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Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication
by Ulrich GartnerThis book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
Unternehmenskommunikation in Restrukturierungsphasen: Mit strategischer Kommunikation den Wandel erfolgreich gestalten
by Ulrich GartnerDieses Buch liefert Verantwortlichen in Kommunikation, Management und Personalwesen einen praktischen Leitfaden für die professionelle interne und externe Kommunikation von Restrukturierungsprogrammen in Unternehmen. Von Sparmaßnahmen über Personalabbau bis zur Schließung kompletter Standorte: Wechselnde wirtschaftliche Rahmenbedingungen und die damit einhergehenden Veränderungen stellen nicht nur operativ eine Herausforderung dar, sondern benötigen auch eine kluge Kommunikation. Misslingt diese, können langfristige Kosten durch Kollateralschäden wie sinkende Mitarbeitermotivation oder Reputationseinbußen die kurzfristig erzielten Einsparungen zunichtemachen.Dieses Buch zeigt kompakt auf, wie Sie entscheidende Stakeholder identifizieren, kommunikative Ziele definieren und die Infrastruktur, Inhalte und Instrumente entwickeln, mit denen Sie diese Ziele strategisch planvoll erreichen.Der Autor gibt dazu handfeste Tipps, schildert konkrete Vorgehensweisen und stellt zielgerichtete Fragen für den Erfolg in schwierigen Zeiten.
Communication: The Essence of Science (PDF)
by William D. GarveyCommunication: The Essence of Science provides information pertinent to the fundamental aspects of scientific communication. This book focuses on those information-exchange activities that take place mainly among scientists actively involved on the research front. Organized into five chapters, this book begins with an overview of the psychologists' description of the communication structure of science. This text then examines the relationship among spanning, connecting, and integrating the various streams of activities involved in the production of information. Other chapters consider some of the main republication media and suggest ways that may be used in the librarian's effort to provide effective information services to scientists. This book discusses as well the significance of scientific articles to the scientific community. The final chapter deals with the significant role of librarians as a social scientist. This book is a valuable resource for psychologists, social psychologists, librarians, social scientists, sociologists, engineers, teachers, and students.
The Routledge Companion to American Journalism History (Routledge Media and Cultural Studies Companions)
by Melita M. Garza Michael Fuhlhage Tracy LuchtThe Routledge Companion to American Journalism History revisits media history across forms, formats, and multiple fault lines, including gender, ethnicity, race, and citizenship status. Original contributions highlight areas of journalism history in desperate need of further treatment, with a special focus on diversity, equity, and accountability. Sections cover the early origins and development of journalism in the United States, pivotal moments and personalities in various strands of journalism, underrepresented groups and formats in journalism history, and key issues in "doing" journalism history. Authors aim to fill in the gaps left by traditional historical narratives by examining overlooked subjects, such as labor reporting, and overdue theoretical perspectives, such as intersectionality. Collectively, the voices in this book offer a more inclusive paradigm for the field. Written by a range of recognized journalism scholars, both well-established and emerging, this collection offers a thought-provoking starting point for researchers and advanced students seeking a critical understanding of American journalism history as conceived in the current era.
The Routledge Companion to American Journalism History (Routledge Media and Cultural Studies Companions)
by Melita M. Garza Michael Fuhlhage Tracy LuchtThe Routledge Companion to American Journalism History revisits media history across forms, formats, and multiple fault lines, including gender, ethnicity, race, and citizenship status. Original contributions highlight areas of journalism history in desperate need of further treatment, with a special focus on diversity, equity, and accountability. Sections cover the early origins and development of journalism in the United States, pivotal moments and personalities in various strands of journalism, underrepresented groups and formats in journalism history, and key issues in "doing" journalism history. Authors aim to fill in the gaps left by traditional historical narratives by examining overlooked subjects, such as labor reporting, and overdue theoretical perspectives, such as intersectionality. Collectively, the voices in this book offer a more inclusive paradigm for the field. Written by a range of recognized journalism scholars, both well-established and emerging, this collection offers a thought-provoking starting point for researchers and advanced students seeking a critical understanding of American journalism history as conceived in the current era.
Traducción, competencia plurilingüe y español como lengua de herencia (Routledge Innovations in Spanish Language Teaching)
by Laura Gasca JiménezTraducción, competencia plurilingüe y español como lengua de herencia (ELH) explora las conexiones entre la ensenanza del ELH y la competencia traductora. En el libro se identifican estrategias para que las experiencias y practicas linguisticas de los estudiantes del espanol como lengua de herencia se vean representadas en el contexto de la formacion profesional de traduccion e interpretacion. Basado en un estudio empirico con estudiantes universitarios, esta monografia ofrece pautas para fomentar el desarrollo de habilidades de traduccion a partir de tres dimensiones principales: como estrategia plurilingue, actividad pedagogica y destreza profesional. Por su caracter introductorio, este libro es de particular interes para profesores e investigadores del ELH que buscan integrar de manera sistematica la practica de la traduccion en sus actividades docentes. Asimismo, los profesores de traduccion e interpretacion que deseen aprender como potenciar la mediacion como componente de aprendizaje en las habilidades de traduccion e interpretacion encontraran en esta obra numerosas sugerencias para conseguirlo. Traducción, competencia plurilingüe y español como lengua de herencia (ELH) explores the connections between Spanish heritage language (SHL) education and translation competence. The volume identifies strategies to represent the linguistic experiences and practices of SHL students in the context of professional translation and interpreting training. Based on an empirical study with undergraduate students, this monograph provides insight on how to develop translation skills in three ways: as a plurilingual strategy, a pedagogical activity, and a professional skill. Because of its introductory nature, this book is of particular interest to SHL teachers and researchers seeking to systematically integrate translation practice into their teaching. Likewise, teachers of translation and interpreting who wish to learn how to enhance mediation as a learning component in translation and interpreting skills will find numerous suggestions on how to do so in this volume.
Traducción, competencia plurilingüe y español como lengua de herencia (Routledge Innovations in Spanish Language Teaching)
by Laura Gasca JiménezTraducción, competencia plurilingüe y español como lengua de herencia (ELH) explora las conexiones entre la ensenanza del ELH y la competencia traductora. En el libro se identifican estrategias para que las experiencias y practicas linguisticas de los estudiantes del espanol como lengua de herencia se vean representadas en el contexto de la formacion profesional de traduccion e interpretacion. Basado en un estudio empirico con estudiantes universitarios, esta monografia ofrece pautas para fomentar el desarrollo de habilidades de traduccion a partir de tres dimensiones principales: como estrategia plurilingue, actividad pedagogica y destreza profesional. Por su caracter introductorio, este libro es de particular interes para profesores e investigadores del ELH que buscan integrar de manera sistematica la practica de la traduccion en sus actividades docentes. Asimismo, los profesores de traduccion e interpretacion que deseen aprender como potenciar la mediacion como componente de aprendizaje en las habilidades de traduccion e interpretacion encontraran en esta obra numerosas sugerencias para conseguirlo. Traducción, competencia plurilingüe y español como lengua de herencia (ELH) explores the connections between Spanish heritage language (SHL) education and translation competence. The volume identifies strategies to represent the linguistic experiences and practices of SHL students in the context of professional translation and interpreting training. Based on an empirical study with undergraduate students, this monograph provides insight on how to develop translation skills in three ways: as a plurilingual strategy, a pedagogical activity, and a professional skill. Because of its introductory nature, this book is of particular interest to SHL teachers and researchers seeking to systematically integrate translation practice into their teaching. Likewise, teachers of translation and interpreting who wish to learn how to enhance mediation as a learning component in translation and interpreting skills will find numerous suggestions on how to do so in this volume.
Sustainable and Digital Building: Proceedings of the International Conference, 2022
by Florindo Gaspar Artur MateusThis book presents the Proceedings of the International Conference on Sustainable and Digital Building, at Marinha Grande, Portugal held in October 2022. The Conference created a forum for discussion of a range topics on this broad area, including building materials, building processes, digital technologies, and building sustainability. A major focus of the collection is green building throughout a structure’s life-cycle—from planning to design, construction, operation, maintenance, renovation, and demolition. In addition, the Conference examined industry making the transition to digital transformation of buildings, a key benchmark to realizing European climate goals and achieving net-zero carbon buildings by 2050.
Persuasion: Social Inflence and Compliance Gaining
by Robert H Gass John S SeiterFirst Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion: Social Inflence and Compliance Gaining
by Robert H Gass John S SeiterFirst Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion: Social Influence and Compliance Gaining
by Robert H Gass John S SeiterNow in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Forthcoming: Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion: Social Influence and Compliance Gaining
by Robert H Gass John S SeiterNow in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Arguing, Reasoning, and Thinking Well
by Robert Gass John SeiterArguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
Arguing, Reasoning, and Thinking Well
by Robert Gass John SeiterArguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
Input, Interaction, and the Second Language Learner
by Susan M. GassThis volume provides a definitive view of the relationship between input, interaction, and second language acquisition. In so doing, it should prove useful to those whose major concern is with the acquisition of a second or foreign language as well as for those who are primarily interested in these issues from a pedagogical perspective. The book does not explicate or advocate a particular teaching methodology, but does attempt to lay out some of the underpinnings of what is involved in interaction -- what it is and what purpose it serves.Research in second language acquisition is concerned with the knowledge that second language learners do and do not acquire and how that knowledge comes about. This book ties these issues together from three perspectives -- input/interaction framework, information-processing, and learnability.
Input, Interaction, and the Second Language Learner
by Susan M. GassThis volume provides a definitive view of the relationship between input, interaction, and second language acquisition. In so doing, it should prove useful to those whose major concern is with the acquisition of a second or foreign language as well as for those who are primarily interested in these issues from a pedagogical perspective. The book does not explicate or advocate a particular teaching methodology, but does attempt to lay out some of the underpinnings of what is involved in interaction -- what it is and what purpose it serves.Research in second language acquisition is concerned with the knowledge that second language learners do and do not acquire and how that knowledge comes about. This book ties these issues together from three perspectives -- input/interaction framework, information-processing, and learnability.
Input, Interaction, and the Second Language Learner (Routledge Linguistics Classics)
by Susan M. GassTwenty years after its first publication, Susan M. Gass’s Input, Interaction, and the Second Language Learner has become a classical text in the field of second language acquisition (SLA). This new printing includes the original text, along with a new preface that comprises individual consultations between the author and Alison Mackey, Rod Ellis, and Mike Long on the importance of the project two decades later. The volume provides an important view of the relationship between input, interaction, and SLA. In so doing, it should prove useful to those whose major concern is with the acquisition of a second or foreign language, as well as those who are primarily interested in these issues from a pedagogical perspective. The book does not explicate or advocate a particular teaching methodology, but does attempt to lay out some of the underpinnings of what is involved in interaction—what interaction is and what purpose it serves. Research in SLA is concerned with the knowledge that second language learners do and do not acquire, and how that knowledge comes about. This book ties these issues together from three perspectives: the input/interaction framework, information-processing, and learnability. This Routledge Linguistics Classic remains a key text for all SLA scholars and an essential supplementary volume for students on SLA courses.
Input, Interaction, and the Second Language Learner: Second Edition (Routledge Linguistics Classics)
by Susan M. GassTwenty years after its first publication, Susan M. Gass’s Input, Interaction, and the Second Language Learner has become a classical text in the field of second language acquisition (SLA). This new printing includes the original text, along with a new preface that comprises individual consultations between the author and Alison Mackey, Rod Ellis, and Mike Long on the importance of the project two decades later. The volume provides an important view of the relationship between input, interaction, and SLA. In so doing, it should prove useful to those whose major concern is with the acquisition of a second or foreign language, as well as those who are primarily interested in these issues from a pedagogical perspective. The book does not explicate or advocate a particular teaching methodology, but does attempt to lay out some of the underpinnings of what is involved in interaction—what interaction is and what purpose it serves. Research in SLA is concerned with the knowledge that second language learners do and do not acquire, and how that knowledge comes about. This book ties these issues together from three perspectives: the input/interaction framework, information-processing, and learnability. This Routledge Linguistics Classic remains a key text for all SLA scholars and an essential supplementary volume for students on SLA courses.
Second Language Acquisition: An Introductory Course
by Susan M. GassNow in a fourth edition, this bestselling introductory textbook remains the cornerstone volume for the study of second language acquisition (SLA). Its chapters have been fully updated, and reorganized where appropriate, to provide a comprehensive yet accessible overview of the field and its related disciplines. To reflect current developments, new sections on using learner corpora, semantics and morphosyntax (within formal approaches to SLA), sociocultural approaches, gesture, priming research, and chaos theory have been added. Students will also find expanded discussions of heritage language learning, bilingualism, pragmatics, and much more. The redesigned fourth edition of Second Language Acquisition retains the features that students found useful in the current edition but also provides new pedagogical tools that encourage students to reflect upon the experiences of second language learners. As with previous editions, discussion questions and problems at the end of each chapter help students apply their knowledge, and a glossary defines and reinforces must-know terminology. This clearly-written, comprehensive, and current textbook, by expert Sue Gass, is the ideal textbook for the introductory SLA course in second language studies, applied linguistics, linguistics, TESOL, and language education programs.
Second Language Acquisition: An Introductory Course
by Susan M. GassNow in a fourth edition, this bestselling introductory textbook remains the cornerstone volume for the study of second language acquisition (SLA). Its chapters have been fully updated, and reorganized where appropriate, to provide a comprehensive yet accessible overview of the field and its related disciplines. To reflect current developments, new sections on using learner corpora, semantics and morphosyntax (within formal approaches to SLA), sociocultural approaches, gesture, priming research, and chaos theory have been added. Students will also find expanded discussions of heritage language learning, bilingualism, pragmatics, and much more. The redesigned fourth edition of Second Language Acquisition retains the features that students found useful in the current edition but also provides new pedagogical tools that encourage students to reflect upon the experiences of second language learners. As with previous editions, discussion questions and problems at the end of each chapter help students apply their knowledge, and a glossary defines and reinforces must-know terminology. This clearly-written, comprehensive, and current textbook, by expert Sue Gass, is the ideal textbook for the introductory SLA course in second language studies, applied linguistics, linguistics, TESOL, and language education programs.
Second Language Acquisition: An Introductory Course
by Susan M. Gass Jennifer Behney Luke PlonskyNow in a fifth edition, this bestselling introductory textbook remains the cornerstone volume for the study of second language acquisition (SLA). Its chapters have been fully updated, and reorganized where appropriate, to provide a comprehensive yet accessible overview of the field and its related disciplines. In order to reflect current developments, new sections and expanded discussions have been added. The fifth edition of Second Language Acquisition retains the features that students found useful in previous editions. This edition provides pedagogical tools that encourage students to reflect upon the experiences of second language learners. As with previous editions, discussion questions and problems at the end of each chapter help students apply their knowledge, and a glossary defines and reinforces must-know terminology. This clearly written, comprehensive, and current textbook, by Susan Gass, Jennifer Behney, and Luke Plonsky, is the ideal textbook for an introductory SLA course in second language studies, applied linguistics, linguistics, TESOL, and/or language education programs.
Research Methodology in Second-Language Acquisition (Second Language Acquisition Research Series)
by Susan M. Gass Andrew D. Cohen Elaine E. TaroneThis volume addresses salient theoretical issues concerning the validity of research methods in second-language acquisition, and provides critical analysis of contextualized versus sentence-level production approaches. The contributors present their views of competence versus performance, the nature of language acquisition data, research design, the relevance of contextualized data collection and interpretation, and the desirability of a particularistic nomothetic theoretical paradigm versus more comprehensive consideration of multiple realities and complex influencing factors. This book presents varying and antithetical approaches to the issues, bringing together the thinking and approaches of leading researchers in language acquisition, language education, and sociolinguistics in an engaging debate of great currency in the field.
How to Write and Publish a Scientific Paper
by Barbara Gastel Robert A. DayThoroughly updated throughout, this classic, practical text on how to write and publish a scientific paper takes its own advice to be "as clear and simple as possible.""The purpose of scientific writing," according to Barbara Gastel and Robert A. Day, "is to communicate new scientific findings. Science is simply too important to be communicated in anything other than words of certain meaning."This clear, beautifully written, and often funny text is a must-have for anyone who needs to communicate scientific information, whether they're writing for a professor, other scientists, or the general public. The thoughtfully revised 9th edition retains the most important material-including preparing text and graphics, publishing papers and other types of writing, and plenty of information on writing style-while adding up-to-date advice on copyright, presenting online, identifying authors, creating visual abstracts, and writing in English as a non-native language.A set of valuable appendixes provide ready reference, including words and expressions to avoid, SI prefixes, a list of helpful websites, and a glossary. Students and working scientists will want to keep How to Write and Publish a Scientific Paper at their desks and refer to it at every stage of writing and publication.
How to Write and Publish a Scientific Paper
by Barbara Gastel Robert A. DayThoroughly updated throughout, this classic, practical text on how to write and publish a scientific paper takes its own advice to be "as clear and simple as possible.""The purpose of scientific writing," according to Barbara Gastel and Robert A. Day, "is to communicate new scientific findings. Science is simply too important to be communicated in anything other than words of certain meaning."This clear, beautifully written, and often funny text is a must-have for anyone who needs to communicate scientific information, whether they're writing for a professor, other scientists, or the general public. The thoughtfully revised 9th edition retains the most important material-including preparing text and graphics, publishing papers and other types of writing, and plenty of information on writing style-while adding up-to-date advice on copyright, presenting online, identifying authors, creating visual abstracts, and writing in English as a non-native language.A set of valuable appendixes provide ready reference, including words and expressions to avoid, SI prefixes, a list of helpful websites, and a glossary. Students and working scientists will want to keep How to Write and Publish a Scientific Paper at their desks and refer to it at every stage of writing and publication.
Optical Metrology
by Kjell J. GåsvikNew material on computerized optical processes, computerized ray tracing, and the fast Fourier transform, Bibre-Bragg sensors, and temporal phase unwrapping. * New introductory sections to all chapters. * Detailed discussion on lasers and laser principles, including an introduction to radiometry and photometry. * Thorough coverage of the CCD camera.