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The Contagious Commandments: Ten Steps to Brand Bravery
by Paul Kemp-Robertson Chris BarthContagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Super Thinking: Upgrade Your Reasoning and Make Better Decisions with Mental Models
by Gabriel Weinberg Lauren McCannTurn yourself into a superthinker and make the right decisions every time.You want to make better decisions. You want to be right more of the time-professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity?Mental models are decision making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space. - Note your frame of reference before debating someone with different political views. If you understand how your perspective contrasts with someone else's you can prevent the conversation from getting hostile.- Apply the sunk cost fallacy to the end of a doomed project. Just because you've put a lot of hours into it doesn't mean that you have to keep going.- Before blaming someone, consider Hanlon's Razor, 'Never attribute to malice that which is adequately explained by carelessness'.- Try to solve mysteries with Occam's Razor, 'Among competing hypotheses, the one with the fewest assumptions should be selected'. When you hear hoof beats, think of horses not zebras.Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distills the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.
I Am Right, You Are Wrong: See All Points Of View And Make Better Decisions
by Edward De BonoI Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser. In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity. In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson
Have You Eaten Grandma?: Or, The Life-saving Importance Of Correct Punctuation, Grammar, And Good English
by Gyles BrandrethThe go-to good English guide from the grammar guru himself, Gyles Brandreth . . . __________Why, like, does everyone keep saying 'like'? Why do apostrophe's keep turning up in the wrong place? Why do we get confused when using foreign phrases - and vice versa?Is it 'may be' or 'maybe'? Should it be 'past' or 'passed'? Is it 'referenda' or 'referendums'? FFS, what's happening to our language!?Our language is changing, literacy levels are dwindling and our grasp of grammar is at crisis point, so you wouldn't be alone in thinking WTF! But do not despair, Have You Eaten Grandma? is here: Gyles Brandreth's definitive (and hilarious) guide to punctuation, spelling, and good English for the twenty-first century. Without hesitation or repetition (and just a touch of deviation) Gyles, the Just A Minute regular and self-confessed grammar guru, skewers the linguistic horrors of our time, tells us where we've been going wrong (and why), and reveals his tips and tricks to ensure that, in future, we make fewer (rather than 'less') mistakes. End of. (Is 'End of' alright? Is 'alright' all right? You'll find out right here . . . )And why not check out the Have You Eaten Grandma? podcast, starring Gyles and a host of other grammar and linguisitic lovers and experts
Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
by Tien Tzuo Gabe WeisertToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
The Trust Manifesto: What you Need to do to Create a Better Internet
by Damian BradfieldFrom the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the online world, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day, not knowing which companies are storing, using, selling and manipulating our data. But do we care? We're busy. We've got lives. We're pressed for time! There aren't enough hours in the day to read the terms and conditions. Or, maybe we're happy to trade our personal data for convenient services and to make our lives easier?Big data is the phenomenon of our age, but should we trust it without question? This is the trust dilemma.In 2009, Damian Bradfield founded WeTransfer, the largest file-sharing platform in the world with 50 million global users shipping more than one billion files of data a month. His unique experience of the big data economy has led him to question if there is another way to build the internet, one that is fairer and safer for everyone and, in The Trust Manifesto, he lays out this vision.
This is Marketing: You Can’t Be Seen Until You Learn To See
by Seth GodinTHE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Leadership Is Language: The Hidden Power of What You Say and What You Don't
by L. David MarquetThe acclaimed author of Turn the Ship Around! shows leaders how to empower their team through better communicationFew of us realize that our language in the workplace inhibits creative problem-solving and escalates uncertainty and stress. In both high-pressure situations and everyday scenarios, in each meeting and email, we have the opportunity to empower our colleagues by using the right words. In Leadership Is Language, Former US navy captain David Marquet expands on his bestselling leadership book Turn the Ship Around! and shows managers and leaders the next step in their development: how to enable their team through communication. Marquet outlines a set of principles and tools that help leaders inspire their people to take responsibility and address challenges without waiting to be told what to do, highlighting how small changes in language can lead to dramatic changes in a team's success and happiness.Praise for Turn the Ship Around!:'I don't know of a finer model of this kind of empowering leadership than Captain Marquet. And in the pages that follow you will find a model for your pathway' Stephen R. Covey, author of The 7 Habits of Highly Effective People'To say I'm a fan of David Marquet would be an understatement... I'm a fully fledged groupie. He is the kind of leader who comes around only once a generation. He is the kind of leader who doesn't just know how to lead, he knows how to build leaders. His ideas and lessons are invaluable to anyone who wants to build an organization that will outlive them' Simon Sinek, optimist and author of Start with Why
Couples That Work: How To Thrive in Love and at Work
by Jennifer PetriglieriEvery couple wants a happy relationship and a meaningful career but how do we balance both?In Couples that Work, Professor Jennifer Petriglieri shifts away from the language of sacrifice and trade-offs and focuses on how couples can successfully tackle the challenges they will face throughout their lives--together. The book explores key questions like: - Can you and your partner have equally important careers or must you prioritise one over the other?- How can you juggle children or family commitments without sacrificing your work?- Does every decision require compromise or can you find solutions that benefit you both?Identifying common triggers and traps, and presenting engaging exercises to help you avoid and overcome them, this book will help every couple design their own unique way to combine love and work at every stage of their journey. 'Hugely insightful. All couples must read this now' Susan David, author of Emotional Agility'Managing one career is hard enough; two often seems impossible. In this book, Jennifer shares what she's learned about how couples can not only survive but thrive' Adam Grant, author of Originals
Company of One: Why Staying Small is the Next Big Thing for Business
by Paul JarvisWhat if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small? Company of One is a refreshing new approach centered on staying small and avoiding growth, for any size of business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, you can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.In Company of One, Jarvis explains how you can do the same, including planning to set up, determining desired revenues and keeping clients happy, and of course, doing all this on your own.
The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career
by Sarah Ellis Helen Tupper'Like going one-to-one with a personal career coach, it's impossible to leave this book without having a massive personal breakthrough' Bruce Daisley, Vice President, EMEA Twitter and author of The Joy of Work.'The Squiggly Career is a brilliant guide. Read it and get the tools you need to thrive in your career now and in the future' Marie Forleo, #1 New York Times bestselling author of Everything is Figureoutable.'The Squiggly Career is about navigating work in a way that suits you, it's a timely and brilliant handbook for now' StylistCareer ladders and jobs for life are a thing of the pastToday, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future? In The Squiggly Career, you'll learn how to: - Play to your super strengths- Discover your values- Overcome your confidence gremlins - Build better support networks- Explore your future possibilities Packed with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.
Lead Successful Projects (Penguin Business Experts Series)
by Antonio Nieto-RodriguezAre you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress? Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs.Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.
How to Go to Work: The Honest Advice No One Ever Tells You at the Start of Your Career
by Lucy Clayton Steven HainesHow to go to Work is a practical guide to equip you with everything you need to know to choose and achieve the career you want. The world of work is changing faster than ever before and it can feel overwhelmingly competitive out there.That's why Lucy Clayton, a founding CEO, and Steve Haines, an education policy advisor, have compiled and distilled the most valuable advice you can get on how to jumpstart your career and shortcut the competition. They have interviewed successful people from across all industries to help you:-Find the right work experience and internships to get you through the door-Present your best self online and in person-Ace applications and interviews-Gain confidence, authority and resilience -Navigate the ups and downs of starting your first jobHow to go to Work will equip you with the skills you need to thrive in whatever job or career you choose.
The Freelance Bible: Everything You Need to Go Solo in Any Industry
by Alison Grade'Finally! The book that millions of people have been crying out for. An empowering guide of how to use your work to achieve independence, inspiration and - crucially - balance' Bruce Daisley, author of The Joy of Work and VP,TwitterYou want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety.But where do you start?In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life.Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. This is your complete guide to turning your talent into a fulfilling and sustainable career.'Alison strikes an excellent and inspirational balance; sharing tips and advice that help you work out how to be secure in insecurity and ace the journey to becoming a freelancer' Alex Mahon CEO, Channel 4
Brave New Girl: Seven Steps to Confidence
by Chloe BrotheridgeThe NEW book from renowned hypnotherapist, anxiety expert and bestselling author of The Anxiety SolutionIt's time to be the most confident version of yourself . . . Confidence is not something we either have or don't have - it can be built, and this straightforward guide will show you how. Renowned clinical hypnotherapist Chloe Brotheridge has helped hundreds of clients with anxiety and low self-confidence, and in this book will use her own stories, scientific research, and the experiences of other women to show you how to: · Feel more confident· Spend less time worrying and people-pleasing· Build self-belief · Reach your full potential · Assertively set boundaries for a happier, healthier youBrave New Girl reveals how everyone can follow their path to confidence. Praise for The Anxiety Solution: 'Remarkable, pioneering, could change your life' Daily Mail
Lunch with the FT: A Second Helping
by Lionel BarberLunch with the FT has been a permanent fixture in the Financial Times for almost 30 years, featuring presidents, film stars, musical icons and business leaders from around the world.The column is now a well-established institution, which has reinvigorated the art of conversation in the convivial, intimate environment of a long and boozy lunch.This new and updated edition includes lunches with:Elon MuskDonald TrumpHilary MantelRichard BransonZadie SmithNigel FarageRussell BrandDavid GuettaYanis VaroufakisJean-Claude JunckerGwyneth PaltrowRebecca SolnitJordan PetersonChimamanda Ngozi AdichieAnd more...
The Serendipity Mindset: The Art and Science of Creating Good Luck
by Dr Christian Busch'A wise, exciting and life-changing book' Arianna Huffington, author of Thrive'In this incisive book, Christian Busch reveals that luck isn't always dumb. People who can see what others don't - who are awake to the high probability of the improbable - can achieve and contribute in ways their more blinkered colleagues cannot. The Serendipity Mindset is a bracing and hopeful antidote to a world addicted to efficiency and control' Daniel H. Pink, bestselling author of When and Drive 'How to create the opportunities for a successful and fulfilling life? Christian Busch shows convincingly that it's more than blind luck in The Serendipity Mindset, which offers excellent practical guidance for all' Paul Polman, former CEO of Unilever and co-founder of IMAGINE ___________________________________________What if being lucky was a skill that you could master and share with other people?Modern life is full of chance encounters, changing plans, delayed journeys, human errors and other mishaps. So, what if we use such unpredictability to our advantage?Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules the universe: serendipity.The Serendipity Mindset is a revolutionary, well-researched exploration of a well-researched and essential life skill that we can all develop in a few simple steps. By learning to identify, act on and share serendipity, we can use uncertainty as a pathway to more joyful, purposeful and successful lives. From couples who first interacted during chance encounters to businesspeople who invented multi-million ideas after a best-laid plan misfired, Christian has studied hundreds of subjects who improved their lives by learning to see opportunities in the unexpected.
Portable Magic: A History of Books and their Readers
by Emma Smith'A fascinating journey into our relationship with the physical book...I lost count of the times I exclaimed with delight when I read a nugget of information I hadn't encountered before' Val McDermid, The TimesMost of what we say about books is really about the words inside them: the rosy nostalgic glow for childhood reading, the lifetime companionship of a much-loved novel. But books are things as well as words, objects in our lives as well as worlds in our heads. And just as we crack their spines, loosen their leaves and write in their margins, so they disrupt and disorder us in turn. All books are, as Stephen King put it, 'a uniquely portable magic'. Here, Emma Smith shows us why.Portable Magic unfurls an exciting and iconoclastic new story of the book in human hands, exploring when, why and how it acquired its particular hold over us. Gathering together a millennium's worth of pivotal encounters with volumes big and small, Smith reveals that, as much as their contents, it is books' physical form - their 'bookhood' - that lends them their distinctive and sometimes dangerous magic. From the Diamond Sutra to Jilly Cooper's Riders, to a book made of wrapped slices of cheese, this composite artisanal object has, for centuries, embodied and extended relationships between readers, nations, ideologies and cultures, in significant and unpredictable ways. Exploring the unexpected and unseen consequences of our love affair with books, Portable Magic hails the rise of the mass-market paperback, and dismantles the myth that print began with Gutenberg; it reveals how our reading habits have been shaped by American soldiers, and proposes new definitions of a 'classic'-and even of the book itself. Ultimately, it illuminates the ways in which our relationship with the written word is more reciprocal - and more turbulent - than we tend to imagine.
Bad Buying: How organisations waste billions through failures, frauds and f*ck-ups
by Peter Smith'Had this been published pre-Covid, some of the recent f*ck-ups and waste might have been avoided. It's a must read for the public and private sector alike' Lt-Gen. Sir Andrew Gregory, SSAFA: The Armed Forces Charity 'Hilarious, enlightening and brilliant....This book will make you think twice about buying anything - but do buy this' Antonio Weiss, bestselling author of 101 Business Ideas That Will Change the Way you Work, and Director, The PSCWhy is the Berlin Brandenburg Airport ten years behind schedule and nearly four billion euros over budget? And what possessed Kenya's government to spend a whopping $35 million on a chain link fence just six miles long? In this hilarious, fascinating and insightful expose, industry insider Peter Smith reveals the massive blunders and dodgy dealings taking place around the world as private companies and public sector bodies buy goods and services. A recent report showed that over 90% of procurement projects fail. So, why are so many billions wasted on ineptitude, mismanagement and, in some cases, fraud? By turns an entertaining account of some of the worst procurement scams in history and also a resounding lesson in how not to operate, Bad Buying offers clear and practical advice on how to avoid embarrassing mistakes, minimise needless waste and make sound, strategic procurement decisions on your next initiative.
The Key Man: How the Global Elite Was Duped by a Capitalist Fairy Tale
by Simon Clark Will Louch'A scorching epilogue' The Sunday Times'A riveting account of the intertwining of brilliance and greed' The Business StandardIn this compelling story of greed, chicanery and tarnished idealism, two Wall Street Journal reporters investigate a man who Bill Gates and Western governments entrusted with hundreds of millions of dollars to make profits and end poverty but now stands accused of masterminding one of the biggest, most brazen frauds ever.Arif Naqvi was charismatic, inspiring and self-made. The founder of the Dubai-based private-equity firm Abraaj, he was the Key Man to the global elite searching for impact investments to make money and do good. He persuaded politicians he could help stabilize the Middle East after 9/11 by providing jobs and guided executives to opportunities in cities they struggled to find on the map. Bill Gates helped him start a billion-dollar fund to improve health care in poor countries, and the UN and Interpol appointed him to boards. Naqvi also won the support of President Obama's administration and the chief of a British government fund compared him to Tom Cruise in Mission: Impossible.The only problem? In 2019 Arif Naqvi was arrested on charges of fraud and racketeering at Heathrow airport. A British judge has approved his extradition to the US and he faces up to 291 years in jail if found guilty.With a cast featuring famous billionaires and statesmen moving across Asia, Africa, Europe and America, The Key Man is the story of how the global elite was duped by a capitalist fairy tale. Clark and Louch's thrilling investigation exposes one of the world's most audacious scams and shines a light on the hypocrisy, corruption and greed at the heart of the global financial system.'An unbelievable true tale of greed, corruption and manipulation among the world's financial elite' Harry Markopolos, the Bernie Madoff whistleblower
The Penguin Modern Classics Book
by Henry EliotThe essential guide to twentieth-century literature around the worldFor six decades the Penguin Modern Classics series has been an era-defining, ever-evolving series of books, encompassing works by modernist pioneers, avant-garde iconoclasts, radical visionaries and timeless storytellers.This reader's companion showcases every title published in the series so far, with more than 1,800 books and 600 authors, from Achebe and Adonis to Zamyatin and Zweig.It is the essential guide to twentieth-century literature around the world, and the companion volume to The Penguin Classics Book.Bursting with lively descriptions, surprising reading lists, key literary movements and over two thousand cover images, The Penguin Modern Classics Book is an invitation to dive in and explore the greatest literature of the last hundred years.
The Scandal of the Century: and Other Writings
by Gabriel Garcia MarquezA new collection of journalism from one of the great titans of 20th century literature"I don't want to be remembered for One Hundred Years of Solitude or for the Nobel Prize but rather for my journalism," Gabriel García Márquez said in the final years of his life. And while some of his journalistic writings have been made available over the years, this is the first volume to gather a representative selection from across the first four decades of his career--years during which he worked as a full-time, often muckraking, and controversial journalist, even as he penned the fiction that would bring him the Nobel Prize in 1982. Here are the first pieces he wrote while working for newspapers in the coastal Colombian cities of Cartagena and Barranquilla . . . his longer, more fictionlike reportage from Paris and Rome . . . his monthly columns for Spain's El País. And while all the work points in style, wit, depth, and passion to his fiction, these fifty pieces are, more than anything, a revelation of the writer working at the profession he believed to be "the best in the world.'García Márquez always thought of himself as a journalist first and foremost and this brilliant collection goes a long way towards justifying that belief.' Salman Rushdie
Sh**ged. Married. Annoyed.: The Sunday Times No. 1 Bestseller
by Chris Ramsey Rosie RamseyTHE HILARIOUS AND ACHINGLY RELATABLE NEW BOOK FROM CHRIS AND ROSIE RAMSEY, STARS OF THE CHART-TOPPING PODCASTThis is not a self-help book. This book contains absolutely no advice that you should follow yourself. ___________SH**GED Saturday nights out on the tiles, undying crushes, dating like it's a competitive sport, awkward tales of dating woes, one-night stands, the walk of shame, ghosting, tears and break-ups.MARRIED Finding 'the one', meeting their parents, first holidays and romantic weekends away, engagement rings, big moment proposals, wedding bells, the hen do, the stag, the much anticipated - and feared - best man speech, the honeymoon of a lifetime.ANNOYED Who stacks a dishwasher like this? Empty milk cartons placed back into the fridge, pregnancy, sleepless nights, toilet seats up, toothpaste everywhere, less and less frequent date nights, DIY weekends, divorce.Whether you're sh**ged, married, annoyed, or, all of the above, Chris and Rosie Ramsey, hosts of the number one podcast, write hilariously and with honesty about the ups and downs and ins and outs of love, sex and relationships.
The Business Survival Kit: Your No-BS Guide to Success
by Bianca Miller-Cole Byron ColeStarting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: *Cope with stress, anxiety and uncertainty*Build your confidence and tackle impostor syndrome *Maintain a healthy work/life balance*Build strong networks and nurture your personal relationships *And stay motivated (even in the midst of failure)
The Word: On the Translation of the Bible
by Dr John BartonFrom the Sunday Times bestselling author of A History of the Bible, this is the story of how the Bible has been translated, and why it mattersThe Bible is held to be both universal and specific, the source of fundamental truths inscribed in words that are exact and sacred. For much of the history of Judaism and almost the entirety of Christianity, however, believers have overwhelmingly understood scripture not in the languages in which it was first written but rather in their own - in translation.This book examines how saints, scholars and interpreters from ancient times down to the present have produced versions of the Bible in the language of their day while remaining true to the original. It explains the challenges they negotiated, from minute textual ambiguities up to the sweep of style and stark differences in form and thought between the earliest writings and the latest, and it exposes the bearing these have on some of the most profound questions of faith: the nature of God, the existence of the soul and possibility of its salvation.Reading dozens of renderings alongside their ancient Hebrew and Greek antecedents, John Barton traces the migration of biblical words and ideas across linguistic borders, illuminating original meanings as well as the ways they were recast. 'Translators have been among the principal agents in mediating the Bible's message,' he writes, 'even in shaping what that message is.' At the separation of Christianity from Judaism and Protestantism from Catholicism, Barton demonstrates, vernacular versions did not only spring from fault lines in religious thinking but also inspired and moulded them. The product of a lifetime's study of scripture, The Word itself reveals the central book of our culture anew - as it was written and as we know it.