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Visual Public Relations (PDF)

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Visualisierung von Textprozessen: Die kommunikative Organisation von Informationen durch Bilder

Ein konsistentes visuelles Repräsentationssystem knüpft an Erfahrungen und Bildwelten in anderen Lebens- und Wissenschaftsbereichen an und verdeutlicht durch visuelle Metaphern (geometrische Figuren, Textmaschinen), die die Prozesse des Textverstehens und Textproduzierens nachvollziehbar machen, wie Information und Kommunikation im Text zusammenkommen. Die Autorinnen zeigen, dass die metaphorische Sprache insgesamt ein konzeptuelles Instrument für Theorie und Praxis der Arbeit an Dokumenten bildet und dass sich das vorgestellte System sowohl für den Umgang mit Geschichten als auch zur Organisation der E-Mail-Kommunikation einsetzen lässt.

Visuality, Emotions and Minority Culture: Feeling Ethnic (The Humanities in Asia #3)

This book, stemming from an international conference, mainly explores the “private sphere” of minority cultures. To date, insufficient attention has been paid to ethnic minorities’ sense of subjecthood, e.g. their construction and articulation of self-understanding formed through lived experiences, sensibilities, emotions, sentiments, empathy, and even tempers and moods. Social misunderstanding, not to mention stereotyping, mystification and discrimination, often stems from neglecting the surprising and enlivening texture of minorities’ emotional world. Taking the important cue of the “affective turn” in cultural theory in recent years, the contributors address questions such as: what are the representations of affective/emotional energies and intensities surrounding the ethnic figures/strangers in visual culture (e.g. passivity, shame, anger, joy, empathy, charm, belonging, etc.)?; how do ethnic minorities respond to these visual narratives, and how can their self-representation through visual discourse reveal and transform their lived experiences?

Visuell berichten: Eine Studie zum Potenzial der Gestaltung in Geschäftsberichten

Die Frage, ob ein gut gestalteter Geschäftsbericht tatsächlich zu einer besseren Bewertung des Unternehmens durch Analysten führt, kann von den Autorinnen eindeutig mit ‚Ja‘ beantwortet werden. Sie legten Finanzanalysten nach Methoden der sozialempirischen Forschung in einem experimentellen Versuchsaufbau inhaltlich identische Geschäftsberichte vor, die gut und schlecht gestaltet waren. Die Analysten arbeiteten mit den Berichten und beantworteten Fragen, woraus die Autorinnen die Wirkung der Gestaltung ableiten können. Die empirische Forschung zeigt, dass die Analysten durch visuelle Anreize beeinflussbar sind. Eine gute Gestaltung verbessert die Beurteilung der Inhalte, vermittelt einen positiveren Eindruck vom Unternehmen und trägt zur Vertrauensbildung bei.

Visuelle Kommunikation: Wahrnehmung - Perspektive - Gestaltung (Bibliothek der Mediengestaltung)

Dieser Band der „Bibliothek der Mediengestaltung“ behandelt die Anwendung der Kommunikationsmodelle und Gesetzmäßigkeiten der visuellen Wahrnehmung auf die zwei- und dreidimensionale perspektivische Flächengestaltung sowie auf die Farbgestaltung. Für diese Bibliothek wurden die Themen des Kompendiums der Mediengestaltung neu strukturiert, vollständig überarbeitet und in ein handliches Format gebracht. Leitlinien waren hierbei die Anpassung an die Entwicklungen in der Werbe- und Medienbranche sowie die Berücksichtigung der aktuellen Rahmenpläne und Studienordnungen sowie Prüfungsanforderungen der Ausbildungs- und Studiengänge. Die Bände der „Bibliothek der Mediengestaltung“ enthalten zahlreiche praxisorientierte Aufgaben mit Musterlösungen und eignen sich als Lehr- und Arbeitsbücher an Schulen sowie Hochschulen und zum Selbststudium.

Visuelle Kommunikationsforschung: Medienbilder als Herausforderung für die Kommunikations- und Medienwissenschaft (Medien • Kultur • Kommunikation)

Wir leben in einer visuellen Medienkultur, einer „visual culture“, in der wir ständig mit „Bildern“ verschiedenster Art konfrontiert sind: Werbung versucht, uns mit perfekt inszenierten Images zu verführen, Pressefotos lassen uns zu Augenzeugen entfernter Kriege und Katastrophen werden und Politiker streben danach, sich kameragerecht zu präsentieren. Aber auch im Alltag halten wir alle wichtigen Ereignisse fotografisch fest, um uns zu erinnern und sie mit anderen teilen zu können. Doch wie lassen sich Bilder entschlüsseln? Und wie ist die kommunikative „Macht der Bilder“ zu erklären?Katharina Lobinger bestimmt den Ansatz der „Visuellen Kommunikationsforschung“ in Abgrenzung zu anderen Bildwissenschaften. Hierbei werden die zentralen Forschungsfelder herausgearbeitet: Bilder in Journalismus, in Werbung, Public Relations, politischer Kommunikation und in der mediatisierten Alltagskommunikation. In einer Metaanalyse untersucht die Autorin die Entwicklung, Etablierung und die Forschungsaktivitäten der „Visuellen Kommunikationsforschung“ in den letzten 20 Jahren und zeigt, mittels welcher Methoden welche Erkenntnisse in der bisherigen Forschung produziert wurden.

Visuelle Kultivierung: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011

Sebastian Gerth entwickelt den Ansatz der Visuellen Kultivierung, welcher die bildliche Komponente der klassischen Kultivierung schärft und mit dem Konzept von Mental Imagery verbindet. Analysiert wird der Einfluss der Online-Bildberichterstattung auf das Bildgedächtnis und die Beurteilung der sozialen Realität. Die Studie ergibt sich v.a. aus der wachsenden Bedeutung von Online-Nachrichtenportalen, der zunehmenden medialen Visualisierung, der Überlegenheit der kognitiven Verarbeitung von Bildern im Vergleich zu verbalen Botschaften und aus Desideraten der empirischen Analyse von Systematiken pressefotografischer Aussagen sowie deren Rezeption und Wirkung.

Viva! AQA GCSE Spanish Foundation Vocabulary Book (PDF)

A handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Book available in packs of 8.

Viva! AQA GCSE Spanish Higher Vocabulary Book (PDF)

A handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Book available in packs of 8.

Viva! Edexcel GCSE Spanish Foundation Vocabulary Book (PDF)

A handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision. Vocabulary Book available in packs of 8.

Viva! Edexcel GCSE Spanish Higher Vocabulary Book (PDF)

A handy vocabulary learning tool containing key vocabulary. Key vocabulary arranged by topic. Ensures students always have the vocabulary they need for learning and revision.

Vladimir Nabokov as an Author-Translator: Writing and Translating between Russian, English and French (Bloomsbury Advances in Translation)

Exploring the deeply translational and transnational nature of the writings of Vladimir Nabokov, this book argues that all his work is unified by the permanent presence of three cultures and languages: Russian, English and French. In particular, Julie Loison-Charles focusses on Nabokov's dual nature as both an author and a translator, and the ways in which translation permeates his fictional writing from his very first Russian works to his last novels in English.Although self-translation has received a lot of attention in Nabokov criticism, this book considers his work as an author-translator, drawing particular attention to his often underappreciated and underestimated, but no less crucial, third language; French. Looking at Nabokov's encounters with pseudotranslation, Julie Loison-Charles demonstrates the influence this had on his practice as both a translator and a writer, arguing that this experience was crucial to his ability to create bridges between the literary traditions of Europe, Russia and America. The book also triangulates his practice and theory of translation for Onegin with those of Chateaubriand and Venuti to illuminate Nabokov's transnational vision of literature and his ethics of translation before presenting a robust case for reconsidering his collaborative translations in French as mediated self-translations.

Vladimir Nabokov as an Author-Translator: Writing and Translating between Russian, English and French (Bloomsbury Advances in Translation)

Exploring the deeply translational and transnational nature of the writings of Vladimir Nabokov, this book argues that all his work is unified by the permanent presence of three cultures and languages: Russian, English and French. In particular, Julie Loison-Charles focusses on Nabokov's dual nature as both an author and a translator, and the ways in which translation permeates his fictional writing from his very first Russian works to his last novels in English.Although self-translation has received a lot of attention in Nabokov criticism, this book considers his work as an author-translator, drawing particular attention to his often underappreciated and underestimated, but no less crucial, third language; French. Looking at Nabokov's encounters with pseudotranslation, Julie Loison-Charles demonstrates the influence this had on his practice as both a translator and a writer, arguing that this experience was crucial to his ability to create bridges between the literary traditions of Europe, Russia and America. The book also triangulates his practice and theory of translation for Onegin with those of Chateaubriand and Venuti to illuminate Nabokov's transnational vision of literature and his ethics of translation before presenting a robust case for reconsidering his collaborative translations in French as mediated self-translations.

VLSI, Communication and Signal Processing: Select Proceedings of the 5th International Conference, VCAS 2022 (Lecture Notes in Electrical Engineering #1024)

This book covers a variety of topics in Electronics and Communication Engineering, especially in the area of microelectronics and VLSI design, communication systems and networks, and signal and image processing. The content is based on papers presented at the 5th International Conference on VLSI, Communication and Signal Processing (VCAS 2022). The book also discusses the emerging applications of novel tools and techniques in image, video, and multimedia signal processing. This book is useful to students, researchers, and professionals working in the electronics and communication domain.

VLSI for Wireless Communication (Prentice Hall Electronics And Vlsi Ser.)

VLSI for Wireless Communication, Second Edition, an advanced level text book, takes a system approach starting with an overview of the most up to date wireless systems and the transceiver architecture available today. Wireless standards are first introduced (updated to include the most recent 3G/4G standards in the second edition), and translates from a wireless standard to the implementation of a transceiver. This system approach is particularly important as the level of integration in VLSI increases and coupling between system and component design becomes more intimate. VLSI for Wireless Communication, Second Edition, illustrates designs with full design examples. Each chapter includes at least one complete design example that helps explain the architecture/circuits presented in this text. This book has close to 10 homework problems at the end of each chapter. A complete solutions manual is available on-line. VLSI for Wireless Communication, Second Edition, is designed as a primary text book for upper-undergraduate level students and graduate level students concentrating on electrical engineering and computer science. Professional engineers and researchers working in wireless communications, circuit design and development will find this book valuable as well.

VMware Horizon View 6 Desktop Virtualization Cookbook

If you want a more detailed explanation concerning the implementation of several different core features of VMware Horizon View, this is the book for you. Whether you are new to VMware Horizon View or an existing user, this book will provide you with the knowledge you need to successfully deploy several core features and get introduced to the latest features of version 6.0 as well.

Vocabulary Studies in First and Second Language Acquisition: The Interface Between Theory and Application

International scholars and researchers present cutting edge contributions on the significance of vocabulary in current thinking on first and second language acquisition in the school and at home. By pursuing common themes across first and second language and bilingual contexts, the editors offer a collection that tackles the most important issues.

“Voi Altri Pochi”: Ezra Pound and his Audience, 1908–1925 (International Cooper Series in English Language and Literature)

Critical tradition has established a certain way of reading Ezra Pound, one that places the meanings of the words on the page at the centre of interest and neglects poetic communication. The present study contributes to the recent challenge to this critical orthodoxy, which has led to his canonization as a "difficult" poet, by investigating the pragmatic dimension of Pound's work. In its effort to reconstruct the dynamic communicative interface between Pound and his audiences in the early period of his career (1908-1925), this study draws on relevance theory, a recent sharpening in pragmatic theory, not so much to produce a "new" reading of his poetry, but to suggest how Pound became difficult: it is argued that the relative success and failure of his poetry to enhance cognitive and civic renewal depended on the dialectic between his presumptions of audience and the interpretive expectations and skills of his actual historical readers.

Voice and Audio Compression for Wireless Communications

Voice communications remains the most important facet of mobile radio services, which may be delivered over conventional fixed links, the Internet or wireless channels. This all-encompassing volume reports on the entire 50-year history of voice compression, on recent audio compression techniques and the protection as well as transmission of these signals in hostile wireless propagation environments. Audio and Voice Compression for Wireless and Wireline Communications, Second Edition is divided into four parts with Part I covering the basics, while Part II outlines the design of analysis-by-synthesis coding, including a 100-page chapter on virtually all existing standardised speech codecs. The focus of Part III is on wideband and audio coding as well as transmission. Finally, Part IV concludes the book with a range of very low rate encoding techniques, scanning a range of research-oriented topics. Fully updated and revised second edition of “Voice Compression and Communications”, expanded to cover Audio features Includes two new chapters, on narrowband and wideband AMR coding, and MPEG audio coding Addresses the new developments in the field of wideband speech and audio compression Covers compression, error resilience and error correction coding, as well as transmission aspects, including cutting-edge turbo transceivers Presents both the historic and current view of speech compression and communications. Covering fundamental concepts in a non-mathematical way before moving to detailed discussions of theoretical principles, future concepts and solutions to various specific wireless voice communication problems, this book will appeal to both advanced readers and those with a background knowledge of signal processing and communications.

Voice and Involvement at Work: Experience with Non-Union Representation (Routledge Research in Employment Relations)

In the last decade, nonunion employee representation (NER) has become a much discussed topic in the fields of human resource management, employment relations, and employment/labor law. This book examines the purpose, structure, and performance of various types of employee representation bodies created by companies in non-union settings to promote collective forums for voice and involvement at the workplace. This unique volume presents the first longitudinal evidence on the performance, success, and failure of NER plans over an extended time period. Consisting of twelve detailed, in-depth case studies of actual NER plans in operation across four countries, this volume provides unparalleled evidence on such matters as: the motives behind the initial establishment of NER, different organizational forms of NER in industry, key success and failure factors over the long-term, pro and con evaluations for employers and employees, and more. Voice and Involvement at Work captures an unequalled international and comparative perspective through a wide cross-section of different NER forms.

Voice and Involvement at Work: Experience with Non-Union Representation (Routledge Research in Employment Relations #33)

In the last decade, nonunion employee representation (NER) has become a much discussed topic in the fields of human resource management, employment relations, and employment/labor law. This book examines the purpose, structure, and performance of various types of employee representation bodies created by companies in non-union settings to promote collective forums for voice and involvement at the workplace. This unique volume presents the first longitudinal evidence on the performance, success, and failure of NER plans over an extended time period. Consisting of twelve detailed, in-depth case studies of actual NER plans in operation across four countries, this volume provides unparalleled evidence on such matters as: the motives behind the initial establishment of NER, different organizational forms of NER in industry, key success and failure factors over the long-term, pro and con evaluations for employers and employees, and more. Voice and Involvement at Work captures an unequalled international and comparative perspective through a wide cross-section of different NER forms.

Voice Made Visible: Multi-Octave Voice Training and Techniques for Performers

Voice Made Visible is an exploration of voice training and performance practice based on the use and application of Multi-Octave Vocal Range techniques. "Multi-Octave" is understood as the arsenal of sounds that exists uniquely within each human voice, beyond the comfortable average octave that we use in everyday life. In Voice Made Visible, Rafael Lopez-Barrantes builds on the voice work created by Alfred Wolfsohn and developed by Roy Hart and his company in France to assist students, artists, and those interested in the performing arts with their vocal practice. He draws from over three decades of multi-cultural performance and teaching, sharing the three fundamental pillars of his system: Fiction, News, and Body Source. This book will help readers unfold their understanding of the voice by strengthening it and inspire them to create new vocal paths for the stage, camera, and voice acting, as well as for their own personal expressive growth. Voice Made Visible is an invaluable resource for students of Acting and Voice courses, as well as working performing artists. For supplemental material, including pedagogical audio-visual clips, please visit www.barrantesvoicesystem.com.

Voice Made Visible: Multi-Octave Voice Training and Techniques for Performers

Voice Made Visible is an exploration of voice training and performance practice based on the use and application of Multi-Octave Vocal Range techniques. "Multi-Octave" is understood as the arsenal of sounds that exists uniquely within each human voice, beyond the comfortable average octave that we use in everyday life. In Voice Made Visible, Rafael Lopez-Barrantes builds on the voice work created by Alfred Wolfsohn and developed by Roy Hart and his company in France to assist students, artists, and those interested in the performing arts with their vocal practice. He draws from over three decades of multi-cultural performance and teaching, sharing the three fundamental pillars of his system: Fiction, News, and Body Source. This book will help readers unfold their understanding of the voice by strengthening it and inspire them to create new vocal paths for the stage, camera, and voice acting, as well as for their own personal expressive growth. Voice Made Visible is an invaluable resource for students of Acting and Voice courses, as well as working performing artists. For supplemental material, including pedagogical audio-visual clips, please visit www.barrantesvoicesystem.com.

Voice over IP in Wireless Heterogeneous Networks: Signaling, Mobility and Security (Signals and Communication Technology)

Voice over IP Networks: Quality of Service, Pricing and Security (Lecture Notes in Electrical Engineering #71)

This book addresses three important issues in VoIP networks: Quality of Service, pricing and security. In addressing Quality of Service (QoS), it introduces the notion of delay not exceeding an upper limit, termed the bounded delay, to measure the Quality of Service in VoIP networks. Queuing models are introduced to measure performance in terms of bounded delays. Closed form solutions relating the impact of bounding delays on throughput of VoIP traffic are provided. Traffic that exceeds the delay threshold is treated as lost throughput. The results addressed can be used in scaling resources in a VoIP network for different thresholds of acceptable delays. Both single and multiple switching points are addressed. The same notion and analysis are also applied on jitter, another important indicator of the VoIP QoS This book also develops a pricing model based on the Quality of Service provided in VoIP networks. It presents the impact of quality of VoIP service demanded by the customer on the transmission resources required by the network using an analytical approach. In addition, it extends and applies the delay throughput analysis developed for VoIP networks in assessing the impact of risks constituted by a number of transportation channels, where the risk associated with each channel can be quantified by a known distribution. Finally, the book explores areas for future research that can be built on the foundation of research presented.