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Content Strategy: A How-to Guide (ATTW Series in Technical and Professional Communication)
by Guiseppe Getto Jack T. Labriola Sheryl RuszkiewiczThis comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
Content Strategy in Technical Communication (ATTW Series in Technical and Professional Communication)
by Guiseppe Getto Jack T. Labriola Sheryl RuszkiewiczContent Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Content Strategy in Technical Communication (ATTW Series in Technical and Professional Communication)
by Sheryl Ruszkiewicz Giuseppe Getto Jack LabriolaContent Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Contentment in Contention: Acceptance versus Aspiration
by B. SouthgateSouthgate draws on ideas within history, philosophy, literature, psychology, and theology to explore two traditions: contentment with our situation as it is, and the aspiration to transcend it. He discusses the possibility of escape from intellectual constraints, and advocates a positive 'duty of discontent', and its implications.
The Contestation of Patriarchy in Luis Martín-Santos' Work
by Miquel BotaThis book proposes that Spanish author Luis Martín-Santos’ work focuses on the effects of patriarchy and hegemonic masculinity on men, to actively contribute to freeing both men and women from the yoke of patriarchy. It aims for a new resonance of Luis Martín-Santos. It analyzes the influence of Heidegger, Freud and Sartre in Martín-Santos’ psychiatric essays and his fictional works: the novel Tiempo de silencio (Time of Silence), the collection of short stories Apólogos, and the posthumous fragment Tiempo de destrucción (Time of Destruction). It demonstrates that alongside the political critique of Franco’s dictatorship, Martín-Santos’ creative writings are an attempt to destroy the prevalent masculine myths of Western patriarchy, and a proposal to create new myths for the future.
Contested Criminalities in Zimbabwean Fiction (Routledge Contemporary Africa)
by Tendai MangenaThis book addresses the ways in which writers deploy the trope of contested criminality to expose Zimbabwe's socially and politically oppressive cultures in a wide range of novels and short stories published in English between 1994 and 2016. Some of the most influential authors that are examined in this book are Yvonne Vera, Petina Gappah, NoViolet Bulawayo, Brian Chikwava, Christopher Mlalazi, Tendai Huchu and Virginia Phiri. The author uses the Zimbabwean experience to engage with critical issues facing the African continent and the world, providing a thoughtful reading of contemporary debates on illegal migration, homophobia, state criminality and gender inequalities. The thematic focus of the book represents a departure from what Schulze-Engler notes elsewhere as postcolonial discourse’s habit of suggesting that the legacies of colonialism and the predominance of the ‘global North’ are responsible for injustice in the Global South. Using the context of Zimbabwe, it is shown that colonialism is not the only image of violence and injustice, but that there are other forms of injustice that are of local origin. Throughout the book, it is argued that in speaking about contested criminalities, writers call attention to the fact that laws are violated, some laws are unjust and some crimes are henceforth justified. In this sense crime, (in)justice and the law are portrayed as unstable concepts.
Contested Criminalities in Zimbabwean Fiction (Routledge Contemporary Africa)
by Tendai MangenaThis book addresses the ways in which writers deploy the trope of contested criminality to expose Zimbabwe's socially and politically oppressive cultures in a wide range of novels and short stories published in English between 1994 and 2016. Some of the most influential authors that are examined in this book are Yvonne Vera, Petina Gappah, NoViolet Bulawayo, Brian Chikwava, Christopher Mlalazi, Tendai Huchu and Virginia Phiri. The author uses the Zimbabwean experience to engage with critical issues facing the African continent and the world, providing a thoughtful reading of contemporary debates on illegal migration, homophobia, state criminality and gender inequalities. The thematic focus of the book represents a departure from what Schulze-Engler notes elsewhere as postcolonial discourse’s habit of suggesting that the legacies of colonialism and the predominance of the ‘global North’ are responsible for injustice in the Global South. Using the context of Zimbabwe, it is shown that colonialism is not the only image of violence and injustice, but that there are other forms of injustice that are of local origin. Throughout the book, it is argued that in speaking about contested criminalities, writers call attention to the fact that laws are violated, some laws are unjust and some crimes are henceforth justified. In this sense crime, (in)justice and the law are portrayed as unstable concepts.
Contested Identities in Costa Rica: Constructions of the Tico in Literature and Film (Contemporary Hispanic and Lusophone Cultures #20)
by Liz Harvey-KattouCosta Rica is a country known internationally for its eco-credentials, dazzling coastlines, and reputation as one of the happiest and most peaceful nations on earth. Beneath this façade, however, lies an exclusionary rhetoric of nationalism bound up in the concept of the tico, as many Costa Ricans refer to themselves. Beginning by considering the very idea of national identity and what this constitutes, this book explores the nature of the idealised tico identity, demonstrating the ways in which it has assumed a white supremacist, Central Valley-centric, patriarchal, heteronormative stance based on colonial ideals. Chapters two and three then go on to consider the literature and films produced that stand in opposition to this normative image of who or what is tico and their creation as vehicles of soft power which aim to question social norms. This book explores protest literature from the 1970s by Quince Duncan, Carmen Naranjo, and Alfonso Chase who narrate their experiences from the margins of society by virtue of their identity as Afro-Costa Rican, feminist, and homosexual authors. Cinema from the twenty-first century is then analysed to demonstrate the nuanced position chosen by national directors Esteban Ramírez, Paz Fábrega, Jurgen Ureña, and Patricia Velásquez to challenge the dominant nation-image as they reinscribe youth culture, a female consciousness, trans identity, and Afro-Costa Rica onto the fabric of the nation.
Contested Language in Malory's Morte Darthur: The Politics of Romance in Fifteenth-Century England (Arthurian and Courtly Cultures)
by R. LextonExamining Malory's political language, this study offers a revisionary view of Arthur's kingship in the Morte Darthur and the role of the Round Table fellowship. Considering a range of historical and political sources, Lexton suggests that Malory used a specific lexicon to engage with contemporary problems of kingship and rule.
Contested Masculinities: Crises in Colonial Male Identity from Joseph Conrad to Satyajit Ray (Literary Criticism and Cultural Theory)
by Nalin JayasenaExploring how English masculinity - that was so contingent on the relative health of the British imperial project - negotiated the decline and ultimate dissolution of the empire by the middle of the twentieth century, this book argues that by defining itself in relation to indigenous masculinity, English masculinity began to share a common idiom with its colonial other. The rhetoric of indigenous masculinity, therefore, both mimicked and departed from its metropolitan counterpart. The study combines an interdisciplinary approach with a focus that is not limited to a single colonial society but ranges from colonial Bengal, Burma, Borneo and finally to colonial Australia.
Contested Masculinities: Crises in Colonial Male Identity from Joseph Conrad to Satyajit Ray (Literary Criticism and Cultural Theory)
by Nalin JayasenaExploring how English masculinity - that was so contingent on the relative health of the British imperial project - negotiated the decline and ultimate dissolution of the empire by the middle of the twentieth century, this book argues that by defining itself in relation to indigenous masculinity, English masculinity began to share a common idiom with its colonial other. The rhetoric of indigenous masculinity, therefore, both mimicked and departed from its metropolitan counterpart. The study combines an interdisciplinary approach with a focus that is not limited to a single colonial society but ranges from colonial Bengal, Burma, Borneo and finally to colonial Australia.
Contested Modernities in Chinese Literature
by C. LaughlinThis book is a significant gathering of ideas on the subject of modern Chinese literature and culture of the past several years. The essays represent a wide spectrum of new approaches and new areas of subject matter that are changing the landscape of knowledge of modern and contemporary Chinese culture: women's literature, theatre (performance), film, graphic arts, popular literature, as well as literature of the Chinese diaspora. These phenomena and the approaches to them manifest interconnected trajectories for new scholarship in the field: the rewriting of literary history, the emergence of visual culture, and the quotidian apocalypse - the displacement of revolutionary romanticism and realism as central paradigms for cultural expression by the perspective of private, everyday experience.
Contested Pasts: A Determinist History of Alexander the Great in the Roman Empire
by Jennifer FinnTaking as a key turning point the self-fashioning of the first Roman emperor Augustus, author Jennifer Finn revisits the idea of “universal history” in Polybius, Justin, and Diodorus, combined with the Stoic philosophy of determinism present in authors like Plutarch and Arrian. Finn endeavors to determine the ways in which Roman authors manipulated narratives about Alexander’s campaigns—and even other significant events in Mediterranean history—to artificially construct a past to which the Romans could attach themselves as a natural teleological culmination. In doing so, Contested Pasts uses five case studies to reexamine aspects of Alexander’s campaigns that have received much attention in modern scholarship, providing new interpretations of issues such as: his connections to the Trojan and Persian wars; the Great Weddings at Susa; the battle(s) of Thermopylae in 480 BCE and 191 BCE and Alexander's conflict at the Persian Gates; the context of his “Last Plans”;” the role of his memory in imagining the Roman Civil Wars; and his fictitious visit to the city of Jerusalem. While Finn demonstrates throughout the book that the influence for many of these narratives likely originated in the reign of Alexander or his Successors, nevertheless these retroactive authorial manipulations force us to confront the fact that we may have an even more opaque understanding of Alexander than has previously been acknowledged. Through the application of a mnemohistorical approach, the book seeks to provide a new understanding of the ways in which the Romans—and people in the purview of the Romans—conceptualized their own world with reference to Alexander the Great.
Contested Urban Spaces: Monuments, Traces, and Decentered Memories (Palgrave Macmillan Memory Studies)
by Sarah Dornhof Ulrike CapdepónThis book takes the urban space as a starting point for thinking about practices, actors, narratives, and imaginations within articulations of memory. The social protests and mobilizations against colonial statues are examples of how past injustice and violence keep on shaping debates in the present. Following an interdisciplinary approach, the contributions to this book focus on the in/visibility and affective power of monuments and traces through political, activist, and artistic contestations in different geographical settings. They show that memories are shaped in contact zones, most often in conflict and within hierarchical social relations. The notion of decentered memory shifts the perspective to relationships between imperial centers and margins, remembrance and erasure, nationalistic tendencies and migration. This plurality of connections emerges around unfinished histories of violence and resistance that are reflected in monuments and traces.
Contested Will: Who Wrote Shakespeare ?
by James ShapiroFor two hundred years after William Shakespeare's death, no one thought to argue that somebody else had written his plays. Since then dozens of rival candidates - including The Earl of Oxford, Sir Francis Bacon and Christopher Marlowe - have been proposed as their true author. Contested Will unravels the mystery of when and why so many people began to question whether Shakespeare wrote the plays (among them such leading writers and artists as Sigmund Freud, Henry James, Mark Twain, Helen Keller, Orson Welles, and Sir Derek Jacobi)Shakespeare scholar James Shapiro's fascinating search for the source of this controversy retraces a path strewn with fabricated documents, calls for trials, false claimants, concealed identity, bald-faced deception and a failure to grasp what could not be imagined. If Contested Will does not end the authorship question once and for all, it will nonetheless irrevocably change the nature of the debate by confronting what's really contested: are the plays and poems of Shakespeare autobiographical, and if so, do they hold the key to the question of who wrote them? '[Shapiro] writes erudite, undumbed-down history that . . . reads as fluidly as a good novel.' David Mitchell, the Guardian.
Contesting Empires: Opposition, Promotion and Slavery
by J. HartBased on extensive archival research, this book looks at the earlier contest of empires in the New World, especially among Spain, France and England, and then examines the opposition to empire, the promotion of empire and the question of slavery. Hart's discussion on slavery has even larger scope ranging from early Arab, African and Portuguese practices in Africa and beyond to the legal abolition of slavery in the British empire, the United States and elsewhere in the Nineteenth-century.
Contesting Epistemologies in Cognitive Translation and Interpreting Studies (Routledge Advances in Translation and Interpreting Studies)
by Sandra L. Halverson Álvaro Marín GarcíaThis dynamic collection synthesizes and critically reflects on epistemological challenges and developments within Cognitive Translation and Interpreting Studies, problematizing a range of issues. These critical essays provide a means of encouraging further development by grounding new theories, stances, and best practices. The volume is a clear marker of a maturing discipline, as decades of empirical study and methodological innovation provide the backdrop for critique and debate. The volume exemplifies tendencies toward convergence and difference, while at the same time pushing against disciplinary boundaries and structures. Constructs such as expertise and process are explored, and different theories of cognition are brought to the table. A number of chapters consider what it might mean for translation to be a form of situated, or 4EA cognition, while others query interdisciplinary relationships of foundational importance to the field. Issues of methodology are also addressed in terms of their underlying philosophical assumptions and implications. This book will be of interest to scholars working at the intersection of translation and cognition, in such fields as translation studies, cognitive science, psycholinguistics, semiotics, and philosophy of science.
Contesting Epistemologies in Cognitive Translation and Interpreting Studies (Routledge Advances in Translation and Interpreting Studies)
by Sandra L. Halverson Álvaro Marín GarcíaThis dynamic collection synthesizes and critically reflects on epistemological challenges and developments within Cognitive Translation and Interpreting Studies, problematizing a range of issues. These critical essays provide a means of encouraging further development by grounding new theories, stances, and best practices. The volume is a clear marker of a maturing discipline, as decades of empirical study and methodological innovation provide the backdrop for critique and debate. The volume exemplifies tendencies toward convergence and difference, while at the same time pushing against disciplinary boundaries and structures. Constructs such as expertise and process are explored, and different theories of cognition are brought to the table. A number of chapters consider what it might mean for translation to be a form of situated, or 4EA cognition, while others query interdisciplinary relationships of foundational importance to the field. Issues of methodology are also addressed in terms of their underlying philosophical assumptions and implications. This book will be of interest to scholars working at the intersection of translation and cognition, in such fields as translation studies, cognitive science, psycholinguistics, semiotics, and philosophy of science.
Contesting Genres in Contemporary Asian American Fiction
by B. HuangThis book examines the influence of genre on contemporary Asian American literary production. Drawing on cultural theories of representation, social theories of identity, and poststructuralist genre theory, this study shows how popular prose fictions have severely constrained the development of Asian American literary aesthetics.
Contesting Grand Narratives of the Intercultural (Routledge Focus on Applied Linguistics)
by Adrian HollidayContesting Grand Narratives of the Intercultural uses an autoethnographic account of the author’s experience of living in Iran in the 1970s to demonstrate the constant struggle to prevent the intercultural from being dominated by essentialist grand narratives that falsely define us within separate, bounded national or civilisational cultures. This book provides critical insight that: DeCentres how we encounter and research the intercultural by means of a third-space methodology Recovers the figurative, creative, flowing, and boundary-dissolving power of culture Recognises hybrid integration which enables us the choice and agency to be ourselves with others in intercultural settings Demonstrates how early native-speakerism pulls us back to essentialist large-culture blocks. Aimed at students and researchers in applied linguistics, intercultural studies, sociology, and education, this volume shows how cultural difference in stories, personal space, language, practices, and values generates unexpected and transcendent threads of experience to which we can all relate within small culture formation on the go.
Contesting Grand Narratives of the Intercultural (Routledge Focus on Applied Linguistics)
by Adrian HollidayContesting Grand Narratives of the Intercultural uses an autoethnographic account of the author’s experience of living in Iran in the 1970s to demonstrate the constant struggle to prevent the intercultural from being dominated by essentialist grand narratives that falsely define us within separate, bounded national or civilisational cultures. This book provides critical insight that: DeCentres how we encounter and research the intercultural by means of a third-space methodology Recovers the figurative, creative, flowing, and boundary-dissolving power of culture Recognises hybrid integration which enables us the choice and agency to be ourselves with others in intercultural settings Demonstrates how early native-speakerism pulls us back to essentialist large-culture blocks. Aimed at students and researchers in applied linguistics, intercultural studies, sociology, and education, this volume shows how cultural difference in stories, personal space, language, practices, and values generates unexpected and transcendent threads of experience to which we can all relate within small culture formation on the go.
Contesting the Classroom: Reimagining Education in Moroccan and Algerian Literatures (Contemporary French and Francophone Cultures #70)
by Erin TwohigContesting the Classroom is the first scholarly work to analyze both how Algerian and Moroccan novels depict the postcolonial classroom, and how postcolonial literatures are taught in Morocco and Algeria. Drawing on a corpus of contemporary novels in French and Arabic, it shows that authors imagined the fictional classroom as a pluralistic and inclusive space, often at odds with the narrow nationalist vision of postcolonial identity. Yet when authors wrote about the school, they also had to consider whether their work would be taught in schools. As this book’s original research on the teaching of literature shows, Moroccan and Algerian schools have largely failed to promote the works of local authors in public school curricula. This situation has dramatically altered literary portraits of education: novels marginalized in the public education system must creatively reimagine what pedagogy looks like and where it can take place. In illuminating a literary corpus neglected by political scientists and sociologists, Contesting the Classroom shows that novels about the school are an important source of counter-narrative about education and national identity. At the same time, by demonstrating how education has influenced writing styles, this work reframes the classroom as a necessary cultural context for scholars of postcolonial literature.
Contesting the Monument: The Anti-illusionist Italian Historical Novel
by Ruth Glynn"In the second half of the twentieth century, the Italian historical novel provided an unrivalled number of best sellers and publishing 'phenomena'. The success of the genre is closely related to a more general interest in revisiting the past in the light of a changed understanding of the nature, or philosophy, of history. This study aims to explore the particularly marked increase in the production and popularity of the historical novel in the period between the mid-1960s and the early 1990s, with reference to current debates on the nature of history. It presents a theoretical framework which establishes the centrality of philosophy of history to the development of the genre. The employment of this framework opens out the discussion of literary change to the consideration of historiographical developments and wider critical debate. The theoretical insights gained inform the close textual analysis provided in the chapters dealing with novels written by five of Italy's foremost contemporary writers: Leonardo Sciascia, Vincenzo Consolo, Sebastiano Vassalli, Umberto Eco, and Luigi Malerba."
Contesting the Monument: The Anti-illusionist Italian Historical Novel
by Ruth Glynn"In the second half of the twentieth century, the Italian historical novel provided an unrivalled number of best sellers and publishing 'phenomena'. The success of the genre is closely related to a more general interest in revisiting the past in the light of a changed understanding of the nature, or philosophy, of history. This study aims to explore the particularly marked increase in the production and popularity of the historical novel in the period between the mid-1960s and the early 1990s, with reference to current debates on the nature of history. It presents a theoretical framework which establishes the centrality of philosophy of history to the development of the genre. The employment of this framework opens out the discussion of literary change to the consideration of historiographical developments and wider critical debate. The theoretical insights gained inform the close textual analysis provided in the chapters dealing with novels written by five of Italy's foremost contemporary writers: Leonardo Sciascia, Vincenzo Consolo, Sebastiano Vassalli, Umberto Eco, and Luigi Malerba."
Context And The Attitudes: Meaning In Context, Volume 1
by Mark RichardContext and the Attitudes collects thirteen seminal essays by Mark Richard on semantics and propositional attitudes. These essays develop a nuanced account of the semantics and pragmatics of our talk about such attitudes, an account on which in saying what someone thinks, we offer our words as a 'translation' or representation of the way the target of our talk represents the world. A broad range of topics in philosophical semantics and the philosophy of mind are discussed in detail, including: contextual sensitivity; pretense and semantics; negative existentials; fictional discourse; the nature of quantification; the role of Fregean sense in semantics; 'direct reference' semantics; de re belief and the contingent a priori; belief de se; intensional transitives; the cognitive role of tense; and the prospects for giving a semantics for the attitudes without recourse to properties or possible worlds. Richard's extensive, newly written introduction gives an overview of the essays. The introduction also discusses attitudes realized by dispositions and other non-linguistic cognitive structures, as well as the debate between those who think that mental and linguistic content is structured like the sentences that express it, and those who see content as essentially unstructured.