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Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality Research #10)
by Arch G. Woodside Antonia Correia Juergen Gnoth Metin Kozak Alan FyallMarketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides.
Tourism Research Paradigms: Critical and Emergent Knowledges (Tourism Social Science Series #22)
by Ana Maria Munar Tazim Jamal Jafar JafariThe theme of this book is the phenomenon of tourism and knowledge construction in tourism. Adopting a broad understanding of the paradigmatic field of tourism as the evolution and relationship between established and emergent schools of thought, this book explores the dynamics between tourism knowledge and the phenomenal world of tourism. It addresses contemporary epistemological debates and examines what constitutes tourism knowledge and how tourism knowledge is acquired. Issues examined in the chapters of this volume include: the nature and conceptualization of paradigms; the historical evolution of tourism knowledge production; embodiment, positionality and situated knowledges; paradigmatic proposals such as critical theory, feminism, humanism, cosmopolitanism, post-political theory and constructivism; a critical exploration of the power relations, contradictions and fragmentation in tourism research; ontologies and conceptualization of tourism and the tourist. This volume invites a critical evaluation and discussion of the anchorage of tourism as a knowledge domain and of tourism as science.
Tourism Research Frontiers: Beyond the Boundaries of Knowledge (Tourism Social Science Series #20)
by Donna Chambers Dr Tijana RakicThis book recognizes that while tourism research has undoubtedly penetrated and gone beyond a number of knowledge frontiers, frontiers are never static, but are constantly shifting and changing form in the context of a dynamic environment. This book therefore is a much needed contribution which acknowledges the imperative for continuous innovation and renewal in tourism research if it is to remain relevant. In this regard the book contains original papers which span a number of creative topics and debates and which transcend existing frontiers of tourism knowledge, including popculture tourism, gospel festivals as heterotopia, tourism and elections, articulations of the concept of tourismization and tourism of spiritual growth and critical explorations of the tourism image of Switzerland as represented in right wing visual rhetoric. Importantly this original text also includes novel discussions of sustainability and destination evolution and network dynamics. The book concludes with reflections from the editors on additional frontiers of tourism research and knowledge still to be traversed.
Tourism Education: Global Issues and Trends (Tourism Social Science Series #21)
by Pauline J. Sheldon Cathy H. HsuThis book explores the changing landscape of tourism education in the global context. It examines and seeks to provide answers to three main questions: What knowledge and skills should tourism students be exposed to? How should tourism education programs at all levels be designed to create responsible leaders for the future of tourism? What is the employability and range of careers students can expect after graduation? The book will also delve into the issues related to curriculum design and pedagogical innovation in some detail including technological innovation. It will explore new possibilities in alternative disciplinary approaches to the study of tourism, theoretical concepts in tourism education, cross-disciplinarity, multi-disciplinarity, inter-disciplinarity and trans-disciplinarity. The challenges of institutional rigidity in different national contexts will be explored as well as tourism education in the developing world.
Storytelling-Case Archetype Decoding and Assignment Manual (Advances in Culture, Tourism and Hospitality Research #11)
by Arch G. Woodside Suresh C. SoodStorytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.
The World Meets Asian Tourists (Bridging Tourism Theory and Practice #7)
by Jafar Jafari Liping A. Cai Philip L. Pearce Mao-Ying WuThe movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meeting the citizens of cultures they had previously only been able to read about or view from afar. This book seeks to understand the experiences of, and reactions to, Asian tourists travelling out of Asia.Questions about Asian tourist contact with unfamiliar countries and cultures will be addressed. What are the interests of Asian tourists and what drives these interests? What impacts are they having on host communities, both in terms of the provision and co-creation of desired experiences and in the human dimensions of social contact? The volume addresses fresh implications for marketing, planning and policy which these tourist markets pose for good governance. This book confronts the limitations of our understanding of how to manage the tourist experience when that understanding has been built almost entirely on the behaviours and travels of western tourists.
Advances in Hospitality and Leisure (Advances in Hospitality and Leisure #11)
by Joseph S. ChenAdvances in Hospitality and Leisure, a peer-review journal, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This journal is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.
New Perspectives in Hospitality Management (Emerald Gems)
by Emerald Group LimitedNew Perspectives in Hospitality Management is a unique collection of articles that represent the highest level of scholarship in hospitality research. The articles identify themes that have established themselves as key trends among academics. These include:- Human resource management challenges - new research on labour turnover in luxury hotels and how classic hospitality paradigms have developed - Hospitality marketing - how the tourism distribution channel has been transformed, perceptions on guests' perceptions of customer loyalty and transforming customer satisfaction into 'customer delight' - Experiences and behaviours - understanding quality aspects of restaurant image, hedonic and utilitarian values and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary analysis of recent research trends concerning marketing and HRM research topics and methodology, while also looking to the future in terms of how information and communication technologies will shape the development of the hospitality sector. It will enable readers to access the most important 'thinkers' active in this arena today.
The Handbook of Managing and Marketing Tourism Experiences
by Marios Sotiriadis Dogan GursoyThe planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.
Tourism and Hospitality Management (Advances in Culture, Tourism and Hospitality Research #12)
by Metin Kozak Nazmi KozakThe book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking “tourism” to be a broader field than “hospitality.” The term “hospitality” refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas “tourism” stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled “Tourism Management.” It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled “Hospitality Management”. It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled “Education and Training in Tourism and Hospitality”, and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.
Greater Kenyir Landscapes: Social Development and Environmental Sustainability: From Ridge to Reef
by Mohd Tajuddin Abdullah Aqilah Mohammad Mohamed Nor Zalipah Muhamad Safiih LolaThis book contains research findings from three major study areas, natural sciences, social sciences, and public policy and management. The focus area extends over geographical zones ranging from mountainous area of Mount Gagau in the Taman Negara National Park, down to the coastal islands of Bidong, Redang and Perhentian on the eastern coast of Peninsular Malaysia. Chapters on natural sciences examine the physicochemical characteristics of water, physiological and ecological constraints to geological and climatological aspects. The social science and management chapters observe the rich ethno-heritage of local communities and how they interact and develop as a culture, and public policy for sustainable management. Viewpoints from political science, history, sociology, economics, anthropology and management science are also taken into account. This book is intended for researchers and graduate students to create an understanding of the rich heritage, while policy makers plan for future generations. Readers will benefit from this book by studying the gaps in the current knowledge and move to develop further research to understand the unexplored forest canopies and the dynamics of the changing Greater Kenyir landscapes.
Empire Antarctica: Ice, Silence & Emperor Penguins
by Gavin Francis* WINNER OF THE SCOTTISH BOOK OF THE YEAR AWARD 2013 **Shortlisted for the 2013 Costa Biography Prize** Shortlisted for the 2013 RSL Ondaatje Prize ** Shortlisted for Banff Adventure Travel Prize ** Shortlisted for Saltire Book of the Year Award * Gavin Francis fulfilled a lifetime's ambition when he spent fourteen months as the base-camp doctor at Halley, a profoundly isolated British research station on the Caird Coast of Antarctica. So remote, it is said to be easier to evacuate a casualty from the International Space Station than it is to bring someone out of Halley in winter.Antarctica offered a year of unparalleled silence and solitude, with few distractions and very little human history, but also a rare oppurtunity to live among emperor penguins, the only species truly at home in the Antarctic. Following the penguins throughout the year -- from a summer of perpetual sunshine to months of winter darkness -- Gavin Francis explores a world of great beauty conjured from the simplest elements, the hardship of living at 50°C below zero and the unexpected comfort that the penguin community bring.
You Can't Hide the Sun: A Journey through Palestine
by John McCarthy“Fascinating and timely” Jeremy BowenHeld hostage for many years by terrorists in Lebanon, John McCarthy is all too familiar with the pain and injustice of being denied your home. Determined to understand the day-to-day complexities of being a Palestian-Arab in modern-day Israel, he embarks on a deeply personal journey from the shores of the Mediterranean to the desert landscape of the Negev. He discovers the hidden stories of the ordinary people who must live out their lives in the shadow of a brutal conflict, and asks the vital question – how does humanity endure under such great oppression?
Marketing and Managing Tourism Destinations
by Alastair M. MorrisonMarketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Tourism as an Instrument for Development: A Theoretical and Practical Study (Bridging Tourism Theory and Practice)
by Eduardo Fayos-Sola Maria D. Alvarez Chris CooperThis book, which has benefited from professional know-why and know-how of its authors in the United Nations World Tourism Organization and several universities, articulates and debates the concept and methodology of tourism-assisted development. The study examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on development issues, while minimizing undesired impacts on the natural and cultural environments. It analyzes the key role of institutions, both in setting the framework for tourism competitiveness and sustainability and in addressing the main strategic concerns of development. Theoretical considerations on the role of tourism as a tool for development-related public and private policies are followed by a methodological framework for tourism policy and governance and application of these in real-world situations. Several chapters offer practical recommendations, particularly in relation to tourism strategic positioning, competitiveness, and sustainability, and case studies exemplify a range of issues raised in tourism-assisted development.
Tourists’ Perceptions and Assessments (Advances in Culture, Tourism and Hospitality Research #8)
by Arch G. Woodside Metin KozakThe volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry's grandmaster thesis, The Tourist Gaze, the volume proposes that assessments occur automatically with perceptions even when perceptions occur unconsciously. As well as a global review of the literature by Woodside and Metin, it includes highly-focused reports on the following topics: user-generated reviews in the hospitality industry; evaluation of the service performances; luxury tourists: celebrities' perspectives; nontrivial behavioral implications of trivial design choices in travel websites; the role of social psychology in the tourism experience model (TEM); destination brand performance measurement over time; perceptions of hotel disintermediation: the French generation Y case; constructing and shaping tourist experiences via travel blog engagement and more. The volume provides "reading assignments" for learning the nuances of perception and assessment processes by tourists.
Tourists’ Behaviors and Evaluations (Advances in Culture, Tourism and Hospitality Research #9)
by Arch G. Woodside Metin KozakThe authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences?
Advances in Hospitality and Leisure (Advances in Hospitality and Leisure #10)
by Joseph S. ChenAHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.
Research Methods for Tourism Students
by Ramesh DurbarryThis introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice. The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings. Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Culture and Society in Tourism Contexts (Tourism Social Science Series #17)
by Antonio Migu Nogues-PedregalThis book strives to understand the social and cultural dynamics in Mediterranean tourism destinations through ethnographic examples and case studies from places including Greece, Spain, Morocco, Croatia, Lebanon, France, and Crete. Exploring themes such as globalization, cosmopolitanism, leisure mobilities, power, and late capitalism, this volume analyzes the blurring edges of tourism and migration, the role the former plays in the dialogical construction of cultural identities, or how the interconnection between each of the diverse residing sociocultural groups influences the relation with other groups. The work of several social scientists, from different interdisciplinary backgrounds, over numerous years is documented using multiple research techniques to observe cultures and societies as they occur in daily practices. This analysis discovers how tourism characterizes the daily lives of social groups living in tourists' destinations and how it offers a distinctive sense of collective memories, thus unfolding cultures and societies in tourism contexts.
Knowledge Management in Tourism: Policy and Governance Applications (Bridging Tourism Theory and Practice #4)
by Eduardo Fayos-Sola Joao Albino Silva Jafar Jafari Liping CaiSixty years after its birth, contemporary tourism is at crossroads. It has grown to become a key element of economic well-being, but it is threatened and threatening. Its enemies are congestion, destruction of natural and cultural environments, and social unrest. However, it also contributes its fair share to these evils. How can tourism really become a fulcrum for development and sustainability in the 21st century? This is a matter of crucial importance for entrepreneurs, governments, and civil society stakeholders, and Knowledge Management in Tourism: Policy and Governance Applications provides these key players with answers and queries, and above all with the strategic tools to understand and act. Knowledge Management in Tourism: Policy and Governance Applications is an indispensable instrument for everyone interested in the theory and practice of this very important human pursuit: the quest for effectiveness, efficiency, and equity of tourism activities in helping build the future of mankind.
Geographies of Tourism: European Research Perspectives (Tourism Social Science Series #19)
by Dr Julie Wilson Salvador Anton Clave Jafar JafariThis volume examines and contrasts different perspectives on and approaches to the geography of tourism from across European regions and language traditions. Authors have critiqued the dominance of Anglo Saxon voices in research on tourism geographies - not just in linguistic terms - but also in relation to the framing and theorizing of space, place and tourism appearing largely based on Anglo-Saxon research contexts. This is a tendency observed across the whole spectrum of research in human geography. In an attempt to redress this imbalance, nine internationally renowned contributors from across Europe share their knowledge and experiences of research and scholarship in their respective regional contexts, plus an overview chapter is provided by C. Michael Hall, editor of the journal Tourism Geographies. This volume aims to: map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.
Tourism Social Media: Transformations in Identity, Community and Culture (Tourism Social Science Series #18)
by Ana Maria Munar Szilvia Gyimothy Liping CaiThis volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. The book emphasizes the role of fantasy and imagination in fluid tourism experiences and critically scrutinizes contested concepts pertaining to human interaction in cyberspace, such as equality, anonymity, transparency, democratization, and publicity culture. The chapters summon insights from Media Studies, Actor-Network Theory, Communicative Action and Symbolic Convergence among others, and offer a palette of emerging methods suitable for academic enquiries of virtual worlds. The theoretical grounding, empirical evidences, and interdisciplinary analysis of the anthology expand the actual research agenda and shed light on conceptual tensions and ambiguities in the present literature. As such, Tourism Social Media: Transformations in Identity, Community and Culture contributes to increasing research reflexivity in tourism studies at large.
Advances in Hospitality and Leisure (Advances in Hospitality and Leisure #9)
by Joseph S. ChenAdvances in Hospitality and Leisure, a peer-review volume, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this volume is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This volume is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.
Cruise Operations Management: Hospitality Perspectives
by Philip Gibson Richard ParkmanCruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for students and professionals alike. Since the last edition of this book was published, there have been many important developments in the industry. This third edition has been updated to include: New content on: health, safety and security, sustainability, environmental impacts of cruise operations, changing and emerging markets, professionalism and talent management, innovation and digital technologies A new chapter on 'Leadership in the cruise industry' New international case studies throughout to provide a real-world insight into the industry Additional online resources, including PowerPoint slides for instructors and student quizzes to test knowledge This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.