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Access Networks: 4th International Conference, AccessNets 2009, Hong Kong, China, November 1-3, 2009, Revised Selected Papers (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #37)
by Xiao Jun Hei Lawrence CheungWith the rapid growth of the Internet as well as the increasing demand for broadband services, access networks have been receiving growing investments in recent years. This has led to a massive network deployment with the goal of eliminating the ba- width bottleneck between end-users and the network core. Today many diverse te- nologies are being used to provide broadband access to end users. The architecture and performance of the access segment (local loop, wired and wireless access n- works, and even home networks) are getting increasing attention for ensuring quality of service of diverse broadband applications. Moreover, most access lines will no longer terminate on a single device, thus leading to the necessity of having a home network designed for applications that transcend simple Internet access sharing among multiple personal computers and enable multimedia support. Therefore, the access network and its home portion have become a hot investment pool from both a fin- cial as well as a research perspective. The aim of the annual International Conference on Access Networks (AccessNets) is to provide a forum that brings together scientists and researchers from academia as well as managers and engineers from the industry and government organizations to meet and exchange ideas and recent work on all aspects of access networks and how they integrate with their in-home counterparts. After Athens in 2006, Ottawa in 2007, and Las Vegas in 2008, this year AccessNets moved to Asia for the first time.
Access Networks: 5th International ICST Conference on Access Networks, AccessNets 2010 and First International Workshop on Automatic Networking and Self-Management in Access Networks, SELFMAGICNETS 2010, Revised Selected Papers, Budapest, Hungary, November 3-5, 2010 (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #63)
by Hua Zhu Sándor Imre Ranganai Chaparadza Robert SzabóThis book constitutes the reviewed post-proceedings of the 5th International ICST Conference on Access Networks, AccessNets 2010, and of the satellite event , the First International ICST Workshop on Autonomic Networking and Self-Management in Access Networks, SELFMAGICNETS 2010, held jointly in Budapest, Hungary in November 2010. The 19 revised full papers presented together with one invited paper and four poster papers were carefully reviewed and selected for inclusion in the proceedings. The papers are organized in topical sections on next generation wireless networks, emerging applications, next-generation broadband networks and autonomic networking and network self-management.
Access, Resource Sharing and Collection Development
by Sul H LeeAccess, Resource Sharing, and Collection Development explores the role of libraries in acquiring, storing, and disseminating information in different formats to help you better use technology to share scarce resources and connect library users with collections. With an expressed goal of encouraging continued debate and further investigation, this book provides you with developing strategies and procedures to meet the challenges you face as a collection development librarian during this dynamic time. Among the vital concerns addressed are the competition for limited resources, trends in document delivery, the evaluation of document delivery products, and libraries’options for the future.The chapters collected in Access, Resource Sharing, and Collection Development represent the proceedings of the annual conference held by the University of Oklahoma Libraries and the University of Oklahoma Foundation. The book provides insight into your peers’findings and ideas on: access vs. ownership the future role of the bibliographer changes in collection management managing restrained resource budgets an emphasis on the library user as customer the growth and acceptance of document delivery as a component of collection development and ILL electronic publishing and copyright issues commercial document delivery services Access, Resource Sharing, and Collection Development also shows you how to discover and evaluate "free" resources on the Internet, as standards for production, promotion, and maintenance are nonexistent. The challenge of using these materials is being met by developing criteria for selection, looking at cataloging options, and working in cooperation with other institutions. You’ll also learn the different options for document delivery and how to evaluate document delivery products. Among the book’s advice: you should consider the types of document delivery available, examine the benefits of combining outside services with in-house systems, review the criteria for selecting technologies and suppliers, and explore examples of institutions creating customized systems.
Access, Resource Sharing and Collection Development
by Sul H LeeAccess, Resource Sharing, and Collection Development explores the role of libraries in acquiring, storing, and disseminating information in different formats to help you better use technology to share scarce resources and connect library users with collections. With an expressed goal of encouraging continued debate and further investigation, this book provides you with developing strategies and procedures to meet the challenges you face as a collection development librarian during this dynamic time. Among the vital concerns addressed are the competition for limited resources, trends in document delivery, the evaluation of document delivery products, and libraries’options for the future.The chapters collected in Access, Resource Sharing, and Collection Development represent the proceedings of the annual conference held by the University of Oklahoma Libraries and the University of Oklahoma Foundation. The book provides insight into your peers’findings and ideas on: access vs. ownership the future role of the bibliographer changes in collection management managing restrained resource budgets an emphasis on the library user as customer the growth and acceptance of document delivery as a component of collection development and ILL electronic publishing and copyright issues commercial document delivery services Access, Resource Sharing, and Collection Development also shows you how to discover and evaluate "free" resources on the Internet, as standards for production, promotion, and maintenance are nonexistent. The challenge of using these materials is being met by developing criteria for selection, looking at cataloging options, and working in cooperation with other institutions. You’ll also learn the different options for document delivery and how to evaluate document delivery products. Among the book’s advice: you should consider the types of document delivery available, examine the benefits of combining outside services with in-house systems, review the criteria for selecting technologies and suppliers, and explore examples of institutions creating customized systems.
Access Services: The Convergence of Reference and Technical Services
by Gillian M. McCombsThis book takes a close look at the recent changing emphasis from collections to access, and from document description to document delivery. As the automation of library processes has moved from technical services to reference services, the roles of the professionals working in those capacities have changed dramatically. Library administrators who are looking to redeploy resources will gain helpful insights from the experiences of librarians who have already redirected their organizations. This helpful volume will be of tremendous assistance in redefining the traditional roles of reference and technical librarians. Access Services offers new insights into the movement from bibliographic access to information access that is reshaping reference services today. Informative discussions on topics such as cross-training experiments, revised organizational structures, the new role of the bibliographic utilities, library school education for the redefined professional, and changes in cataloging codes reveal what impact this trend has for librarians, services, and patrons.
Access Services: The Convergence of Reference and Technical Services
by Gillian M. McCombsThis book takes a close look at the recent changing emphasis from collections to access, and from document description to document delivery. As the automation of library processes has moved from technical services to reference services, the roles of the professionals working in those capacities have changed dramatically. Library administrators who are looking to redeploy resources will gain helpful insights from the experiences of librarians who have already redirected their organizations. This helpful volume will be of tremendous assistance in redefining the traditional roles of reference and technical librarians. Access Services offers new insights into the movement from bibliographic access to information access that is reshaping reference services today. Informative discussions on topics such as cross-training experiments, revised organizational structures, the new role of the bibliographic utilities, library school education for the redefined professional, and changes in cataloging codes reveal what impact this trend has for librarians, services, and patrons.
Access Solutions: Tips, Tricks, and Secrets from Microsoft Access MVPs
by Arvin Meyer Douglas J. SteeleTwo Microsoft Access MVPs show how you can become an Access power user Microsoft Access is the world’s leading database system, with millions of users and hundreds of thousands of developers. The best practices, tips, and techniques in this book can turn users into power users. Millions of eager users make Access the most popular database system in the world These Microsoft MVPs exploit key features in Access, providing advice on techniques for capturing, sharing and reporting Access data. Each tip provides detailed solutions with clear instructions for implementation, and samples of all can be found on the companion Web site Access 2010 Solutions offers professional advice that enables every Access user to get greater value from the Access database system.
Access Solutions: Tips, Tricks, and Secrets from Microsoft Access MVPs
by Arvin Meyer Douglas J. SteeleTwo Microsoft Access MVPs show how you can become an Access power user Microsoft Access is the world’s leading database system, with millions of users and hundreds of thousands of developers. The best practices, tips, and techniques in this book can turn users into power users. Millions of eager users make Access the most popular database system in the world These Microsoft MVPs exploit key features in Access, providing advice on techniques for capturing, sharing and reporting Access data. Each tip provides detailed solutions with clear instructions for implementation, and samples of all can be found on the companion Web site Access 2010 Solutions offers professional advice that enables every Access user to get greater value from the Access database system.
Access to ICT: Curriculum Planning and Practical Activities for Pupils with Learning Difficulties
by Liz Singleton Iain Ross Liz FlavellFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Access to ICT: Curriculum Planning and Practical Activities for Pupils with Learning Difficulties
by Liz Singleton Iain Ross Liz FlavellFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Access to Justice in Transnational B2C E-Commerce: A Multidimensional Analysis of Consumer Protection Mechanisms
by Sutatip YuthayotinThis book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms. Based on an analysis of different mechanisms and using the framework’s criteria, the practice of private ordering, which does not rely on the creation of rules of law but rather on the use of technology as a solution, appears to offer a meaningful way to enhance access to justice in B2C e-commerce. However, though private ordering holds considerable potential, certain weaknesses still need to be eliminated. This book demonstrates how private ordering can be successfully implemented with the help of an intermediary, a neutral third party that plays an integral part in the collaborative task of facilitating various aspects of private ordering, thus helping to limit the risks of failure and ensuring a fairer market setting. In order to move forward, it argues that the state, with its wealth of material resources and incentive options, is the institution best suited to acting as an intermediary in facilitating private ordering. This promising proposal can improve consumer protection, which will in turn boost consumer confidence.
Access to Mobile Services (Advances in Database Systems #38)
by Xu Yang Athman BouguettayaAccess to Mobile Services focuses on methods for accessing broadcast based M-services from multiple wireless channels. This book presents a novel infrastructure that provides a multi-channel broadcast framework for mobile users to effectively discover and access composite M-services. Multi-channel algorithms are proposed for efficiently accessing composite services. Access to Mobile Services provides an in-depth survey of wireless data access and motivates the need to treat mobile services differently. A wireless adaptation of Service Oriented Architecture (SOA) is also covered. Designed for researchers and practitioners who work in the general area of mobile services, this book is also suitable for advanced-level students in computer science. Forewords by: Michael P. Papazoglou, Tilburg University, The NetherlandsFabio Casati, University of Trento, Italy
Access to Online Resources: A Guide for the Modern Librarian
by Kristina BotyriuteThis book is published open access under a CC BY 4.0 licence.The book offers a concise guide for librarians, helping them understand the challenges, processes and technologies involved in managing access to online resources. After an introduction the book presents cases of general authentication and authorisation. It helps readers understand web based authentication and provides the fundamentals of IP address recognition in an easy to understand manner. A special chapter is dedicated to Security Assertion Markup Language (SAML), followed by an overview of the key concepts of OpenID Connect. The book concludes with basic troubleshooting guidelines and recommendations for further assistance. Librarians will benefit from this quick and easy read, which demystifies the technologies used, features real-life scenarios, and explains how to competently employ authentication and access management.
Access VBA Programming For Dummies
by Alan SimpsonThis friendly, easy-to-use guide shows experienced Access users how to use VBA (Visual Basic for Applications) to build Access databases and applications, but also covers programming fundamentals for nonprogrammers Includes practical, ready-to-use VBA code examples that readers can type or copy and paste from the Web into their own database projects Explains basic VBA skills and concepts for nonprogrammers, such as procedures, variables, and loops Covers more advanced topics, such as record sets and other programming activities that are unique to Access programming Author has written more than ninety computer books and has been working with databases since the early 1980s
Accessibility for Everybody: Understanding the Section 508 Accessibility Requirements
by John MuellerIn today's rapidly changing technological world, it is increasingly important that web and desktop applications be accessible to everyone, including those of us with special needs. However, the legal requirements for accessibility are often convoluted and diffucult to understand, making it impossible for most developers to comply with the laws. In the first book on the market to address the topic, Author John Paul Mueller leads you through the maze of Section 508—the congressional law ensuring that all Americans have access to information technology—and offers comprehensive guidance on how to quickly and easily update your applications to conform to Section 508 requirements. To begin, Mueller outlines the Section 508 requirements that are relevant to web and desktop application developers, and explains the laws in language you can understand. Using extensive and varied program examples, Mueller continues on to teach you to write web and desktop applications that not only conform to Section 508 standards, but look forward to ensure long-term universal accessibility for all types of computer users. Specific topics include writing accessible web applications and desktop applications using Visual Basic .NET and Visual C# .NET, developing special application capabilities, using Microsoft and other third-party tools to develop accessible features, developing accessible scripting solutions, and more. The book even includes a directory of helpful organizations, agencies, and resources to help you with any further accessibility concerns you may have.
Accessible Access 2003
by Mark Whitehorn Bill MarklynThisiswherewetrytoconvinceyoutobuythisbook,tellyouwhatittriestodo, define a few terms and generally set the scene – all of which makes this more like an introduction than a first chapter, but no-one reads introductions so we called it a chapter. If you have already bought the book and know what it does, feel free to skip to Chapter 2 where the action starts. Whyshouldyoubuythisbook? TherearemanyAccessbooksonthemarket,whyshouldIbuythisone?Doesithavemore informationthananyotherbook? Errr, no, it actually has less than the big reference books you’ll also find on the shelf. So,isitverycheap? Well, it isn’t as expensive as some but, no, it isn’t particularly cheap either. Tobebrutallyfrank,you’renotdoingagreatjobofsellingthistome. Right, time for the hard sell. Bill worked for Microsoft as the Development Manager for the first three versions of Access. I (Mark) work as a database consultant, teach database theory and practice at two Universities and have written the UK Personal ComputerWorld’s database column for more than ten years. We met (at a database conference, not unreasonably, given our interests) in the summer before Access 1. 0 was launched and found that we shared similar views on how databases should be designed and built. Since then we have writtenabooktogetherabouttherelationalmodelthatunderliesAccessandall other relational database systems (see below for the inevitable plug). But why write a book about Access itself when there are already so many around? 3 1 Introduction Well, since Bill was in charge of the product’s development, it was fair to assume that we had the technical side reasonably well covered.
Accessible E-Content Creation Standards and Guidelines
by Bookshare XrcvcThis document/book lists the standards of and provides guidelines on creating accessible e-content from Mircosoft Word. These standards are intended to help NGOs, libraries, book production agencies and volunteers prepare a digital copy of books in Microsoft Word with a view to further convert it to accessible formats such as EPUB, accessible PDF and DAISY formats with minimal modifications.
Accessible Tourism in the Digital Ecosystem (SpringerBriefs in Applied Sciences and Technology)
by Fabio Cassia Paola Castellani Chiara RossatoThis book explores the growing demand for accessible tourism experiences and demonstrates how the perspective of digital ecosystems can play a vital role in creating more inclusive destinations. Through a combination of conceptual arguments and real-world case studies, the book sheds light on the practical aspects of accessible tourism. Statistics reveal that over one billion people have severe or moderate disabilities, emphasizing the urgent need for enhanced accessibility in tourism. However, both industry practices and academic research in this field are still lagging behind. The book highlights the challenge of establishing coordination among various stakeholders, including transport operators, hospitality firms, and public authorities, which has hindered the design and implementation of inclusive tourism experiences. By harnessing the power of new technologies, the book illustrates how digital ecosystems can effectively facilitate accessible tourism. It examines the demand for such experiences and demonstrates how embracing a digital ecosystem perspective can contribute to the development of more accessible tourism destinations. In addition to its theoretical insights, the book delves into several practical case studies that showcase successful examples of accessible tourism.
Accessible XHTML and CSS Web Sites: Problem - Design - Solution
by Jon DuckettShows Web developers how to make the transition from HTML to XHTML, an XML-based reformulation of HTML that offers greater design flexibility Demonstrates how to work with CSS (Cascading Style Sheets)-now supported by ninety percent of browsers and integral to new site-building tools from Macromedia and others-and implement a consistent style throughout and entire site Explains how to make a site accessible to people with impaired vision, limited hand use, dyslexia, and other issues-now a legal requirement for many sites in the U.S. and the U.K.
Accessing Multilingual Information Repositories: 6th Workshop of the Cross-Language Evaluation Forum, CLEF 2005, Vienna, Austria, 21-23 September, 2005, Revised Selected Papers (Lecture Notes in Computer Science #4022)
by Fredric Gey Julio Gonzalo Henning Mueller Gareh Jones Michael Kluck Bernardo Magnini Maarten De RijkeThis book constitutes the thoroughly refereed postproceedings of the 6th Workshop of the Cross-Language Evaluation Forum, CLEF 2005. The book presents 111 revised papers together with an introduction. Topical sections include multilingual textual document retrieval, cross-language and more, monolingual experiments, domain-specific information retrieval, interactive cross-language information retrieval, multiple language question answering, cross-language retrieval in image collections, cross-language speech retrieval, multilingual Web track, cross-language geographical retrieval, and evaluation issues.
The Accidental CIO: A Lean and Agile Playbook for IT Leaders
by Scott MillettAn indispensable guide showing IT leaders the way to balance the needs of innovation and exploration with exploitation and operational reliability Many books on modern IT leadership focus solely on supporting innovation and disruption. In practice these must be balanced with the need to support waste reduction in existing processes and capabilities while keeping the foundation operational, secure, compliant with regulations, and cost effective. In The Accidental CIO, veteran software developer-turned-executive Scott Millett delivers an essential playbook to becoming an impactful, strategic leader at any stage of your IT leadership journey from your earliest aspirations to long time incumbents in director and C-suite roles. You’ll find a wealth of hands-on advice for tackling the many challenges and paradoxes that face technology leaders, from creating an aligned IT strategy, defining a target architecture, designing a balanced operating model, and leading teams and executing strategy. After the foreword from Simon Wardley, The Accidental CIO will help you: Understand problem contexts you will face using the Cynefin decision making framework, and how the philosophies of agile, lean and design thinking can help manage them. Design an adaptive and strategically aligned operating model by applying the appropriate ways of working and governance approaches depending on each unique problem context. Organize a department using a blend of holacratic and hierarchical principles, and leveraging modern approaches such as Team Topology and Socio-technical patterns. Develop and deploy an effective and aligned IT Strategy using Wardley mapping based on a deep knowledge of your business architecture. With this knowledge you’ll be ready to create an empowered IT organization focused on solving customer problems and generating enterprise value. You’ll understand the science behind what motivates teams and changes behavior. And you’ll show your skills as a business leader thinking beyond IT outputs to impactful business outcomes.
The Accidental Influencer: How My Need To Get Likes Nearly Ruined My Life
by Bella YoungerI thought I could have lots of followers, without needing followers. I thought I could monetise my account without selling out. I thought that I was different, that I wasn’t like other girls. But I was, and that’s why I had to stop.
The Accidental SysAdmin Handbook: A Primer for Early Level IT Professionals
by Eric KralicekUnderstand the concepts, processes and technologies that will aid in your professional development as a new system administrator. While every information technology culture is specific to its parent organization, there are commonalities that apply to all organizations. The Accidental SysAdmin Handbook, Second Edition looks at those commonalities and provides a general introduction to critical aspects associated with system administration. It further acts to provide definitions and patterns for common computer terms and acronyms. What You Will LearnBuild and manage home networking and plan more complex network environmentsManage the network layer and service architectures as well as network support plansDevelop a server hardware strategy and understand the physical vs. virtual server ecosystemHandle data storage, data strategies and directory services, and central account managementWork with DNS, DHCP, IP v4 and IP v6Deploy workstations and printersManage and use antivirus and security management softwareBuild, manage and work with intranets and Internet support servicesWho This Book Is ForIt is assumed that the reader has little to no experience in a professional information technology environment.
Account-Based Marketing For Dummies
by Sangram VajreGrow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate
Account-Based Marketing For Dummies
by Sangram VajreGrow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate