- Table View
- List View
Business Recoded: Have the Courage to Create a Better Future for Yourself and Your Business
by Peter Fisk'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.'ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.'ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.'STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.'MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.'WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.'SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.'ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success!Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?
Business Recoded: Have the Courage to Create a Better Future for Yourself and Your Business
by Peter Fisk'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.'ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.'ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.'STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.'MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.'WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.'SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.'ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success!Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?
The Business Skills Collection: Go Home E-Mail Free; Bags of Energy Now; Give Great Presentations (And Without a Slidedeck); Make Better Presentations More Often; Boost Your Productivity
by Nicholas BateIntroducing the 30 minute reads e-book series! You're half an hour away from a pain free working life! So why not fill your down-time with some up-skilling? The average commute to work is 30 minutes. Why not kick start your New Year good intentions by using your commuting time to skill-up?! And with five books in the series you could have the most productive week of your life! Digitally native content optimized to be read on-screen Each book contains 10 short, sharp and to-the-point chapters, finishing with an ‘Action Plan’ with clear, super-structured, super-easy steps to no more pain! Brand new series of short form e-books Each can be read in just 30 minutes! Covering core business skills and problems to make your work life more productive, less painful and more successful
The Business Skills Collection: Go Home E-Mail Free; Bags of Energy Now; Give Great Presentations (And Without a Slidedeck); Make Better Presentations More Often; Boost Your Productivity
by Nicholas BateIntroducing the 30 minute reads e-book series! You're half an hour away from a pain free working life! So why not fill your down-time with some up-skilling? The average commute to work is 30 minutes. Why not kick start your New Year good intentions by using your commuting time to skill-up?! And with five books in the series you could have the most productive week of your life! Digitally native content optimized to be read on-screen Each book contains 10 short, sharp and to-the-point chapters, finishing with an ‘Action Plan’ with clear, super-structured, super-easy steps to no more pain! Brand new series of short form e-books Each can be read in just 30 minutes! Covering core business skills and problems to make your work life more productive, less painful and more successful
The Business Survival Kit: Your No-BS Guide to Success
by Bianca Miller-Cole Byron ColeStarting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: *Cope with stress, anxiety and uncertainty*Build your confidence and tackle impostor syndrome *Maintain a healthy work/life balance*Build strong networks and nurture your personal relationships *And stay motivated (even in the midst of failure)
Busting Loose From the Money Game: Mind-Blowing Strategies for Changing the Rules of a Game You Can't Win
by Robert ScheinfeldReal people, real transformations! "Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a major, substantial change." —Chris Attwood, writer and teacher, California "I've spent most of my life trying to figure out what's true and what's real. I have to say I now have a clear glimpse into what it really is." —Tom Hill, Colorado "Before Busting Loose from The Money Game, I was very unhappy and frustrated in my life. I was driven to find more ways to make money. I changed jobs, cities, countries, went back to school, read books. Financially, the stress was causing anxiety attacks and migraines so severe I stayed in bed. The joy I feel now is priceless. Money is there when I need it, in the amount that's needed, no matter what occurs (car repairs, unplanned trips, etc.). It's absolutely amazing!" —Suresh Thakoor, Texas "As a retired professor on a fixed and limited income, I always lived from a tight budget and felt compressed by it-especially at the end of the year. I don't use a budget anymore and have opened up new streams of income that were always closed to me in the past." —Howard Rovics, Connecticut "It opened a whole new dimension for me and shifted my perspective on life completely. I especially love how practical it is. The application is so simple, so effective . . . and fun!" —Doris Kahle, Hagen, Germany "I'd had a lot of success in the corporate arena, made a ridiculous amount of money and lost a ridiculous amount of money. But I was caught in a cycle of making it, losing it. I needed to break that cycle-for myself and my family-and this gave me the keys to do that. Busting Loose from The Money Game opened a window I had no clue even existed. This is very cutting-edge, a revolutionary approach to unwrapping yourself from limitations. If you're not satisfied with where you are financially and you're concerned about your future, get this book!" —Ben Coleman, Texas
Busting Loose From the Money Game: Mind-Blowing Strategies for Changing the Rules of a Game You Can't Win
by Robert ScheinfeldReal people, real transformations! "Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a major, substantial change." —Chris Attwood, writer and teacher, California "I've spent most of my life trying to figure out what's true and what's real. I have to say I now have a clear glimpse into what it really is." —Tom Hill, Colorado "Before Busting Loose from The Money Game, I was very unhappy and frustrated in my life. I was driven to find more ways to make money. I changed jobs, cities, countries, went back to school, read books. Financially, the stress was causing anxiety attacks and migraines so severe I stayed in bed. The joy I feel now is priceless. Money is there when I need it, in the amount that's needed, no matter what occurs (car repairs, unplanned trips, etc.). It's absolutely amazing!" —Suresh Thakoor, Texas "As a retired professor on a fixed and limited income, I always lived from a tight budget and felt compressed by it-especially at the end of the year. I don't use a budget anymore and have opened up new streams of income that were always closed to me in the past." —Howard Rovics, Connecticut "It opened a whole new dimension for me and shifted my perspective on life completely. I especially love how practical it is. The application is so simple, so effective . . . and fun!" —Doris Kahle, Hagen, Germany "I'd had a lot of success in the corporate arena, made a ridiculous amount of money and lost a ridiculous amount of money. But I was caught in a cycle of making it, losing it. I needed to break that cycle-for myself and my family-and this gave me the keys to do that. Busting Loose from The Money Game opened a window I had no clue even existed. This is very cutting-edge, a revolutionary approach to unwrapping yourself from limitations. If you're not satisfied with where you are financially and you're concerned about your future, get this book!" —Ben Coleman, Texas
Busy: How to thrive in a world of too much
by Tony Crabbe'Life-changing' Daily ExpressIf you want to take control of your career - and your life - make sure you're not too busy to read this book.Today's world is one of too much: too much work to do, too much communication, too much competition, too much uncertainty and too much information. We are striving to keep up, but inevitably we're falling behind, leaving us with a nagging sense of failure that is hard to shake off. In Busy, Tony Crabbe debunks the myth that satisfaction at work comes from getting everything done.Instead, he demonstrates that what will enable you to thrive is regaining a sense of mastery over your life, focusing on making an impact, engaging with loved ones and creating the momentum necessary to make changes.'You'll want to ban "busy" from your vocabulary after reading this delightful takedown of busyness as an excuse . . . a very smart, fun and enlightening read' Success Magazine
The Busy Brain Cure: The Eight-Week Plan to Find Focus, Tame Anxiety & Sleep Again
by Dr Romie MushtaqAn eye-opening guidebook for professionals looking to overcome their chronic stress, burnout and Busy Brain symptoms using a simple eight-week plan by Dr Romie Mushtaq.Traditional methods in neurology and psychiatry treat anxiety, ADD and insomnia as three separate diseases. The results are an addictive cycle that Dr Romie Mushtaq defines as the Busy Brain, using stimulants like caffeine to stay focused and energised during the day and then using sedatives like alcohol or sleeping pills at night.Based on over twenty years of clinical research and experience, The Busy Brain Cure helps to break the addiction of the stimulant-sedative cycle and restore sleep, sanity and a sense of connection.
Busy@Home: How to thrive through the covid crisis
by Tony CrabbeAn essential toolkit for life and work during lockdown - and beyondYou've stockpiled enough baked beans and toilet roll to last for 6 months. Now what do you do?As you shut the door on the world, you try to keep a lid on your anxiety. Work is going crazy, as the business world is turned upside down. You rush between keeping your boss happy, your children schooled and everyone fed. Despite endless cleaning, the house remains resolutely chaotic. Your thoughts pirouette in worry over health, loved ones and finances. As the day spins away from you, you ask yourself 'How will I get through this period?'... and that´s exactly the wrong question to ask. In BUSY@HOME, business psychologist Tony Crabbe, explains that when we aim higher than 'getting through', we perform better, enjoy ourselves more and have more resilience. This deeply practical guide, based on extensive psychological research, will help you and your family navigate this unsettling and pressurized time. BUSY@HOME also reveals how to use the disruption of our routines, habits and endless busyness as a once-in-a-lifetime opportunity for a reset.This is not a book about surviving covid confinement; it´s about thriving through this crisis, and building more bounce into your life beyond.
But Are You Alive?: How to Design a Life Worth Living
by Eloise Skinner"A beautiful, sensitive book about the most important issues we face in life." -Emily Esfahani Smith, author of The Power of MeaningIn 'But Are You Alive?', entrepreneur and teacher Eloise Skinner explores lessons learned from a decade spent pursuing depth, purpose and meaning, including from her training in a monastic community and in the field of existential therapy. Working through practical exercises, principles and tools, Eloise shares wisdom and actionable advice from a variety of traditions and perspectives, all with the intention of helping the reader find a sense of deeper 'aliveness' in daily life.
But Everyone Feels This Way: How an Autism Diagnosis Saved My Life
by Paige LayleIn But Everyone Feels This Way, Autism acceptance activist and multi-million-follower TikTok influencer Paige Layle shares her deeply personal journey to diagnosis and living life autistically. It all started out pretty normal: Paige lived in the countryside with her parents and brother Graham. She went to school, hung out with friends, and all the while everything seemed so much harder than it needed to be. A break in routine threw off the whole day. If her teacher couldn't answer 'why?' in class, she dissolved into tears, unable to articulate her own confusion or explain her lack of control. But Paige was normal. She smiled in photos, picked her feet up when her mum needed to vacuum instead of fleeing the room, and did well at school. She was popular and well-liked. And until she had a full mental breakdown, no one believed her when she claimed that she was not okay.Women are frequently diagnosed with autism much later than men, often in their late teens or early twenties. Armed with her new diagnosis, Paige set out to learn how to live her authentic, autistic life, and discovered how autism could be a source of strength. She challenges stigmas, taboos, and stereotypes so that everyone can see themselves authentically. Along the way, her online activism has spread awareness, acceptance, and self-recognition in millions of others.
But What Can I Do?: Why Politics Has Gone So Wrong, and How You Can Help Fix It
by Alastair Campbell'Everything a manifesto should be: heartfelt, hectoring, impassioned, rousing.' The i__________________________________________________'Your country needs you. Your world needs you. Your time is now.'Our politics is a mess. Leaders who can't or shouldn't be allowed to lead. Governments that lie, and seek to undermine our democratic values. It's no surprise that so many of us feel frustrated, let down and drawn to ask, 'But what can I do?'That question is the inspiration behind this book. It's a question regularly posed to Alastair Campbell, not least in reaction to The Rest is Politics, the chart-topping podcast he presents with Rory Stewart. His answer, typically, is forthright and impassioned. We cannot afford to stand on the sidelines. If we think things need to change, then we need to change them, and that means getting involved.But What Can I Do? provides each of us with the motivation and the tools to effect change for the better. It draws on Alastair's long experience to offer practical tips on putting together and leading a campaign team. It provides priceless advice on developing confidence and coping with criticism and setbacks. And it sets out the practical steps by which we can become political players ourselves. Part call to arms, part practical handbook, But What Can I Do? will prove required reading for anyone who wants to make a difference.
But With the Dawn, Rejoicing
by Mary KellyThis is the autobiography of a woman named Mary Ellen Kelly. In her teens she had begun to develop rheumatoid arthritis. By the age of 20 she was almost totally immobile. On a train she couldn’t use the sleeper car, but had to travel in the baggage car, strapped to a board. She had the use of only two fingers on one hand; it once took her over two hours to write a note just twenty-five words long. She had plenty of reason to feel sorry for herself, and indeed she did. In due time, however, she met Fr. Joseph Higgins, a Missionary of Our Lady of La Salette. One day he “read her the riot act,” so to speak, and shocked her into the realization that, especially as a woman of faith, her handicap gave her no excuse to do nothing. She began writing a monthly newsletter called “Seconds Sanctified,” specifically for shut-ins like herself. She had always been a devout Catholic, and now had discovered her place in the Church, encouraging others never to lose faith.Mary Ellen Kelly wrote BUT WITH THE DAWN REJOICING in 1959.
The Butcher, The Baker, The Candlestick Maker: The Intimate Adventures of a Woman Who Can’t Say No
by Suzanne PortnoyWhat if you had the power to make all your fantasies come true?Suzanne Portnoy is a woman on a mission. Freed from the restraints of marriage and monogamy, she’s no longer looking for Prince Charming. She’s looking for fun. And she intends to find it...This is an erotic memoir with a difference.
Butterflies: Beings of Light
by Rudolf Steiner"The butterfly flutters above and over the earth, borne on the air and shimmering with light... We ought really to see them as nothing other than beings of light, joyous in their colours and the play of colours. All the rest is garment and luggage." - Rudolf Steiner. Truly poetic and deeply esoteric, these lectures by Rudolf Steiner have been gathered here in a single volume for the first time, with an in-depth introduction that traces and explains the stages of butterfly metamorphosis. The emergence of the butterfly from its pupa is one of the most moving phenomena we can encounter in nature. In this creature's visible transformations, we can experience a revelation of spirit. The butterfly, says Rudolf Steiner, is "... a flower blossom lifted into the air by light and cosmic forces". It is a being that develops from and through light, via a process of incorporation and internalization. By gazing into the world of these special and rarefied creatures, we can intuit that they, "... ray out something even better than sunlight: they shine spirit light out into the cosmos".
Butterflies and Sweaty Palms: 25 sure-fire ways to speak and present with confidence
by Judy AppsIf you have ever carried a lucky talisman in your pocket to give yourself courage before a big event then carry this book instead. Based on Neuro-Linguistic Programming (NLP), the ground-breaking solutions to performance anxiety in this book will carry you through the most daunting experience of public speaking.The exercises are simple and highly effective. Even if you have suffered intolerably from performance nerves in the past this book will enable you to perform with passion and determination and wow your audience. How many times have you picked up a self-help book and thought "It's all very well but it won't work for me." This time the book meets you where you are and helps you to succeed by approaching the problem on many different levels.Judy inspires and encourages you with her descriptions and anecdotes. There are exercises that you can easily do at home and which are interesting and fun to do. The exercises are diverse so that issues are tackled in a variety of different ways. You can do the exercises either alone or with other people. The book is brief and easy to read, the techniques highly practical and the methods simple yet profound.
Buy Better, Consume Less: Create Real Environmental Change
by Sian Conway-WoodClimate change is now a mainstream conversation topic, and yet every week our recycling piles are still overflowing and we're faced with a steady stream of brands trying to persuade us to buy their eco-friendly products in our quest to live sustainably.For too long, corporations have shifted the eco-responsibility onto us, the consumers. It's time to push back and demand change.In Buyer Beware, Ethical Hour founder Sian Conway-Wood provides practical tips on how to stop consuming, advice on how to see through corporations' greenwashing, and steps to hold them accountable. In doing so we can create demand for sustainability in supply chains, and put pressure on decision makers to implement systemic change that puts people and planet above profit.
Buy Me!: 10 Steps to Selling Yourself in Business
by Adam Riccoboni Daniel CallaghanThere are so many small things you can do to make a big difference in your career, and this book unlocks the tools to make that happen. In today's current economic climate, it is important to stay ahead of the competition, remaining employable, adept and confident in business. Buy Me! is a book that helps you do just that. Clearly and accessibly written by two business professionals, the book guides readers through ten easy steps to maximizing themselves and their success. Contains advice on how to: appear more confident; network and forge relationships; overcome obstacles in the workplace; take control; move outside your comfort zone; achieve job satisfaction, and much more. Whatever your career goals, in Buy Me! you will find the resources you need to sell yourself successfully every time.
Buy the Avocado Toast: How to Crush Student Debt, Make More Money, and Live Your Best Life
by Stephanie BousleyWhat if the solution to student debt was reinvesting in yourself? Are you a smart, hard-working person who always seems to struggle financially? Do you ever second-guess decisions to pursue higher education because of your student loans? Has extreme budgeting eliminated joy and comfort from life, yet you&’re still several years away from being debt-free? Conventional wisdom tells us the formula for success is simple: go to school, get a job, work hard, repeat as needed until you retire. It tells us that debt is the result of poor choices and irresponsible spending. Unfortunately, such advice fails to take into account the recent (and not-so-recent) graduates for whom predatory student lending rates have set them back tens or even hundreds of thousands of dollars before they even enter the job market. In Buy the Avocado Toast, Stephanie Bousley shares lessons learned through years of working hard and perpetually undervaluing herself while coming to terms with owing almost $300,000 in student debt. Through a holistic approach to both net worth and self-worth, Bousley offers readers hope for their own financial situations by providing step-by-step instructions on reducing debt, living better, and rooting out the self-defeating beliefs that keep us broke.
Buy Yourself the F*cking Lilies: And other rituals to fix your life, from someone who's been there
by Tara SchusterBy the time she was in her late twenties, Tara Schuster was a rising TV executive who had worked for The Daily Show with Jon Stewart and helped launch Key & Peele to viral superstardom. By all appearances, she had mastered being a grown-up. But beneath that veneer of success, she was a chronically anxious, self-medicating mess. No one knew that her road to adulthood had been paved with depression, anxiety, and shame, owing in large part to her minimally parented upbringing. She realized she'd hit rock bottom when she drunk-dialed her therapist pleading for help. Buy Yourself the F*cking Lilies is the story of Tara's path to re-parenting herself and becoming a 'ninja of self-love'. Through simple, daily rituals, Tara transformed her mind, body and relationships, and shows how to: * fake gratitude until you actually feel gratitude * excavate your emotional wounds and heal them with kindness * identify your self-limiting beliefs, kick them to the curb, and start living a life you choose * silence your inner frenemy and shield yourself from self-criticism * carve out time each morning to start your day empowered, inspired, and ready to rule * create a life you truly, totally f*cking LOVE This is the book Tara wished someone had given her and it is the book many of us desperately need: a candid, hysterical, addictively readable, practical guide to growing up (no matter where you are in life) and learning to love yourself in a non-throw-up-in-your-mouth-it's-so-cheesy way.
Buyology: How Everything We Believe About Why We Buy is Wrong
by Martin LindstromMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Buzz: The Science and Lore of Alcohol and Caffeine
by Stephen BraunAlcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, "If it weren't for the coffee, I'd have no identifiable personality whatsoever"). Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead "a pharmacy in a bottle"--mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins--all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bachs frenetic fugues), Balzac would work for 12 hours non-stop, drinking coffee all the while, and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips--we learn, for instance, that Theodore Roosevelt coined the phrase "Good to the last drop" used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometers); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine. Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of joe in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.
Buzz: The Science and Lore of Alcohol and Caffeine
by Stephen BraunAlcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, "If it weren't for the coffee, I'd have no identifiable personality whatsoever"). Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead "a pharmacy in a bottle"--mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins--all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bachs frenetic fugues), Balzac would work for 12 hours non-stop, drinking coffee all the while, and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips--we learn, for instance, that Theodore Roosevelt coined the phrase "Good to the last drop" used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometers); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine. Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of joe in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.
BuzzFeed: Self-Care Astrology for Your Mind, Body, and Soul
by BuzzFeed Brianne HoganAvoid burnout, find inspiration, discover self-soothing tips and more in this unique self-care astrology book from BuzzFeed.What does being happy look like, and how does astrology and self-care play a role in your overall health, happiness, and well-being? What do you need to know to take care of yourself mentally, emotionally, physically, and spiritually, and to be the healthiest, most joyful, best version of yourself?For the first time ever, BuzzFeed brings their pop culture and astrology expertise to this officially licensed gift book combining the zodiac with advice on what each star sign says about living your best life. Get started on your self-care cosmic journey by discovering everything you need to know about being the happiest, healthiest version of you including tips and advice for every zodiac sign on healthy habits, sleep care, managing stress, avoiding burnout, inspiration for working out, maintaining motivation and focus, boosting your mood, and much more. This book includes a bright, bold package and lush illustrations throughout.