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Applied Media Studies
by Kirsten OstherrIn the age of the maker movement, hackathons and do-it-yourself participatory culture, the boundaries between digital media theory and production have dissolved. Multidisciplinary humanities labs have sprung up around the globe, generating new forms of hands-on, critical, and creative work. The scholars, artists, and scientists behind these projects are inventing new ways of doing media studies teaching and research, developing innovative techniques through experimental practice. Featuring leading scholar-makers with years of experience creating applied media projects, this book presents behind-the-scenes stories, detailed case studies, and candid interviews with contributors. They describe projects such as reverse-engineering Spotify algorithms, building new mobile media networks in low-resource settings, hashtag activism, community-based locative storytelling app creation, collaborative and participatory design of medical media interfaces, and invention of new platforms for multimodal, transmedia storytelling. Readers will find practical advice and conceptual frameworks that prepare them to launch their own hands-on, participatory media projects using twenty-first-century tools and methods.
Applied Media Studies (PDF)
by Kirsten OstherrIn the age of the maker movement, hackathons and do-it-yourself participatory culture, the boundaries between digital media theory and production have dissolved. Multidisciplinary humanities labs have sprung up around the globe, generating new forms of hands-on, critical, and creative work. The scholars, artists, and scientists behind these projects are inventing new ways of doing media studies teaching and research, developing innovative techniques through experimental practice. Featuring leading scholar-makers with years of experience creating applied media projects, this book presents behind-the-scenes stories, detailed case studies, and candid interviews with contributors. They describe projects such as reverse-engineering Spotify algorithms, building new mobile media networks in low-resource settings, hashtag activism, community-based locative storytelling app creation, collaborative and participatory design of medical media interfaces, and invention of new platforms for multimodal, transmedia storytelling. Readers will find practical advice and conceptual frameworks that prepare them to launch their own hands-on, participatory media projects using twenty-first-century tools and methods.
Understanding Audiences: Learning To Use the Media Constructively (Lea’s Communication Series)
by Robert H. WicksUnderstanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Internal Communications: A Manual for Practitioners (PR In Practice)
by Liam FitzPatrick Klavs ValskovGet internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Internal Communications: A Manual for Practitioners (PR In Practice)
by Liam FitzPatrick Klavs ValskovGet internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Marketing Communications: Offline and Online Integration, Engagement and Analytics
by Ze Zook Pr SmithMarketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.Hear What the Experts Think:Angela Byrne, Senior Lecturer at MMU - https://youtu.be/04Kqku3TUqA Alison Lawson, Senior Lecturer in Marketing at Derby University - https://youtu.be/UPd56wfWC0g
Marketing Communications: Offline and Online Integration, Engagement and Analytics (PDF)
by Ze Zook Pr SmithMarketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.Hear What the Experts Think:Angela Byrne, Senior Lecturer at MMU - https://youtu.be/04Kqku3TUqA Alison Lawson, Senior Lecturer in Marketing at Derby University - https://youtu.be/UPd56wfWC0g
Power Without Responsibility: Press, Broadcasting and the Internet in Britain
by James Curran Jean SeatonThis book attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; a subtle account of the impact of social media and explores key debates about the role and politics of the media. It has become a standard book on media and other courses: but it has also gone beyond an academic audience to reach a wider public. Hailed as ‘a classic of media history and analysis’ by the Irish Times and a book that has ‘cracked the canon’ by the Times Higher, it has been translated into five languages. This edition contains six new chapters. These include the press and the remaking of Britain, the rise of the neo-liberal Establishment, the moral decline of journalism, the impact of social media and a history of attempts to reform the press. It contains new research on the relationship between programmes, institutions and society. It places key UK institutions in the wider context of international affairs and their impact. The book has been updated to take account of new developments like Brexit and the rise of Jeremy Corbyn and the shift in authority and legitimacy prompted by social media. It does this with a clear explanation of how policy can shape media outcomes.
The Media at War (PDF)
by Susan L. CarruthersNews media, movies, blogs and video games issue constant invitations to picture war, experience the thrill of combat, and revisit battles past. War, it's often said, sells. But what does it take to sell a war, and to what extent can news media be viewed as disinterested reporters of truth? Lively and highly readable, this book explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Susan L. Carruthers provides a compelling analysis of the forces that shape the production of news and images of war – from state censorship to more subtle forms of military manipulation and popular pressure. This fully revised second edition has been updated to cover modern-day conflict in the post 9/11 epoch, including the wars in Iraq and Afghanistan. Rich in historical detail, The Media at War also provides sharp insights into contemporary experience, prompting critical reflection on western society's paradoxical attitudes towards war.
Daniel Defoe - Robinson Crusoe/Moll Flanders (PDF)
by Paul BainesDefoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the eighteenth century. Each was highly controversial in Defoe's time, and each has generated a very large amount of criticism since. This Guide examines the major trends and movements in critical interpretation of these two popular and widely-studied novels, from the earliest reception history to the present day. The thematic and chronological organization of material points out similarities and differences between the two books, and maps Defoe studies onto some of the obvious lines of development that criticism in general has taken over the last century in particular, including feminist, ideological and postcolonial perspectives. The volume also features a section on adaptations of the novels in film and other media.
Spreading Activation, Lexical Priming and the Semantic Web: Early Psycholinguistic Theories, Corpus Linguistics And Ai Applications
by Michael Pace-SiggeThis book explores the interconnections between linguistics and Artificial Intelligence (AI) research, their mutually influential theories and developments, and the areas where these two groups can still learn from each other. It begins with a brief history of artificial intelligence theories focusing on figures including Alan Turing and M. Ross Quillian and the key concepts of priming, spread-activation and the semantic web. The author details the origins of the theory of lexical priming in early AI research and how it can be used to explain structures of language that corpus linguists have uncovered. He explores how the idea of mirroring the mind’s language processing has been adopted to create machines that can be taught to listen and understand human speech in a way that goes beyond a fixed set of commands. In doing so, he reveals how the latest research into the semantic web and Natural Language Processing has developed from its early roots. The book moves on to describe how the technology has evolved with the adoption of inference concepts, probabilistic grammar models, and deep neural networks in order to fine-tune the latest language-processing and translation tools. This engaging book offers thought-provoking insights to corpus linguists, computational linguists and those working in AI and NLP.
The Craft of Criticism: Critical Media Studies in Practice
by Mary Celeste Kearney Michael KackmanWith contributions from 30 leading media scholars, this collection provides a comprehensive overview of the main methodologies of critical media studies. Chapters address various methods of textual analysis, as well as reception studies, policy, production studies, and contextual, multi-method approaches, like intertextuality and cultural geography. Film and television are at the heart of the collection, which also addresses emergent technologies and new research tools in such areas as software studies, gaming, and digital humanities. Each chapter includes an intellectual history of a particular method or approach, a discussion of why and how it was used to study a particular medium or media, relevant examples of influential work in the area, and an in-depth review of a case study drawn from the author's own research. Together, the chapters in this collection give media critics a complete toolbox of essential critical media studies methodologies.
Beyond Winning: Negotiating To Create Value In Deals And Disputes
by Robert H. MnookinConflict is inevitable, in both deals and disputes. Yet when clients call in the lawyers to haggle over who gets how much of the pie, traditional hard-bargaining tactics can lead to ruin. Too often, deals blow up, cases don't settle, relationships fall apart, justice is delayed. Beyond Winning charts a way out of our current crisis of confidence in the legal system. It offers a fresh look at negotiation, aimed at helping lawyers turn disputes into deals, and deals into better deals, through practical, tough-minded problem-solving techniques.
Walter Lippmann: Public Economist
by Craufurd D. GoodwinUnemployment, monetary and fiscal policy, and the merits and drawbacks of free markets were a few of the issues the journalist and public philosopher Walter Lippmann explained to the public during the Depression, when professional economists skilled at translating concepts for a lay audience were not yet on the scene, as Craufurd Goodwin shows.
Embodying Language in Action: The Artistry of Process Drama in Second Language Education
by Erika PiazzoliThis book explores embodiment in second language education, sociocultural theory and research. It focuses on process drama, an embodied approach that engages learners’ imagination, body and voice to create a felt-experience of the second language and culture. Divided into three parts, it begins by examining the aesthetic and intercultural dimension of performative language teaching, the elements of drama and knowing-in-action. The central part of the book examines issues related to play, emotions, classroom discourse and assessment when learning a language through process drama, in a sociocultural perspective. The third part is an analysis of the author’s qualitative research, which informs a subtle discussion on reflective practitioner methodology, learner engagement and teacher artistry. Each chapter includes a drama workshop, illustrating in practice what embodying language in action can look like when working with asylum seekers, adult learners with intellectual disabilities, pre-service teachers, international students and children involved in a Content and Language Integrated Learning (CLIL) programme. A unique combination of theory, research and reflective practice, this book provides valuable insights for teacher/artists, teacher educators and researchers in the fields of performative and sociocultural language learning.
Embodying Language in Action: The Artistry of Process Drama in Second Language Education
by Erika PiazzoliThis book explores embodiment in second language education, sociocultural theory and research. It focuses on process drama, an embodied approach that engages learners’ imagination, body and voice to create a felt-experience of the second language and culture. Divided into three parts, it begins by examining the aesthetic and intercultural dimension of performative language teaching, the elements of drama and knowing-in-action. The central part of the book examines issues related to play, emotions, classroom discourse and assessment when learning a language through process drama, in a sociocultural perspective. The third part is an analysis of the author’s qualitative research, which informs a subtle discussion on reflective practitioner methodology, learner engagement and teacher artistry. Each chapter includes a drama workshop, illustrating in practice what embodying language in action can look like when working with asylum seekers, adult learners with intellectual disabilities, pre-service teachers, international students and children involved in a Content and Language Integrated Learning (CLIL) programme. A unique combination of theory, research and reflective practice, this book provides valuable insights for teacher/artists, teacher educators and researchers in the fields of performative and sociocultural language learning.
Scholarship, Commerce, Religion: The Learned Book In The Age Of Confessions, 1560-1630
by Ian MacleanThis study of the learned book trade of the late Renaissance reveals how many features of today’s publishing world were in place even then. Beginning in Frankfurt, Maclean surveys the authors, publishers, censors, and sellers who operated in this fraught religious atmosphere and overheated market, and ends with the market’s decline in the 1620s.
Gandhi’s Printing Press: Experiments In Slow Reading
by Isabel HofmeyrWhen Gandhi as a young lawyer in South Africa began fashioning the tenets of his political philosophy, he was absorbed by a seemingly unrelated enterprise: creating a newspaper, Indian Opinion. In Gandhi’s Printing Press Isabel Hofmeyr provides an account of how this footnote to a career shaped the man who would become the world-changing Mahatma.
The Medicean Succession: Monarchy and Sacral Politics in Duke Cosimo dei Medici's Florence (I Tatti studies in Italian Renaissance history #14)
by Gregory MurryCosimo dei Medici stabilized ducal finances, secured his borders, doubled his territory, attracted scholars and artists to his court, academy, and universities, and dissipated fractious Florentine politics. These triumphs were far from a foregone conclusion, as Gregory Murry shows in this study of how Cosimo crafted his image as a sacral monarch.
The Pulpit and the Press in Reformation Italy (I Tatti studies in Italian Renaissance history #8)
by Emily MichelsonItalian sermons tell a story of the Reformation that credits preachers with using the pulpit, pen, and printing press to keep Italy Catholic when the region’s violent religious wars made the future uncertain, and with fashioning a post-Reformation Catholicism that would survive the competition and religious choice of their own time and ours.
Developing Language Teachers with Exploratory Practice: Innovations and Explorations in Language Education
by Kenan Dikilitaş Judith HanksThis edited collection explores the use of Exploratory Practice (EP) by language teachers in classrooms. Written by practitioners, the chapters showcase unique examples of each principle of EP, with topics ranging from mentoring practitioner researchers, to teaching and learning in EAP, and investigating curriculum development in language teaching programs. The book provides example EP studies and gives voice to practitioners’ experiences of the challenges they experienced as well as the benefits. Examples include tackling intercultural communication in linguistically and culturally diverse classrooms; pedagogy and curriculum design in language teaching; explorations of continuing professional development in language education. In doing so, it offers tools that can be transferred to other classroom contexts and used to aid teacher development. The concluding chapter highlights critical aspects of Exploratory Practice which emerge in the studies and examines how practitioners advanced their understandings. This book will appeal to those working in Applied Linguistics, TESOL research, as well as language teachers and teacher educators.
Developing Language Teachers with Exploratory Practice: Innovations and Explorations in Language Education
by Kenan Dikilitaş Judith HanksThis edited collection explores the use of Exploratory Practice (EP) by language teachers in classrooms. Written by practitioners, the chapters showcase unique examples of each principle of EP, with topics ranging from mentoring practitioner researchers, to teaching and learning in EAP, and investigating curriculum development in language teaching programs. The book provides example EP studies and gives voice to practitioners’ experiences of the challenges they experienced as well as the benefits. Examples include tackling intercultural communication in linguistically and culturally diverse classrooms; pedagogy and curriculum design in language teaching; explorations of continuing professional development in language education. In doing so, it offers tools that can be transferred to other classroom contexts and used to aid teacher development. The concluding chapter highlights critical aspects of Exploratory Practice which emerge in the studies and examines how practitioners advanced their understandings. This book will appeal to those working in Applied Linguistics, TESOL research, as well as language teachers and teacher educators.
Market Driven Political Advertising: Social, Digital and Mobile Marketing (Palgrave Studies in Political Marketing and Management)
by Andrew HughesExploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Market Driven Political Advertising: Social, Digital and Mobile Marketing (PDF) (Palgrave Studies in Political Marketing and Management)
by Andrew HughesExploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Newsmaking Cultures in Africa: Normative Trends in the Dynamics of Socio-political and Economic Struggles (PDF)
by Hayes Mawindi MabweazaraThis book contributes to a broadened theorisation of journalism by exploring the intricacies of African journalism and its connections with the material realities that underpin the profession on the continent. It pulls together theoretically driven studies that collectively deploy a wide range of evidence to shed some light on newsmaking cultures in Africa – the everyday routines, defining epistemologies, as well as ethical dilemmas. The volume digs beneath the standardised and universalised veneer of professionalism to unpack routine practices and normative trends shaped by local factors, including the structural conditions of deprivation, entrenched political instability (and interference), pervasive neo-patrimonial governance systems, and the influences of technological developments. These varied and complex circumstances are shown to profoundly shape the foundations of journalism in Africa, resulting in routine practices that are both normatively distinct and equally in tune with (imported) Western journalistic cultures. The book thus broadly points to the dialectical nature of news production and the inconsistent and contradictory relationships that characterise news production cultures in Africa.