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AQA German AS Grammar Workbook (PDF)

by David Riddell

New to accompany our AQA AS German course, these workbooks provide detailed, step-by-step grammar support for independent work. Varied activities track Student Book grammar coverage, while transition and exam-style practice sections provide further reinforcement. Separate book is available for A2.

AQA Spanish A2: Student Book (PDF)

by Kolkowska Ana Mitchell Libby Edwards Jean Zollo Mike

AQA Spanish is the only set of resources to have been developed with, and exclusively endorsed by AQA, making them the first choice to support AQA's 2008/2009 specifications for AS and A2. With a range of truly blended resources, AQA Spanish offers complete coverage and support through a variety of printed and online media.

AQA Spanish AS: Student Book (PDF)

by Edwards Jean Kolkowska Ana Mitchell Libby Zollo Mike

This book has been planned and written alongside the AQA Spanish ASnbsp;specifi cation by a team of senior examiners and teachers.

AQA Spanish GCSE: Student Book (PDF)

by Halksworth John Kolkowska Ana Mitchell Libby Wilson Fiona

Your cost-effective online language lab, accessible anywhere, anytime AQA GCSE Spanish is the only resource to have been developed with and exclusively endorsed by AQA. With a real focus on tracking individual progress, you can improve your students' chance of exam success through a unique blend of print and electronic resources.

Arts Marketing (PDF)

by Finola Kerrigan Peter Fraser Mustafa Özbilgin

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

AS Media Studies: The Essential Introduction for WJEC

by Antony Bateman Sarah Casey Benyahia Claire Mortimer Peter Wall

This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.

AS Media Studies: The Essential Introduction for WJEC (PDF)

by Antony Bateman Sarah Casey Benyahia Claire Mortimer Peter Wall

This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities.

Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands (1st edition) (PDF)

by Martin Lindstrom Patricia Seybold

Praise and Reviews This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...- Philip Kotler, S C Johnson amp; Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of ManagementBRANDchild will be a valuable addition to our industry's literature.- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato JohnsonLindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands (1st edition) (PDF)

by Martin Lindstrom Patricia Seybold

Praise and Reviews This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...- Philip Kotler, S C Johnson amp; Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of ManagementBRANDchild will be a valuable addition to our industry's literature.- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato JohnsonLindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Bringing Up A Challenging Child At Home: When Love Is Not Enough (PDF)

by Jane Gregory

Chrissy is Jane Gregory's oldest child, an attractive girl with a tremendous sense of fun. She also exhibits behaviour which other people find challenging - screaming fits, stripping off her clothes, violent outbursts and self-mutilation. It was apparent from an early age that Chrissy had a learning disability, and subsequently as an adult she was diagnosed with a rare chromosome disorder and autism. In Bringing Up a Challenging Child at Home, Jane Gregory describes her life with Chrissy candidly and pragmatically. She relates her struggles to cope with Chrissy's difficult behaviour, the effects on the rest of the family, and her attempts to understand the reasons behind it. Offering practical advice for other parents, she explains how she got the right support and effective treatment. Her story provides professionals as well as parents with a unique insight into what it is like to bring up a complex and challenging child.

Broadcast Journalism: Techniques of Radio and Television News (6th edition) (PDF)

by Andrew Boyd Peter Stewart Ray Alexander

This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there.

Business Benchmark - Upper Intermediate (PDF)

by Guy Brook-Hart

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. A pacy, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students preparing for working life. The Business Vantage Student's Book contains authentic listening and reading materials, including interviews with business people, providing models for up‐to‐date business language. Grammar and vocabulary exercises train students to avoid common mistakes, identified using Cambridge's unique collection of real exam candidates' answers. 'Grammar workshops' practise grammar in relevant business contexts. A BULATS version of this Student's Book is also available.

Caminos 1 segunda edicion: Student Book (PDF)

by Niobe O'Connor

Caminos is a popular Spanish course for beginners. Caminos Segunda Edicion has been fully revised and updated. Caminos Segunda Edicion 1 amp; 2 cover the QCA Scheme of Work for Spanish.

Can These Bones Live?: Translation, Survival, And Cultural Memory (pdf) (Cultural Memory In The Present Ser.)

by Bella Brodzki

Can These Bones Live? views translation as a mode of literary invigoration-indeed, as a process at the core of all important cultural transactions-rather than a mere utilitarian means of converting the terms of one language into another. Brodzki considers a wide array of canonical and lesser-known fictional and autobiographical works by authors from North America, Europe, and Africa-including Philip Roth, Italo Calvino, Jorge Semprun, and Buchi Emecheta-that foreground translation as narrative theme, figurative device, and textual strategy. The book emphasizes translation's critical role in literary history by examining depictions of the translator figure in contemporary literature and by showing that reading slave narratives through the prism of intercultural translation expands and enriches our understanding of both slavery and genre. At its center, the book argues for translation's crucial role in processes of intergenerational transmission. By linking such processes particularly to mourning and memorialization in texts shaped by the experience of catastrophe, Brodzki demonstrates how translation ensures the afterlife of individual texts and cultural narratives across time and space.

Careers in Media and Film: The Essential Guide

by Ewa Mazierksa Georgina Gregory Ros J Healy

Written for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package. A practical handbook, it offers encouragement, advice, information and case studies to help students to make the most of the opportunities in this very competitive career world. The book can be used as a textual support for careers modules and PDP (Personal Development Planning), graduate workshops, on-line courses and as a departmental or careers library resource. Equally, it works effectively as a self-help guide to enable individuals to focus on their career / life development.

Careers in Media and Film: The Essential Guide (PDF)

by Ewa Mazierksa Georgina Gregory Ros J Healy

Written for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package. A practical handbook, it offers encouragement, advice, information and case studies to help students to make the most of the opportunities in this very competitive career world. The book can be used as a textual support for careers modules and PDP (Personal Development Planning), graduate workshops, on-line courses and as a departmental or careers library resource. Equally, it works effectively as a self-help guide to enable individuals to focus on their career / life development.

The Cinema Book (3rd edition) (PDF)

by Pam Cook

Third edition. Fully revised, this is a bestselling, must-have textbook for all students of cinema. Taking stock of the many recent exciting developments in the field whilst retaining the historical coverage and depth of previous editions, the text is supported by over 250 illustrations. Includes thorough analysis and relevent information on more than 350 films.

Close Encounters: Communication in Relationships

by Walid Afifi Dr Peter A. Andersen Dr Laura K. Guerrero

A relational approach to the study of interpersonal communication Close Encounters: Communication in Relationships, Fifth Edition helps students better understand their relationships with romantic partners, friends, and family members. Bestselling authors Laura K. Guerrero, Peter A. Andersen, and Walid A. Afifi offer research-based insights and content illustrated with engaging scenarios to show how state-of-the-art research and theory can be applied to specific issues within relationships—with a focus on issues that are central to describing and understanding close relationships. While maintaining the spotlight on communication, the authors also emphasize the interdisciplinary nature of the study of personal relationships by including research from such disciplines as social psychology and family studies. The book covers issues relevant to developing, maintaining, repairing, and ending relationships. Both the "bright" and "dark" sides of interpersonal communication within relationships are explored.

Close Encounters: Communication in Relationships

by Walid Afifi Dr Peter A. Andersen Dr Laura K. Guerrero

A relational approach to the study of interpersonal communication Close Encounters: Communication in Relationships, Fifth Edition helps students better understand their relationships with romantic partners, friends, and family members. Bestselling authors Laura K. Guerrero, Peter A. Andersen, and Walid A. Afifi offer research-based insights and content illustrated with engaging scenarios to show how state-of-the-art research and theory can be applied to specific issues within relationships—with a focus on issues that are central to describing and understanding close relationships. While maintaining the spotlight on communication, the authors also emphasize the interdisciplinary nature of the study of personal relationships by including research from such disciplines as social psychology and family studies. The book covers issues relevant to developing, maintaining, repairing, and ending relationships. Both the "bright" and "dark" sides of interpersonal communication within relationships are explored.

Communication Skills in Health and Social Care (2nd edition) (PDF)

by Bernard Moss

This thoroughly revised and updated Second Edition of Communication Skills for Health and Social Care provides an accessible introduction to the wide range of communication skills needed for contemporary health and social care practice. Presented in a unique and easy-to-use dictionary format, the book acts as a working tool which students can dip in and out of throughout their course, and continue to use once they have qualified for practice. The updated edition includes new chapters on: Groupwork. Interprofessional Collaboration. Emotional Intelligence. Assertiveness. Information and Communication Technologies (ICT). Offering a fresh approach to a core topic on the health and social care curriculum, each chapter suggests group activities and further reading, making this book an ideal resource for students of health, social care, social work and nursing, as well as qualified practitioners. Bernard Moss is Emeritus Professor of Social Work Education and Spirituality at Staffordshire University and Senior Fellow and National Teaching Fellow, Higher Education Academy, UK.

Comparing Media Systems: Three Models Of Media And Politics (Communication, Society And Politics Ser.)

by Daniel C. Hallin Paolo Mancini

Building on a survey of media institutions in eighteen West European and North American democracies, Hallin and Mancini identify the principal dimensions of variation in media systems and the political variables which have shaped their evolution. They go on to identify three major models of media system development (the Polarized Pluralist, Democratic Corporatist and Liberal models) to explain why the media have played a different role in politics in each of these systems, and to explore the forces of change that are currently transforming them. It provides a key theoretical statement about the relation between media and political systems, a key statement about the methodology of comparative analysis in political communication and a clear overview of the variety of media institutions that have developed in the West, understood within their political and historical context.

Consumer Culture And Postmodernism (PDF)

by Mike Featherstone

The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on 'Modernity and the Cultural Question' an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.

Contemporary Documentary (PDF)

by Marcus Daniel Kara Selmin

Contemporary Documentary offers a rich survey of the rapidly expanding landscape of documentary film, television, video, and new media. The collection of original essays addresses the emerging forms, popular genres, and innovative approaches of the digital era. The anthology highlights geographically and thematically diverse examples of documentaries that have expanded the scope and impact of non-fiction cinema and captured the attention of global audiences over the past three decades. It also explores the experience of documentary today, with its changing dynamics of production, collaboration, distribution, and exhibition, and its renewed political and cultural relevance. The twelve chapters - featuring engaging case studies and written from a wide range of perspectives including film theory, social theory, ethics, new media, and experience design - invite students to think critically about documentary as a vibrant field, unrestricted in its imagination and quick in its response to new forms of filmmaking. Offering a methodical exploration of the expansive reach of documentary as a creative force in the media and society of the twenty-first century, Contemporary Documentary is an ideal collection for students of film, media, and communication who are studying documentary film. Contemporary Documentary offers a rich survey of the rapidly expanding landscape of documentary film, television, video, and new media. The collection of original essays addresses the emerging forms, popular genres, and innovative approaches of the digital era. The anthology highlights geographically and thematically diverse examples of documentaries that have expanded the scope and impact of non-fiction cinema and captured the attention of global audiences over the past three decades. It also explores the experience of documentary today, with its changing dynamics of production, collaboration, distribution, and exhibition, and its renewed political and cultural relevance. The twelve chapters - featuring engaging case studies and written from a wide range of perspectives including film theory, social theory, ethics, new media, and experience design - invite students to think critically about documentary as a vibrant field, unrestricted in its imagination and quick in its response to new forms of filmmaking. Offering a methodical exploration of the expansive reach of documentary as a creative force in the media and society of the twenty-first century, Contemporary Documentary is an ideal collection for students of film, media, and communication who are studying documentary film.

Creative Arts Marketing (2nd edition) (PDF)

by Elizabeth Hill Terry O'Sullivan Catherine O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

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Showing 26 through 50 of 21,729 results