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How to Write a Marketing Plan: Carry Out A Marketing Audit; Establish Objectives And Strategies; Create An Effective Plan (Creating Success)
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Marketing Plan (Creating Success)
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Improve Your Communication Skills (Creating Success #39)
by Alan BarkerImprove Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Better communication skills can have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport with colleagues, learning skills of persuasion, giving effective presentations, writing effective emails, letters and reports, and networking successfully. Now in its 4th edition, essential new content includes communicating across borders and virtual teams, influencing others subtly and managing difficult conversations, as well as helpful checklists and exercises. With the help of Improve Your Communication Skills, you will be able to achieve verbal, vocal and visual success - getting your message across every time.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Improve Your Communication Skills (Creating Success)
by Alan BarkerImprove Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Better communication skills can have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport with colleagues, learning skills of persuasion, giving effective presentations, writing effective emails, letters and reports, and networking successfully. Now in its 4th edition, essential new content includes communicating across borders and virtual teams, influencing others subtly and managing difficult conversations, as well as helpful checklists and exercises. With the help of Improve Your Communication Skills, you will be able to achieve verbal, vocal and visual success - getting your message across every time.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Organize Yourself (Creating Success)
by John CauntHow to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use of technology. Now in its fifth edition, new content covers the latest software advances that can help you get organized, how to deal with the ubiquitous presence of smartphones and how to adapt to the ever increasing scope for interruption and procrastination in our 24/7 lives. How to Organize Yourself will enable you to take control of your workload, reduce stress and fatigue, and free up time for the things that really matter.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Organize Yourself (Creating Success)
by John CauntHow to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use of technology. Now in its fifth edition, new content covers the latest software advances that can help you get organized, how to deal with the ubiquitous presence of smartphones and how to adapt to the ever increasing scope for interruption and procrastination in our 24/7 lives. How to Organize Yourself will enable you to take control of your workload, reduce stress and fatigue, and free up time for the things that really matter.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Successful Time Management (Creating Success)
by Patrick ForsythSuccessful Time Management is packed with proven tips and techniques to help you review and assess your time management and adopt new work practices to improve it. It includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork; organizing your emails; delegating and working with others; prioritizing to focus on key issues; getting and staying organized.Now in its third edition, this essential guide will help you minimize time-wasting and interruptions, and focus on the priority tasks that will lead to success in your job and career. Packed with exercises and action sheets to help maximize productivity, Successful Time Management will give you the tools to become more efficient and effective - including a downloadable online bonus chapter containing additional advice and useful templates.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Successful Time Management (Creating Success)
by Patrick ForsythSuccessful Time Management is packed with proven tips and techniques to help you review and assess your time management and adopt new work practices to improve it. It includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork; organizing your emails; delegating and working with others; prioritizing to focus on key issues; getting and staying organized.Now in its third edition, this essential guide will help you minimize time-wasting and interruptions, and focus on the priority tasks that will lead to success in your job and career. Packed with exercises and action sheets to help maximize productivity, Successful Time Management will give you the tools to become more efficient and effective - including a downloadable online bonus chapter containing additional advice and useful templates.The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Make Partner and Still Have a Life: The Smart Way to Get to and Stay at the Top (Kogan Page Ser.)
by Heather Townsend Jo LarbieThe burning question on every ambitious fee-earner's lips is: 'how do I make partner at this firm?' Fully updated with the latest insights to tackle all the most current challenges in this fast developing industry, this 2nd edition of How to Make Partner and Still Have a Life is your route map to making it to the top in a professional services firm. It shows you how to stand out, be in the right place at the right time and build your kitbag of skills to overcome the many hurdles and reach the Holy Grail of becoming partner. This book reveals what it really takes to make it, and what it will involve once you're there. It helps you make an informed decision on whether or not this is the right step for you, and guides you on how to become a partner and still sustain a healthy work/life balance. Heather Townsend and Jo Larbie show you the rules of the game, laying bare exactly what you need to do to take the ultimate step.
Starting a Successful Business: Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations (Business Success)
by Michael J MorrisThe first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive. Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.
Starting a Successful Business: Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations (Business Success)
by Michael J MorrisThe first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive. Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.
How To Have A Good Day: The Essential Toolkit for a Productive Day at Work and Beyond
by Caroline WebbIn How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life.Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be smart and savvy. But it's not always been easy to see how to apply these insights in the workplace – until now.In How to Have a Good Day, Webb explains how three big scientific ideas can help us be at our best every day. She shows us exactly how to apply this science to our plans, tasks and conversations, in step-by-step guidance that allows us to: – Set better priorities– Make the hours go further– Turn every interaction into a success– Strengthen our personal impact– Be resilient in the face of setbacks– Sustain our energy over the course of the day Webb teaches us how to be at our best under pressure, and gives us specific tools to tackle common work challenges – from conflict with colleagues, to dull meetings and packed inboxes.Filled with stories of people who have used Webb's insights to boost their job satisfaction and performance at work, How to Have a Good Day is the book so many people wanted when they finished Nudge, Blink and Thinking Fast and Slow, and were looking for practical ways to apply this fascinating science to their own lives and careers.A remarkable and much needed book, How to Have a Good Day firmly delivers on its promise, showing us all how to have a lifetime of good days.
How to Give Up Plastic: A Guide to Changing the World, One Plastic Bottle at a Time. From the Head of Oceans at Greenpeace and spokesperson for their anti-plastic campaign
by Will McCallum'We have a responsibility, every one of us' David Attenborough Around 12.7 million tonnes of plastic are entering the ocean every year, killing over 1 million seabirds and 100,000 marine mammals.By 2050 there could be more plastic in the ocean than fish by weight.Plastic pollution is the environmental scourge of our age, but how can YOU make a difference? This accessible guide, written by the campaigner at the forefront of the anti-plastic movement, will help you make the small changes that make a big difference, from buying a reusable coffee cup to running a clean-up at your local park or beach. Tips on giving up plastic include:· Washing your clothes within a wash bag to catch plastic microfibers (the cause of 30% of plastic pollution in the ocean)· Replacing your regular shampoo with bar shampoo· How to lobby your supermarket to remove unnecessary packaging · How to throw a plastic-free birthday party· How to convince others to join you in giving up plasticPlastic is not going away without a fight. We need a movement made up of billions of individual acts, bringing people together from all backgrounds and all cultures, the ripples of which will be felt from the smallest village to the tallest skyscrapers. This is a call to arms - to join forces across the world and to end our dependence on plastic. #BreakFreeFromPlasticPlastic is not going away without a fight. We need a movement made up of billions of individual acts, bringing people together from all backgrounds and all cultures, the ripples of which will be felt from the smallest village to the tallest skyscrapers.'Plastic waste is one of the greatest environmental challenges facing the world' Theresa May
Brave New Girl: Seven Steps to Confidence
by Chloe BrotheridgeThe NEW book from renowned hypnotherapist, anxiety expert and bestselling author of The Anxiety SolutionIt's time to be the most confident version of yourself . . . Confidence is not something we either have or don't have - it can be built, and this straightforward guide will show you how. Renowned clinical hypnotherapist Chloe Brotheridge has helped hundreds of clients with anxiety and low self-confidence, and in this book will use her own stories, scientific research, and the experiences of other women to show you how to: · Feel more confident· Spend less time worrying and people-pleasing· Build self-belief · Reach your full potential · Assertively set boundaries for a happier, healthier youBrave New Girl reveals how everyone can follow their path to confidence. Praise for The Anxiety Solution: 'Remarkable, pioneering, could change your life' Daily Mail
The Energy Plan: Eat Smart, Feel Strong, Perform at Your Peak
by James Collins‘James's pioneering use of food as fuel has transformed players' performances – and now he can do the same for you.' – Arsène Wenger OBEThe secret of the sports elite - and how you can eat to win in your lifeWorld-leading sports nutritionist James Collins shapes the eating habits of Olympic athletes and Premier League footballers, so they are on peak form when it counts. After a decade of working with the likes of Arsenal FC, England Football and Team GB, now he’s distilling his elite sports success into simple food principles that any of us can follow to feel at our best in our daily lives.Peak performance is all about energy and how to eat and exercise right for your body and your routine. By following The Energy Plan, you will learn how to fuel your body for your life, power through the 4pm slump and resist the junk foods that drag you down. Instead you will naturally choose foods that leave you bursting with energy for work and play – and allow you to fully recharge afterwards. You’ll feel more productive, sleep well, lose unwanted weight and avoid illness.Forget fasting and low carb diets. The Energy Plan is a whole new mindset that will forever change your relationship with food, exercise and your body, giving you a winning edge in everything that you do. 'After following James’s plan, I had so much more energy and felt at my peak physically.’Alex Oxlade-Chamberlain, Liverpool FC & England 'James Collins is a world leader in the field of performance nutrition. There is no one better to de-bunk nutrition myths and clearly explain how to reach your goals in a sustainable, enjoyable and energised way.’Professor Greg Whyte OBE'I have huge respect for James's evidence-based approach - he knows exactly what it takes to get the best out of anyone.’Dr Kevin Currell, Director of Science, English Institute of Sport
What It Takes: How I Built a $100 Million Business Against the Odds
by Raegan Moya-Jones'In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didn't know a thing about business, to the owner of a $100 million company.I didn't have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. I'm here to tell you, that you do have what it takes to start a business, change careers and be successful, and I'm going to show you how.'In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what it's like to be an entrepreneur. As the founder and former CEO of aden + anais, a boutique baby swaddle company, Raegan learnt that success isn't about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break.Raegan's extraordinary story proves that it's never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in.'An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process' Rebecca Minkoff, Founder & Creative Director
The Rut Buster: The Secrets to Taking Control of Your Body, Money, Career, & Life (Wordcatcher Personal Development)
by Jermaine HarrisThe difference between the people who have lives that keep on improving, and people that get stuck in a rut isn't that they are born lucky or because they are more intelligent. It's because they have a consistent pattern of daily thoughts and actions that make them happy and successful. The Rut Buster takes work - it's not a book you just read and your life changes by magic. There are exercises to help you understand yourself better, and to move you in the direction that you want to go. It may not always be an easy process, but Jermaine has broken things down into simple steps, and there's a 30-day programme.
Interviewing Skills: Plan. Meet. Hire. (Get That Job. Fill That Role. #3)
by Amanda DearAmanda Dear has been in recruitment since 1988, and has billed in excess of £1.6m in fees. She has coached countless candidates to successful careers, and worked with numerous clients to get the right person for the job. In this guide, Amanda will help with an area that is often under-trained: how to interview candidates. Many job interviewers are thrust into the role, ill-prepared and unaware of what to do. As a result, many may waste valuable time, and money, interviewing ineffectively. It's not their fault, that just haven't been trained to do something that is absolutely essential to the recruitment process. This simple, plainly-written guide will help to fill that knowledge gap, and offer the interviewer a wealth of ideas, case studies, and practical advice on interviewing candidates, with the purpose of getting the right person for the role. Also suitable for experienced interviewers, who can consolidate their skills.
First, We Make the Beast Beautiful: A new story about anxiety
by Sarah Wilson'I loved this book.' Matt Haig, author of Reasons to Stay Alive'Probably the best book on living with anxiety that I've ever read.' Mark Manson, author of The Subtle Art of Not Giving a F*ck If you have anxiety, this book is for you. If you love someone who is anxious, this book is for you.I Quit Sugar founder and New York Times bestselling author Sarah Wilson has lived through high anxiety – including bipolar, OCD and several suicide attempts – her whole life. Perhaps like you, she grew tired of seeing anxiety as a disease that must be medicated into submission. Could anxiety be re-sewn, she asked, into a thing of beauty?So began a seven-year journey to find a more meaningful and helpful take on anxiety. Living out of two suitcases, Sarah travelled the world, meeting with His Holiness The Dalai Lama, with Oprah’s life coach, with major mental health organizations and hundreds of others in a quest to unravel the knotted ball of wool that is the anxious condition. She emerged with the very best philosophy, science and hacks for thriving with the beast.First, We Make the Beast Beautiful is a small book with a big heart, paving the way for richer, kinder and wiser conversations about anxiety.
Three Desperate Weeks: My fight for a life without alcohol (Wordcatcher Real Life Stories and Biographies)
by Kevin BarnettWhat should have been two relaxing weeks on holiday in beautiful Cornwall turned into a three-week nightmare for Kevin and his wife Jan. Three Desperate Weeks examines the destructive and life-threatening effects of the relationship between alcohol and depression on an individual and those around him. It recounts a true story, leading up to, including, and following, a medical emergency in 2015 that almost cost Kevin his life. This is a nakedly honest account of a terrifying episode and surreal three weeks of recovery from the brink of death in hospitals in Cornwall and Devon. Indeed, these were weeks during which Kevin and his wife fought against the darkness of alcohol withdrawal, followed by the realisation that life would never be the same again.
Build Your Own Idea Factory: 68 Ways to Overcome Creative Blocks, Generate New Ideas, and Get Inspired (Wordcatcher Personal Development)
by David NorringtonUNLOCK THAT BLOCK This book is a catalyst for creativity. It’s ideal for readers who are: Seeking new ideas for a creative project Struggling with a mental block This is suitable for: Authors, Writers, Bloggers, Satirists, Pinterest Pinners, YouTubers, Tweeters, Instagram and Facebook Posters, Poets, Artists, Illustrators, Sculptors, and other creative professionals. Use this as a resource during moments of frustration, blockage, or boredom, to kick-start your creative juices and get you creating again. David Norrington is a dad, author, publisher, photographer, speaker, and collector of labels.
Delft Blue to Denim Blue: Contemporary Dutch Fashion
by Anneke SmelikContemporary fashion in the Netherlands shows a unique mix of playful individualism, conceptual strength, and organisational innovation. Delft Blue to Denim Blue maps the landscape of Dutch fashion in all its rich variety and complexity.Luxuriously illustrated in colour, the book uncovers the cultural roots of Dutch fashion in a globalized context. The authors debunk myths surrounding Dutch fashion, dig up new facts and stories, and explore the creative relation of fashion design to cultural heritage. Written by experts in the field, Delft Blue to Denim Blue gives a rich overview of designers, ranging from G-Star jeans, and affordable retailer C&A, to a savvy brand like Vanilia, and from the famous designer duo Viktor&Rolf to a futuristic designer like Iris van Herpen. The book assesses the diversity of Dutch fashion designers, firms and brands in their historical and cultural contexts.
Fashion in Multiple Chinas: Chinese Styles in the Transglobal Landscape (Dress Cultures Ser.)
by Wessie Ling Simona Segre-ReinachMuch has been written about the transformation of China from being a clothing-manufacturing site to a fast-rate fashion consuming society. Less, however, has been written on the process of making Chinese fashion. The expert contributors to Fashion in Multiple Chinas explore how the many Chinese fashions operate across the widespread, fragmented and diffused, Chinese diaspora. They confront the idea of Chinese nationalism as `one nation', as well as of China as a single reality, in revealing the realities of Chinese fashion as diverse and comprising multiple practices. They also demonstrate how the making of Chinese fashion is composed of numerous layers, often involving a web of global entanglements between manufacturing and circulation, retailing and branding. They cover the mechanics of the PRC fashion industry, the creative economy of Chinese fashion, its retail and branding, and the cultural identity of Chinese fashion from the diasporas comprising the transglobal landscape of fashion production.
The Art of Noticing: Rediscover What Really Matters to You
by Rob WalkerNotice more, and notice more joy in the everyday.Distracted? Overwhelmed? Feel like your attention is constantly being pulled in different directions? Learn how to steal it back. Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions. Make small yet impactful changes and bring focus to the things and people that are most important to you.
Metaphysical Bible Dictionary (Dover Empower Your Life Ser.)
by Charles FillmoreA notable product of the 19th-century New Thought revolution, Charles Fillmore's Unity movement combined esoteric and metaphysical principles with traditional Christian elements. This key to Fillmore's original form of religious expression, a core text of the Unity movement, interprets the hidden meanings of the Bible's myriad names, places, and events.