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How to Make Your Company a Recognized Sustainability Champion
by Brendan MayIs it really worth the time and resources to make your company a recognized sustainability champion? And how on earth should you go about it? In this concise and practical book, Brendan May demonstrates why the companies that will be fit for purpose in 2020 are addressing sustainability now, and then outlines a strategy for how to do that.May draws on 15 years' experience on the front line of sustainable business – as Chief Executive of a business–NGO partnership, as an environmental campaigner and as advisor to multinational corporations on sustainability strategy and communications – and outlines the emerging trends that will change the rules of the game forever.By the time you've finished this book you'll know who you need to know, what you need to know, and the dos and don'ts in the quest to make your business a true champion of sustainability.
How to Make Your Company a Recognized Sustainability Champion
by Brendan MayIs it really worth the time and resources to make your company a recognized sustainability champion? And how on earth should you go about it? In this concise and practical book, Brendan May demonstrates why the companies that will be fit for purpose in 2020 are addressing sustainability now, and then outlines a strategy for how to do that.May draws on 15 years' experience on the front line of sustainable business – as Chief Executive of a business–NGO partnership, as an environmental campaigner and as advisor to multinational corporations on sustainability strategy and communications – and outlines the emerging trends that will change the rules of the game forever.By the time you've finished this book you'll know who you need to know, what you need to know, and the dos and don'ts in the quest to make your business a true champion of sustainability.
The First 100 Days on the Job: How to plan, prioritize and build a sustainable organisation (Doshorts Ser.)
by Anne AugustineThe First 100 Days on the Job is for sustainability leaders – in organizations of any size or sector – who want to make an impact in their first one hundred days on the job, and set themselves up for long-term success. In the absence of complete and perfect information you will be expected to lead and to act, often in partnership with other businesses, government and civil society, and almost certainly by building relationships across functions, departments and geographies within your own organization. It is the timing of your decision making that will set you apart.This short guide offers: 1) A process to make the most of your first 10, 60, 90 and 100 days 2) Some practical tools you can use to set priorities and manage your programme 3) Sources of research and information for measuring the impacts of your organization 4) A heavy dose of realism about what can be done, to keep you sane – and links to some practical support and inspiration.
The First 100 Days on the Job: How to plan, prioritize and build a sustainable organisation
by Anne AugustineThe First 100 Days on the Job is for sustainability leaders – in organizations of any size or sector – who want to make an impact in their first one hundred days on the job, and set themselves up for long-term success. In the absence of complete and perfect information you will be expected to lead and to act, often in partnership with other businesses, government and civil society, and almost certainly by building relationships across functions, departments and geographies within your own organization. It is the timing of your decision making that will set you apart.This short guide offers: 1) A process to make the most of your first 10, 60, 90 and 100 days 2) Some practical tools you can use to set priorities and manage your programme 3) Sources of research and information for measuring the impacts of your organization 4) A heavy dose of realism about what can be done, to keep you sane – and links to some practical support and inspiration.
Promoting Sustainable Behaviour: A practical guide to what works
by Adam CornerPromoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
Promoting Sustainable Behaviour: A practical guide to what works
by Adam CornerPromoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
Green Jujitsu: The Smart Way to Embed Sustainability into Your Organization (Doshorts Ser.)
by Gareth KaneBusiness has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues’ perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author’s own experience of facilitating culture change on the front line in some of the world’s leading organizations.
Green Jujitsu: The Smart Way to Embed Sustainability into Your Organization
by Gareth KaneBusiness has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues’ perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author’s own experience of facilitating culture change on the front line in some of the world’s leading organizations.
Responsible Leadership: Lessons from the Front Line of Sustainability and Ethics
by Mark Moody-StuartAs Chairman of the Royal Dutch/Shell Group from 1991–2001 and Anglo American plc from 2002–2009, Sir Mark Moody-Stuart is as qualified as anyone on the planet to discuss the realities, dilemmas and lessons to be learnt from the last 20 years of corporate engagement with sustainability, ethics and responsibility. In this unique book – part memoir, part confessional, part manifesto for leadership – we hear a unique voice from the front line of corporate responsibility. Moody-Stuart retraces the steps of a remarkable journey from being a postgraduate geologist to being at the helm of two of the largest corporations in the world.We hear of dealings with dictators and prime ministers, colleagues and NGOs, rivals and friends. We travel from Syria to Nigeria; Iraq to Downing Street; and from the machinations of the United Nations to those inside the boardroom of Shell. We see Shell’s annus horribilis in 1995 unfold through the eyes of an insider, and how Brent Spar and the execution of Ken Saro-Wiwa sent shockwaves through the company, resulting in a complete reappraisal of its mission and principles. We hear about the oil and mining sectors and their complicated development role in areas of conflict and corruption; the way that markets have failed us on climate change and corruption; and how governments need to step up to the global challenges we face. We hear how Deepwater Horizon could have been avoided; what Shell were asked to do by Tony Blair during the UK fuel blockades of 2000 and why they declined; why China is too important to ignore; and why the Global Compact is too important to fail. We hear lessons from a life spent living in 10 different countries and we come to realize that, for corporations, trying to do the right thing can sometimes be almost impossible. We also come to know a deeply ethical and thoughtful leader who has always tried to do exactly that.
Responsible Leadership: Lessons from the Front Line of Sustainability and Ethics
by Mark Moody-StuartAs Chairman of the Royal Dutch/Shell Group from 1991–2001 and Anglo American plc from 2002–2009, Sir Mark Moody-Stuart is as qualified as anyone on the planet to discuss the realities, dilemmas and lessons to be learnt from the last 20 years of corporate engagement with sustainability, ethics and responsibility. In this unique book – part memoir, part confessional, part manifesto for leadership – we hear a unique voice from the front line of corporate responsibility. Moody-Stuart retraces the steps of a remarkable journey from being a postgraduate geologist to being at the helm of two of the largest corporations in the world.We hear of dealings with dictators and prime ministers, colleagues and NGOs, rivals and friends. We travel from Syria to Nigeria; Iraq to Downing Street; and from the machinations of the United Nations to those inside the boardroom of Shell. We see Shell’s annus horribilis in 1995 unfold through the eyes of an insider, and how Brent Spar and the execution of Ken Saro-Wiwa sent shockwaves through the company, resulting in a complete reappraisal of its mission and principles. We hear about the oil and mining sectors and their complicated development role in areas of conflict and corruption; the way that markets have failed us on climate change and corruption; and how governments need to step up to the global challenges we face. We hear how Deepwater Horizon could have been avoided; what Shell were asked to do by Tony Blair during the UK fuel blockades of 2000 and why they declined; why China is too important to ignore; and why the Global Compact is too important to fail. We hear lessons from a life spent living in 10 different countries and we come to realize that, for corporations, trying to do the right thing can sometimes be almost impossible. We also come to know a deeply ethical and thoughtful leader who has always tried to do exactly that.
Big Bang Being: Developing the Sustainability Mindset
by Ervin Laszlo Isabel RimanoczyWhen asked for the definition of mental health and fulfilment, Sigmund Freud had two words: lieben und arbeiten, love and work. In this book we will find how 16 business leaders brought together their compassion, their caring for others and the world, with their work.True, only on rare occasions are we able to meet the person behind initiatives that made a positive impact on the world, even less have an in-depth view into their feelings, concerns, hesitations, doubts and most intimate thoughts. What is seen publicly is the initiative, the impact on the bottom line and the community, or sometimes on the environment. Yet it is their _personal_ stories that can be most inspirational, since they draw our attention to the fact that amazing achievements start in simple ways, with just the thinking of one individual. And when we find out that the "exemplary individuals" have many very "human" aspects that we identify with and find in ourselves, it brings us closer; and, particularly, it may even trigger in us the question: If she could do it... I wonder what could _I_ do?The interviews, however, were only the beginning of the journey. The lessons of the interviews made it possible to identify how we can all develop a sustainability mindset: in other words, the thinking and the being that can take us from breakdown to breakthrough on this planet. Each one of us can play a part in leading the change; in fact, we are already playing a part – we are just not necessarily aware if that is the part we would like to play, or aware that we choose the change we are contributing to unfold.Part I presents the 16 leaders, including a summary of their story and their initiatives. Part II goes a little deeper, as you will find two dimensions that were not obvious but which underlie the way these business leaders championed the initiatives: the Thinking and the Being. Part III explores why sustainability change is so slow, and addresses the "elephant in the room": the values and beliefs that anchor our Western Weltanschauung, or worldview. Part IV addresses the alternatives that we have to convert the unsustainable values into opportunities that will permit humanity to thrive and to break through the obstructions that prevent us from stasis. Finally, Part V takes us beyond the tipping point, and presents us with an opportunity to evolve as humans developing a new way of thinking and being on this planet. This transformation is so radical and significant, that the author calls it the Big Bang Being.
Big Bang Being: Developing the Sustainability Mindset
by Ervin Laszlo Isabel RimanoczyWhen asked for the definition of mental health and fulfilment, Sigmund Freud had two words: lieben und arbeiten, love and work. In this book we will find how 16 business leaders brought together their compassion, their caring for others and the world, with their work.True, only on rare occasions are we able to meet the person behind initiatives that made a positive impact on the world, even less have an in-depth view into their feelings, concerns, hesitations, doubts and most intimate thoughts. What is seen publicly is the initiative, the impact on the bottom line and the community, or sometimes on the environment. Yet it is their _personal_ stories that can be most inspirational, since they draw our attention to the fact that amazing achievements start in simple ways, with just the thinking of one individual. And when we find out that the "exemplary individuals" have many very "human" aspects that we identify with and find in ourselves, it brings us closer; and, particularly, it may even trigger in us the question: If she could do it... I wonder what could _I_ do?The interviews, however, were only the beginning of the journey. The lessons of the interviews made it possible to identify how we can all develop a sustainability mindset: in other words, the thinking and the being that can take us from breakdown to breakthrough on this planet. Each one of us can play a part in leading the change; in fact, we are already playing a part – we are just not necessarily aware if that is the part we would like to play, or aware that we choose the change we are contributing to unfold.Part I presents the 16 leaders, including a summary of their story and their initiatives. Part II goes a little deeper, as you will find two dimensions that were not obvious but which underlie the way these business leaders championed the initiatives: the Thinking and the Being. Part III explores why sustainability change is so slow, and addresses the "elephant in the room": the values and beliefs that anchor our Western Weltanschauung, or worldview. Part IV addresses the alternatives that we have to convert the unsustainable values into opportunities that will permit humanity to thrive and to break through the obstructions that prevent us from stasis. Finally, Part V takes us beyond the tipping point, and presents us with an opportunity to evolve as humans developing a new way of thinking and being on this planet. This transformation is so radical and significant, that the author calls it the Big Bang Being.
Cranfield on Corporate Sustainability
by David GraysonBusiness schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than thirty Cranfield faculty and associates across multiple management disciplines, the book emphasizes the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organization's DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant global prominence. This makes for exciting challenges but also requires new mind-sets for the next generation of business men and women. Corporate responsibility, and the tough ethical and governance choices managers have to grapple with, where there are no easy answers, means that business education must embrace the stakeholder model. Leaders need to be able to negotiate their way with confidence around multiple perspectives and conflicting and common interests of stakeholders such as employees and managers, shareholders, trade unions, suppliers and civil society organisations. Business schools need to generate understanding of and sensitivity to this new and changing world of work. Today, the challenge for business schools and business itself is to establish a new maxim: "the business of business is sustainable business". Cranfield on Corporate Sustainability is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise. This unique book is a manifesto for a new holistic, embedded approach to corporate sustainability management education.
Cranfield on Corporate Sustainability
by David GraysonBusiness schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than thirty Cranfield faculty and associates across multiple management disciplines, the book emphasizes the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organization's DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant global prominence. This makes for exciting challenges but also requires new mind-sets for the next generation of business men and women. Corporate responsibility, and the tough ethical and governance choices managers have to grapple with, where there are no easy answers, means that business education must embrace the stakeholder model. Leaders need to be able to negotiate their way with confidence around multiple perspectives and conflicting and common interests of stakeholders such as employees and managers, shareholders, trade unions, suppliers and civil society organisations. Business schools need to generate understanding of and sensitivity to this new and changing world of work. Today, the challenge for business schools and business itself is to establish a new maxim: "the business of business is sustainable business". Cranfield on Corporate Sustainability is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise. This unique book is a manifesto for a new holistic, embedded approach to corporate sustainability management education.
Leadership for Sustainability: An Action Research Approach
by Judi Marshall Gill Coleman Peter ReasonThose who advocate moving towards sustainability debate how change can be achieved. This book focuses on what it means to take up leadership for sustainability, from a variety of organizational and social positions, and considers the consequences of different strategies and practices for influencing change.
Leadership for Sustainability: An Action Research Approach
by Judi Marshall Gill Coleman Peter ReasonThose who advocate moving towards sustainability debate how change can be achieved. This book focuses on what it means to take up leadership for sustainability, from a variety of organizational and social positions, and considers the consequences of different strategies and practices for influencing change.
Embedded Sustainability: The Next Big Competitive Advantage
by Chris Laszlo Nadya ZhexembayevaCompanies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.
Embedded Sustainability: The Next Big Competitive Advantage
by Chris Laszlo Nadya ZhexembayevaCompanies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.
Leading Change toward Sustainability: A Change-Management Guide for Business, Government and Civil Society
by Bob DoppeltAs the world struggles to cope with the growing threat of a global carbon crisis, Doppelt has revised one of the best books ever written about change management, leadership and sustainability to focus on de-carbonisation. Doppelt's research, presented in this hugely readable book, demystify the sustainability-change process by providing a theoretical framework and a methodology that managers can use to successfully transform their organisations to embrace sustainable development. Filled with case examples, interviews and checklists on how to move corporate and governmental cultures toward sustainability, the book argues that the key factors that facilitate change appear in the successful efforts at companies such as AstraZeneca, Nike, Starbucks, IKEA, Chiquita, Interface, Swisscom and Norm Thompson and in governmental efforts such as those in the Netherlands and Santa Monica in California. For these and other cutting-edge organisations, leading change is a philosophy for success. Leading Change toward Sustainability has been used by change leaders around the world to guide their internal global warming and sustainability organisational change initiatives. This new edition is essential reading for leaders from all types of organisations.
Leading Change toward Sustainability: A Change-Management Guide for Business, Government and Civil Society
by Bob DoppeltAs the world struggles to cope with the growing threat of a global carbon crisis, Doppelt has revised one of the best books ever written about change management, leadership and sustainability to focus on de-carbonisation. Doppelt's research, presented in this hugely readable book, demystify the sustainability-change process by providing a theoretical framework and a methodology that managers can use to successfully transform their organisations to embrace sustainable development. Filled with case examples, interviews and checklists on how to move corporate and governmental cultures toward sustainability, the book argues that the key factors that facilitate change appear in the successful efforts at companies such as AstraZeneca, Nike, Starbucks, IKEA, Chiquita, Interface, Swisscom and Norm Thompson and in governmental efforts such as those in the Netherlands and Santa Monica in California. For these and other cutting-edge organisations, leading change is a philosophy for success. Leading Change toward Sustainability has been used by change leaders around the world to guide their internal global warming and sustainability organisational change initiatives. This new edition is essential reading for leaders from all types of organisations.
Digging Deeper: How Purpose-Driven Enterprises Create Real Value
by Dietmar Sternad James J. Kennelly Finbarr BradleyWhat is the primary purpose of business? The standard answer is ‘making profits,’ but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own. These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders. Although not their primary focus, they also make healthy profits, as their unique approach to value creation provides them with a sustainable competitive edge.Digging Deeper is a book full of inspiring stories that illustrate that there is an alternative to a myopic and narrow capitalism that trades in inequalities, exploitation, collective burnout and negative consequences for our shared natural environment. Remarkable examples from all over the world vividly demonstrate how enterprises can create real value through focusing on what the authors call the 6 Ls: long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously in its very best sense.Digging Deeper liberates the term “value” from the tight chains in which the global financial community has bound it and demonstrates that businesses can contribute to a better life for all ‒ if their leaders can go beyond viewing enterprises as single-purpose money-making machines and develop purpose-driven enterprises that create real value for all.
Digging Deeper: How Purpose-Driven Enterprises Create Real Value
by Dietmar Sternad James J. Kennelly Finbarr BradleyWhat is the primary purpose of business? The standard answer is ‘making profits,’ but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own. These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders. Although not their primary focus, they also make healthy profits, as their unique approach to value creation provides them with a sustainable competitive edge.Digging Deeper is a book full of inspiring stories that illustrate that there is an alternative to a myopic and narrow capitalism that trades in inequalities, exploitation, collective burnout and negative consequences for our shared natural environment. Remarkable examples from all over the world vividly demonstrate how enterprises can create real value through focusing on what the authors call the 6 Ls: long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously in its very best sense.Digging Deeper liberates the term “value” from the tight chains in which the global financial community has bound it and demonstrates that businesses can contribute to a better life for all ‒ if their leaders can go beyond viewing enterprises as single-purpose money-making machines and develop purpose-driven enterprises that create real value for all.
Business, Capitalism and Corporate Citizenship: A Collection of Seminal Essays
by Malcolm McIntoshIn the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship’s archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.
Business, Capitalism and Corporate Citizenship: A Collection of Seminal Essays
by Malcolm McIntoshIn the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship’s archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.
Business as an Instrument for Societal Change: In Conversation with the Dalai Lama
by Sander TidemanBusiness as an Instrument for Societal Change: In Conversation with the Dalai Lama is the result of two decades of research and dialogue with His Holiness the Dalai Lama and other leaders in business, government, science and education. Author Sander Tideman, a lawyer and banker who has maintained a friendship with the Dalai Lama over all these years, presents a practical framework and methodology to develop a new kind of leadership - one fit to repurpose the business world and tackle escalating social, economic and environmental needs. The Dalai Lama rarely speaks directly on the topics of business, leadership and economics. Yet in the dialogues recounted here, his wisdom - combined with key insights from business and public leaders -creates a unified shift towards a consciousness of interconnectedness, offering profound insights for practitioners and general readers alike. Tideman unites the scientific worldviews of physics, neuroscience and economics with the positive psychology of human relationships, and ancient spiritual wisdom, to formulate practical business leadership solutions. While recognizing the need for change in external structures and governance, Tideman highlights the importance of opening our minds, and connecting inner and outer spirituality. At the same time, he focuses on concrete practices for winning the hearts and minds of employees, customers, communities, and society at large, while addressing deep-rooted problems such as extreme social inequality and continued financial collapses. At the heart of this book lies the journey to discover our shared purpose. This ignites new sources of value creation for the organisation, customers and society, which Tideman terms 'triple value'. We can achieve triple value by aligning societal and business needs, based on the fundamental reality of interconnection. Business as an Instrument for Societal Change: In Conversation with the Dalai Lama is a readable and intelligent exploration of how leaders can actually help to shape a sustainable global economy by embracing innate human and humane behaviour. It is also Tideman's fascinating personal journey, which brought him to question the underlying motivations and goals of business leadership and to seek a new paradigm for a more sustainable approach. Reflecting Tideman's sharp perceptions and infused with the Dalai Lama's unmistakable joy, this book has the power to change your way of thinking.