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The Economics of Crowdfunding: Startups, Portals and Investor Behavior
by Douglas Cumming Lars HornufThis book focuses on various types of crowdfunding and the lessons learned from academic research. Crowdfunding, a new and important source of financing for entrepreneurs, fills a funding gap that was traditionally difficult to close. Chapters from expert contributors define and carefully evaluate the various market segments: donation-based and reward-based crowdfunding, crowdinvesting and crowdlending. They further provide an assessment of startups, market structure, as well as backers and investors for each segment. Attention is given to the theoretical and empirical findings from the recent economics and finance literature. Furthermore, the authors evaluate relevant regulatory efforts in several jurisdictions. This book will appeal to finance, entrepreneurship and legal scholars as well as entrepreneurs and platform operators.
Entrepreneurial Cognition: Exploring The Mindset Of Entrepreneurs
by Dean A. Shepherd Holger PatzeltThis open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.
Entrepreneurial Cognition: Exploring the Mindset of Entrepreneurs
by Dean A. Shepherd Holger PatzeltThis open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.
Economic Challenges Facing Japan’s Regional Areas
by Tatsuo HattaThis book analyzes issues related to economic challenges for Japan’s regional revitalization. Japan’s responses to such challenges and to the problem of an aging population are of deep interest to the nations outside of Japan. This book brings together 19 articles contributed by Japan’s leading scholars, originally prepared for an online policy information portal, SPACE NIRA launched by the Nippon Institute for Research Advancement (NIRA) with Dr. Tatsuo Hatta, President of the Asian Growth Research Institute, as its General Editor. This book is a significant and useful reference for all scholars, students, and individuals with an interest in current policy issues in Japan.
Economic Challenges Facing Japan’s Regional Areas
by Tatsuo HattaThis book analyzes issues related to economic challenges for Japan’s regional revitalization. Japan’s responses to such challenges and to the problem of an aging population are of deep interest to the nations outside of Japan. This book brings together 19 articles contributed by Japan’s leading scholars, originally prepared for an online policy information portal, SPACE NIRA launched by the Nippon Institute for Research Advancement (NIRA) with Dr. Tatsuo Hatta, President of the Asian Growth Research Institute, as its General Editor. This book is a significant and useful reference for all scholars, students, and individuals with an interest in current policy issues in Japan.
Microeconomic Policy (PDF)
by Solomon CohenThis textbook provides an important and fresh approach to the understanding of microeconomic policy. Microeconomic Policy links principles to settings and shows how theory compliments policy and vice-versa. By linking theory to policies and application, this text will enable students to acquire proficiency and recognise balance in policy analysis and preparation. It contains comprehensive coverage of a broad range of policy areas including:* competition and technology policy* information and governance policy* industrial and environmental policy* social and income policy* public sector failure and reform.
Successful Integrated Planning for the Supply Chain: Key Organizational and Human Dynamics
by Richard LloydManaging changes to the supply chain comes with its unique challenges. Supply chain planning presents an especially complex challenge for the change practitioner as multiple stakeholders and functions are involved. Successful Integrated Planning for the Supply Chain evaluates different approaches to change interventions and explores how Integrated Business Planning could be implemented in any organization to create sustainable improvements. Using frameworks based on extensive academic research, Richard Lloyd considers the potential blocks to an effective supply chain, and advises on how to deal with and identify uncertainties within an organization. Numerous international case studies included throughout show that every project has its own set of unique problems. Successful Integrated Planning for the Supply Chain is an invaluable guide for anyone who needs to implement change in the supply chain.
Successful Integrated Planning for the Supply Chain: Key Organizational and Human Dynamics
by Richard LloydManaging changes to the supply chain comes with its unique challenges. Supply chain planning presents an especially complex challenge for the change practitioner as multiple stakeholders and functions are involved. Successful Integrated Planning for the Supply Chain evaluates different approaches to change interventions and explores how Integrated Business Planning could be implemented in any organization to create sustainable improvements. Using frameworks based on extensive academic research, Richard Lloyd considers the potential blocks to an effective supply chain, and advises on how to deal with and identify uncertainties within an organization. Numerous international case studies included throughout show that every project has its own set of unique problems. Successful Integrated Planning for the Supply Chain is an invaluable guide for anyone who needs to implement change in the supply chain.
User Research: A Practical Guide to Designing Better Products and Services
by Stephanie MarshMany businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.
User Research: A Practical Guide to Designing Better Products and Services
by Stephanie MarshMany businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth
by Jon MowatVideo is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth
by Jon MowatVideo is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.
Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers
by Michael BritoTrust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers
by Michael BritoTrust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
50 Top Tools for Employee Wellbeing: A Complete Toolkit for Developing Happy, Healthy, Productive and Engaged Employees
by Debbie MitchellIn a world of political and economic uncertainty where stress and unhappiness are on the rise, improving employee wellbeing has never been more important. But with budgets being squeezed and the constant need to do more with less, this can seem like an insurmountable task. 50 Top Tools for Employee Wellbeing shows that interventions don't need to be expensive or time-consuming. It contains practical tools for immediately improving staff wellbeing, resulting in happier, more engaged and more productive employees. Each tool in the book includes guidance on when to use it, how to get the most out of it and - most importantly - how to measure its impact to show what's working and where efforts are best focused. Addressing all the key areas of the subject, from career development and workplace culture to physical, mental and financial wellbeing, this is a complete resource for improving your workforce's wellbeing.
50 Top Tools for Employee Wellbeing: A Complete Toolkit for Developing Happy, Healthy, Productive and Engaged Employees
by Debbie MitchellIn a world of political and economic uncertainty where stress and unhappiness are on the rise, improving employee wellbeing has never been more important. But with budgets being squeezed and the constant need to do more with less, this can seem like an insurmountable task. 50 Top Tools for Employee Wellbeing shows that interventions don't need to be expensive or time-consuming. It contains practical tools for immediately improving staff wellbeing, resulting in happier, more engaged and more productive employees. Each tool in the book includes guidance on when to use it, how to get the most out of it and - most importantly - how to measure its impact to show what's working and where efforts are best focused. Addressing all the key areas of the subject, from career development and workplace culture to physical, mental and financial wellbeing, this is a complete resource for improving your workforce's wellbeing.
50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People
by Gillian Jones Ro GorellA complete resource for both in-house and external coaches, 50 Top Tools for Coaching presents the techniques required for every coaching situation. Full of exercises, models, checklists and templates, it covers how to assess the needs of clients, select the right tool for the circumstance and deliver effective coaching with confidence. The book focuses on every stage of the coaching process, from setting up and managing the coaching relationship, understanding and resolving conflict, developing client confidence and performance to enhancing leadership styles and planning for the future. Supporting hints and tips are found throughout explaining how these tools help coaches be more successful.This fully revised 4th edition includes new tools for topical issues such as development coaching for women and coaching in times of organizational change. Online supporting resources include additional tools, interactive templates and videos of the tools in action demonstrated by the authors.
50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People
by Gillian Jones Ro GorellA complete resource for both in-house and external coaches, 50 Top Tools for Coaching presents the techniques required for every coaching situation. Full of exercises, models, checklists and templates, it covers how to assess the needs of clients, select the right tool for the circumstance and deliver effective coaching with confidence. The book focuses on every stage of the coaching process, from setting up and managing the coaching relationship, understanding and resolving conflict, developing client confidence and performance to enhancing leadership styles and planning for the future. Supporting hints and tips are found throughout explaining how these tools help coaches be more successful.This fully revised 4th edition includes new tools for topical issues such as development coaching for women and coaching in times of organizational change. Online supporting resources include additional tools, interactive templates and videos of the tools in action demonstrated by the authors.
Conservation of Tropical Rainforests: A Review of Financial and Strategic Solutions (Palgrave Studies in Environmental Policy and Regulation)
by Brian Joseph McFarlandThis book critically engages with how the conservation of tropical rainforests is financed. Beginning with the context of tropical deforestation, alongside an overview of tropical ecology, global environmental policy and finance, the book reviews several conservation financing instruments. These include ecotourism and private reserves, debt-for-nature swaps and government domestic budgetary expenditures for state and national parks. Tropical deforestation and forest degradation are serious global environmental issues, contributing to global climate change, species extinction, and threatening the livelihoods of forest-dependent communities. Yet, many leading companies, individuals and governments are making a positive impact on tropical forest conservation to mitigate greenhouse gas emissions through the use of conservation finance. Conservation of Tropical Rainforests tells the history of international conservation finance and provides a variety of options for individuals, businesses, and governments to support conservation financing projects.
Essentials of Economics
by Dean Garratt Mr John SlomanThe market-leading concise text in introductory economics Want to see economics in action? Visit the Sloman Economics News Site for a blog that’s updated several times a week with current affairs and topical stories all linked to your textbook so you can explore the background to the issues more deeply. This new edition of the market-leading Essentials of Economics has been updated with the most recent data and coverage of economic issues as the world tries to recover from global financial turmoil and looks at explanations of how consumers and firms really behave. Its classic features and clear and engaging writing style is complemented by strong theoretical coverage and a wealth of pedagogical features to support learning. John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick.
Cultural Heritage Digital Tools and Infrastructures European Perspectives (PDF)
by Agiatis Benardou Erik Champion Costis Dallas Lorna HughesWhat are the leading tools and archives in digital cultural heritage? How can they be integrated into research infrastructures to better serve their intended audiences? In this book, authors from a wide range of countries, representing some of the best research projects in digital humanities related to cultural heritage, discuss their latest findings, both in terms of new tools and archives, and how they are used (or not used) by both specialists and by the general public.
Cultural Heritage Digital Tools And Infrastructures European Perspectives
by Agiatis Benardou Erik Champion Costis Dallas Lorna HughesWhat are the leading tools and archives in digital cultural heritage? How can they be integrated into research infrastructures to better serve their intended audiences? In this book, authors from a wide range of countries, representing some of the best research projects in digital humanities related to cultural heritage, discuss their latest findings, both in terms of new tools and archives, and how they are used (or not used) by both specialists and by the general public.
Managing Educational Technology: School Partnerships and Technology Integration
by Sandra Schamroth Abrams Xiaojun June Chen Michael P. DowntonSandra Schamroth Abrams is an associate professor in the Department of Curriculum and Instruction at St. John’s University, USA. Xiaojun Chen is an associate professor of educational technologies in the Department of Curriculum and Instruction at St. John’s University, USA. Michael P. Downton is an assistant professor in the Department of Curriculum and Instruction at St. John’s University, USA.
Managing Educational Technology: School Partnerships and Technology Integration
by Sandra Schamroth Abrams Xiaojun June Chen Michael P. DowntonSandra Schamroth Abrams is an associate professor in the Department of Curriculum and Instruction at St. John’s University, USA. Xiaojun Chen is an associate professor of educational technologies in the Department of Curriculum and Instruction at St. John’s University, USA. Michael P. Downton is an assistant professor in the Department of Curriculum and Instruction at St. John’s University, USA.
African Economic Development (Routledge Textbooks in Development Economics)
by Steven Langdon Archibald R.M. Ritter Yiagadeesen SamySub-Saharan Africa is at a turning point. The barriers to economic growth seen in the 1980-2000 era are disappearing and new optimism is spreading. However, difficult goals of eliminating poverty, achieving equity and overcoming environmental threats continue. This much-needed and insightful textbook has been written to help us understand this combination of emerging improvements and significant challenges. Opening with an analysis of the main theories relating to development in Sub-Saharan Africa, the book explores all the key issues, including: Human development; Rapid urbanization; Structural and gender dimensions; Sustainable development and environmental issues; and Africa’s role in the world economy. The authors use economic tools and concepts throughout, in a way that makes them accessible to students without an economics background. Readers are also aided by a wide range of case studies, on-the-ground examples and statistical information, which provide a detailed analysis of each topic. This text is also accompanied by a companion website, featuring additional sources for students and instructors. African Economic Development is a clear and comprehensive textbook suitable for courses on African economic development, development economics, African studies and development studies.