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The Routledge Handbook of Small Towns

The Routledge Handbook of Small Towns addresses the theoretical, methodical, and practical issues related to the development of small towns and neighbouring countryside. Small towns play a very important role in spatial structure by performing numerous significant developmental functions for rural areas. At the local scale, they act as engines for economic growth of rural regions and as a link in the system of connections between large urban centres and the countryside. The book addresses the role of small towns in the local development of regions in countries with different levels of development and economic systems, including those in Europe, Africa, South America, Asia, and Australia. Chapters address the functional structure of small towns, relations between small towns and rural areas, and the challenges of spatial planning in the context of shaping the development of small towns. Students and scholars of urban planning, urban geography, rural geography, political geography, historical geography, and population geography will learn about the role of small towns in the local development of countries representing different economic systems and developmental conditions.

Gesellschaft Japans: Soziale Gruppen und sozialer Prozeß (Wirtschaft und Gesellschaft Ostasiens)

Das Ziel des vorliegenden Bandes über die Gesellschaft Japans ist gleichzeitig nach mehreren Richtungen hin ausgerichtet, über die man sich bei Beginn der Lektüre bewußt sein sollte, um einen wirklichen Gewinn davon zu haben. Zunächst wird hier von zumeist japanischer Seite ganz einfach eine Darstellung der Gesellschafts­ struktur des modernen Japan gegeben, wobei der Akzent liegt auf der Periode von 1868, dem Jahr der Meiji-Restauration (die man mit Einschränkungen als "bürgerliche Revolution" japanischen Stils bezeichnen könnte), bis 1975. Es liegt auf der Hand, daß sich "Wirtschaft und Gesellschaft" nicht eindeutig trennen lassen, obwohl im Gegensatz zum Band I des Gesamtwerkes hier das Schwer­ gewicht ganz eindeutig auf soziologischem Gebiet liegt; und wenn schon von Gewerkschaften, Wirtschaftsverbänden und Betrieben gesprochen wird, so werden sie nicht primär als Organe der Wirtschaft, sondern in ihren Gruppenstrukturen und ihrer gesamtgesellschaftlichen Verflechtung, speziell auch im Hinblick auf integrative Funktionen, analysiert. Es stellt dabei einen besonderen Wert des Buches dar, daß es diese Probleme nicht in einer statischen Momentaufnahme darstellt, sondern in ihrer historischen Entwicklung seit dem Ende der Tokugawa Aera, was natürlich auch einen Blick auf die Wandelprozesse im vormodemen Japan zur Folge hat, wie z. B. den extrem hohen Verstädterungsgrad des alten Japan, die Stellung des Kaisers und ihrer verschiedenen Wandlung

Electronic Government and the Information Systems Perspective: Third International Conference, EGOVIS 2014, Munich, Germany, September 1-3, 2014. Proceedings (Lecture Notes in Computer Science #8650)

This book constitutes the refereed proceedings of the Third International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2014, held in Munich, Germany, in September 2014, in conjunction with DEXA 2014. The 23 revised full papers presented together with one invited talk were carefully reviewed and selected for inclusion in this volume. The papers are organized in the following topical sections: identity management in e-government; e-participation; intelligent systems in e-government; semantic technologies in e-government; e-government cases; open government data and G-cloud; and privacy and security in e-government.

The Routledge Handbook of Gender Politics in Sport and Physical Activity (Routledge International Handbooks)

This progressive and broad-ranging handbook offers a comprehensive overview of the complex intersections between politics, gender, sport and physical activity, shining new light on the significance of gender, sport and physical activity in wider society. Featuring contributions from leading and emerging researchers from around the world, the book makes the case that gender studies and critical thinking around gender are of particular importance in an era of increasingly intolerant populist politics. It examines important long-term as well as emerging themes, such as recent generational shifts in attitudes to gender identity in sport and the socio-cultural expectations on men and women that have traditionally influenced and often disrupted their engagement with sport and physical activity, and explores a wide range of current issues in contemporary sport, from debates around the contested gender binary and sex verification, to the role of the media and social media, and the significance of gender in sport leadership, policy and decision-making. This book is an authoritative survey of the current state of play in research connecting gender, sport, physical activity and politics, and is an important contribution to both sport studies and gender studies. It is fascinating reading for any student, researcher, policy-maker or professional with an interest in sport, physical activity, social studies, public health or political science.

Cultures of Authenticity

This volume contains an Open Access Chapter. Authenticity has become a buzzword for our times. Much of the travel industry is built around the provision of ‘authentic’ experiences, global brands fight to be seen as ‘authentic’ and social media platforms are awash with arguments about the authenticity of this post or that vlogger. But what do we mean by authenticity? And why have these debates grown so dramatically in the last two decades? This collection explores the complex and at times controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases, the authors bring together the latest empirical and conceptual scholarship addressing authenticity and its centrality to debates about contemporary culture, media and society. In this way, the authors are able to pinpoint the growing significance of the concept of authenticity, the various ways in which different disciplines approach the topic, and possible ways of advancing the field across disciplines. With sections covering travel and tourism, branding and marketing, popular culture, social media and political communication this exciting and innovative collection will make fascinating and crucial reading for scholars and students across the social sciences and humanities, and helps to define what these different disciplines mean by authenticity.

Gendered Wars, Gendered Memories: Feminist Conversations on War, Genocide and Political Violence (The Feminist Imagination - Europe and Beyond)

The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/e/9781315584225 The twentieth century has been a century of wars, genocides and violent political conflict; a century of militarization and massive destruction. It has simultaneously been a century of feminist creativity and struggle worldwide, witnessing fundamental changes in the conceptions and everyday practices of gender and sexuality. What are some of the connections between these two seemingly disparate characteristics of the past century? And how do collective memories figure into these connections? Exploring the ways in which wars and their memories are gendered, this book contributes to the feminist search for new words and new methods in understanding the intricacies of war and memory. From the Italian and Spanish Civil Wars to military regimes in Turkey and Greece, from the Armenian genocide and the Holocaust to the wars in Abhazia, East Asia, Iraq, Afghanistan, former Yugoslavia, Israel and Palestine, the chapters in this book address a rare selection of contexts and geographies from a wide range of disciplinary perspectives. In recent years, feminist scholarship has fundamentally changed the ways in which pasts, particularly violent pasts, have been conceptualized and narrated. Discussing the participation of women in war, sexual violence in times of conflict, the use of visual and dramatic representations in memory research, and the creative challenges to research and writing posed by feminist scholarship, Gendered Wars, Gendered Memories will appeal to scholars working at the intersection of military/war, memory, and gender studies, seeking to chart this emerging territory with ’feminist curiosity’.

Supporting Student and Faculty Wellbeing in Graduate Education: Teaching, Learning, Policy, and Praxis (Routledge Research in Higher Education)

Supporting Student and Faculty Wellbeing in Graduate Education recognizes new pressures impacting graduate students and their supervisors, teachers, and mentors globally. The work provides a range of insights and strategies which reflect on wellbeing as an integral part of teaching, learning, policy, and student-mentor relationships. The authors offer a uniquely holistic approach to supporting the wellbeing of both students and academic staff in graduate education. The text showcases optimized approaches to self-care, self-regulation, and policy development, as well as trauma-informed, arts-based, and embodied pedagogies. Particular attention is given to the challenges faced by minority groups including Indigenous, international, refugee, and immigrant students and staff. Providing a timely analysis of the current issues surrounding student and faculty wellbeing, this volume will appeal to scholars and researchers working across the fields of higher education, sociology of education, educational psychology, and student affairs.

The Book Every Leader Needs To Read: Pages & Pages of Mentorship

For our world to survive, and thrive, we need people who can lead the way to a better future for everyone, be that in corporate, government, or society in general.What we need is great leadership, not mediocre leadership, and an attitude of ever-learning, growing and developing. Business leaders have a financial and moral obligation to uplift the people of this country. A narrow focus on profit won’t achieve that, but a culture that puts people first can.We need ethical leaders, visionary leaders, empathic leaders, courageous leaders, forward-thinking leaders, transformational leaders, human-centric leaders, purposeful leaders, curious leaders.This book is the antidote to the lack of mentorship, and is the resource for the saying: When the student is ready, the teacher will appear. Incorporating the collective leadership wisdom for both the leaders of tomorrow and for the leaders of today, The Book Every Leader Needs to Read is full of lessons, insights, pep talks, advice and direction for building your own style and approach to great leadership, and not shy away from the ecstasy (and sometimes agony) of becoming a significant leader.If you are striving for excellence as a leader, get your pen and notebook ready, start reading and make notes from the thousands of hours of lived experiences, and list what you can start doing, right now, to craft the art of leading.

The Familial Occult: Explorations at the Margins of Critical Autoethnography (EASA Series #47)

The Familial Occult addresses the presence of occult experiences in some scholars' families and how that has affected their epistemological and ontological worlds, as well as their identities as scholars. Those with backgrounds in the familial occult often experience a series of conflicting relationships and different ways of interacting with binaries such as the subjective and objective, a powerful conceptual couple still governing academic thinking. While much has been written on encountering the occult in fieldwork or becoming an apprentice in an occult practice, little yet has been published in the academic literature about growing up with the occult.

Sentient Ecologies: Xenophobic Imaginaries of Landscape (Environmental Anthropology and Ethnobiology #31)

Employing methodological perspectives from the fields of political geography, environmental studies, anthropology, and their cognate disciplines, this volume explores alternative logics of sentient landscapes as racist, xenophobic, and right-wing. While the field of sentient landscapes has gained critical attention, the literature rarely seems to question the intentionality of sentient landscapes, which are often romanticized as pure, good, and just, and perceived as protectors of those who are powerless, indigenous, and colonized. The book takes a new stance on sentient landscapes with the intention of dispelling the denial of “coevalness” represented by their scholarly romanticization.

Transnational Trajectories in East Asia: Nation, Citizenship, and Region (Asia's Transformations)

In recent decades, East Asia has become increasingly interconnected through trade, investment, migration, and popular culture at regional and global levels. At the same time, the region has seen renewed national assertiveness and nationalist impulses. The book interrogates these seemingly contradictory developments as they bear on the transformations of the nation and citizenship in East Asia. Conventionally, studies on East Asia juxtapose these developments, focusing on the much-exercised dichotomy of the national and transnational. In contrast, this book suggests a different orientation. First, it moves beyond the simplistic view that demarcates the transnational as "the West". Second, it does not view the national and transnational as distinct or contradictory spheres of influence and analysis, but rather, focuses on the interactions between the two, with a view on how these interactions work to transform the ideals and practices of the "good nation", "good society", and "good citizen". The chapters cover a broad range of empirical research--education, science, immigration, multicultural policy, human rights, gender and youth orientations, art and food flows, politics of values and regional identity--which highlight the ways in which the nation is reconfigured, and the relationship between the citizen and (national) collective is redefined, in relation to transnational dynamics and frameworks. Transnational Trajectories in East Asia provides a new perspective on and original analysis of transnational processes, bringing a fresh understanding to developments of the nation and citizenship in the region. It will be of great interest to students and scholars of transnationalization and globalization; comparative citizenship, migration, and multiculturalism; and Asian politics, society, and regionalism.

Poverty and Health [2 volumes]: A Crisis among America's Most Vulnerable [2 volumes]

A collection of in-depth essays focused on the health issues facing the poorest populations in the United States as it relates to the common good of all Americans.Despite living in one of the wealthiest countries in the world, far too many low-income and no-income men, women, and children in this nation are without health insurance or health care. More than half of those financially bereft have a serious health problem, with poor children three to five times more likely to experience chronic health issues than their more affluent peers. This set is a compilation of writings that address the complex problem of poverty and health across location and population. Through two informative volumes, the authors examine key issues including health care delivery, access, and disparities among various disenfranchised populations. Leading experts explore the reciprocal relationship between economic disadvantage and poor health, and ponder potential solutions to cope with these challenges.

Radical Business: How to Transform Your Organization in the Age of Global Crisis

We live in an age of global crises, from spiralling income inequality to the climate emergency. Businesses have been major contributors to the problems we face, but they are also uniquely well-placed to effect positive change. So what can businesses do to shift from being a makers of goods to a force for good? In Radical Business, John Davis argues the changes needed are surprisingly simple. The difficulty lies in the effort to change human behavior and to dismantle decades of investment that reinforces obsolete practices. He offers examples of companies that are already taking action and presents a simple framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.; We can no longer ignore that established ways of doing business pose real existential threats to humankind. We cannot change what has occurred, but we can change how we do things from now on.

Radical Business: How to Transform Your Organization in the Age of Global Crisis

We live in an age of global crises, from spiralling income inequality to the climate emergency. Businesses have been major contributors to the problems we face, but they are also uniquely well-placed to effect positive change. So what can businesses do to shift from being a makers of goods to a force for good? In Radical Business, John Davis argues the changes needed are surprisingly simple. The difficulty lies in the effort to change human behavior and to dismantle decades of investment that reinforces obsolete practices. He offers examples of companies that are already taking action and presents a simple framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.; We can no longer ignore that established ways of doing business pose real existential threats to humankind. We cannot change what has occurred, but we can change how we do things from now on.

Peasants And Globalization: Political Economy, Agrarian Transformation And Development (PDF)

In 2007, for the first time in human history, a majority of the world¿s population lived in cities. However, on a global scale, poverty overwhelmingly retains a rural face. This book assembles an unparalleled group of internationally-eminent scholars in the field of rural development and social change in order to explore historical and contemporary processes of agrarian change and transformation and their consequent impact upon the livelihoods, poverty and well-being of those who live in the countryside. The book provides a critical analysis of the extent to which rural development trajectories have in the past and are now promoting a change in rural production processes, the accumulation of rural resources, and shifts in rural politics, and the implications of such trajectories for peasant livelihoods and rural workers in an era of globalization. Peasants and Globalization thus explores continuity and change in the debate on the `agrarian question¿, from its early formulation in the late 19th century to the continuing relevance it has in our times, including chapters from Terence Byres, Amiya Bagchi, Ellen Wood, Farshad Araghi, Henry Bernstein, Saturnino M Borras, Ray Kiely, Michael Watts and Philip McMichael. Collectively, the contributors argue that neoliberal social and economic policies have, in deepening the market imperative governing the contemporary world food system, not only failed to tackle to underlying causes of rural poverty but have indeed deepened the agrarian crisis currently confronting the livelihoods of peasant farmers and rural workers. This crisis does not go unchallenged, as rural social movements have emerged, for the first time, on a transnational scale. Confronting development policies that are unable to reduce, let alone eliminate, rural poverty, transnational rural social movements are attempting to construct a more just future for the world¿s farmers and rural workers.

Peasants and Globalization: Political Economy, Agrarian Transformation and Development

In 2007, for the first time in human history, a majority of the world¿s population lived in cities. However, on a global scale, poverty overwhelmingly retains a rural face. This book assembles an unparalleled group of internationally-eminent scholars in the field of rural development and social change in order to explore historical and contemporary processes of agrarian change and transformation and their consequent impact upon the livelihoods, poverty and well-being of those who live in the countryside. The book provides a critical analysis of the extent to which rural development trajectories have in the past and are now promoting a change in rural production processes, the accumulation of rural resources, and shifts in rural politics, and the implications of such trajectories for peasant livelihoods and rural workers in an era of globalization. Peasants and Globalization thus explores continuity and change in the debate on the `agrarian question¿, from its early formulation in the late 19th century to the continuing relevance it has in our times, including chapters from Terence Byres, Amiya Bagchi, Ellen Wood, Farshad Araghi, Henry Bernstein, Saturnino M Borras, Ray Kiely, Michael Watts and Philip McMichael. Collectively, the contributors argue that neoliberal social and economic policies have, in deepening the market imperative governing the contemporary world food system, not only failed to tackle to underlying causes of rural poverty but have indeed deepened the agrarian crisis currently confronting the livelihoods of peasant farmers and rural workers. This crisis does not go unchallenged, as rural social movements have emerged, for the first time, on a transnational scale. Confronting development policies that are unable to reduce, let alone eliminate, rural poverty, transnational rural social movements are attempting to construct a more just future for the world¿s farmers and rural workers.

The Black Man in Slavery and Freedom in Colonial Brazil (St Antony's Series)

Adoption of LMS in Higher Educational Institutions of the Middle East (Advances in Science, Technology & Innovation)

This book discusses the adoption of learning management systems (LMS) in higher education institutions. It presents influential predictors that may impact instructors’ behavioral intention to adopt learning management systems in the context of Arab culture, as well as a unique model of technology acceptance that draws on and combines previous technology adoption models (i.e., a modified unified theory of acceptance and use of technology model – UTAUT2). Moreover, this study extends the UTAUT2 model by including Hofstede’s (1980) cultural dimensions, and technology awareness as the moderators of the model. It also describes the explanatory technique approach used to collect quantitative data from the instructors at higher education institutions in Saudi Arabia and were analyzed with structural equation modeling using SPSS/Amos software. The findings revealed that facilitating conditions were the strongest predictor of behavioral intention to adopt an LMS, followed by performance expectancy and hedonic motivation, technology awareness, and cultural dimensions exerted a moderating influence on instructors’ behavioral intention to use LMS in their teaching. By including new constructs, this becomes the first study of its kind exploring instructors’ use of LMS in Higher Educational Institutions of Saudi Arabia and other countries of the Middle East. It offers practical insights for a broad range of researchers and professionals at higher education institutions and serves as a reference guide for designers of learning management systems (e.g., blackboard systems), policymakers, and the Ministry of Education staff.

Diversiteit in de verpleegkunde (Basiswerken Verpleging en Verzorging)

Verpleegkundigen staan dicht bij mensen. Inlevingsvermogen en mensenkennis zijn onmisbaar voor goede observaties, klinisch redeneren of voor het kunnen geven van steun. Hoe herken je als verpleegkundige diversiteit en hoe geef je dat een goede plek in je handelen? Dit boek maakt de complexiteit van het onderwerp ‘diversiteit’ zichtbaar en biedt tegelijkertijd handvatten. Het boek laat zien hoe belangrijk de dialoog met patiënten is en hoe een verpleegkundige kennis over groepskenmerken kan combineren met het oog hebben voor unieke eigenschappen. Op het eerste oog homogene groepen patiënten kunnen veel diversiteit bevatten. De auteurs benaderen het onderwerp ‘diversiteit’ vanuit verschillende perspectieven. De complexiteit van het onderwerp wordt hierdoor goed zichtbaar. Dat diversiteit centraal staat in dit boek is niet alleen te zien aan de titel, maar ook aan de diversiteit in de opbouw van hoofdstukken. Elk hoofdstuk kan op zichzelf gelezen worden. Drie hoofdstukken zijn in de Engelse taal geschreven. Niet alleen de opbouw en de taal van de hoofdstukken is divers, maar ook de auteurs zelf verschillen in leeftijd, geslacht, gezinssituatie, opleiding (verpleegkunde, culturele antropologie, sociologie, etc.) en woonplaats (Nederland, Duitsland, Groot-Brittannië, Amerika).

An Ethnography of the Parsees of India: 1886–1936

This volume explores a wide spectrum of Parsee culture and society derived through essays from the Journal of Anthropological Society of Bombay (1886–1936). This journal documents intensive scholarship on the Parsee community by eminent anthropologists, Indologists, orientalogists, historians, linguists, and administrators in the late 18th and early 19th centuries. Comprising 0.05% of India’s total population today, the Parsees (now spelled “Parsis”) have made significant contributions to modern India. Through contributions of Jivanji Jamshedji Modi, Bomanjee Byramjee Patell, and Rustamji Munshi, eminent Parsee scholars, the essays in this book discuss the social and cultural frameworks which constitute various key phases in the Parsee life nearly 100 years ago. They also focus on themes such as birth, childhood and initiation, marriage, and death. The volume also features works on Parsee folklore and oral literature. An important contribution to Parsi culture and living, this book will be of great interest to scholars and researchers of sociology, social anthropology, ethnography, cultural studies, history, and South Asia studies.

Drug Addiction and Related Clinical Problems

Many of the questions related to the treatment of drug addiction originate from the confusion that still characterizes this issue, even though biology is irreversibly changing our outlook on the physiology and psychopathology of the mind. In fact, prejudices stemming from the archaic concept of mind-body dualism are so difficult to eradicate that even a skilled psychiatrist may find it hard to distinguish a psychiatric symptom from a socially transgressive behavior. The dilemma becomes even more salient for drug addiction, since many of the substances which induce abuse and dependence are illegal, and their production, trade and use are forbidden by law. If the use of heroin is connoted as a crime, it may become controversial to recognize its chronic sequelae as a disease. Hence, withdrawal symptoms may alternatively be attributed to drug effects, or labelled as immoral attitudes arising from a vicious personality. However, the physician's judgement, which has to be merely instrumental at improving the patient's quality of life, should never be influenced by such complex setting. In fact, the only concern of the physician must be that of ascertaining the causes of symptoms and of removing them: if symptoms are induced by the toxic effect of a drug, he has to use the most effective antidote, and then proceed towards a detoxification; if they are due to withdrawal, a substitutive substance should be given initially. In the case of narcotics, substitutive therapy on a maintenance basis may become mandatory.

Navigating the Postmodern Condition: The Discontinuities of Everyday Life

Drawing on poststructuralist frameworks, this book examines the way to a radical acceptance of daily discontinuities and difference as it allows us to embrace life in the postmodern world.With each chapter exploring the human relationship with a disjunction in daily life, such as sleeping, forgetting, and multitasking, the author examines overlooked aspects of daily living as fresh data from which to analyze our condition. A phenomenological study of postmodern life, the book provides anecdotes of what it is like to live through these gaps and theorizes how we use these gaps. Using an arts-based methodology, the author also allows the work to mirror the discontinuities which it describes, interrupting the assumption of our lives as continuous and unitary in both form and content. Addressing the vast jumble of contradictions that is our daily experience in this contemporary world, it offers explanation through theory and anecdote and illustrates the path toward radical acceptance, which allows us to see ourselves as beautifully composed of fractures, gaps, and overflow. It will appeal to scholars, researchers, and postgraduate students with interests in poststructuralism, curriculum theory, and art-based research methods.

Navigating the Postmodern Condition: The Discontinuities of Everyday Life

Drawing on poststructuralist frameworks, this book examines the way to a radical acceptance of daily discontinuities and difference as it allows us to embrace life in the postmodern world.With each chapter exploring the human relationship with a disjunction in daily life, such as sleeping, forgetting, and multitasking, the author examines overlooked aspects of daily living as fresh data from which to analyze our condition. A phenomenological study of postmodern life, the book provides anecdotes of what it is like to live through these gaps and theorizes how we use these gaps. Using an arts-based methodology, the author also allows the work to mirror the discontinuities which it describes, interrupting the assumption of our lives as continuous and unitary in both form and content. Addressing the vast jumble of contradictions that is our daily experience in this contemporary world, it offers explanation through theory and anecdote and illustrates the path toward radical acceptance, which allows us to see ourselves as beautifully composed of fractures, gaps, and overflow. It will appeal to scholars, researchers, and postgraduate students with interests in poststructuralism, curriculum theory, and art-based research methods.

Networked Services and Applications - Engineering, Control and Management: 16th EUNICE/IFIP WG 6.6 Workshop, EUNICE 2010, Trondheim, Norway, June 28-30, 2010, Proceedings (Lecture Notes in Computer Science #6164)

The EUNICE (European Network of Universities and Companies in Information and Communication technology) (http://www.eunice-forum.org) mission is to jointly - velop and promote the best and most compatible standard of European higher edu- tion and professionals in ICT by increasing scientific and technical knowledge in the field of ICT and developing their applications in the economy. The EUNICE Wo- shop is an annual event. This year the workshop was sponsored by IFIP TC 6 WG 6.6: Management of Networks and Distributed Systems. Eight years ago, the seventh edition of the EUNICE workshop took place in Tro- heim with the topic “Adaptable Networks and Teleservices.” Since then “adaptability” has become a topic which is found in most ICT conferences. The concept teleservices, which is a telecommunication domain concept from the 1980s, has been lifted out of the telecom community and is now found with new and sometimes mysterious names such as service–oriented architecture and cloud computing.

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.