, and safety at work* New data sources on disability* Labour Force Survey.
Interpreting Official Statistics
by Ruth Levitas Will GuyInterpreting Official Statistics examines the official statistics produced about the current state of British society. It documents some of the ways in which information has been suppressed, manipulated and misinterpreted since 1979. This invaluable guide is designed to help students know what figures are available, and to discover when and how politicians are misusing statistics.Data sets covered include:* Households below average income* Administrative and survey methods of unemployment and crime* Population census data on ethnicity* Data sources on women and work* Data on the relationship between class and health, and safety at work* New data sources on disability* Labour Force Survey.
Introduction to Project Management in Health Research (UK Higher Education OUP Humanities & Social Sciences Health & Social Welfare)
by Tim UsherwoodHow do I plan my research in a systematic way in order to maximize my chances of obtaining funding and successfully answering my research question?How do I manage the project so that the research question is answered and the study objectives met, on time and within budget?This book provides the answers to these queries and others that are frequently raised by first-time researchers. It offers a straightforward and practical description of a systematic and structured approach to research project management.Recent years have seen a tremendous increase in research activity concerned with health and health care, and employing methodologies derived from a wide range of disciplines including epidemiology, health economics and other social sciences. Many books have been published describing the methods of such research. However, research projects that run into difficulties rarely do so for methodological reasons but through poor project management. Typical problems include running over budget, differences of opinion with key stakeholders, and missed completion deadlines. The aim of this book is to offer practical advice on the application to research of a range of project management processes including those of: time and activity management budgetary control management of stakeholder relationshipsproduct marketing The book is aimed primarily at newcomers to health research and the intention is to describe a systematic and structured approach that will help to bring a research project to a successful conclusion.
Introductory Sociology
by Tony Bilton Kevin Bonnett Pip Jones David Skinner Michelle Stanworth Andrew WebsterIntroductory Sociology has established itself as one of the most popular textbooks in its field. The third edition is completely revised, updated and redesigned, to include additional diagrams, charts, information boxes and illustrations, and will be a blend of innovation and continuity - both in terms of form and content. In connection with broad changes in the discipline, there are three issues which provide the new focus of the book; these are debates about the status of modernity, globalisation and a stronger concern with the construction of identity. The result is a lively, up-to-date and accessible text that encourages the reader to think more deeply about wider sociological themes while developing a sound substantive knowledge base in all key areas.Free to all adopters of the textbook is a resource pack specially designed to meet the needs of the busy lecturer. It offers a clear and easy-to-follow overview of the textbook, including the aims of, and key concepts introduced in, each chapter, as well as innumerable ideas for seminar discussions, essay questions and further reading. In addition, the pack includes a wide selection of material, drawn both from the textbook itself and from other sources, that lends itself to use in the classroom or lecture hall and is supplied in the form of overhead transparency masters.Adopters can register to gain free access to the Resource Pack online at: www.macmillan-press.co.uk/sociology
Invisible Crises: What Conglomerate Control Of Media Means For America And The World (Critical Studies In Communication And In The Cultural Industries)
by George GerbnerAccording to the contributors to this volume, the communications media deliberately blank out critical conditions and developments whose imagery would pose unacceptable challenges to the dominant structures of culture-power. Such "invisible crises" include the suppression of information about the dehumanization and stigmatization of groups of people; the drift toward ecological suicide; the neglect of vital institutions such as public education and the arts; the way in which television corrupts the electoral process; and the promotion of practices which drug, poison and kill. The book asks why the media are, in the view of contributors, withholding vital information from the public, and focuses on the increasing concentration of culture-power that, it is argued, keeps these truths from public view.
Islamism and Secularism in North Africa
by NA NAThis book provides an excellent handbook to the Islamic movements in Morocco, Tunisia, Algeria, and Libya and fills a major gap in the scholarship on Islam and the Arab West.
Japan and Christianity: Impacts and Responses
by John Breen Mark WilliamsMuch has been written of the 'success' of the early missions to Japan during the decades immediately following the arrival of the first Jesuits in 1549. The subsequent 'failure' of the faith to put down roots strong enough to survive this initial wave of enthusiasm is discussed with equal alacrity. The papers in this volume, born of a Conference marking the centenary of the Japan Society of London, represent an attempt to reassess the contact between Christianity and Japan in terms of a symbiotic relationship, a dialogue in which the impact of Japan on the imported religion is viewed alongside the more frequently cited influence of Christianity on Japanese society. Here is a dynamic cultural encounter, examined by the papers in this volume from a series of political, literary and historical perspectives.
Japan as –anything but– Number One
by J. Woronoff'Japan as - anything but - Number One should be everybody's number two book to read about Japan. After almost any introduction that lays out the claims made for Japan's truly unusual economy and society, the next step forward should be to read an informed critical text, to set a contrast in the mind. No book achieves this more concisely, more acurately and more succinctly than Japan as - anything but - Number One .' - James Y. Bourlet, Professor of Japanese Management, London Guildhall University Is Japan No 1? Well, maybe it is if you only consider those sectors where it has been particularly successful. But not if you add many others where its performance was mediocre or worse. Is Japan No 1? Well, maybe it is if you ask the foreign 'friends' who have made a career (and sometimes a fortune) as apologists of Japanese causes. But, if you ask the Japanese themselves, you will find that they are anything but satisfied. Is Japan No 1? Well, maybe it is if you are taken in by the tatemae, i.e. the official version or how its admirers like to picture it. But it does not look so great once you perceive the honne, i.e. the realities of life in Japan. Is Japan No 1? Well, maybe it is if you take what is best in Japan and contrast it to what is less good in foreign countries. But it does not compare so well if you mix the good with the bad in both places. No, the author does not think that Japan is a horrible place or that its leaders have made a complete mess of things. But, if you look closely, it is certainly not the extraordinary success it is frequently claimed to be. It is closer to the mean, with many serious problems that will only get worse if people foolishly assume it is No 1.
Jews among Muslims: Communities in the Precolonial Middle East
by Shlomo Deshen Walter P. ZennerJews Among Muslims is a collection of analytical and graphic descriptions of Jewish communities in North Africa and the Middle East in the 19th and early 20th century, written by anthropologists and historians. The introductory chapters set Middle Eastern Jewry into comparative settings. Particular chapters are devoted to most of the major communities, such as Morocco, Yemen, Iraq, Iran. Among the specific topics treated are: community autonomy, religious life and leadership, women and family life, education, social etiquette.
Knowledge as Culture: The New Sociology of Knowledge
by E. Doyle McCarthyDrawing on the Marxist, French structuralist and American pragmatist traditions, this is a lively and accessible introduction to the sociology of knowledge.
Knowledge as Culture: The New Sociology of Knowledge
by E. Doyle McCarthyDrawing on the Marxist, French structuralist and American pragmatist traditions, this is a lively and accessible introduction to the sociology of knowledge.
Knowledge Machines: Language and Information in a Technological Society (Language In Social Life)
by Denise E. MurrayProvides a wide-ranging survey of the sociolinguistic issues raised by the impact of information technology. The author demonstrates how and in which ways the new technologies both affect human communication and are in turn affected by the way people communicate using the technologies.
Knowledge Machines: Language and Information in a Technological Society (Language In Social Life)
by Denise E. MurrayProvides a wide-ranging survey of the sociolinguistic issues raised by the impact of information technology. The author demonstrates how and in which ways the new technologies both affect human communication and are in turn affected by the way people communicate using the technologies.