Browse Results

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

• Bookshare Web Reader - A customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
• DAISY (Digital Accessible Information System) - A digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
• BRF (Braille Refreshable Format) - Digital Braille for use with refreshable Braille devices and Braille embossers.
• MP3 (MPEG audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
• DAISY Audio - Similar to the DAISY option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.
• EPUB - A standard e-book format that can be read on many tools, such as iBooks, Readium or others.
• Word - Accessible Word output, which can be unzipped and opened in any tool that allows .docx files

Schreiben fürs Netz: Aspeke der Zielfindung, Planung, Steuerung und Kontrolle (Schreiben - Medien - Beruf)

Berufliches Schreiben am Arbeitsplatz ist meist Schreiben am Bildschirm - und immer öfter Schreiben zum Lesen und Nutzen am Bildschirm. Damit befasst sich dieser Band: Was tun Profis in Wissenschaft, Wirtschaft, Industrie oder Verwaltung genau, wenn sie am Computer und für das Lesen am Computer schreiben, und was wollen sie tun? Kommt dabei heraus, was sie sich vorgenommen haben und was die Nutzerinnen und Nutzer erwarten? Was lässt sich verbessern, und wie? Angesprochen sind Forschende und Fachleute aus der Praxis, die sich mit dem Schreiben in und für Online- und Hypermedia-Umgebungen befassen. Gegenstände sind das wissenschaftliche Schreiben, das Schreiben in der Lehrmittelproduktion, die technische Redaktion, das betriebliche Schreiben, der Online-Journalismus und das Schreiben in der Verwaltung.

Schreiben in der Finanzwelt: Analysen, Methoden, Praxistipps

Das Buch erfasst zuerst den komplexen und dynamischen Kontext, in dem Schreiben in der Finanzwelt geschieht, und untersucht dann am Beispiel einer zentralen Textsorte, was diese Textprodukte tatsächlich leisten. Schließlich entwickelt das Buch forschungsbasierte Werkzeuge, die den Kommunikationserfolg von Finanztexten systematisch und wirksam verbessern können.

Schreiben mit System: PR-Texte planen, entwerfen und verbessern

​Das Schreiben prägt den Berufsalltag in der PR. Dieses Handbuch präsentiert theoretische Modelle und praktische Methoden für ein Schreiben mit System, das Chancen der medienkonvergenten Kommunikation nutzt und deren Risiken meidet. Spezialisten der anwendungsorientierten Kommunikationsforschung legen dar, wie PR-Texte auf die Bedürfnisse von Wirtschaft, Politik, Wissenschaft und Journalismus zugeschnitten werden können. Sie zeigen auf, wie Schreibstrategien und Schreibprozesse für die Unternehmens- und Produkte-PR, für Corporate Publishing und fürs WorldWideWeb, für rednerische Auftritte und den Mailverkehr gestaltet werden können. Instruktive Fallbeispiele, Checklisten und Weblinks gewährleisten den Praxisnutzen. Ein Glossar klärt die Begriffe und vermittelt einen Überblick.​

Schreiben und Redigieren – auf den Punkt gebracht: Das Schreibtraining für Kommunikationsprofis und Corporate Writer

Das Buch bietet professionellen Schreiberinnen und Schreibern praxisnahe Anregungen, eigene wie fremde Texte zu optimieren. Ein professioneller Sprachgebrauch hält sich an klare, objektive Vorgaben. Dementsprechend beruht dieses Buch auf empirischen Daten zur Verständlichkeit von Unternehmens- und Medientexten, die in eine leicht umzusetzende Checkliste münden.

Schrift- und Buchwesen in alter und neuer Zeit (Aus Natur und Geisteswelt #4)

Schröder gegen Merkel: Wahrnehmung und Wirkung des TV-Duells 2005 im Ost-West-Vergleich

Die Autoren haben in ihrer Studie die Eindrücke, die 125 Wahlberechtigte in Mainz und Jena während des Duell von den Kandidaten hatten, sekundengenau analysiert. Zusammen mit einer Inhaltsanalyse der Medienberichterstattung und einer Befragung vor, direkt nach und noch einmal wenige Tage nach dem Duell ergibt sich ein umfassendes Bild von der Wahrnehmung und Wirkung von TV-Duellen.

Schröder gegen Stoiber: Nutzung, Wahrnehmung und Wirkung der TV-Duelle

Die Flut, der Irak-Konflikt, die TV-Duelle. Dies sind nach Ansicht vieler Beobachter die wesentlichen Ursachen für den Stimmungsumschwung in der Endphase des Bundestagswahlkampfs 2002. Doch waren die TV-Duelle wirklich so entscheidend? Dieser Frage widmet sich der vorliegende Band. Die Autoren stützen sich dabei vor allem auf eine in ihrer Art einmalige Studie.

Schule als Konstrukt der Öffentlichkeit: Bilder - Strategien - Wirklichkeiten

Wohl in keinem anderen institutionellen Bereich als dem der Erziehung und Bildung steht der Aufwand an Planung, steht der Umfang der Erlasse, P- gramme, Vorschriften, Maßnahmen und Verfahren in einem so krassen Geg- satz zu dem, was man über die Resultate dieses an Regeln orientierten, int- aktiven Handelns weiß. Schule ist ein System von Normen und gleichzeitig eine soziale Wirklichkeit. Das Organisationsgeschehen in der Schule verbindet sich mit Vorstellungen zum Sinn einzelner Akte, zu ihrer Bedeutung in einem k- plexeren Zusammenwirken und ihren Folgen für die beteiligten Personen, - sonders für die Schülerinnen und Schüler, sowie für die Gesellschaft und ihre Subsysteme. Schule gilt, wie andere Organisationen auch, als Mittel zur - reichung von Zielen. Für die Schule ist jedoch der Spielraum teleologischer Deutungen besonders groß. Fast jeder Handlung kann eine pädagogische oder therapeutische Wirkung unterstellt werden. Anders als bei Organisationen, die materielle Güter erzeugen, geht es bei den Bildungsgütern um ‚Produkte , die nach allgemeinem Verständnis erst dann zum Einsatz kommen, wenn die e- sprechenden Organisationsprozesse, das heißt die systematische, in Zyklen e- geteilte Betreuung, Förderung und möglicherweise auch Beeinflussung von Heranwachsenden, längst zu einem Abschluss gekommen sind. Der Verdacht, dass möglicherweise die mit der organisierten Bildung v- folgten Ziele nicht erreicht werden, ist so alt wie die Schule selbst.

Schwierige Verhältnisse: Interdependenzen zwischen Journalismus und PR (Organisationskommunikation)

Seit rund 20 Jahren sind die Arbeitsbeziehungen zwischen den beiden Berufsfeldern PR und Journalismus Gegenstand kontroverser und intensiver Debatten auf Seiten der Wissenschaft und der Berufspraxis. Zum aktuellen Stand dieser Debatten sind in diesem Band theoretische und empirische Studien versammelt, die das Verhältnis von PR und Journalismus analysieren. Im Mittelpunkt stehen die wechselseitigen Beeinflussungen, Abhängigkeiten und Anpassungsleistungen, in denen die schwierigen Verhältnisse zwischen Journalismus und PR begründet sind.

Schwingungen: Theorie und Anwendungen in Mechanik, Akustik, Elektrik und Optik

Dieses Buch vermittelt die gemeinsamen Grundlagen der Schwingungsmechanik, Akustik, Nachrichtentechnik und Hochfrequenztechnik. Immer wieder die Analogien zwischen mechanischen und elektrischen Schwingungen betonend, vereinigt diese Darstellung die Herleitung theoretischer Zusammenhänge, physikalisch-anschauliche Interpretationen und Hinweise auf technische Anwendungen. Durch ihre Gründlichkeit und Vielseitigkeit ist diese "Schwingungslehre" nicht nur als Lehrbuch interessant, sondern auch als Nachschlagewerk für den im praktischen Beruf oder als Hochschullehrer tätigen Physiker und Ingenieur.

Science and the Media: Delgado's Brave Bulls and the Ethics of Scientific Disclosure

Of great utility for every scientist faced with publicizing their discoveries via the media, this book addresses questions of responsibility for the balance and accuracy of scientific reporting, and attempts to be a guide for the scientist in their quest to inform the general public about their research in honest, truthful, and still interesting ways. Case studies by leading scholars in the fields of bioethics (pharmaceutical research (Declan Doogan, Senior VP Pfizer), medical journal editing (Jerome Kassirer, former editor of NEJM), science journalism, philosophy of science, history of medicine (John Warner, chair history of medicine Yale), public health (Ruth Katz, Dean public health, George Washington University), and philosophy of religion (Reverend Wesley Carr, former Dean of Westminster) illustrate positions and points of view and offer unique perspectives on the complex dance between science and the media.Provides a compelling overview and analysis of the difficulties of dealing with mass media and collects tips and solutions.Includes case studies from the experience of a number of high-profile contributors from different fieldsProvides an easy-to-read, carefully selected and synthesized overview well suited to teaching and as further reading source in respective classesIncludes a famous movie from Jose Delgado that shows his attempts in the 60s to demonstrate "remote control" of a bull

Science Blogging: The Essential Guide

Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.

Science Communication: Culture, Identity and Citizenship

This book describes current practices in science communication, from citizen science to Twitter storms, and celebrates this diversity through case studies and examples. However, the authors also reflect on how scholars and practitioners can gain better insight into science communication through new analytical methods and perspectives. From science PR to the role of embodiment and materiality, some aspects of science communication have been under-studied. How can we better notice these? Science Communication provides a new synthesis for Science Communication Studies. It uses the historical literature of the field, new empirical data, and interdisciplinary thought to argue that the frames which are typically used to think about science communication often omit important features of how it is imagined and practised. It is essential reading for students, scholars, and practitioners of science education, science and technology studies, museum studies, and media and communication studies.

Science Communication in a Crisis: An Insider's Guide

Science Communication in a Crisis: An Insider’s Guide identifies the principal challenges that scientists face when communicating with different stakeholder groups and offers advice on how to navigate the maze of competing interests and deliver actionable science when the clock is ticking. If a scientist’s goal is to deliver content and expertise to the people who need it, then other stakeholder groups—the media, the government, industry—need to be considered as partners to collaborate with in order to solve problems. Written by established scientist Christopher Reddy, who has been on the front lines of several environmental crisis events, the book highlights ten specific challenges and reflects on mistakes made and lessons learned. Reddy’s aim is not to teach scientists how to ace an interview or craft a soundbite, rather, through exploring several high-profile case studies, including the North Cape oil spill, Deepwater Horizon, and the 2021 Sri Lanka shipping disaster, he presents a clear pathway to effective and collaborative communication. This book will be a great resource for junior and established scientists who want to make an impact, as well as students in courses such as environmental and science communication.

Science Communication in a Crisis: An Insider's Guide

Science Communication in a Crisis: An Insider’s Guide identifies the principal challenges that scientists face when communicating with different stakeholder groups and offers advice on how to navigate the maze of competing interests and deliver actionable science when the clock is ticking. If a scientist’s goal is to deliver content and expertise to the people who need it, then other stakeholder groups—the media, the government, industry—need to be considered as partners to collaborate with in order to solve problems. Written by established scientist Christopher Reddy, who has been on the front lines of several environmental crisis events, the book highlights ten specific challenges and reflects on mistakes made and lessons learned. Reddy’s aim is not to teach scientists how to ace an interview or craft a soundbite, rather, through exploring several high-profile case studies, including the North Cape oil spill, Deepwater Horizon, and the 2021 Sri Lanka shipping disaster, he presents a clear pathway to effective and collaborative communication. This book will be a great resource for junior and established scientists who want to make an impact, as well as students in courses such as environmental and science communication.

Science Communication in the World: Practices, Theories and Trends

This volume is aimed at all those who wonder about the mechanisms and effects of the disclosure of knowledge. Whether they have a professional interest in understanding these processes generally, or they wish to conduct targeted investigations in the PCST field, it will be useful to anyone involved in science communication, including researchers, academics, students, journalists, science museum staff, scientists high public profiles, and information officers in scientific institutions.

Science Communication Practice in China

China has made remarkable and rapid progress in the area of science communication, both in theory and practice. This book critically examines all aspects of science communication practices in China. Dealing with major turning points since the introduction of the ‘Science and Technology Popularization Law’ and the ‘Outline of the National Scheme for Scientific Literacy’, the book tells a success story by scrutinizing structural changes in science communication policies, education system, construction and efficacious utilisation of science popularisation facilities, and creative use of a mix of traditional and modern channels of communication. The book also gives an in-depth analysis of the monitoring and evaluation mechanism, which constitutes the backbone of the national science communication project. The historical roots of science communication in China include shifts in methodologies, policy instruments, effectual approaches and resultant practices since the days of initial efforts to popularise modern scientific ideas. However, the primary focus of the book remains on the initiatives launched at the turn of the present century. Without losing sight of the national dimensions, each chapter of the book draws from provincial as well as grassroots level experiences. Quantitative and qualitative methods have been used to analyse strengths, weaknesses, hurdles and the efficacy of corrective measures. This book offers a remarkable insight to anyone who is interested in probing the causal relationship between science communication and China’s transformation into a modern society. The primary objective of the book is to analyse the nature of ‘science communication with Chinese characteristics’ and the specificity of the socio-cultural environment in which Science and Technology is located. Though the book is of particular interest to scholars, researchers, students and practitioners of science communication, the narrative style makes it accessible to the general reader who is interested in science-society relationship.

Science Communication Skills for Journalists: A Resource Book for Universities in Africa

This book has an introduction and 22 other chapters that cover science communication skills. The editor has detailed knowledge of the field and consultation with leading editors and journalists in the region. It provides hands-on guidance together with examples, learning activities, graded and ungraded quizzes to facilitate learning. The content has been tried and tested by lecturers at two universities in Nigeria and Uganda, who used it to successfully train thousands of students in science communication. Each chapter carries hands-on advice on the practice of science journalism, with learning activities to deepen the learner's understanding of the topic. The book also includes five academic systematic review papers, written by university faculty, that that identify, review and synthesize available literature and experiences on science journalism and communication issues in the region. It also includes a case study detailing the experience of Uganda's Makerere University in introducing science journalism and communication into their undergraduate and post-graduate curricula.

Science Communication Through Poetry

Science Communication Through Poetry aims to explore how we might communicate science effectively both to and with non-scientific audiences across the spectrum of science communication, from dissemination to dialogue, via the medium of poetry. It has been written for scientists, science communicators, public engagement practitioners, and poets, so that they can learn how to use poetry as an effective tool through which to diversify science. As well as containing specific advice and guidance for how to use poetry to communicate science with different audiences, this book contains a number of exercises for the reader to reflect on what has been learnt and to put into practice what is discussed. Further study and additional readings are also provided to help improve knowledge, understanding, and familiarity with both poetry and science communication.

Science Dynamics and Research Production: Indicators, Indexes, Statistical Laws and Mathematical Models (Qualitative and Quantitative Analysis of Scientific and Scholarly Communication)

This book deals with methods to evaluate scientific productivity. In the book statistical methods, deterministic and stochastic models and numerous indexes are discussed that will help the reader to understand the nonlinear science dynamics and to be able to develop or construct systems for appropriate evaluation of research productivity and management of research groups and organizations. The dynamics of science structures and systems is complex, and the evaluation of research productivity requires a combination of qualitative and quantitative methods and measures. The book has three parts. The first part is devoted to mathematical models describing the importance of science for economic growth and systems for the evaluation of research organizations of different size. The second part contains descriptions and discussions of numerous indexes for the evaluation of the productivity of researchers and groups of researchers of different size (up to the comparison of research productivities of research communities of nations). Part three contains discussions of non-Gaussian laws connected to scientific productivity and presents various deterministic and stochastic models of science dynamics and research productivity. The book shows that many famous fat tail distributions as well as many deterministic and stochastic models and processes, which are well known from physics, theory of extreme events or population dynamics, occur also in the description of dynamics of scientific systems and in the description of the characteristics of research productivity. This is not a surprise as scientific systems are nonlinear, open and dissipative.

Science Fiction, Fantasy und Horror schreiben für Dummies (Für Dummies)

Sie spielen schon lange mit dem Gedanken, ein Science-Fiction-, Fantasy- oder Horrorwerk zu schreiben, aber Sie wissen nicht, wie Sie es angehen sollen? Oder Sie sind vielleicht schon mitten im Schreibprozess, aber kommen nicht weiter? Dieses Buch liefert Ihnen alle Basics, die Sie brauchen, um faszinierende Welten und packende Charaktere zu erschaffen. Lernen Sie Strategien, um Geschichten aus verschiedenen Genres zu schreiben, zum Beispiel Romane, Kurzgeschichten, Videospiele oder Drehbücher. Anschließend geht es um das spezifische Handwerkszeug für Science-Fiction-, Fantasy- und Horrortexte. Zu guter Letzt geben Ihnen die Autoren auch Tipps, wie Sie Ihr Buch lektorieren, einen Agenten finden oder Ihr Buch per Self-Publishing auf den Markt bringen. So wird aus Ihnen vielleicht bald der nächste Tolkien, King oder Asimov!

Science from Sight to Insight: How Scientists Illustrate Meaning

John Dalton’s molecular structures. Scatter plots and geometric diagrams. Watson and Crick’s double helix. The way in which scientists understand the world—and the key concepts that explain it—is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger’s philosophy of science to Peirce’s semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

Science from Sight to Insight: How Scientists Illustrate Meaning

John Dalton’s molecular structures. Scatter plots and geometric diagrams. Watson and Crick’s double helix. The way in which scientists understand the world—and the key concepts that explain it—is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger’s philosophy of science to Peirce’s semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

Science from Sight to Insight: How Scientists Illustrate Meaning

John Dalton’s molecular structures. Scatter plots and geometric diagrams. Watson and Crick’s double helix. The way in which scientists understand the world—and the key concepts that explain it—is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger’s philosophy of science to Peirce’s semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

Science from Sight to Insight: How Scientists Illustrate Meaning

John Dalton’s molecular structures. Scatter plots and geometric diagrams. Watson and Crick’s double helix. The way in which scientists understand the world—and the key concepts that explain it—is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger’s philosophy of science to Peirce’s semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.