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Research Methods in Public Administration and Public Management: An Introduction
by Sandra Van ThielResearch in public administration and public management has distinctive features that influence the choices and application of research methods. Periods of change and upheaval in the public sector provide ample opportunities and cases for research, but the standard methodologies for researching in the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political environment, the focus lies on solving social problems whilst also using methodological principles needed for doing scientifically sound research. Research Methods in Public Administration and Public Management represents a comprehensive guide to doing and using research in public management and administration. It is impressively succinct but covering a wide variety of research strategies including among others: action research, hypotheses, sampling, case selection, questionnaires, interviewing, desk research, prescription and research ethics. This textbook does not bog the nascent researcher down in the theory but does provide numerous international examples and practical exercises to illuminate the research journey. Sandra Van Thiel guides us through the theory, operationalization and research design process before explaining the tools required to carry-out impactful research. This concise textbook will be core reading for those studying research methods and/or carrying out research on public management and administration.
Research Methods in Public Administration and Public Management: An Introduction
by Sandra Van ThielResearch in public administration and public management has distinctive features that influence the choices and application of research methods. Periods of change and upheaval in the public sector provide ample opportunities and cases for research, but the standard methodologies for researching in the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political environment, the focus lies on solving social problems whilst also using methodological principles needed for doing scientifically sound research. Research Methods in Public Administration and Public Management represents a comprehensive guide to doing and using research in public management and administration. It is impressively succinct but covering a wide variety of research strategies including among others: action research, hypotheses, sampling, case selection, questionnaires, interviewing, desk research, prescription and research ethics. This textbook does not bog the nascent researcher down in the theory but does provide numerous international examples and practical exercises to illuminate the research journey. Sandra Van Thiel guides us through the theory, operationalization and research design process before explaining the tools required to carry-out impactful research. This concise textbook will be core reading for those studying research methods and/or carrying out research on public management and administration.
At the End of the Line: Colonial Policing and the Imperial Endgame, 1945-80 (PDF)
by Georgina SinclairColonial policing and the imperial endgame is the first comprehensive study of the colonial police and their complex role within Britain's long and turbulent process of decolonisation, a time characterised by political upheaval and colonial conflict. The Colonial Police Service was created in 1936 in order to standardise all imperial police forces and mould colonial policing to the British model. From the British Caribbean to the Middle East, the Mediterranean to British Colonial Africa and on to Southeast Asia, colonial police forces struggledwith the unrest and conflict that stemmed from Britain's withdrawal from its empire. As the shadow of decolonisation grew ever longer, so colonial police forces reverted back to their traditional role as a colony's first line of defence. At the same time, as tensions increased throughout the empire,so too did the power of the police through the development of police intelligence systems and counter-insurgency units. Colonial policing and the imperial endgame controversially asserts that it was coercion rather than consent which was more commonly associated with the work of police forces duringthis period of political dislocation. Georgina Sinclair's focussed study of colonial policing during this period facilitates a greater understanding of the processes of decolonisation.
Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines
by Tim Coles David Timothy Duval Gareth ShawAround the world every year very many students have to complete dissertations or theses as part of their undergraduate or masters studies in tourism and related subjects. Often this substantial piece of self-directed work is the culmination of their programmes. More than just a means to consolidate their final grades, it is also an exciting chance to research a topic of their choosing and a potential gateway to more advanced study as well as job offers and future career paths. Yet for all these reasons, many students view the dissertation as a tricky challenge. This comprehensive book intends to take the stress and anxiety out of doing a dissertation in tourism studies and related disciplines. The process is examined from the germination of an idea to the submission and assessment of the final document. Written primarily for students conducting independent research for the first time, this book offers simple advice and a clear framework which students can adopt even in more advanced studies at masters and doctoral level. This book debunks popular myths, and aims to overcome common pitfalls. It focuses on the aims and objectives as the DNA of every dissertation. Rather than view it as a single, overwhelming project, the dissertation is presented as a series of more modest, manageable yet crucially inter-linked tasks that all students can successfully complete through careful preparation and effective time management. Dissertations are not to be underestimated and they demand great care and attention, but they can also be immensely rewarding and enriching experiences academically and personally. This ‘jargon free’ book is also written with overseas students specifically in mind, drawing directly on our overseas students’ experiences. This valuable resource contains start of chapter learning objectives and end of chapter checklists, as well as numerous boxed case studies, to further help assist students through their dissertation.
Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines
by Tim Coles David Timothy Duval Gareth ShawAround the world every year very many students have to complete dissertations or theses as part of their undergraduate or masters studies in tourism and related subjects. Often this substantial piece of self-directed work is the culmination of their programmes. More than just a means to consolidate their final grades, it is also an exciting chance to research a topic of their choosing and a potential gateway to more advanced study as well as job offers and future career paths. Yet for all these reasons, many students view the dissertation as a tricky challenge. This comprehensive book intends to take the stress and anxiety out of doing a dissertation in tourism studies and related disciplines. The process is examined from the germination of an idea to the submission and assessment of the final document. Written primarily for students conducting independent research for the first time, this book offers simple advice and a clear framework which students can adopt even in more advanced studies at masters and doctoral level. This book debunks popular myths, and aims to overcome common pitfalls. It focuses on the aims and objectives as the DNA of every dissertation. Rather than view it as a single, overwhelming project, the dissertation is presented as a series of more modest, manageable yet crucially inter-linked tasks that all students can successfully complete through careful preparation and effective time management. Dissertations are not to be underestimated and they demand great care and attention, but they can also be immensely rewarding and enriching experiences academically and personally. This ‘jargon free’ book is also written with overseas students specifically in mind, drawing directly on our overseas students’ experiences. This valuable resource contains start of chapter learning objectives and end of chapter checklists, as well as numerous boxed case studies, to further help assist students through their dissertation.
The Air Logistics Handbook: Air Freight and the Global Supply Chain
by Michael SalesWhy study air cargo? Consider that this sector moves only 2% of the global volume of goods but a huge 35% by value, reserved for the most costly and time-sensitive products. Air logistics is an economically and strategically important industry, and a rich source of opportunity for graduating students and logistics or SCM professionals. Get a head start in this vital part of your business with this comprehensive and lively overview. It’s the only book available to focus on the role of air freight in the global supply chain. It includes a brief history; the functions of the various players in the industry (forwarders, airlines, airports, government agencies); regulations and restrictions; terrorism management. It details the benefits of air transport, and weighs them against its considerable environmental impact to explore the question of its sustainability. Finally, it considers the future of the industry in a dynamic and increasingly globalised world. Enriched throughout with real life case studies and contributions from global industry experts, this is a ground-level introduction with a practical approach: all the student or professional will need to get ahead in air logistics!
The Air Logistics Handbook: Air Freight and the Global Supply Chain
by Michael SalesWhy study air cargo? Consider that this sector moves only 2% of the global volume of goods but a huge 35% by value, reserved for the most costly and time-sensitive products. Air logistics is an economically and strategically important industry, and a rich source of opportunity for graduating students and logistics or SCM professionals. Get a head start in this vital part of your business with this comprehensive and lively overview. It’s the only book available to focus on the role of air freight in the global supply chain. It includes a brief history; the functions of the various players in the industry (forwarders, airlines, airports, government agencies); regulations and restrictions; terrorism management. It details the benefits of air transport, and weighs them against its considerable environmental impact to explore the question of its sustainability. Finally, it considers the future of the industry in a dynamic and increasingly globalised world. Enriched throughout with real life case studies and contributions from global industry experts, this is a ground-level introduction with a practical approach: all the student or professional will need to get ahead in air logistics!
Business Process Management
by John JestonBusiness Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks (such as LEAN and Six Sigma) without over-investment in one over another, and a unique emphasis on BPM’s interrelationship with organizational management, culture and leadership—BPM is about people as much as processes. Its common-sense approach teaches how BPM must be well-integrated across an entire business if it’s to be successful: augmented and aligned with other management disciplines. This highly anticipated third edition brings Jeston and Nelis’ practicable frameworks and solutions up-to-date with the latest developments in BPM, including the application of the frameworks to value-driven BPM. This thoroughly revised and updated new edition includes: • Enhanced pedagogy to help students learn and tutors use the book for their classes: now includes learning outcomes, chapter topics, learning objectives, highlighted key points, chapter summaries, critical discussion points and self-test questions • New and revised case studies throughout • New chapters on questions that have become more crucial since the second edition’s publication: How should we start—top-down or bottom-up? Should we be customercentric? How does BPM link to today’s most pertinent management and technology issues? What are the critical success factors? • Due to popular demand, a new and expanded section on IT in BPM • A brand new companion website including slides and assignment answers!
Business Process Management
by John JestonBusiness Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks (such as LEAN and Six Sigma) without over-investment in one over another, and a unique emphasis on BPM’s interrelationship with organizational management, culture and leadership—BPM is about people as much as processes. Its common-sense approach teaches how BPM must be well-integrated across an entire business if it’s to be successful: augmented and aligned with other management disciplines. This highly anticipated third edition brings Jeston and Nelis’ practicable frameworks and solutions up-to-date with the latest developments in BPM, including the application of the frameworks to value-driven BPM. This thoroughly revised and updated new edition includes: • Enhanced pedagogy to help students learn and tutors use the book for their classes: now includes learning outcomes, chapter topics, learning objectives, highlighted key points, chapter summaries, critical discussion points and self-test questions • New and revised case studies throughout • New chapters on questions that have become more crucial since the second edition’s publication: How should we start—top-down or bottom-up? Should we be customercentric? How does BPM link to today’s most pertinent management and technology issues? What are the critical success factors? • Due to popular demand, a new and expanded section on IT in BPM • A brand new companion website including slides and assignment answers!
Marketing and Managing Tourism Destinations
by Alastair M MorrisonMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Marketing and Managing Tourism Destinations
by Alastair M MorrisonMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Disaster, Conflict and Society in Crises: Everyday Politics of Crisis Response
by Dorothea HilhorstHumanitarian crises - resulting from conflict, natural disaster or political collapse – are usually perceived as a complete break from normality, spurring special emergency policies and interventions. In reality, there are many continuities and discontinuities between crisis and normality. What does this mean for our understanding of politics, aid, and local institutions during crises? This book examines this question from a sociological perspective. This book provides a qualitative inquiry into the social and political dynamics of local institutional response, international policy and aid interventions in crises caused by conflict or natural disaster. Emphasising the importance of everyday practices, this book qualitatively unravels the social and political working of policies, aid programmes and local institutions. The first part of the book deals with the social life of politics in crisis. Some of the questions raised are: What is the meaning of human security in practice? How do governments and other actors use crises to securitize – and hence depoliticize - their strategies? The second part of the book deals with the question how local institutions fare under and transform in response to crises. Conflicts and disasters are breakpoints of social order, with a considerable degree of chaos and disruption, but they are also marked by processes of continuity and re-ordering, or the creation of new institutions and linkages. This part of the book focuses on institutions varying from inter-ethnic marriage patterns in Sri Lanka to situation of institutional multiplicity in Angola. The final part of the book concerns the social and political realities of different domains of interventions in crisis, including humanitarian aid, peace-building, disaster risk reduction and safety nets to address chronic food crises. This book gives students and researchers in humanitarian studies, disaster studies, conflict and peace studies as well as humanitarian and military practitioners an invaluable wealth of case studies and unique political science analysis of the humanitarian studies field.
Disaster, Conflict and Society in Crises: Everyday Politics of Crisis Response
by Dorothea HilhorstHumanitarian crises - resulting from conflict, natural disaster or political collapse – are usually perceived as a complete break from normality, spurring special emergency policies and interventions. In reality, there are many continuities and discontinuities between crisis and normality. What does this mean for our understanding of politics, aid, and local institutions during crises? This book examines this question from a sociological perspective. This book provides a qualitative inquiry into the social and political dynamics of local institutional response, international policy and aid interventions in crises caused by conflict or natural disaster. Emphasising the importance of everyday practices, this book qualitatively unravels the social and political working of policies, aid programmes and local institutions. The first part of the book deals with the social life of politics in crisis. Some of the questions raised are: What is the meaning of human security in practice? How do governments and other actors use crises to securitize – and hence depoliticize - their strategies? The second part of the book deals with the question how local institutions fare under and transform in response to crises. Conflicts and disasters are breakpoints of social order, with a considerable degree of chaos and disruption, but they are also marked by processes of continuity and re-ordering, or the creation of new institutions and linkages. This part of the book focuses on institutions varying from inter-ethnic marriage patterns in Sri Lanka to situation of institutional multiplicity in Angola. The final part of the book concerns the social and political realities of different domains of interventions in crisis, including humanitarian aid, peace-building, disaster risk reduction and safety nets to address chronic food crises. This book gives students and researchers in humanitarian studies, disaster studies, conflict and peace studies as well as humanitarian and military practitioners an invaluable wealth of case studies and unique political science analysis of the humanitarian studies field.
Sport Development: Policy, Process and Practice, third edition
by Kevin HyltonAt a time of profound change in the economic, social, political and sporting landscape, sport development faces important challenges. Now in a fully revised and updated third edition, Sport Development: Policy, Process and Practice is still the most detailed, authoritative and comprehensive guide to all aspects of contemporary sport development. This book examines the roles of those working in and around sport development and explores the most effective methods by which professionals and volunteers can promote interest, participation or performance in sport. Combining essential theory with practical analysis, the book covers key topics, themes and issues found on the sport development curriculum, including: Sport policy Developing ‘Sport for All’ Community sport development Partnerships in sport PE and school sport Sport and health Resources for developing sport Voluntary sports clubs Sport development and coaching Disability and sport development Researching and evaluating sport development The Olympic and Paralympic Games International sport and development Each chapter contains a full range of pedagogical features to aid learning and understanding, including revision questions, and case studies, while a new companion website provides additional teaching and learning resources, including useful weblinks for students and PowerPoint slides and a test bank for lecturers. Sport Development: Policy, Process and Practice is an invaluable resource for all students, researchers and professionals working in sport development.
Sport Development: Policy, Process and Practice, third edition
by Kevin HyltonAt a time of profound change in the economic, social, political and sporting landscape, sport development faces important challenges. Now in a fully revised and updated third edition, Sport Development: Policy, Process and Practice is still the most detailed, authoritative and comprehensive guide to all aspects of contemporary sport development. This book examines the roles of those working in and around sport development and explores the most effective methods by which professionals and volunteers can promote interest, participation or performance in sport. Combining essential theory with practical analysis, the book covers key topics, themes and issues found on the sport development curriculum, including: Sport policy Developing ‘Sport for All’ Community sport development Partnerships in sport PE and school sport Sport and health Resources for developing sport Voluntary sports clubs Sport development and coaching Disability and sport development Researching and evaluating sport development The Olympic and Paralympic Games International sport and development Each chapter contains a full range of pedagogical features to aid learning and understanding, including revision questions, and case studies, while a new companion website provides additional teaching and learning resources, including useful weblinks for students and PowerPoint slides and a test bank for lecturers. Sport Development: Policy, Process and Practice is an invaluable resource for all students, researchers and professionals working in sport development.
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Psychological Foundations of Marketing
by Allan J. KimmelA CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Psychological Foundations of Marketing
by Allan J. KimmelA CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Understanding the World Economy
by Tony CleaverThis fourth edition of Understanding the World Economy will continue to provide the reader with the clearest guide available to the global economic scene. Since the last edition was published in 2006, enormous changes have taken place. The world economy has been in upheaval with the biggest financial crash and ensuing recession since the 1930s; with a global re-ordering of economic power relations; with widespread demonstrations by those left behind; with divergent views about where Europe is heading; with a growing scarcity of essential resources; with increasing international terrorism and with increasing concerns of environmental degradation and climate change. To embrace such urgent issues, this text is an almost entirely rewritten version of earlier editions. Tony Cleaver takes a long look at the evolution of market systems and how they have liberated peoples on one side of the globe and yet driven others into debt, depression and despair. He analyses causes and consequences, and discusses (and sometimes dismisses) economic theories. Topics covered include: Why crashes occur What causes some countries to grow and others to stagnate Whether the Euro can survive The economic underpinnings of terrorism The dangers of climate change This book takes the student through the major characteristics of the global economy in jargon-free non-technical language. Chapter summary diagrams and a wealth of boxes and tables make this an essential introduction for undergraduates and A-level students, as well as the casual reader.
Understanding the World Economy
by Tony CleaverThis fourth edition of Understanding the World Economy will continue to provide the reader with the clearest guide available to the global economic scene. Since the last edition was published in 2006, enormous changes have taken place. The world economy has been in upheaval with the biggest financial crash and ensuing recession since the 1930s; with a global re-ordering of economic power relations; with widespread demonstrations by those left behind; with divergent views about where Europe is heading; with a growing scarcity of essential resources; with increasing international terrorism and with increasing concerns of environmental degradation and climate change. To embrace such urgent issues, this text is an almost entirely rewritten version of earlier editions. Tony Cleaver takes a long look at the evolution of market systems and how they have liberated peoples on one side of the globe and yet driven others into debt, depression and despair. He analyses causes and consequences, and discusses (and sometimes dismisses) economic theories. Topics covered include: Why crashes occur What causes some countries to grow and others to stagnate Whether the Euro can survive The economic underpinnings of terrorism The dangers of climate change This book takes the student through the major characteristics of the global economy in jargon-free non-technical language. Chapter summary diagrams and a wealth of boxes and tables make this an essential introduction for undergraduates and A-level students, as well as the casual reader.
Sports Publicity: A Practical Approach
by Joe FavoritoEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Sports Publicity: A Practical Approach
by Joe FavoritoEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Doing Business In Latin America: Challenges and Opportunities
by John E. Spillan Nicholas Virzi Mauricio GaritaSuccess in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.
Doing Business In Latin America: Challenges and Opportunities
by John E. Spillan Nicholas Virzi Mauricio GaritaSuccess in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.