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Airport Marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Airport Marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Cycling North Leinster: Great Road Routes (Great Road Routes)

With quiet roads, striking scenery and brimming with 5,000 years of heritage, north Leinster is a marvellous region to discover by bike. These thirty routes, exploring coast, lake, river and canal routes, vary in distance and difficulty and are graded to suit all abilities. Greenways along canals and old railway lines are ideal for novices and families, while the adventurous can take a challenge through the mountains of Louth’s breathtaking Cooley Peninsula. Each cycle is prefaced with summary information and illustrated with photos, a custom-drawn map and a gradient graph. Anecdotes, history and profiles of interesting locals are included throughout, adding colour to coffee breaks in the sleepy villages and medieval towns that dot the picturesque landscape. All but one of the routes are looped back to the train stations from which they started, making for perfect days out. Visit the early Christian settlement of Monasterboice or the original home of the Book of Kells. Take in spectacular views across Dublin Bay or the legendary Hill of Tara. This practical and informative guide covers the scenic and the curious in this land of saints and scholars.

The Perfect Pint: A Beer Lover's Handbook

With over 300 breweries opening in the UK every single year, why not swap 'a pint of the usual' for something more unusual? Andy Hamilton has tried hundreds, if not thousands, of pints from the avalanche of new flavours now available and has convinced commercial, craft and home brewers across Britain to share some of their top secret best recipes. - Learn how to taste - and talk - beer like the professionals.- Drink some of the finest ales made in Britain.- Find out the secrets of a perfect porter, an irresistible IPA, a super stout or that marvellous mild. An in-depth tour of beer and brewing, this is the essential companion for anyone who enjoys a decent British pint.Cheers!

One Long and Beautiful Summer: A Short Elegy For Red-Ball Cricket

*A MULTIPLE AWARD-WINNING SPORTS WRITER*'Hamilton's book is a marvel . . . I'm not sure he could write a dull sentence if he tried' Spectator One of Duncan Hamilton's favourite writers on cricket, Edmund Blunden, wrote how he felt going to watch a game: 'You arrive early, earlier even than you meant . . . and you feel a little guilty at the thought of the day you propose to give up to sheer luxury'.Following Neville Cardus's assertion that 'there can be no summer in this land without cricket', Hamilton plotted the games he would see in 2019 and write down reflectively on some of the cricket that blessed his own sight. It would be captured in the context of the coming season in case subsequent summers and the imminent arrival of The Hundred made that impossible. He would write in the belief that after this season the game might never be quite the same again.He visits Welbeck Colliery Cricket Club to see Nottinghamshire play Hampshire at the tiny ground of Sookholme, gifted to the club by a local philanthropist who takes money on the gate; his village team at Menston in Yorkshire; the county ground at Hove; watches Ben Stokes's heroics at Headingley, marvels at Jofra Archer's gift of speed in a Second XI fixture for Sussex against Gloucestershire in front of 74 people and three well-behaved dogs; and realises when he reaches the last afternoon of the final county match of the season at Taunton, 'How blessed I am to have been born here. How I never want to live anywhere else. How much I love cricket.'One Long and Beautiful Summer forms a companion volume to Hamilton's 2009 classic, A Last English Summer. It is sports writing at its most accomplished and evocative, confirming his reputation as the finest contemporary chronicler of the game.

Headbanger (No Exit Ace Doubles Ser.)

Pat Coyne is a Dublin policeman who is passionately devoted to sorting out the world and its problems. For Coyne, such things as cars, crime, pollution and golf are all ominous signs of a disintegrating society. The world is committing suicide, with MTV droning in the background. Coyne's principal mission is to deal with crime, Ireland's biggest growth industry. Though only a cop on the beat, he decides to take on the notorious gang leader, Drummer Cunningham. When a murder investigation leaves detectives clueless, he enters into a personal feud with the underworld, resulting in disastrous consequences for himself and his family. Coyne is a Dublin Dirty Harry for whom everything begins to go wrong.'A little too far ahead of the curve for their own good' - Declan Burke , Crime Always Pays

Sad Bastard (No Exit Ace Doubles Ser.)

Garda Pat Coyne - aka 'Mr Suicide' is back. Injured in the line of duty, he is now out of work with too much time on his hands. Living alone, he's become more obsessive and volatile, developing a fetish for women's knickers. When a body washes up on the docks, the prime suspect is none other than the former Garda's son, Jimmy. Like father like son, both Coynes are notorious for their sweeping spells of self-destruction. But while Pat's motives lean toward cleaning up the world's messes, Jimmy possesses a taste for mayhem. Coyne's estranged wife blames him, his mother-in-law berates him, and his therapist labels him psychotic. But when a duo of criminal thugs try to kill his boy, Coyne decides that it's up to him to straighten things out.'A little too far ahead of the curve for their own good' - Declan Burke, Crime Always Pays

Tangier: From the Romans to The Rolling Stones

In Tangier, the Moroccan novelist Mohamed Choukri wrote, 'everything is surreal and everything is possible.' In this intimate portrait of a city, the former BBC North Africa correspondent, Richard Hamilton, explores its hotels, cafés, alleyways and darkest secrets to find out what it is that has inspired so many international writers, artists and musicians. Delving down through complex historical layers, he finds a frontier town that is comic, confounding and haunted by the ghosts of its past. Samuel Pepys thought God should destroy Tangier and St Francis of Assisi called it a city of 'madness and delusions.' Yet, throughout the centuries, it has also been a crucible of creativity. It was a turning point in Henri Matisse's artistic journey and had a profound impact on the founder of the Rolling Stones, Brian Jones. Tangier also produced two of the greatest American novels of the twentieth century: The Sheltering Skyand Naked Lunch. Besides Paul Bowles and William Burroughs, the book also looks at lesser known characters such as the flawed genius, Brion Gysin, as well as Ibn Battuta, who travelled three times further than Marco Polo. Featuring a thrilling cast of pirates, sultans, artists, musicians, writers, princes and playboys, this is an essential read about Tangier.

Playing With Water: Alone on a Philippine Island

A classic of travel writing. For many years award-winning writer James Hamilton-Paterson spent a third of each year on an otherwise uninhabited Philippine island, spear-fishing for survival. Playing with Water tells us why he did. Yet it also gives an account of life in that class-bound country as a whole. For it is in places like this rather than Manila of the international news reports that the underlying political and cultural reality of the Philippines may be seen.

Seven-Tenths: The Sea and its Thresholds

Seven-Tenths is James Hamilton-Paterson's classic exploration of the sea. A beautifully-written blend of literature and science, it is here brought back into print in a revised and updated edition which includes the acclaimed essay Sea Burial.

Three Miles Down: A Hunt for Sunken Treasure

James Hamilton-Paterson describes Three Miles Down (first published in 1998) as 'the account of a treasure hunt in 1995 which I joined as the expedition's chronicler. A group of Britons had chartered the Russian oceanographic ship, the Mstislav Keldysh, to look for the wrecks of two vessels sunk in the Atlantic in the Second World War... Both were alleged to be carrying cargoes of gold.' For the author the experience was to bring home all 'the emotions and practical technicalities of the search phase of marine salvage.' '[Hamilton-Paterson's] unfolding of the story and his deft sketching of some unusual personalities grips like the skinny hand of the Ancient Mariner.' Scotsman 'He proves to be a chronicler of the intrigue among a crew of strangers, a fount of lore about wrecks and deep-sea exploration, and a marvellous witness to the lightless wonders of profound depths.' Outside

The Green Traveller: Conscious Adventure That Doesn't Cost The Earth

Travel is an intrinsic part of many of our lives. The places we visit and the experiences we have become part of our identity.

Mega Events, Urban Transformations and Social Citizenship: A Multi-Disciplinary Analysis for An Epistemological Foresight (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

This book provides theoretical and empirical perspectives on the urban impact of mega-events globally. It takes mega-events as an instance to analyse urban transformations and their effects on citizenship. With contributions from leading scholars in the field, the book presents innovative and multidimensional analyses of mega-events with an international selection of case studies. The work provides a grounded theorisation of mega-events in the first part and scrutinizes its practices and processes in the second. Each chapter explores mega-events as crucial drivers and accelerators of urban and citizenship transformations. Rather than just focusing on a staged momentum, this book takes stock of the ‘before’ and ‘after’ that these events imply for the urban condition. This book will be of interest to students and scholars in urban studies, human geography, economics, architecture, planning, sociology, political science. It will also appeal to professionals and policy makers engaged in the planning, hosting and management of mega-events.

Mega Events, Urban Transformations and Social Citizenship: A Multi-Disciplinary Analysis for An Epistemological Foresight (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

This book provides theoretical and empirical perspectives on the urban impact of mega-events globally. It takes mega-events as an instance to analyse urban transformations and their effects on citizenship. With contributions from leading scholars in the field, the book presents innovative and multidimensional analyses of mega-events with an international selection of case studies. The work provides a grounded theorisation of mega-events in the first part and scrutinizes its practices and processes in the second. Each chapter explores mega-events as crucial drivers and accelerators of urban and citizenship transformations. Rather than just focusing on a staged momentum, this book takes stock of the ‘before’ and ‘after’ that these events imply for the urban condition. This book will be of interest to students and scholars in urban studies, human geography, economics, architecture, planning, sociology, political science. It will also appeal to professionals and policy makers engaged in the planning, hosting and management of mega-events.

Finding Eden: A Journey into the Heart of Borneo

Fifty years ago the interior of Borneo was a pristine, virgin rainforest inhabited by uncontacted indigenous tribes and naïve, virtually tame, wildlife. It was into this 'Garden of Eden' that Robin Hanbury Tenison led one of the largest ever Royal Geographical Society expeditions, an extraordinary undertaking which triggered the global rainforest movement and illuminated, for the first time, how vital rainforests are to our planet. For 15 months, Hanbury Tenison and a team of some of the greatest scientists in the world immersed themselves in a place and a way of life that is on the cusp of extinction. Much of what was once a wildlife paradise is now a monocultural desert, devastated by logging and the forced settlement of nomadic tribes, where traditional ways of life and unimaginably rich and diverse species are slowly being driven to extinction. This is a story for our time, one that reminds us of the fragility of our planet and of the urgent need to preserve the last untamed places of the world.

Land of Eagles: Riding Through Europe's Forgotten Country

Albania is the least-known and least developed country in Europe. It has a long, rich and troubled past, characterised by unrest and isolationism. Today, very little is known of its people - beyond those who have emigrated to other countries in Europe - and its landscapes have remained virtually untravelled for centuries. Determined to discover the country behind the stereotypes and preconceptions, Robin Hanbury-Tenison and his wife Louella rode across Albania, from Thethi in the north to the border with Greece in the south. Following in the footsteps of Byron, Edward Lear and Edith Durham they crossed some of the most wild and arrestingly beautiful landscape in Europe. Through soaring mountain ranges and hidden valleys dotted with Illyrian, Roman and Byzantine ruins they lived simply; staying in the homes of communities untouched by the 21st century and in towns bursting with artistic creativity. They discovered an ancient land, proud and fiercely independent, struggling to emerge from the darkness of repression and poverty and from the shadows of its more popular neighbours.Land of Eagles is the story of a lyrical and dramatic journey, peppered with adventure and mishap, discovery and unexpected encounters. Adorned with the history, legends and literature of Albania and with the tales of past travellers, it is a luminous portrait of this mysterious and eccentric country, which has for too long been forgotten by Europe.

Land of Eagles: Riding Through Europe's Forgotten Country

Albania is the least-known and least developed country in Europe. It has a long, rich and troubled past, characterised by unrest and isolationism. Today, very little is known of its people - beyond those who have emigrated to other countries in Europe - and its landscapes have remained virtually untravelled for centuries. Determined to discover the country behind the stereotypes and preconceptions, Robin Hanbury-Tenison and his wife Louella rode across Albania, from Thethi in the north to the border with Greece in the south. Following in the footsteps of Byron, Edward Lear and Edith Durham they crossed some of the most wild and arrestingly beautiful landscape in Europe. Through soaring mountain ranges and hidden valleys dotted with Illyrian, Roman and Byzantine ruins they lived simply; staying in the homes of communities untouched by the 21st century and in towns bursting with artistic creativity. They discovered an ancient land, proud and fiercely independent, struggling to emerge from the darkness of repression and poverty and from the shadows of its more popular neighbours. Land of Eagles is the story of a lyrical and dramatic journey, peppered with adventure and mishap, discovery and unexpected encounters. Adorned with the history, legends and literature of Albania and with the tales of past travellers, it is a luminous portrait of this mysterious and eccentric country, which has for too long been forgotten by Europe.

Uganda Be Kidding Me

In this uproarious collection of travel essays, Chelsea Handler sneaks her sharp wit through airport security and delivers her most absurd and hilarious stories ever. On safari in Africa, it's anyone's guess as to what's more dangerous: the wildlife or Chelsea. But whether she's fumbling the seduction of a guide by not knowing where tigers live (Asia, duh) or wearing a bathrobe into the bush because her clothes stopped fitting seven margaritas ago, she's always game for the next misadventure. The situation gets down and dirty as she defiles a kayak in the Bahamas, and outright sweaty as she escapes from a German hospital on crutches. When things get truly scary, like finding herself stuck next to a passenger with bad breath, she knows she can rely on her family to make matters even worse. Thank goodness she has the devoted Chunk by her side-except for the time she loses him in Telluride. Complete with answers to the most frequently asked traveler's questions, hot travel trips, and travel etiquette, none of which should be believed, Uganda Be Kidding Me has Chelsea taking on the world, one laugh-out-loud incident at a time.

National 5 Geography: Preparation And Support For SQA Exams

Warriors: Life and death among the Somalis

Somalia is one of the world's most desolate, sun-scorched lands, inhabited by fierce and independent-minded tribesmen. It was here that Gerald Hanley spent the Second World War, charged with preventing bloodshed between feuding tribes at a remote outstation. Rations were scarce, pay infrequent and his detachment of native soldiers near-mutinous. In these extreme conditions seven British officers committed suicide, but Hanley describes the period as the 'most valuable time' of his life. With intense curiosity and openmindedness, he explores the effects of loneliness. He comes to understand the Somalis' love of fighting and to admire their contempt for death. 'Of all the races of Africa,' he says, 'there cannot be one better to live among than the most difficult, the proudest, the bravest, the vainest, the most merciless, the friendliest: the Somalis.'

Global Airlines

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.Since the publication of the second edition in 1999 major changes have occurred in the industry. The ‘rules of the game’ in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety. * Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached? * Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?Using up to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today’s global airline industry.

Global Airlines: Competition In A Transnational Industry

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.Since the publication of the second edition in 1999 major changes have occurred in the industry. The ‘rules of the game’ in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety. * Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached? * Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?Using up to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today’s global airline industry.

Social Memory and Heritage Tourism Methodologies (Contemporary Geographies of Leisure, Tourism and Mobility)

The examination of social memory and heritage tourism has grown considerably over the past few decades as scholars have critically re-examined the relationships between past memories and present actions at international, national, and local scales. Methodological innovation and reflection have accompanied theoretical advances as researchers strive to understand representations, experiences, thoughts, emotions and identities of the various actors involved in the reproduction of social memory and heritage landscapes.Social Memory and Heritage Tourism Methodologies describes and demonstrates innovations – including qualitative, quantitative, and mixed method approaches – for analysing the process and politics of remembering and touring the past through place. An introductory chapter looks at the history of social memory and heritage tourism research and the particular challenges posed by these fields of study. In subsequent chapters, the reader is lead through the varying methodologies employed by presenting them in the context of an in-depth case study from range of geographical locations. The resulting volume showcases innovative research in social memory and heritage tourism and provides the reader with insights into how they can successfully conduct their own research while avoiding common pitfalls. This title will be useful reading for scholars, professionals and students in tourism, geography, anthropology and museum studies who are preparing to conduct research on the reproduction of social memory in particular landscapes and places or are interested in investigating heritage tourism practices and representations.

Social Memory and Heritage Tourism Methodologies (Contemporary Geographies of Leisure, Tourism and Mobility)

The examination of social memory and heritage tourism has grown considerably over the past few decades as scholars have critically re-examined the relationships between past memories and present actions at international, national, and local scales. Methodological innovation and reflection have accompanied theoretical advances as researchers strive to understand representations, experiences, thoughts, emotions and identities of the various actors involved in the reproduction of social memory and heritage landscapes.Social Memory and Heritage Tourism Methodologies describes and demonstrates innovations – including qualitative, quantitative, and mixed method approaches – for analysing the process and politics of remembering and touring the past through place. An introductory chapter looks at the history of social memory and heritage tourism research and the particular challenges posed by these fields of study. In subsequent chapters, the reader is lead through the varying methodologies employed by presenting them in the context of an in-depth case study from range of geographical locations. The resulting volume showcases innovative research in social memory and heritage tourism and provides the reader with insights into how they can successfully conduct their own research while avoiding common pitfalls. This title will be useful reading for scholars, professionals and students in tourism, geography, anthropology and museum studies who are preparing to conduct research on the reproduction of social memory in particular landscapes and places or are interested in investigating heritage tourism practices and representations.

Event Mobilities: Politics, place and performance (Routledge Advances in Event Research Series)

Events from a mobilities perspective attend to moments in which individual networks coalesce in place but are not isolated in their performance as they often foster far-reaching and mobile networks of community. In so doing, individuals travel from varying distances to participate in localized performances. However, events themselves are also mobile, and events affect mobility. Mobile events serve as contexts that provide meanings and purpose articulated in relation to, and as, a series of other social actions. They further highlight the role of the body and embodied practices in the performance of events. Building on Sheller and Urry’s (2004) seminal work Tourism Mobilities, the purpose of this book is to further develop event studies research within mobilities studies so as to challenge the limitations that dichotomous understandings of home/away, work/leisure, and host/guest play. Simply put, events are always already place-based and political in the sense that they can both inspire mobility as well as lead to various immobilities for different social groups. The title addresses everyday as well as extraordinary events, shining an empirical and theoretical lens onto the political, economic and social role of events in numerous geographic and cultural contexts. It stretches across academic disciplines and fields of study to illustrate the advantages of a mobilities multi-disciplinary conversation. This groundbreaking volume is the first to offer a conceptualization and theorization of event mobilities. It will serve as a valuable resource and reference for event, tourism and leisure studies students and scholars interested in exploring the ways the everyday and the extraordinary interlace.