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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organizations are therefore looking for graduates with the skills to implement genuinely integrated marketing campaigns. This new edition of Marketing Communications has had, from its very first edition, a strong focus on integration, and will give students the precise skills that employers are seeking. This new, seventh edition is written by both an academic and professional, and therefore provides the perfect balance of research and theory combined with real world practicality that teaches students the why behind the how. Marketing Communications features a mixture of extended and short case studies, giving lecturers the flexibility to choose what best suits their teaching style. With increased focus on social media as well as coverage of the latest digital technologies, students will learn more than just how to use the current preferred digital marketing tools - they will become truly confident working in an environment of ongoing technological transformation. Online resources include chapter PowerPoints, multiple choice question bank, and video reviews.

Handbook of Big Data Technologies

This handbook offers comprehensive coverage of recent advancements in Big Data technologies and related paradigms. Chapters are authored by international leading experts in the field, and have been reviewed and revised for maximum reader value. The volume consists of twenty-five chapters organized into four main parts. Part one covers the fundamental concepts of Big Data technologies including data curation mechanisms, data models, storage models, programming models and programming platforms. It also dives into the details of implementing Big SQL query engines and big stream processing systems. Part Two focuses on the semantic aspects of Big Data management including data integration and exploratory ad hoc analysis in addition to structured querying and pattern matching techniques. Part Three presents a comprehensive overview of large scale graph processing. It covers the most recent research in large scale graph processing platforms, introducing several scalable graph querying and mining mechanisms in domains such as social networks. Part Four details novel applications that have been made possible by the rapid emergence of Big Data technologies such as Internet-of-Things (IOT), Cognitive Computing and SCADA Systems. All parts of the book discuss open research problems, including potential opportunities, that have arisen from the rapid progress of Big Data technologies and the associated increasing requirements of application domains. Designed for researchers, IT professionals and graduate students, this book is a timely contribution to the growing Big Data field. Big Data has been recognized as one of leading emerging technologies that will have a major contribution and impact on the various fields of science and varies aspect of the human society over the coming decades. Therefore, the content in this book will be an essential tool to help readers understand the development and future of the field.

Fog Computing: Theory and Practice (Wiley Series on Parallel and Distributed Computing)

Summarizes the current state and upcoming trends within the area of fog computing Written by some of the leading experts in the field, Fog Computing: Theory and Practice focuses on the technological aspects of employing fog computing in various application domains, such as smart healthcare, industrial process control and improvement, smart cities, and virtual learning environments. In addition, the Machine-to-Machine (M2M) communication methods for fog computing environments are covered in depth. Presented in two parts—Fog Computing Systems and Architectures, and Fog Computing Techniques and Application—this book covers such important topics as energy efficiency and Quality of Service (QoS) issues, reliability and fault tolerance, load balancing, and scheduling in fog computing systems. It also devotes special attention to emerging trends and the industry needs associated with utilizing the mobile edge computing, Internet of Things (IoT), resource and pricing estimation, and virtualization in the fog environments. Includes chapters on deep learning, mobile edge computing, smart grid, and intelligent transportation systems beyond the theoretical and foundational concepts Explores real-time traffic surveillance from video streams and interoperability of fog computing architectures Presents the latest research on data quality in the IoT, privacy, security, and trust issues in fog computing Fog Computing: Theory and Practice provides a platform for researchers, practitioners, and graduate students from computer science, computer engineering, and various other disciplines to gain a deep understanding of fog computing.

Digitale Audiosignalverarbeitung (Informationstechnik)

Das Buch gibt einen Einblick in die Algorithmen und Verfahren zur digitalen Verarbeitung von Audiosignalen.

Emerging Perspectives in Health Communication: Meaning, Culture, and Power

This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.

Emerging Perspectives in Health Communication: Meaning, Culture, and Power (Leas Communication Ser.)

This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.

Crypto and AI: From Coevolution to Quantum Revolution

This book studies the intersection between cryptography and AI, highlighting the significant cross-impact and potential between the two technologies. The authors first study the individual ecosystems of cryptography and AI to show the omnipresence of each technology in the ecosystem of the other one. Next, they show how these technologies have come together in collaborative or adversarial ways. In the next section, the authors highlight the coevolution being formed between cryptography and AI. Throughout the book, the authors use evidence from state-of-the-art research to look ahead at the future of the crypto-AI dichotomy. The authors explain how they anticipate that quantum computing will join the dichotomy in near future, augmenting it to a trichotomy. They verify this through two case studies highlighting another scenario wherein crypto, AI and quantum converge. The authors study current trends in chaotic image encryption as well as information-theoretic cryptography and show how these trends lean towards quantum-inspired artificial intelligence (QiAI). After concluding the discussions, the authors suggest future research for interested researchers.

Perfect Secrecy in IoT: A Hybrid Combinatorial-Boolean Approach (Signals and Communication Technology)

Perfectly-secure cryptography is a branch of information-theoretic cryptography. A perfectly-secure cryptosystem guarantees that the malicious third party cannot guess anything regarding the plain text or the key, even in the case of full access to the cipher text. Despite this advantage, there are only a few real-world implementations of perfect secrecy due to some well-known limitations. Any simple, straightforward modeling can pave the way for further advancements in the implementation, especially in environments with time and resource constraints such as IoT. This book takes one step towards this goal via presenting a hybrid combinatorial-Boolean model for perfectly-secure cryptography in IoT. In this book, we first present an introduction to information-theoretic cryptography as well as perfect secrecy and its real-world implementations. Then we take a systematic approach to highlight information-theoretic cryptography as a convergence point for existing trends in research on cryptography in IoT. Then we investigate combinatorial and Boolean cryptography and show how they are seen almost everywhere in the ecosystem and the life cycle of information-theoretic IoT cryptography. We finally model perfect secrecy in IoT using Boolean functions, and map the Boolean functions to simple, well-studied combinatorial designs like Latin squares. This book is organized in two parts. The first part studie s information-theoretic cryptography and the promise it holds for cryptography in IoT. The second part separately discusses combinatorial and Boolean cryptography, and then presents the hybrid combinatorial-Boolean model for perfect secrecy in IoT.

Zokit Membership Guide: How to get the most out of your membership (Zokit Business Evolution)

Zokit is a business networking organisation based in South Wales, UK. This membership guide is free to members, so if you buy it and like what you see, and then subsequently join, we'll refund the cover price! Our unique Business Evolution SystemTM underpins your membership and is designed to be flexible and customisable so you can access our tools, events, and networks to create success on your own terms. Our networking events across South Wales are informal and facilitated. So, you can make the most of your time and our conveniently scheduled Business Wisdom MasterClasses that bring cutting-edge business knowhow in a no-nonsense, straight-to-the-point way, so you can update and upgrade your skills to work smarter, not harder. You simply pick and choose the events you’d like to attend and we’ll send you reminders so you won’t miss out on what’s going on.

Modern German Grammar Workbook (Modern Grammar Workbooks)

Modern German Grammar Workbook, Third Edition, is an innovative book of exercises and language tasks for intermediate and advanced learners of German. The book is divided into three sections: Section 1 provides exercises based on essential grammatical structures. Section 2 practises everyday functions (e.g. making introductions, apologising, expressing needs). Section 3 contains realistic role-plays in short scenes, set in a range of different contexts. A comprehensive answer key at the back of the book enables you to check on your progress. Implementing feedback from users of the second edition, this third edition now features: even more extensive cross-referencing to the related Modern German Grammar, Third Edition spelling following the latest reform representation of the German of Switzerland and Austria. Modern German Grammar Workbook, Third Edition, is ideal for all learners who want to deepen their knowledge of German, including intermediate and advanced students at schools, in adult education and within higher education. It can be used independently or alongside Modern German Grammar, Third Edition (ISBN 978-0-415-56726-8) also published by Routledge.

Print News and Raise Hell: The Daily Tar Heel and the Evolution of a Modern University

For over 125 years, the Daily Tar Heel has chronicled life at the University of North Carolina at Chapel Hill and at times pushed and prodded the university community on issues of local, state, and national significance. Thousands of students have served on its staff, many of whom have gone on to prominent careers in journalism and other influential fields. Print News and Raise Hell engagingly narrates the story of the newspaper's development and the contributions of many of the people associated with it. Kenneth Joel Zogry shows how the paper has wrestled over the years with challenges to academic freedom, freedom of speech, and freedom of the press, while confronting issues such as the evolution of race, gender, and sexual equality on campus and long-standing concerns about the role of major athletics at an institution of higher learning. The story of the paper, the social media platform of its day, uncovers many dramatic but perhaps forgotten events at UNC since the late nineteenth century, and along with many photographs and cartoons not published for decades, opens a fascinating window into Tar Heel history. Examining how the campus and the paper have dealt with many challenging issues for more than a century, Zogry reveals the ways in which the history of the Daily Tar Heel is deeply intertwined with the past and present of the nation's oldest public university.

Languages of South Asia: A Guide (Routledge Revivals)

First published in 1982, Languages of South Asia covers all important languages and language groups of the so-called Indian subcontinent (India, Bangladesh, Pakistan, Sri Lanka, Nepal and Bhutan). It concentrates on the more southern languages, that is the Indo-Aryan, Dravidian and Munda groups; a brief survey of Tibeto-Burman languages is also included. As well as giving a description of the current status and character of each language, Dr. Zograph goes into a detailed structural analysis of its phonology, morphology and syntax. The problems of the historical background of the modern languages, and their classification, are also discussed. The book is supplemented by two language maps, tables showing the main alphabets, a bibliography of reliable works on the subject and an index of 350 language names used in the text. This book will be of interest to students of language, linguistics and South Asian studies.

Languages of South Asia: A Guide (Routledge Revivals)

First published in 1982, Languages of South Asia covers all important languages and language groups of the so-called Indian subcontinent (India, Bangladesh, Pakistan, Sri Lanka, Nepal and Bhutan). It concentrates on the more southern languages, that is the Indo-Aryan, Dravidian and Munda groups; a brief survey of Tibeto-Burman languages is also included. As well as giving a description of the current status and character of each language, Dr. Zograph goes into a detailed structural analysis of its phonology, morphology and syntax. The problems of the historical background of the modern languages, and their classification, are also discussed. The book is supplemented by two language maps, tables showing the main alphabets, a bibliography of reliable works on the subject and an index of 350 language names used in the text. This book will be of interest to students of language, linguistics and South Asian studies.

Herausforderungen für die Informationstechnik: Internationale Konferenz in Dresden, 15. – 17. Juni 1993 (Technik, Wirtschaft und Politik #7)

Die Herausforderungen für die Informationstechnik waren Gegenstand einer internationalen Konferenz, die im Juni 1993 in Dresden stattfand. In diesem Band wird ein repräsentativer Querschnitt der Konferenzbeiträge vorgelegt. Es werden die Anforderungen an die Informationstechnik aus Sicht der Wirtschaft, Politik und Kultur dargestellt. Die Informationstechnik ist eine Schlüsseltechnologie, die Gegenwart und Zukunft bestimmt. Sie ist Grundlage für die Entwicklung der Industrieländer innerhalb der internationalen Konkurrenzbeziehungen. Die Einsatzmöglichkeiten und Wirkungen neuer Informations- und Kommunikationstechniken sind jedoch widersprüchlich und werden kontrovers diskutiert. Mit den Chancen und Risiken dieser Techniken befassen sich die Beiträge des Konferenzberichtes.

Ethics for Digital Journalists: Emerging Best Practices

The rapid growth of online media has led to new complications in journalism ethics and practice. While traditional ethical principles may not fundamentally change when information is disseminated online, applying them across platforms has become more challenging as new kinds of interactions develop between journalists and audiences. In Ethics for Digital Journalists, Lawrie Zion and David Craig draw together the international expertise and experience of journalists and scholars who have all been part of the process of shaping best practices in digital journalism. Drawing on contemporary events and controversies like the Boston Marathon bombing and the Arab Spring, the authors examine emerging best practices in everything from transparency and verification to aggregation, collaboration, live blogging, tweeting and the challenges of digital narratives. At a time when questions of ethics and practice are challenged and subject to intense debate, this book is designed to provide students and practitioners with the insights and skills to realize their potential as professionals.

Ethics for Digital Journalists: Emerging Best Practices

The rapid growth of online media has led to new complications in journalism ethics and practice. While traditional ethical principles may not fundamentally change when information is disseminated online, applying them across platforms has become more challenging as new kinds of interactions develop between journalists and audiences. In Ethics for Digital Journalists, Lawrie Zion and David Craig draw together the international expertise and experience of journalists and scholars who have all been part of the process of shaping best practices in digital journalism. Drawing on contemporary events and controversies like the Boston Marathon bombing and the Arab Spring, the authors examine emerging best practices in everything from transparency and verification to aggregation, collaboration, live blogging, tweeting and the challenges of digital narratives. At a time when questions of ethics and practice are challenged and subject to intense debate, this book is designed to provide students and practitioners with the insights and skills to realize their potential as professionals.

Risk in The New York Times: A corpus-based exploration of sociological theories (Critical Studies in Risk and Uncertainty)

This book investigates to what extent claims of common social science risk theories such as risk society, governmentality, risk and culture, risk colonisation and culture of fear are reflected in linguistic changes in print news media. The authors provide a corpus-based investigation of risk words in The New York Times (1987-2014) and a case study of the health domain. The book presents results from an interdisciplinary enterprise which combines sociological risk theories with a systematic functional theory of language to conduct an empirical analysis of linguistic patterns and social change. It will be of interest to students and scholars interested in corpus linguistics and digital humanities, and social scientists looking for new research strategies to examine long term social change.

Requesting Responsibility: The Morality of Grammar in Polish and English Family Interaction (Foundations of Human Interaction)

This book examines requests for action in everyday contexts by analyzing natural video-recorded data of everyday interaction in British English and Polish families. Requests for carrying out little jobs-passing some object or fetching items from the next room -are pervasively relevant in contexts such as preparing and consuming food, caring for and playing with children. Requests therefore provide a useful window onto general qualities of human sociality as well as on aspects of cultural diversity. Jörg Zinken describes features of interactional context that people across cultures might be sensitive to in designing a request. In particular, the other person's locally observable commitment to a shared task emerges as a quality of context that systematically enters into the way a speaker builds a request. He then analyses the relationship between diversity across the grammatical resources of languages, and diversity in the action affordances provided by these structures. Focusing on grammatical structures that exist in Polish but not in English (impersonal deontic statements, a certain type of double imperative, and a grammaticalized distinction between perfective and imperfective verbal aspect), the analyses show that language-specific turn formats can index and project social orientations within the on-going interaction in culture-specific ways. By examining social actions at a fine level of grain, the book points a way toward an understanding of cultural diversity that avoids the pitfalls of cultural relativism.

Requesting Responsibility: The Morality of Grammar in Polish and English Family Interaction (Foundations of Human Interaction)

This book examines requests for action in everyday contexts by analyzing natural video-recorded data of everyday interaction in British English and Polish families. Requests for carrying out little jobs-passing some object or fetching items from the next room -are pervasively relevant in contexts such as preparing and consuming food, caring for and playing with children. Requests therefore provide a useful window onto general qualities of human sociality as well as on aspects of cultural diversity. Jörg Zinken describes features of interactional context that people across cultures might be sensitive to in designing a request. In particular, the other person's locally observable commitment to a shared task emerges as a quality of context that systematically enters into the way a speaker builds a request. He then analyses the relationship between diversity across the grammatical resources of languages, and diversity in the action affordances provided by these structures. Focusing on grammatical structures that exist in Polish but not in English (impersonal deontic statements, a certain type of double imperative, and a grammaticalized distinction between perfective and imperfective verbal aspect), the analyses show that language-specific turn formats can index and project social orientations within the on-going interaction in culture-specific ways. By examining social actions at a fine level of grain, the book points a way toward an understanding of cultural diversity that avoids the pitfalls of cultural relativism.

Hochfrequenztechnik 1: Hochfrequenzfilter, Leitungen, Antennen (Springer-Lehrbuch)

Hochfrequenztechnik 1: Hochfrequenzfilter, Leitungen, Antennen (Springer-Lehrbuch)

Das zweibändige Standardwerk behandelt Erzeugung, Verstärkung, Fortleitung, Ausstrahlung und Anwendung elektromagnetischer Signale über den vollen Frequenzbereich, von einigen kHz bis zur optischen Nachrichtentechnik.Band 1 geht auf Schwingkreise, Hochfrequenzübertrager und -filter, Eigenschaften von Koaxialkabeln, Mikrostreifenleitungen, Koplanar- und Fin-Leitungen, Richtkoppler, Lichtwellenleiter, Oberflächenwellen-Filter, Hohlleiter, gyromagnetische Medien, Antennen sowie Quarzfilter ein.

Lehrbuch der Hochfrequenztechnik

Lehrbuch der Hochfrequenztechnik: Erster Band: Hochfrequenzfilter, Leitungen, Antennen

Behandelt Erzeugung, Verstärkung, Fortleitung, Ausstrahlung und Anwendung elektromagnetischer Signale über den vollen Frequenzbereich, von einigen kHz bis zur optischen Nachrichtentechnik. Band 1 geht auf Schwingkreise, Hochfrequenzübertrager und -filter, Eigenschaften von Koaxialkabeln, Mikrostreifenleitungen, Koplanar- und Fin-Leitungen, Richtkoppler, Lichtwellenleiter, Oberflächenwellen-Filter, Hohlleiter und gyromagnetischen Medien sowie Antennen ein. Die Neuauflage wurde aktualisiert und ergänzt, speziell um einen Beitrag Quarzfilter. Band 2 behandelt Elektronik und Signalverarbeitung in der Hochfrequenztechnik und beschreibt neueste Entwicklungen bis zu höchsten Leistungen und höchsten Frequenzen; die Eigenschaften analoger und digitaler integrierter Schaltungen werden dargestellt.

Hochfrequenztechnik: Elektronik und Signalverarbeitung (Springer-Lehrbuch)

Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning (IEEE Press Series on Networks and Service Management)

COMMUNICATION NETWORKS AND SERVICE MANAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Discover the impact that new technologies are having on communication systems with this up-to-date and one-stop resource Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning delivers a comprehensive overview of the impact of artificial intelligence (AI) and machine learning (ML) on service and network management. Beginning with a fulsome description of ML and AI, the book moves on to discuss management models, architectures, and frameworks. The authors also explore how AI and ML can be used in service management functions like the generation of workload profiles, service provisioning, and more. The book includes a handpicked selection of applications and case studies, as well as a treatment of emerging technologies the authors predict could have a significant impact on network and service management in the future. Statistical analysis and data mining are also discussed, particularly with respect to how they allow for an improvement of the management and security of IT systems and networks. Readers will also enjoy topics like: A thorough introduction to network and service management, machine learning, and artificial intelligence An exploration of artificial intelligence and machine learning for management models, including autonomic management, policy-based management, intent based ­management, and network virtualization-based management Discussions of AI and ML for architectures and frameworks, including cloud ­systems, software defined networks, 5G and 6G networks, and Edge/Fog networks An examination of AI and ML for service management, including the automatic ­generation of workload profiles using unsupervised learning Perfect for information and communications technology educators, Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning will also earn a place in the libraries of engineers and professionals who seek a structured reference on how the emergence of artificial intelligence and machine learning techniques is affecting service and network management.