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Social Control and Disorder in Football: Responses, Regulation, Rupture (Critical Research in Football)
This is the first book to focus on the interrelated issues of social control and disorder in football. It shows how the ‘beautiful game’ illuminates our understanding of the mechanisms and techniques of social control and regulation in contemporary societies. It explores past, new, and continued responses from law enforcers, football associations, sport’s governing bodies, the media, and international organizations to issues of disorder and misbehaviour in football, and how this is highly contested by fans and fan groups. Featuring the work of an international team of leading researchers in football and sport-related studies, the book examines key contemporary trends and topics including fan activism, football-specific legislation, power, violence, fan rivalries, subcultures, the policing of crowds, social sorting, and surveillance. Featuring diverse international cases, including the Qatar World Cup, stadium protests in Portland, Oregon, spectator violence in Polish football, social media and Brazilian football, and sectarianism in Scottish football, the book also looks ahead to what the future holds for the world’s most popular sport. This is an invaluable resource for students, researchers, or the general reader with an interest in the sociology of sport, criminology, sport management, and sports law.
Social Issues in Sport, Leisure, and Health
by Sine Agergaard David KarenThis book examines how social issues shape and influence our engagement with sport, leisure time physical activity, and health-promoting exercise. Connecting the personal with the public, it helps the reader understand how individual exercise, leisure, and sport participation are both facilitated and constrained by their social contexts. Presenting a series of in-depth descriptions of grassroots sport, urban lifestyle sport, physical activity across the life course, sport for children with special needs, and the development of creative climates in sport, this book seeks to encourage what C. Wright Mills described as the “sociological imagination”. Every chapter begins with an individual-level account centred on everyday challenges with accessing sport, partaking in leisure activities, and meeting guidelines for daily exercise before exploring the larger, socially determined patterns in which those experiences are located, establishing a vital template for the social scientific study of sport, leisure, and health. Touching on key contemporary themes including diversity, inclusion, health inequalities, and physical inactivity, as well as selection and intensification in sports, this book offers new case material and theoretical tools for understanding the relationships between sport, leisure, health, and the wider society. This is an indispensable companion for any course on the sociology of sport, exercise, leisure, or physical activity and health.
Social Issues in Sport, Leisure, and Health
by Sine Agergaard David KarenThis book examines how social issues shape and influence our engagement with sport, leisure time physical activity, and health-promoting exercise. Connecting the personal with the public, it helps the reader understand how individual exercise, leisure, and sport participation are both facilitated and constrained by their social contexts. Presenting a series of in-depth descriptions of grassroots sport, urban lifestyle sport, physical activity across the life course, sport for children with special needs, and the development of creative climates in sport, this book seeks to encourage what C. Wright Mills described as the “sociological imagination”. Every chapter begins with an individual-level account centred on everyday challenges with accessing sport, partaking in leisure activities, and meeting guidelines for daily exercise before exploring the larger, socially determined patterns in which those experiences are located, establishing a vital template for the social scientific study of sport, leisure, and health. Touching on key contemporary themes including diversity, inclusion, health inequalities, and physical inactivity, as well as selection and intensification in sports, this book offers new case material and theoretical tools for understanding the relationships between sport, leisure, health, and the wider society. This is an indispensable companion for any course on the sociology of sport, exercise, leisure, or physical activity and health.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza and Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Sport and Polish Society in the Communist Era: Small Towns and History from Below (Routledge Research in Sports History)
by Marta Kurkowska-Budzan Marcin StasiakUsing the history of sport in the small towns and local communities of Poland, this book shines new light on the everyday reality of life under a communist regime in Eastern Europe in the 20th Century. The book shows how socio-cultural history – ‘history from below’ – that draws on rich sources including oral testimony, personal archives, and literary and visual material, can provide the missing piece in our understanding of a significant time and place in the contemporary history of Europe. Focusing on the period between 1945 and 1989, the book shows how sport was an important element of state politics and propaganda but looks closely at the local level – at the spaces and material culture of sport - to reveal the extent to which sport had penetrated the daily culture of rural and small-town life in Poland. The stories of football players, local clubs, small sports arenas, and cyclists who crossed geographical and culture boundaries, all add new depth to the history of contemporary Poland, and by examining the history of local sport organisations the book also reveals important differences between official state ideology, the provincial party apparatus, and the lives of ordinary people. This is fascinating reading for anybody with an interest in the history of sport, socio-cultural history, European history, the history of the 20th Century, or historical methods.
Sport and Polish Society in the Communist Era: Small Towns and History from Below (Routledge Research in Sports History)
by Marta Kurkowska-Budzan Marcin StasiakUsing the history of sport in the small towns and local communities of Poland, this book shines new light on the everyday reality of life under a communist regime in Eastern Europe in the 20th Century. The book shows how socio-cultural history – ‘history from below’ – that draws on rich sources including oral testimony, personal archives, and literary and visual material, can provide the missing piece in our understanding of a significant time and place in the contemporary history of Europe. Focusing on the period between 1945 and 1989, the book shows how sport was an important element of state politics and propaganda but looks closely at the local level – at the spaces and material culture of sport - to reveal the extent to which sport had penetrated the daily culture of rural and small-town life in Poland. The stories of football players, local clubs, small sports arenas, and cyclists who crossed geographical and culture boundaries, all add new depth to the history of contemporary Poland, and by examining the history of local sport organisations the book also reveals important differences between official state ideology, the provincial party apparatus, and the lives of ordinary people. This is fascinating reading for anybody with an interest in the history of sport, socio-cultural history, European history, the history of the 20th Century, or historical methods.
Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)
by Gashaw Abeza Ryan King-WhiteThis concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)
by Gashaw Abeza Ryan King-WhiteThis concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Sport Cyberpsychology
by Olivia A. HurleyThe new edition of Sport Cyberpsychology is the only textbook in this field that provides a detailed overview of theories, concepts and research findings specifically related to the discipline of sport cyberpsychology. Post-pandemic, this new edition explores the vast psychological impact technology has on athletes' thoughts, emotions and preparations for their sport, as well as the role technology plays in sport consulting, officiating and social interactions. It covers topics that include performance-enhancing technologies, social media use by athletes and sport personnel (e.g., sport officials) and the role of technology in sport psychology consulting. Problematic behaviours athletes may encounter or engage in within the online world, such as their experiences with cyberbullying and online gambling are also discussed.This second edition includes a review of the latest esports research and activities that are gaining global popularity. The final chapter presents some new research horizons in the field of sport cyberpsychology. The book includes a range of helpful features including case studies, open-ended discussion questions, suggestions for future research studies and extensive reference lists.Accessibly written, this edition of Sport Cyberpsychology offers a one-stop, engaging resource for students and instructors alike. It is important reading for students of sport psychology, cyberpsychology, sport coaching, sport officiating and sport technology, as well as coaches, traditional athletes, esports athletes, sport scientists and performers in areas such as dance, the arts, the military and medicine.
Sport Cyberpsychology
by Olivia A. HurleyThe new edition of Sport Cyberpsychology is the only textbook in this field that provides a detailed overview of theories, concepts and research findings specifically related to the discipline of sport cyberpsychology. Post-pandemic, this new edition explores the vast psychological impact technology has on athletes' thoughts, emotions and preparations for their sport, as well as the role technology plays in sport consulting, officiating and social interactions. It covers topics that include performance-enhancing technologies, social media use by athletes and sport personnel (e.g., sport officials) and the role of technology in sport psychology consulting. Problematic behaviours athletes may encounter or engage in within the online world, such as their experiences with cyberbullying and online gambling are also discussed.This second edition includes a review of the latest esports research and activities that are gaining global popularity. The final chapter presents some new research horizons in the field of sport cyberpsychology. The book includes a range of helpful features including case studies, open-ended discussion questions, suggestions for future research studies and extensive reference lists.Accessibly written, this edition of Sport Cyberpsychology offers a one-stop, engaging resource for students and instructors alike. It is important reading for students of sport psychology, cyberpsychology, sport coaching, sport officiating and sport technology, as well as coaches, traditional athletes, esports athletes, sport scientists and performers in areas such as dance, the arts, the military and medicine.
Sport in audiovisuellen Medien: Entwicklungen, Strategien, Inszenierungsformen
by Simon RehbachDer Sammelband befasst sich mit der gegenwärtigen Darstellung von Sport in audiovisuellen Medien und erörtert verschiedene Bedingungen und Verfahren in Bezug auf sportliche Wettkämpfe wie auch Akteur_innen in Fernsehen und Internet. Die Beiträge widmen sich aus mehreren medien- und kommunikationswissenschaftlichen Perspektiven unter anderem Live-Übertragungen von Sport, 360-Grad-Videos, dem eSport, der Tätigkeit von TV-Expert_innen, der Darstellung von Fußballtrainer_innen, Instagram-Videos und dem Personal Branding von Sportler_innen.
Sport in der totalen Institution – eine Gefängnisethnographie (Sport – Gesellschaft – Kultur)
by Johannes MüllerJustizvollzugsanstalten müssen Gefangenen die Möglichkeit anbieten, sich sportlich zu betätigen. Basierend auf mehrjähriger ethnographischer Forschung in einem Gefängnis untersucht das Buch die vielschichtigen Bedeutungen, die der Sport aus Sicht der Gefangenen besitzt. Die Befunde zeigen, dass sich Sport für einen Teil der männlichen Insassen als Bewältigungsstrategie zur Linderung der hafttypischen Belastungen erweist, indem er Freiheitsmomente birgt und Möglichkeiten eröffnet, gefängnistypischen Gefühlen von Angst, Einsamkeit, Langeweile und mentaler Niedergeschlagenheit zu begegnen. Darüber hinaus stellt der Sport ein probates Mittel zur Konstruktion bzw. Verteidigung von Männlichkeit, zur Selbstaufwertung und zur Positionierung in der sozialen Hierarchie unter den Gefangenen dar. Die Befunde zeigen weiterhin, dass speziell die Teilhabe an anstaltsorganisierten Sportangeboten voraussetzungsvoll ist und das besondere Gefängnissetting viele Inhaftierte von einer Sportteilhabe abhält.
Sport, körperliches Training und Osteoporose: Evidenzen, Wirkmechanismen und Empfehlungen zur optimierten Sturz- und Frakturprophylaxe
by Wolfgang Kemmler Simon von Stengel Michael Fröhlich Daniel SchöneDieses Fachbuch versteht sich als umfassende, strikt evidenzbasierte und praxisbezogene Orientierung und Handlungsempfehlung rund um den Themenkomplex „Bewegung, Sport und körperliches Training zur Vermeidung von niedrig-traumatischen Frakturen“. Besonderes Augenmerk liegt auf folgenden Aspekten:Relevanz eines körperlichen Trainings innerhalb der FrakturprophylaxeStrategien zur Frakturprophylaxe durch Sport und körperliches TrainingHandlungsempfehlungen für ein körperliches Training zur FrakturprophylaxeKontraindikationen und VorsichtsmaßnahmenBewegungsangebote im Spannungsfeld von Osteoporose, Sturz- und FrakturprophylaxeDie Inhalte des Buchs wurden verständlich und nachvollziehbar aufbereitet, um unterschiedliche Adressaten bestmöglich anzusprechen. Neben medizinischen Berufsgruppen und Fachkräften im Gesundheits-, Präventions- und Rehabilitationssport möchten die Autoren besonders Menschen die durch Osteoporose und/oder erhöhter Sturzneigung von niedrig-traumatischen Frakturen bedroht oder betroffen sind, diese Publikation empfehlen.
Sport Management in Australia: Organisation, Development and Global Perspectives
by David Shilbury Pamm Phillips Adam Karg Katie Rowe Hunter FujakThis is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.
Sport Management in Australia: Organisation, Development and Global Perspectives
by David Shilbury Pamm Phillips Adam Karg Katie Rowe Hunter FujakThis is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.
Sport Migrants, Precarity and Identity: Brazilian Footballers in Central and Eastern Europe (Routledge Research in Sport, Culture and Society)
by José Hildo de Oliveira FilhoThis book takes a close look at the experiences of migrant athletes, their precarious careers, and at what this can tell us about wider themes of globalisation, identity, race, gender, and the body.Based on in-depth ethnographic research on male Brazilian footballers and futsal players working in Central and Eastern Europe, this book helps to fill gaps in previous research on sports migration and global sports labor markets. This book uses life-history interviews to reveal how race, gender, and class are articulated in the everyday experiences of migrant athletes; how they express their religious affiliations; and how they navigate the relationships with injuries and pain that are characteristic of precarious athletic careers. This book considers the transnational networks that are essential in sustaining international athletic labor flows and the role that borders and emotions play in the lives of sports migrants and also the agency that migrant athletes can have in issues such as player development and retention.Presenting a more nuanced, ground-level perspective on sports migration and the sociological dialogue between identity, culture, and the body, this book is fascinating reading for anybody with an interest in the socio-cultural study of sport, migration, globalization, or global inequalities.
Sport Migrants, Precarity and Identity: Brazilian Footballers in Central and Eastern Europe (Routledge Research in Sport, Culture and Society)
by José Hildo de Oliveira FilhoThis book takes a close look at the experiences of migrant athletes, their precarious careers, and at what this can tell us about wider themes of globalisation, identity, race, gender, and the body.Based on in-depth ethnographic research on male Brazilian footballers and futsal players working in Central and Eastern Europe, this book helps to fill gaps in previous research on sports migration and global sports labor markets. This book uses life-history interviews to reveal how race, gender, and class are articulated in the everyday experiences of migrant athletes; how they express their religious affiliations; and how they navigate the relationships with injuries and pain that are characteristic of precarious athletic careers. This book considers the transnational networks that are essential in sustaining international athletic labor flows and the role that borders and emotions play in the lives of sports migrants and also the agency that migrant athletes can have in issues such as player development and retention.Presenting a more nuanced, ground-level perspective on sports migration and the sociological dialogue between identity, culture, and the body, this book is fascinating reading for anybody with an interest in the socio-cultural study of sport, migration, globalization, or global inequalities.
Sports and Technology Have the Power to Change the World: Driving Positive Change Through the Use of Data and AI
by Jon FlynnDiscover how the explosions in data analytics, AI, and digital communication are benefiting sports and sports fans around the world In Sports and Technology Have The Power To Change The World: Driving Positive Change Through The Use of Data and AI, the Director of Microsoft Sports, Jon Flynn, delivers an insightful new take on the transformative power of sport and its ability to unite people, break down barriers, and generate positive change. The author explains the critical role that technology has played in growing the impact of sporting events and enabling social change while fostering community improvement. In the book, you’ll explore many of the ways in which sports, enabled by new tech, have made significant contributions to society and promoted individual development, health, and wellbeing. You’ll also find: Discussions of green technologies and climate and sustainability initiatives linked to sport, with a case study about the 2022 Beijing Winter Olympics Explorations of the impact of advanced data analytics, with a case study focusing on the 2013 NBA Final matchup between the Miami Heat and the San Antonio Spurs How sport scientists are optimizing player performance Perfect for anyone interested in the intersection of sport, society, and technology, Sports and Technology Have The Power To Change The World is an easy to read and endlessly fascinating look at how the unique combination of athletics and tech makes the world a better place.
Sports and Technology Have the Power to Change the World: Driving Positive Change Through the Use of Data and AI
by Jon FlynnDiscover how the explosions in data analytics, AI, and digital communication are benefiting sports and sports fans around the world In Sports and Technology Have The Power To Change The World: Driving Positive Change Through The Use of Data and AI, the Director of Microsoft Sports, Jon Flynn, delivers an insightful new take on the transformative power of sport and its ability to unite people, break down barriers, and generate positive change. The author explains the critical role that technology has played in growing the impact of sporting events and enabling social change while fostering community improvement. In the book, you’ll explore many of the ways in which sports, enabled by new tech, have made significant contributions to society and promoted individual development, health, and wellbeing. You’ll also find: Discussions of green technologies and climate and sustainability initiatives linked to sport, with a case study about the 2022 Beijing Winter Olympics Explorations of the impact of advanced data analytics, with a case study focusing on the 2013 NBA Final matchup between the Miami Heat and the San Antonio Spurs How sport scientists are optimizing player performance Perfect for anyone interested in the intersection of sport, society, and technology, Sports and Technology Have The Power To Change The World is an easy to read and endlessly fascinating look at how the unique combination of athletics and tech makes the world a better place.
Sports Card Collecting & Investing For Dummies
by Geoff Wilson Ben Burrows Tyler NethercottBecome a part of the growing sports card trading community Sports Card Collecting & Investing For Dummies will teach you how to start or resume collecting, how to trade, sell, grade, and protect your cards. This is a comprehensive yet easy-to-read breakdown of the sports card hobby and its many nuances. You’ll learn the basics and get up to speed on the recent influx of new brands, companies, investors, influencers, and technologies that have completely reshaped the community. The popularity of sports cards as an alternative investment is at an all-time high, and this Dummies guide helps you budget and make smart trades. The anatomy of a sports card, spotting card damage, grading scales, buying safely, using trusted marketplaces, building your collection, pricing and selling your cards, avoiding scams—it’s all in here. Become a savvy card collector, the easy way. Learn the ins and outs of trading sports cards as a collector and an investor Determine the value of your cards and discover where to find rare deals Stay safe while buying and selling from local dealers, with online marketplaces, and at in-person events Become a part of the collector communityBeginners of all ages who want to start (or resume) collecting sports cards can find all the must-know info in the pages of Sports Card Collecting & Investing For Dummies.
Sports Card Collecting & Investing For Dummies
by Geoff Wilson Ben Burrows Tyler NethercottBecome a part of the growing sports card trading community Sports Card Collecting & Investing For Dummies will teach you how to start or resume collecting, how to trade, sell, grade, and protect your cards. This is a comprehensive yet easy-to-read breakdown of the sports card hobby and its many nuances. You’ll learn the basics and get up to speed on the recent influx of new brands, companies, investors, influencers, and technologies that have completely reshaped the community. The popularity of sports cards as an alternative investment is at an all-time high, and this Dummies guide helps you budget and make smart trades. The anatomy of a sports card, spotting card damage, grading scales, buying safely, using trusted marketplaces, building your collection, pricing and selling your cards, avoiding scams—it’s all in here. Become a savvy card collector, the easy way. Learn the ins and outs of trading sports cards as a collector and an investor Determine the value of your cards and discover where to find rare deals Stay safe while buying and selling from local dealers, with online marketplaces, and at in-person events Become a part of the collector communityBeginners of all ages who want to start (or resume) collecting sports cards can find all the must-know info in the pages of Sports Card Collecting & Investing For Dummies.
Sports Law in Russia
by Olga RymkevichDerived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in Russia deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law. The book describes and discusses both state-created rules and autonomous self-regulation regarding the variety of economic, social, commercial, cultural, and political aspects of sports activities. Self- regulation manifests itself in the form of by-laws, and encompasses organizational provisions, disciplinary rules, and rules of play. However, the trend towards more professionalism in sports and the growing economic, social and cultural relevance of sports have prompted an increasing reliance on legal rules adopted by public authorities. This form of regulation appears in a variety of legal areas, including criminal law, labour law, commercial law, tax law, competition law, and tort law, and may vary following a particular type or sector of sport. It is in this dual and overlapping context that such much-publicized aspects as doping, sponsoring and media, and responsibility for injuries are legally measured. This monograph fills a gap in the legal literature by giving academics, practitioners, sports organizations, and policy makers access to sports law at this specific level. Lawyers representing parties with interests in Russia will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative sports law.
Sports Marketing
by Michael J. Fetchko Donald P. Roy Vassilis DalakasHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.
Sports Marketing
by Michael J. Fetchko Donald P. Roy Vassilis DalakasHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.