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Digital Technologies, Elections and Campaigns in Africa (African Governance)
This book looks at how digital technologies are revolutionizing electoral campaigns and democratization struggles in Africa. Digital technologies are giving voice and civic agency to a cross section of African voters, providing important spaces for political engagement and debate. Drawing on cases from Kenya, Uganda, Mozambique, Nigeria, Ethiopia, and Zimbabwe amongst others, this book traces the shifts and tensions in this changing electoral communications landscape. In doing so, the book explores themes such as hate speech and disinformation, decolonisation, surveillance, internet shutdowns, influencers, bots, algorithms, and election observation, and looks beyond Facebook, Twitter, WhatsApp and YouTube to the increasingly important role of visual platforms such as Instagram and TikTok. Particularly highlighting the contribution of African scholars, this book is an important guide for researchers across the fields of African politics, media studies, and electoral studies, as well as to professionals and policymakers in political communication.
Digital Transformation
With the exception of written letters and personal conversations, digital technology forms the basis of nearly every means of communication and information that we use today. It is also used to control the essential elements of economic, scientific, and public and private life: security, production, mobility, media, and healthcare. Without exaggerating it is possible to say that digital technology has become one of the foundations of our technologically oriented civilization.The benefits of modern data technology are so impressive and the potential for future applications so enormous that we cannot fail to promote its development if we are to retain our leading role in the competitive international marketplace. In this process, security plays a vital role in each of the areas of application of digital technology — the more technological sectors are entrusted to data systems technology, the more important their reliability becomes to us.Developing digital systems further while simultaneously ensuring that they always act and respond in the best interests of people is a central goal of the technological research and development propagated and conducted by Fraunhofer.
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Digitising the Industry Internet of Things Connecting the Physical, Digital and VirtualWorlds
This book provides an overview of the current Internet of Things (IoT) landscape, ranging from the research, innovation and development priorities to enabling technologies in a global context. A successful deployment of IoT technologies requires integration on all layers, be it cognitive and semantic aspects, middleware components, services, edge devices/machines and infrastructures. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC - Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster and the IoT European Platform Initiative (IoT-EPI) and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in the next years. The IoT is bridging the physical world with virtual world and requires sound information processing capabilities for the "digital shadows" of these real things. The research and innovation in nanoelectronics, semiconductor, sensors/actuators, communication, analytics technologies, cyber-physical systems, software, swarm intelligent and deep learning systems are essential for the successful deployment of IoT applications. The emergence of IoT platforms with multiple functionalities enables rapid development and lower costs by offering standardised components that can be shared across multiple solutions in many industry verticals. The IoT applications will gradually move from vertical, single purpose solutions to multi-purpose and collaborative applications interacting across industry verticals, organisations and people, being one of the essential paradigms of the digital economy. Many of those applications still have to be identified and involvement of end-users including the creative sector in this innovation is crucial. The IoT applications and deployments as integrated building blocks of the new digital economy are part of the accompanying IoT policy framework to address issues of horizontal nature and common interest (i.e. privacy, end-to-end security, user acceptance, societal, ethical aspects and legal issues) for providing trusted IoT solutions in a coordinated and consolidated manner across the IoT activities and pilots. In this, context IoT ecosystems offer solutions beyond a platform and solve important technical challenges in the different verticals and across verticals. These IoT technology ecosystems are instrumental for the deployment of large pilots and can easily be connected to or build upon the core IoT solutions for different applications in order to expand the system of use and allow new and even unanticipated IoT end uses. Technical topics discussed in the book include: • Introduction• Digitising industry and IoT as key enabler in the new era of Digital Economy• IoT Strategic Research and Innovation Agenda• IoT in the digital industrial context: Digital Single Market• Integration of heterogeneous systems and bridging the virtual, digital and physical worlds• Federated IoT platforms and interoperability• Evolution from intelligent devices to connected systems of systems by adding new layers of cognitive behaviour, artificial intelligence and user interfaces.• Innovation through IoT ecosystems• Trust-based IoT end-to-end security, privacy framework• User acceptance, societal, ethical aspects and legal issues• Internet of Things Applications
Disability Rehabilitation Management Through ICT
This is the fifth publication under the IIIT-A Series on e-Governance. It is a collection of 20 articles based on the presentations made in the Seminars. This book will of interest to all stakeholders in the disability rehabilitation management as the population of people with disabilities in growing.
Discourses of Trust (Communicating in Professions and Organizations)
The first book to bring together researchers and practitioners from a range of professions and institutions in exploring how people develop and may lose Trust through the ways in which they speak, write and act. Includes practical examples of how to conduct Trust-related research using tools from applied linguistics and discourse analysis.
Doing Business in the Middle East: A Research-Based Practitioners’ Guide
The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power, rapid urbanisation, climate change and resource scarcity, and significant technological development make this region both complex and hugely important. Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks, sociocultural patterns, national infrastructures, regulatory environment, conflict resolution and how to negotiate in the Middle East. It also provides useful insights into how to approach advertising and marketing, promotion and distribution, and also at the strategies for investing in the region and appropriate modes of entry. With a number of features such as case studies, examples of effective and ineffective practices, clear takeaways, and a note on a future agenda on each given topic, this book is highly practical. Based on robust research, this comprehensive guide to doing business in the Middle East is an ideal reference tool for potential foreign investors, those who are already doing business or intend to do so in the region, and for a range of business and policy decision-makers. The book is also suitable for students and researchers in the fields of international management and business, international and strategic HRM, cross-cultural management, and business communication.
E.S. Dallas in The Times
This volume comprises of a substantial selection of E.S. Dallas’s journalism in The Times. Although his reviews were crucial not only in forging the literary reputations of upcoming writers such as different as George Eliot and Mary Elizabeth Braddon, but also in recalibrating the response to well-established authors such as Tennyson and Dickens, Eneas Sweetland Dallas (1827-79) remains arguably the most unjustly neglected of mid-Victorian critics. Although Dallas wrote for many other periodicals, it was his reviews in The Times that had the greatest impact on both the market for books and literary culture in the mid-Victorian period. This collection brings together an anthology of his contributions, as well as a newly written introduction, a comprehensive listing of the articles he submitted to The Times, critical apparatus to contextualise the materials, and a detailed chronology, reappraising Dallas’ biography. This volume will be of great interest to students and scholars of literary history.
Ecological Communication and Ecoliteracy: Discourses of Awareness and Action for the Lifescape (Bloomsbury Advances in Ecolinguistics)
This open access volume is a call for ecological awareness and action through communication. It offers perspectives on how we, as humans, posit ourselves in relation to, and as part of, the environment in both verbal and non-verbal discourse. The contributions investigate a variety of situated communicative practices and how they instantiate and potentially influence our actions. Through the frameworks of ecolinguistics, multimodal studies and ecoliteracy, the book discusses how the environmental crisis is communicated as an urgent global and local issue in a variety of media, texts and events. The contributions present a wide range of case studies (including news articles, institutional websites, artwork installations, promotional texts, signposting, social campaigns and other), and they explore how communicative actions can help meet the challenges of ecologically-oriented change. The focus is on the impact that linguistic and multimodal communication can have on acting in, with and towards the environment seen as living ecosystems, or 'lifescapes'. The chapters offer a reflection on the way we experience, endorse, reframe and resist value systems in ecological communication, and propose alternative and healthier perspectives to respect and preserve the common and nurturing lifescapes through awareness and action.The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.
Economic Inequality and News Media: Discourse, Power, and Redistribution
Economic inequalities have become increasingly prominent in public debate in the last decade as sluggish economic growth, declining or stagnant incomes, high unemployment, and state policy regimes orientated towards austerity dominate many core capitalist regions, often with extreme turbulence in the political arena. Debate over these issues unfolds in both the public sphere and within the academy, with the conversation developing from two disciplinary areas in particular: economics and political economy, and journalism and communication studies. Economic Inequality and News Media brings these fields together. In this interdisciplinary volume, Andrea Grisold and Paschal Preston build on a unique multi-country research project exploring how news media cover and frame issues of economic inequality. Taking media coverage of Thomas Piketty's best-selling Capital in the Twenty-First Century as a case study, this book addresses important blind-spots in the relationship between mainstream media and economics. It interrogates both the failure of economists' to engage with the evolving role of the media as well as journalists' tendency to overlook key aspects of economic processes and power that are politically relevant and of public interest. Grisold and Preston tackle this disconnect and argue for a multi-disciplinary approach in which they acknowledge the crucial role the mass media plays in creating and disseminating economic information. The book explores important questions such as: How do new forms of economic inequality, power, and privilege relate to prevailing theories and conceptualizations of the media? What roles do new trends and forms of economic inequality play in the typical narratives of mediated communication? How do we construct the story of inequality? This eye-opening and transdisciplinary book sheds new light not only on the relation between news media and economic inequality, but also on economic issues more broadly. In an evolving world experiencing the rise of ultra-nationalism, populism, and rampant economic uncertainty, Economic Inequality and News Media is a crucial investigation of the nuances of economic news media.
Election Watchdogs: Transparency, Accountability and Integrity
Recent decades have seen growing concern regarding problems of electoral integrity. The most overt malpractices used by rulers include imprisoning dissidents, harassing adversaries, coercing voters, vote-rigging counts, and even blatant disregard for the popular vote. Elsewhere minor irregularities are common, exemplified by inaccurate voter registers, maladministration of polling facilities, lack of security in absentee ballots, pro-government media bias, ballot miscounts, and gerrymandering. Serious violations of human rights that undermine electoral credibility are widely condemned by domestic observers and the international community. Recent protests about integrity have mobilized in countries as diverse as Russia, Mexico, and Egypt. However, long-standing democracies are far from immune to these ills; past problems include the notorious hanging chads in Florida in 2000 and more recent accusations of voter fraud and voter suppression during the Obama-Romney contest. When problems come to light, however, is anyone held to account and are effective remedies implemented? In response to these developments, there have been growing attempts to analyze flaws in electoral integrity and transparency using systematic data from cross-national time-series, forensic analysis, field experiments, case studies, and new instruments monitoring mass and elite perceptions of malpractices. This volume collects essays from international experts who evaluate the robustness, conceptual validity, and reliability of the growing body of evidence. The essays compare alternative approaches and apply these methods to evaluate the quality of elections in several areas, including the United States, Sub-Saharan Africa, and Latin America. Election Watchdogs:Transparency, Accountability and Integrity presents new insights into the importance of diverse actors who promote electoral transparency, accountability, and ultimately the integrity of electoral governance.
Elgar Encyclopedia of Corporate Communication (Elgar Encyclopedias in Business and Management series)
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided.The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.
Elgar Encyclopedia of Law and Data Science
The Elgar Encyclopedia of Law and Data Science represents a comprehensive mapping of the field. Comprising over 60 entries, it features contributions from eminent global scholars, drawing on expertise from multiple disciplines, including law and data science, economics, computer engineering, physics, biomedical engineering and history, philosophy, neuro-engineering, political science, and geo-informatics.This Encyclopedia brings together jurists, computer scientists, and data analysts to uncover the challenges, opportunities, and fault lines that arise as these groups are increasingly thrown together by expanding attempts to regulate and adapt to a data-driven world. It explains the concepts and tools at the crossroads of the many disciplines involved in data science and law, bridging scientific and applied domains. Entries span algorithmic fairness, consent, data protection, ethics, healthcare, machine learning, patents, surveillance, transparency and vulnerability.Comprehensive yet accessible, this Encyclopedia will be an indispensable resource for scholars of law, data science, artificial intelligence and law and technology. It also contains practical implications for a manifold of users: from domain experts to policy makers, from businesses to practitioners.Key Features:P>The first Encyclopedic coverage of the field of Law and Data ScienceOver 60 entriesEntries organized alphabetically for ease of referenceFull analytical indexInterrelated multidisciplinary perspectivesUnique accessibility for non-experts.
Elgar Encyclopedia of Technology and Politics (Elgar Encyclopedias in the Social Sciences series)
The Elgar Encyclopedia of Technology and Politics is a landmark resource that offers a comprehensive overview of the ways in which technological development is reshaping politics. Providing an unparalleled starting point for research, it addresses all the major contemporary aspects of the field.Divided into five thematic parts, the Encyclopedia investigates the existing academic literature on the main subfields in this area, before introducing innovative digital research methods. It then highlights the pivotal political and non-political actors leading the process of technological innovation, clarifies key concepts and terms in the field, and finally covers emerging and debated topics.This Encyclopedia will be particularly invaluable for early career researchers and advanced students in politics looking for a concise entry point into any of the various ways in which technology shapes the field. It will also be useful for practitioners to familiarise themselves with the analytical opportunities provided by computational social and political sciences.Key Features:Entries written by over 90 scholars from 33 different countries on 5 continentsAccessible starting point for research into the key literature, topics and debates in the fieldIntroduces important new digital methods such as machine learning, text analysis and network analysisDefines and clarifies the meaning of contested terms such as disinformation, echo chambers and fake news
Emotions in the Digital World: Exploring Affective Experience and Expression in Online Interactions
This edited volume examines the ways in which rapidly changing technologies and patterns of media use influence, and are influenced by, our emotional experiences. Following introductory chapters outlining common conceptual frameworks used in the study of emotion and digital media effects, this book is then organized around four general areas highlighting the intersection of technology use and emotional experience: how people experience, and researchers measure, emotions in response to digital media use; potential emotional harms and enrichments resulting from online behaviors; the socio-emotional dynamics of online interaction; and emotion's role in engagement with online information. Chapters span a wide range of topics, including physiological and neuroscientific responses to new media, virtual reality, social media and well-being, technology addiction, cyberbullying, online hate and empathy, online romantic relationships, self-presentation online, information seeking, message sharing, social support, polarization, misinformation, and more. Through a social scientific lens, contributing authors provide nuanced, interdisciplinary perspectives on these salient social phenomena, offering cogent reviews and critiques of the literatures and avenues for future research. In essence, this volume highlights the centrality of emotions in understanding how ever-present media technologies influence our lived experiences.
Encyclopedia of African American Business [2 volumes]: Updated and Revised Edition [2 volumes]
This two-volume set showcases the achievements of African American entrepreneurs and the various businesses that they founded, developed, or promote as well as the accomplishments of many African American leaders—both those whose work is well-known and other achievers who have been neglected in history.Nearly everyone is familiar with New York City's Wall Street, a financial center of the world, but much fewer individuals know about the black Wall Streets in Durham and Tulsa, where prominent examples of successful African American leaders emerged. Encyclopedia of African American Business: Updated and Revised Edition tells the fascinating story that is the history of African American business, providing readers with an inspiring image of the economic power of black people throughout their existence in the United States. It continues the historical account of developments in the African American business community and its leaders, describing the period from 18th-century America to the present day. The book describes current business leaders, opens a fuller and deeper insight into the topics chosen, and includes numerous statistical tables within the text and in a separate section at the back of the book. The encyclopedia is arranged under three broad headings: Entry List, Topical Entry List, and Africa American Business Leaders by Occupation. This arrangement introduces readers to the contents of the work and enables them to easily find information about specific individuals, topics, or occupations. The book will appeal to students from high school through graduate school as well as researchers, library directors, business enterprises, and anyone interested in biographical information on African Americas who are business leaders will benefit from the work.
Erwachsenenbildung und Migration: Internationale Kontexte und historische Bezüge
Die Beiträgerinnen und Beiträger dieses Sammelbandes untersuchen Migrationsbewegungen als Lern- und Bildungsanlässe. Es werden die deutsche Migrationsgeschichte, internationale Erfahrungen und aktuelle Herausforderungen analysiert, sodass Migration in einen historischen und vergleichenden Kontext eingeordnet werden kann. Migration wird als (individueller) Lernanlass und als (gesellschaftliche) Bildungsanforderung verstanden und auch als Herausforderung für Einrichtungen der formellen und informellen Erwachsenen- und Weiterbildung betrachtet. Es werden Konzepte des (pädagogischen) Umgangs mit migrationsbedingter gesellschaftlicher Heterogenität in den Blick genommen.
The Essential Raymond Durgnat
Raymond durgnat was a maverick voice during the golden age of film criticism. From the French new Wave and the rise of auteurism, through the late 1960s counter-culture, to the rejuvenated Hollywood of the 1970s, his work appeared in dozens of publications in Britain, France and the USA. At once evoking the film culture of his own times and anticipating our digital age in which technology allows everyone to create their own 'moving image-text combos', durgnat's writings touch on crucial questions in film criticism that resonate more than ever today. Bringing together durgnat's essential writing for the very first time, this career-spanning collection includes previously unpublished and untranslated work and is thoroughly introduced and annotated by Henry K. Miller.
European Audiovisual Policy in Transition (Routledge Studies in Media and Cultural Industries)
This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.
Everyday Media Culture in Africa: Audiences and Users (Routledge Advances in Internationalizing Media Studies)
African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Family Communication as... Exploring Metaphors for Family Communication
An innovative textbook that presents a novel and compelling examination of family communication studies Family Communication as… Exploring Metaphors for Family Communication presents a series of metaphors through which students explore the nuances and complexities of family interaction. With a unique approach to the foundational theories and real-world practices of family communication, this easily accessible textbook helps students develop a clear understanding of what family communication is and what it can be. Contributions by both prominent and newer scholars theorize about family communication, offer new perspectives, challenge long-held assumptions, and describe original research to provide students with an up-to-date representation of the leading thinking in the field. Each concise chapter focuses on a specific element of family life, engaging key metaphors to stimulate classroom discussion about family in contexts ranging from ritual and embodiment to estrangement and heteronormativity. Throughout the text, students examine family metaphorically—as memory, as social identity, as estrangement, as loss, as resilience, as raced, and more. Presents a metaphorical examination of creating, materializing, contextualizing, politicizing, and complicating family communication Offers an innovative alternative to standard textbooks on the subject Features a thorough introduction advocating for the use of metaphors in teaching Discusses the key topics and theoretical approaches that have defined the field Includes detailed references, additional readings, and an instructor&’s companion website Family Communication as… Exploring Metaphors for Family Communication is an excellent textbook for advanced undergraduate and graduate students in courses including family communication, family studies, interpersonal communication, relational communication, and communication theory. It is also a highly useful resource for scholars in fields such as media studies, psychology, sociology, social work, counseling, and public health.
Fernseh-Journalismus: Ein Handbuch für Ausbildung und Praxis (Journalistische Praxis)
Sie wollen Fernseh-Journalist werden? Sie studieren Journalismus? Sie möchten sich auf ein TV-Praktikum oder Volontariat richtig vorbereiten? Sie interessieren sich für den Video-Journalismus? Fernseh-Journalismus, jetzt in der 9. Auflage, ist das aktuelle Lehrbuch für die Fernseh-Praxis. Peter Kloeppel, Sandra Maischberger, Jörg Schönenborn, Michael Strempel und Anne Will haben neben vielen weiteren erfahrenen Praktikern und Ausbildern daran mitgearbeitet. Ihre Beiträge helfen dabei, schnell in die digitale Fernsehpraxis hineinzufinden und sich dort mit Beiträgen, Reportagen, Interviews oder Moderationen zu bewähren oder zu verbessern.
Fernseh-Journalismus: Ein Handbuch für TV, Video, Web und mobiles Arbeiten (Journalistische Praxis)
Sie wollen Fernseh-Journalist/in werden? Sie interessieren sich für den Video-Journalismus?Sie studieren Journalismus? Sie möchten sich auf ein Praktikum oder Volontariat im audiovisuellen Journalismus richtig vorbereiten?Fernseh-Journalismus ist das aktuelle Lehrbuch für die audiovisuelle Praxis. Für die 10. Auflage wurde es durchgesehen, überarbeitet und ergänzt. Zahlreiche Beiträge von Praktikern helfen dabei, schnell in die digitale Fernsehpraxis hineinzufinden und sich dort mit Beiträgen, Reportagen, Interviews oder Moderationen zu bewähren oder zu verbessern.
The Force of Habit (Aris & Phillips Hispanic Classics)
Is gender learned or innate? This controversial play asks the question: what happens if you raise a boy to sew and behave as a girl, and raise his sister to fight as a soldier? For the first time ever, Guillén de Castro’s La fuerza de la costumbre (‘The Force of Habit’) will be available to English and Spanish audiences with a performance-tested translation on facing pages. Castro’s plot is unique in that, unlike other cross dressing plays, the children do not traverse gender boundaries by choice; instead complications arising from their parents’ problematic marriage dictate the gender they should perform. This new Spanish edition (the first since 1927) and performance-tested English translation will begin a new discussion of this understudied work and its implications among Hispanists, comparatists, performance theorists, and gender scholars. The critical apparatus includes a biography of the author, textual history, editorial methodology, metrical analysis, bibliography and notes on the text. Machit’s introductory essay, ‘Bad Habits: Gender Made and Remade in La fuerza de la costumbre’ aims to contextualize and investigate the most salient questions raised by Castro’s gender-bending play.