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Big Data Analytics: Applications in Business and Marketing
by Kiran Chaudhary Mansaf AlamBig Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.
Big Data Analytics: Applications in Business and Marketing
by Kiran Chaudhary Mansaf AlamBig Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.
Big Data Analytics: Digital Marketing and Decision-Making
by Kiran Chaudhary Mansaf AlamBig Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
Big Data Analytics: From Strategic Planning to Enterprise Integration with Tools, Techniques, NoSQL, and Graph
by David LoshinBig Data Analytics will assist managers in providing an overview of the drivers for introducing big data technology into the organization and for understanding the types of business problems best suited to big data analytics solutions, understanding the value drivers and benefits, strategic planning, developing a pilot, and eventually planning to integrate back into production within the enterprise.Guides the reader in assessing the opportunities and value propositionOverview of big data hardware and software architecturesPresents a variety of technologies and how they fit into the big data ecosystem
Big Data Analytics: Turning Big Data into Big Money (Wiley and SAS Business Series #65)
by Frank J. OhlhorstUnique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
Big Data Analytics: Turning Big Data into Big Money (Wiley and SAS Business Series)
by Frank J. OhlhorstUnique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
Big Data Analytics: A Social Network Approach
by Mrutyunjaya Panda Ajith Abraham Aboul Ella HassanienSocial networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity of issues and complexity of the social networks pose a challenge in social network mining. Traditional algorithm software cannot deal with such complex and vast amounts of data, necessitating the development of novel analytic approaches and tools. This reference work deals with social network aspects of big data analytics. It covers theory, practices and challenges in social networking. The book spans numerous disciplines like neural networking, deep learning, artificial intelligence, visualization, e-learning in higher education, e-healthcare, security and intrusion detection.
Big Data Analytics: A Social Network Approach (Studies In Big Data Ser. #66)
by Mrutyunjaya Panda Aboul-Ella Hassanien Ajith AbrahamSocial networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity of issues and complexity of the social networks pose a challenge in social network mining. Traditional algorithm software cannot deal with such complex and vast amounts of data, necessitating the development of novel analytic approaches and tools. This reference work deals with social network aspects of big data analytics. It covers theory, practices and challenges in social networking. The book spans numerous disciplines like neural networking, deep learning, artificial intelligence, visualization, e-learning in higher education, e-healthcare, security and intrusion detection.
Big Data Analytics: Methods and Applications
by Saumyadipta Pyne B. L. S. Prakasa Rao S. B. RaoThis book has a collection of articles written by Big Data experts to describe some of the cutting-edge methods and applications from their respective areas of interest, and provides the reader with a detailed overview of the field of Big Data Analytics as it is practiced today. The chapters cover technical aspects of key areas that generate and use Big Data such as management and finance; medicine and healthcare; genome, cytome and microbiome; graphs and networks; Internet of Things; Big Data standards; bench-marking of systems; and others. In addition to different applications, key algorithmic approaches such as graph partitioning, clustering and finite mixture modelling of high-dimensional data are also covered. The varied collection of themes in this volume introduces the reader to the richness of the emerging field of Big Data Analytics.
Big Data Analytics: Tools and Technology for Effective Planning (Chapman & Hall/CRC Big Data Series)
by Arun K. Somani Ganesh Chandra DekaThe proposed book will discuss various aspects of big data Analytics. It will deliberate upon the tools, technology, applications, use cases and research directions in the field. Chapters would be contributed by researchers, scientist and practitioners from various reputed universities and organizations for the benefit of readers.
Big Data Analytics: Tools and Technology for Effective Planning (Chapman & Hall/CRC Big Data Series)
by Arun K. Somani Ganesh Chandra DekaThe proposed book will discuss various aspects of big data Analytics. It will deliberate upon the tools, technology, applications, use cases and research directions in the field. Chapters would be contributed by researchers, scientist and practitioners from various reputed universities and organizations for the benefit of readers.
Big Data Analytics and Intelligence: A Perspective for Health Care
by Poonam Tanwar, Vishal Jain, Chuan-Ming Liu, Vishal GoyalBig data is a field of research that is growing rapidly, and as the Covid-19 crisis has shown, health care is an area that could benefit greatly from its increased use and application. Big data, as derived partly from the internet of things and analysed according to specific algorithms, has a large and beneficial role to play in preventative medicine, in monitoring the health of specific groups, and in improving diagnostics. Big Data Analytics and Intelligence: A Perspective for Health Care focuses on various areas of health care, ranging from nutrition to cancer, and providing diverse perspectives on all of them. This book explores the entire life-cycle of big data, from information retrieval to analysis, and it shows how big data’s applications can enhance, streamline and improve services for patients and health-care professionals. Each chapter focuses on a specific area of health care and how big data is applicable to it, with background and current examples provided.
Big Data Analytics and Intelligence: A Perspective for Health Care
by Poonam Tanwar Vishal Jain Chuan-Ming Liu Vishal GoyalBig data is a field of research that is growing rapidly, and as the Covid-19 crisis has shown, health care is an area that could benefit greatly from its increased use and application. Big data, as derived partly from the internet of things and analysed according to specific algorithms, has a large and beneficial role to play in preventative medicine, in monitoring the health of specific groups, and in improving diagnostics. Big Data Analytics and Intelligence: A Perspective for Health Care focuses on various areas of health care, ranging from nutrition to cancer, and providing diverse perspectives on all of them. This book explores the entire life-cycle of big data, from information retrieval to analysis, and it shows how big data’s applications can enhance, streamline and improve services for patients and health-care professionals. Each chapter focuses on a specific area of health care and how big data is applicable to it, with background and current examples provided.
Big Data Analytics for Cyber-Physical System in Smart City: BDCPS 2019, 28-29 December 2019, Shenyang, China (Advances in Intelligent Systems and Computing #1117)
by Mohammed Atiquzzaman Zheng Xu Neil YenThis book gathers a selection of peer-reviewed papers presented at the first Big Data Analytics for Cyber-Physical System in Smart City (BDCPS 2019) conference, held in Shengyang, China, on 28–29 December 2019. The contributions, prepared by an international team of scientists and engineers, cover the latest advances made in the field of machine learning, and big data analytics methods and approaches for the data-driven co-design of communication, computing, and control for smart cities. Given its scope, it offers a valuable resource for all researchers and professionals interested in big data, smart cities, and cyber-physical systems.
Big Data Analytics for Cyber-Physical System in Smart City: BDCPS 2020, 28-29 December 2020, Shanghai, China (Advances in Intelligent Systems and Computing #1303)
by Mohammed Atiquzzaman Neil Yen Zheng XuThis book gathers a selection of peer-reviewed papers presented at the second Big Data Analytics for Cyber-Physical System in Smart City (BDCPS 2020) conference, held in Shanghai, China, on 28–29 December 2020. The contributions, prepared by an international team of scientists and engineers, cover the latest advances made in the field of machine learning, and big data analytics methods and approaches for the data-driven co-design of communication, computing, and control for smart cities. Given its scope, it offers a valuable resource for all researchers and professionals interested in big data, smart cities, and cyber-physical systems.
Big Data Analytics for Cyber-Physical Systems
by Shiyan Hu Bei YuThis book highlights research and survey articles dedicated to big data techniques for cyber-physical system (CPS), which addresses the close interactions and feedback controls between cyber components and physical components. The book first discusses some fundamental big data problems and solutions in large scale distributed CPSs. The book then addresses the design and control challenges in multiple CPS domains such as vehicular system, smart city, smart building, and digital microfluidic biochips. This book also presents the recent advances and trends in the maritime simulation system and the flood defence system.
Big Data Analytics for Smart Transport and Healthcare Systems (Urban Sustainability)
by Saeid Pourroostaei Ardakani Ali CheshmehzangiThis book aims to introduce big data solutions in urban sustainability applications—mainly smart transportation and healthcare systems. It focuses on machine learning techniques and data processing approaches which have the capacity to handle/process huge, live, and complex datasets in real-time transportation and healthcare applications. For this, several state-of-the-art data processing approaches including data pre-processing, classification, regression, and clustering are introduced, tested, and evaluated to highlight their benefits and constraints where data is sensitive, real-time, and/or semi-structured.
Big Data Analytics for the Prediction of Tourist Preferences Worldwide (Emerald Points)
by Dr. N. Padmaja Dr. Rajalakshmi Subramaniam Dr. Sanjay MohapatraBig Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations’ potential to customize their products and service offerings. The real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. Big Data Analytics for the Prediction of Tourist Preferences Worldwide tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner. The authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.
Big Data Analytics for the Prediction of Tourist Preferences Worldwide (Emerald Points)
by Dr. N. Padmaja Dr. Rajalakshmi Subramaniam Dr. Sanjay MohapatraBig Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations’ potential to customize their products and service offerings. The real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. Big Data Analytics for the Prediction of Tourist Preferences Worldwide tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner. The authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.
Big Data Analytics in Cybersecurity (Data Analytics Applications)
by Onur Savas Julia DengBig data is presenting challenges to cybersecurity. For an example, the Internet of Things (IoT) will reportedly soon generate a staggering 400 zettabytes (ZB) of data a year. Self-driving cars are predicted to churn out 4000 GB of data per hour of driving. Big data analytics, as an emerging analytical technology, offers the capability to collect, store, process, and visualize these vast amounts of data. Big Data Analytics in Cybersecurity examines security challenges surrounding big data and provides actionable insights that can be used to improve the current practices of network operators and administrators. Applying big data analytics in cybersecurity is critical. By exploiting data from the networks and computers, analysts can discover useful network information from data. Decision makers can make more informative decisions by using this analysis, including what actions need to be performed, and improvement recommendations to policies, guidelines, procedures, tools, and other aspects of the network processes. Bringing together experts from academia, government laboratories, and industry, the book provides insight to both new and more experienced security professionals, as well as data analytics professionals who have varying levels of cybersecurity expertise. It covers a wide range of topics in cybersecurity, which include: Network forensics Threat analysis Vulnerability assessment Visualization Cyber training. In addition, emerging security domains such as the IoT, cloud computing, fog computing, mobile computing, and cyber-social networks are examined. The book first focuses on how big data analytics can be used in different aspects of cybersecurity including network forensics, root-cause analysis, and security training. Next it discusses big data challenges and solutions in such emerging cybersecurity domains as fog computing, IoT, and mobile app security. The book concludes by presenting the tools and datasets for future cybersecurity research.
Big Data Analytics in Cybersecurity (Data Analytics Applications)
by Onur Savas Julia DengBig data is presenting challenges to cybersecurity. For an example, the Internet of Things (IoT) will reportedly soon generate a staggering 400 zettabytes (ZB) of data a year. Self-driving cars are predicted to churn out 4000 GB of data per hour of driving. Big data analytics, as an emerging analytical technology, offers the capability to collect, store, process, and visualize these vast amounts of data. Big Data Analytics in Cybersecurity examines security challenges surrounding big data and provides actionable insights that can be used to improve the current practices of network operators and administrators. Applying big data analytics in cybersecurity is critical. By exploiting data from the networks and computers, analysts can discover useful network information from data. Decision makers can make more informative decisions by using this analysis, including what actions need to be performed, and improvement recommendations to policies, guidelines, procedures, tools, and other aspects of the network processes. Bringing together experts from academia, government laboratories, and industry, the book provides insight to both new and more experienced security professionals, as well as data analytics professionals who have varying levels of cybersecurity expertise. It covers a wide range of topics in cybersecurity, which include: Network forensics Threat analysis Vulnerability assessment Visualization Cyber training. In addition, emerging security domains such as the IoT, cloud computing, fog computing, mobile computing, and cyber-social networks are examined. The book first focuses on how big data analytics can be used in different aspects of cybersecurity including network forensics, root-cause analysis, and security training. Next it discusses big data challenges and solutions in such emerging cybersecurity domains as fog computing, IoT, and mobile app security. The book concludes by presenting the tools and datasets for future cybersecurity research.
Big Data Analytics in the Insurance Market (Emerald Studies in Finance, Insurance, and Risk Management #5)
by Kiran Sood, Balamurugan Balusamy, Simon Grima and Pierpaolo MaranoBig Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. This book will be a 'must' for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly in the field of insurance. The insurance industry is largely dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential. Yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. This book an invaluable resource for any insurance professional from practitioners and policymakers working at insurance companies, to undergraduate and graduate students of economics management, and finance. Providing high quality academic research, ESFIRM provides a platform for authors to explore, analyse and discuss current and new financial models and theories, and engage with innovative research on an international scale.
Big Data Analytics in the Insurance Market (Emerald Studies in Finance, Insurance, and Risk Management #5)
by Kiran Sood Balamurugan Balusamy Simon Grima Pierpaolo MaranoBig Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. This book will be a 'must' for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly in the field of insurance. The insurance industry is largely dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential. Yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. This book an invaluable resource for any insurance professional from practitioners and policymakers working at insurance companies, to undergraduate and graduate students of economics management, and finance. Providing high quality academic research, ESFIRM provides a platform for authors to explore, analyse and discuss current and new financial models and theories, and engage with innovative research on an international scale.
Big Data Analytics in U.S. Courts: Uses, Challenges, and Implications (Palgrave Advances in the Economics of Innovation and Technology)
by Dwight Steward Roberto CavazosThis Palgrave Pivot identifies the key legal, economic, and policy issues surrounding the allowance to use and interpret electronic data consistently and in a scientifically valid manner in U.S. courts. Evidence based on the analysis of large amounts of electronic data ("Big Data") plays an increasing role in civil court disputes, providing information that could not have been obtained from a witness stand. While Big Data evidence presents opportunities, it also presents legal and public policy challenges and concerns. How can one be sure that deviations found in Big Data fall outside the norm? If statistical analyses can be conducted and presented different ways, how can judges and juries make sense of conflicting interpretations? When does Big Data extraction stop being investigative and instead become an invasion of privacy? This book traces the history of Big Data use in U.S. courts, couples current case studies with legal challenges to explore key controversies, and suggests how courts can change the way they handle Big Data to ensure that findings are statistically significant and scientifically sound.
Big Data Analytics: A Management Perspective (Studies in Big Data #21)
by Francesco CoreaThis book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data. Common myths about big data will be explained, and a series of different strategic approaches will be provided. By browsing the book, it will be possible to learn how to implement a big data strategy and how to use a maturity framework to monitor the progress of the data science team, as well as how to move forward from one stage to the next. Crucial challenges related to big data will be discussed, where some of them are more general - such as ethics, privacy, and ownership – while others concern more specific business situations (e.g., initial public offering, growth strategies, etc.). The important matter of selecting the right skills and people for an effective team will be extensively explained, and practical ways to recognize them and understanding their personalities will be provided. Finally, few relevant technological future trends will be acknowledged (i.e., IoT, Artificial intelligence, blockchain, etc.), especially for their close relation with the increasing amount of data and our ability to analyse them faster and more effectively.