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Headbanger (No Exit Ace Doubles Ser.)
by Hugo HamiltonPat Coyne is a Dublin policeman who is passionately devoted to sorting out the world and its problems. For Coyne, such things as cars, crime, pollution and golf are all ominous signs of a disintegrating society. The world is committing suicide, with MTV droning in the background. Coyne's principal mission is to deal with crime, Ireland's biggest growth industry. Though only a cop on the beat, he decides to take on the notorious gang leader, Drummer Cunningham. When a murder investigation leaves detectives clueless, he enters into a personal feud with the underworld, resulting in disastrous consequences for himself and his family. Coyne is a Dublin Dirty Harry for whom everything begins to go wrong.'A little too far ahead of the curve for their own good' - Declan Burke , Crime Always Pays
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
by William Winston Dennis J CahillVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
by William Winston Dennis J CahillVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
In Light of India
by Octavio PazIn 1951 Octavio Paz travelled to India to serve as an attaché in the Mexican Embassy. Eleven years later he returned as Mexico's ambassador. In Light of India is Paz's celebration of that country and his most personal work of prose to date. As in all of his essays, he brings poetic insight and voluminous knowledge to bear on the subject, and the result is a series of fascinating discourses on India's landscape, culture and history. 'The Antipodes of Coming and Going' is a lyrical remembrance of Paz's days in India, evoking with astonishing clarity the sights, sounds, smells and denizens of the subcontinent. 'Religions, Castes, Languages' gives a survey of Indian history and its astonishing polyglot society. 'A Project of Nationhood' is an examinatino of modern Indian politics, comparing the respective Islamic, Hindu and Western civilizations through the course of history. 'The Full and the Empty' is an exploration of what Paz calls the soul of India, its art, literature, music and philosophy. It is also an uncompromising indictment of the self-centred materialism of Western society.
Into the Wild: 30 Books Complete Teacher's Kit (Picador Classic)
by Jon KrakauerThe true story of college graduate Chris McCandless, who decided to walk away from the only life he ever knew and enter the wild.
Introduction to Tourism
by Leonard J Lickorish Carson L JenkinsAn Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
Introduction to Tourism
by Leonard J Lickorish Carson L JenkinsAn Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
Managing Facilities
by Christine Jones Valerie JowettManaging Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques. In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples, Jowett and Jones show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer.Managing Facilities is:· the only UK book to reflect modern facilities management practices in hospitality· full of practical examples· a reference source and introduction in one formatManaging Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.Val Jowett MSc FHCIMA is Principal Lecturer at Leeds Metropolitan University and has taught Accommodation Management, and now Facilities Management, for over 25 years. In her earlier career she worked for British Transport hotels and then in Domestic Services Management in the N.H.S. She has taught in the USA and India and now manages a series of developmental initiatives which centre around NVQs, mentoring and careers development learning.Christine Jones BA MIMgt MHCIMA is the Head of School of Business and Professional Studies at Burton Upon Trent College. She has a wide range of occupational and research experience in the hospitality industry and has held teaching posts in a number of Further and Higher Educational establishments.
Managing Facilities
by Christine Jones Valerie JowettManaging Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques. In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples, Jowett and Jones show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer.Managing Facilities is:· the only UK book to reflect modern facilities management practices in hospitality· full of practical examples· a reference source and introduction in one formatManaging Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.Val Jowett MSc FHCIMA is Principal Lecturer at Leeds Metropolitan University and has taught Accommodation Management, and now Facilities Management, for over 25 years. In her earlier career she worked for British Transport hotels and then in Domestic Services Management in the N.H.S. She has taught in the USA and India and now manages a series of developmental initiatives which centre around NVQs, mentoring and careers development learning.Christine Jones BA MIMgt MHCIMA is the Head of School of Business and Professional Studies at Burton Upon Trent College. She has a wide range of occupational and research experience in the hospitality industry and has held teaching posts in a number of Further and Higher Educational establishments.
Marketing Issues in Pacific Area Tourism
by Kaye Sung Chon Chris Ryan John C CrottsMarketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the regionMarketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
Marketing Issues in Pacific Area Tourism
by Kaye Sung Chon Chris Ryan John C CrottsMarketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the regionMarketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
Places In the Heart: Thirty prominent Australians reveal their special corners of the world
by Susan Kurosawa'It can be as intangible and fleeting as watching an iceberg crowded with basking seals slide by, or a deep and powerful childhood memory of spine-tingling excitement as a holiday destination is reached. Either way, the heart is touched. An indelible impression is made; that place, that moment, lives forever.' PLACES IN THE HEART spans the globe and embraces several decades. Memories of golden childhoods, celebrations of special corners of Australia, love affairs with foreign fields, pilgrimages back to mother countries, and passion for unique cuisines result in a rich mix of anecdote, memoir, history, social comment and fun. This collection of travel writing showcases the corners of the world that have captured the hearts of: Stephanie Alexander, Glenn A. Baker, Graeme Blundell, Paul Dyer, Daizy Gedeon, Marele Day, Marion Halligan, Tim Boden, Sarina Bratton, Christine Gee, Barry Dickins, Jane Holmes, Susan Kurosawa, Kate Llewellyn, Mimi MacPherson, Charmaine Solomon, John and Ros Moriarty, Richard Neville, Tim Macartney-Snape, Vince Sorrenti, Pria Viswalingam, Steve Parish, Bill Peach, Mary Rossi, Harry Seidler, Tetsuya Wakuda, Jeff Watson, Tony Wheeler, Mike Whitney and Sorrel Wilby.
Racing Pigs And Giant Marrows: Travels around the North Country Fairs
by Harry PearsonFollowing his acclaimed book about football in the north-east,THE FAR CORNER, Harry Pearson vowed that his next project would not involve hanging around outdoors on days so cold that itinerant dogs had to be detached from lamp-posts by firemen. It would be about the summer: specifically, about a summer of shows and fairs in the north of England.Encompassing such diverse talents as fell-running, tupperware-boxing and rabbit fancying (literally), and containing many more jokes about goats than is legal in the Isle of Man, Racing Pigs and Giant Marrows is without doubt the only book in existence to explain the design faults of earwigs and expose English farmers' fondness for transvestism. Warm, wise and very funny, it confirms increasing suspicions that Harry Pearson is really quite good.
Tourism: How Effective Management Makes the Difference
by Roger DoswellTourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues and provides practical help. It covers both public and private sectors and shows how they can be brought together as a cohesive whole. It examines the functions of management, from planning to the monitoring of performance and results. Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketing, physical planning, human resources development and public awareness.Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject. During a long career he has travelled the world for many international organisations as a tourism development consultant.
Tourism: How Effective Management Makes the Difference
by Roger DoswellTourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues and provides practical help. It covers both public and private sectors and shows how they can be brought together as a cohesive whole. It examines the functions of management, from planning to the monitoring of performance and results. Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketing, physical planning, human resources development and public awareness.Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject. During a long career he has travelled the world for many international organisations as a tourism development consultant.
Travels in an Old Tongue: Touring The World Speaking Welsh
by Pamela PetroThe idiosyncratic and witty travelogue of a young Welsh-speaking woman who travels the globe in search of Welsh communities.
Travels with Charley: In Search of America (Penguin Modern Classics)
by John Steinbeck Jay PariniIn 1960, when he was almost sixty years old, John Steinbeck set out to rediscover his native land. He felt that he might have lost touch with its sights, sounds and the essence of its people. Accompanied only by his dog, Charley, he travelled all across the United States in a pick-up truck. His journey took him through almost forty states, and he saw things that made him proud, angry, sympathetic and elated. All that he saw and experienced is described with remarkable honesty and insight. Nobel Prize-winning author John Steinbeck is remembered as one of the greatest and best-loved American writers of the twentieth century. During the 1930s, his works included The Red Pony, Pastures of Heaven, Tortilla Flat, In Dubious Battle, and Of Mice and Men. The Grapes of Wrath, published in 1939, earned him a Pulitzer Prize. In 1962, he was awarded the Nobel Prize for Literature.
The Voyage of the Beagle: V29 Harvard Classics (Modern Library Classics Ser.)
by Charles Darwin Janet Browne Michael NeveWhen HMS Beagle sailed out of Devonport on 27 December 1831, Charles Darwin was twenty-two and setting off on the voyage of a lifetime. His journal, here reprinted in a shortened form, shows a naturalist making patient observations concerning geology, natural history, people, places and events. Volcanoes in the Galapagos, the Gossamer spider of Patagonia and the Australasian coral reefs – all are to be found in these extraordinary writings. The insights made here were to set in motion the intellectual currents that led to the most controversial book of the Victorian age: The Origin of Species.
What Am I Doing Here? (Picador Bks.)
by Bruce ChatwinIn this collection of profiles, essays and travel stories, Chatwin takes us to Benin, where he is arrested as a mercenary during a coup; to Boston to meet an LSD guru who believes he is Christ; to India with Indira Ghandi when she attempted a political comeback in 1978; and to Nepal where he reminds us that 'Man's real home is not a house, but the Road, and that life itself is a journey to be walked on foot'
Accounting and Finance for the International Hospitality Industry
by Peter HarrisTop experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting and Finance provides an overview of:*analysis and evaluation of performance *planning methods and techniques *financial information and control *financial management. It also shows how operational analysis can be used as a management tool to improve performance. Techniques for predicting the financial success or failure of hotels are suggested. Research into hotel companies in the US and Europe demonstrates key performance indicators used by hotel managers and financial executives. Other contributors explore the interface between accounting and marketing and human resource management and there is thorough coverage of financial strategy formulation. Readers will also find helpful the section on statistics in the analysis and prediction of cost behaviour in hotels.Contributors: Raymond Schmidgall (Michigan State University, USA); Debra J. Adams (Bournemouth University, UK); Professor Elisa S. Moncarz (Florida International University, USA); Richard N. Kron (Kron Hospitality Consulting, USA); Angela Maher (Oxford Brookes University, UK); Peter J. Harris (Oxford Brookes University, UK); Geoff S. Parkinson (BDO Stoy Hayward Chartered Accountants, UK); Paul Fitz-John (Bournemouth University, UK); Paul Collier (University of Exeter, UK); Professor Alan Gregory (University of Glasgow, UK); Tracy A. Jones (Cheltenham and Gloucester College of Higher Education, UK); Jacqueline Brander Brown (The Manchester Metropolitan University, UK); Nina J. Downie (Oxford Brookes University, UK): Catherine L. Burgess (Oxford Brookes University, UK); Ian C. Graham (Holiday Inn Worldwide, Belgium); Howard M. Field (International Hotel and Leisure Associates, UK); Professor Paul Beals (Canisius College, USA); Frank J. Coston (Pannell Kerr Forster Associates, UK).
Accounting and Finance for the International Hospitality Industry
by Peter HarrisTop experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting and Finance provides an overview of:*analysis and evaluation of performance *planning methods and techniques *financial information and control *financial management. It also shows how operational analysis can be used as a management tool to improve performance. Techniques for predicting the financial success or failure of hotels are suggested. Research into hotel companies in the US and Europe demonstrates key performance indicators used by hotel managers and financial executives. Other contributors explore the interface between accounting and marketing and human resource management and there is thorough coverage of financial strategy formulation. Readers will also find helpful the section on statistics in the analysis and prediction of cost behaviour in hotels.Contributors: Raymond Schmidgall (Michigan State University, USA); Debra J. Adams (Bournemouth University, UK); Professor Elisa S. Moncarz (Florida International University, USA); Richard N. Kron (Kron Hospitality Consulting, USA); Angela Maher (Oxford Brookes University, UK); Peter J. Harris (Oxford Brookes University, UK); Geoff S. Parkinson (BDO Stoy Hayward Chartered Accountants, UK); Paul Fitz-John (Bournemouth University, UK); Paul Collier (University of Exeter, UK); Professor Alan Gregory (University of Glasgow, UK); Tracy A. Jones (Cheltenham and Gloucester College of Higher Education, UK); Jacqueline Brander Brown (The Manchester Metropolitan University, UK); Nina J. Downie (Oxford Brookes University, UK): Catherine L. Burgess (Oxford Brookes University, UK); Ian C. Graham (Holiday Inn Worldwide, Belgium); Howard M. Field (International Hotel and Leisure Associates, UK); Professor Paul Beals (Canisius College, USA); Frank J. Coston (Pannell Kerr Forster Associates, UK).
The Age of Kali: Travels And Encounters In India (text Only)
by William DalrympleWilliam Dalrymple, who wrote so magically about India in ‘City of Djinns’, returns to the country in a series of remarkable essays.
All Souls' Day
by Cees Nooteboom"An outstanding addition to an impressive oeuvre" Times Literary SupplementArthur Daane, a documentary film-maker and inveterate globetrotter, wanders the streets of Berlin, a city whose recent past provides the perfect backdrop for his reflections on life and the universe as he collects images for his latest project - a film that will show the world through his eyes.With his circle of friends - a philosopher, a sculptor and a physicist - Daane discusses everything from history to metaphysics and the meaning of our contemporary existence, often over a hearty meal. Then, one cold winter's day, Daane meets the history student Elik Oranje and his world is turned upside down. And when she unexpectedly leaves the city for Spain, Daane is compelled to follow.All Souls' Day is an elegiac love story, a poignant and affecting tale in which the city of Berlin plays a prominent role, by one of Europe's major contemporary writers.Translated from the Dutch by Susan Massotty"Displays with admirable lucidity the workings of a humane, civilized, and consistently interesting mind" Kirkus Reviews"One of the most remarkable writers of our time" ALBERTO MANGUEL
Almost Heaven: Travels Through the Backwoods of America
by Martin FletcherAfter seven years as Washington correspondent of THE TIMES, Martin Fletcher set off to explore the great American 'boondocks' - the raw and untamed land that exists far from the famous cities and national parks. His extraordinary journey takes him to places no tourist would ever visit, to amazing communities outsiders have never heard of, to the quintessential America. He encounters snake-handlers, moonshiners, creationists, outlaws, polygamists, white supremacists and communities preparing for Armageddon. He goes bear hunting in West Virginia, fur trapping in Louisiana, diamond digging in Arkansas and gold prospecting in Nevada. From the eccentric but friendly to the frankly unhinged, the inhabitants of backwater America and their preoccupations, prejudices and traditions are brought vividly to life.'Fletcher is not only capable of excellent penmanship, but is also able to view the country and its people as both outsider and insider, and does so without being judgmental. I found his warm and subtly humorous style very appealing, and I highly recommend this book' INDEPENDENT ON SUNDAY
Ancient Ireland: Life Before the Celts
by Laurence FlanaganWhen the Celts first arrived in Ireland around 200 B.C., the island had already been inhabited for over 7000 years. Drawing on a wealth of archaeological evidence and the author's own mastery of the subject, Ancient Ireland returns to those pre-Celtic roots in a bid to discover the secrets of the island's first inhabitants: Who were they? And how did they live? Few accounts of the period are as exhaustively researched; fewer still are as alive with historical insight and compelling detail. At once accessible and comprehensive, Ancient Ireland is an indispensable guide to early Irish civilisation, its culture and mythology.