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Strategic Sport Management: Sustainability of Sports Clubs (Contributions to Management Science)
by Michal Varmus Milan Kubina Roman AdámikSport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.
Strategic Sport Marketing
by Adam Karg David Shilbury Hans Westerbeek Daniel C Funk Michael L. NaraineThe fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Strategic Sport Marketing
by Adam Karg David Shilbury Hans Westerbeek Daniel C Funk Michael L. NaraineThe fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Strategic Sport Marketing
by David Shilbury Shayne Quick Daniel Funk Hans Westerbeek Adam KargSport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Strategic Sport Marketing
by David Shilbury Shayne Quick Daniel Funk Hans Westerbeek Adam KargSport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Strategic Sports Event Management: Third edition (Hospitality, Leisure And Tourism Ser.)
by Guy MastermanThe hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Strategic Sports Event Management: Third edition
by Guy MastermanThe hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Strategic Sports Event Management
by Guy MastermanThis book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
Strategic Sports Event Management
by Guy MastermanThis book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
Strawberries at Wimbledon (Love London Series)
by Nikki Moore‘Whoever said romance was dead has clearly never read a Nikki Moore book’ Rachel’s Random Reads A gorgeous short story in the fun & flirty #LoveLondon series from exciting new chick lit author Nikki Moore! The one that got away?
The Stream of Everything
by John ConnellIt’s summer, and John Connell finds himself, like so many others, confined to his local area, the opportunity to freely travel and socialise cut short. His attention turns to the Camlin river – an ever-present source of life for his hometown’s inhabitants and, for John, a site of boyhood adventure, first love, family history and local legend.He decides to canoe its course with a friend, a two-day trip requiring physical exertion and mental resilience. Despite the world growing still around them, the river teems with life – a symphony of buzzing mayfly and jumping trout. Meandering downstream, John muses on what’s brought him here: his travels, his past relationships and his battle with depression, as well as on Irish folklore, geopolitics and philosophy.The Stream of Everything is both a reverie and a celebration of close observation: a winding, bucolic account of the summer we discovered home.‘Quietly triumphant.’ Donal Ryan‘A contemplative, open-ended, ethically attuned pilgrimage.’ Niamh Campbell‘A terrific book.’ Michael Harding‘This is a sensitive, edifying, soul-nourishing book, celebratory, salutary and quietly triumphant. I loved reading it.’ Donal Ryan‘A rich river journey, entrancing as all rivers are.’ Bruce Pascoe'Gentle, restorative, devotional, and strange.’ Niamh Campbell‘A hugely satisfying read, full of imaginative wonders and absorbing philosophical musings.’ Michael Harding‘In his joyful consideration of his native place, there is sweetness and ease … A book very much of its strange and eye-opening time.’ Belinda McKeon
Street Sports: Free Running (Radar #1)
by Paul Mason Sarah EasonThe acrobatic sport of free running is taking the urban landscape by storm - make sure it's on your radar! Look inside to the real-life story of an awesome, adrenalin-fuelled free runner, a star story featuring a Hollywood actor who pulls cool street stunts and a 5-minute interview with a free running expert. Are you on the radar?
Street Sports: Freestyle BMX (Radar #3)
by Isabel ThomasThe high-adrenalin thrill of freestyle BMX is creating a stir on the extreme sports scene. Make sure it's on your radar! Look inside to find the real life story of young BMX pro, a 5-minute interview with a biking expert who provides the low-down on this awesome sport, plus step by step guides to super BMX stunts and moves! Are you on the radar?
Street Sports: Board Sports (Radar #4)
by Isabel ThomasThe tricks, stunts, thrills and spills of boarding add up to a culture that is addictively cool. Make sure it's on your radar! Look inside to find a star story about skate legend Tony hawk, discover some awesome boarding tips during our 5-minute interview with a skate pro, and experience the exhilarating rush of mountainboarding! Are you on the radar?
Street Sports: Street Football (Radar #2)
by Paul Mason Sarah EasonThe awesome creativity of street football is taking the world of urban street sports by storm - make sure it's on your radar! Look inside to find a real life story of a young, talented street footballer, a start story featuring a world class professional street footballing duo and a 5-minute interview with an expert in the street football scene. Are you on the radar?
Strength and Conditioning: A concise introduction
by John CissikStrength and Conditioning offers a concise but comprehensive overview of training for athletic performance. Introducing essential theory and practical techniques in all of the core areas of athletic training, the book clearly demonstrates how to apply fundamental principles in putting together effective real-world training programs. While some established textbooks rely on established but untested conventional wisdom, this book encourages students and professionals to think critically about their work and to adopt an evidence-based approach. It is the only introductory strength and conditioning textbook to properly explain the inter-dependence of aspects of training such as needs analysis, assessment, injury, competition level, athlete age and program design, and the only book to fully explain how those aspects should be integrated. No other textbook offers such an accessible, engaging and reflective introduction to the theory and application of strength and conditioning programs. Including clear step-by-step guidance, suggestions for further reading, and detailed sport-specific examples, this is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice.
Strength and Conditioning: A Concise Introduction
by John CissikStrength and Conditioning: A Concise Introduction offers a concise but comprehensive overview of training for athletic performance. Introducing essential theory and practical techniques in all of the core areas of athletic training, the book clearly demonstrates how to apply fundamental principles in putting together effective real-world training programs. This book encourages students and professionals to think critically about their work and to adopt an evidence-based approach. It explains the inter-dependence of aspects of training such as needs analysis, assessment, injury, competition level, athlete age and program design, and it fully explains how those aspects should be integrated. Strength and Conditioning is an accessible, engaging and reflective introduction to the theory and application of strength and conditioning programs. Including clear step-by-step guidance, suggestions for further reading, and detailed sport-specific examples, this is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice. Included in the second edition are in-depth descriptions of free weights, kettlebells, heavy ropes, speed, agility, horizontal force production training, as well as updated research from the strength and conditioning field. Programming chapters and real-world programs provide examples of how to incorporate all the modern strength and conditioning tools. This is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice.
Strength and Conditioning: A Concise Introduction
by John CissikStrength and Conditioning: A Concise Introduction offers a concise but comprehensive overview of training for athletic performance. Introducing essential theory and practical techniques in all of the core areas of athletic training, the book clearly demonstrates how to apply fundamental principles in putting together effective real-world training programs. This book encourages students and professionals to think critically about their work and to adopt an evidence-based approach. It explains the inter-dependence of aspects of training such as needs analysis, assessment, injury, competition level, athlete age and program design, and it fully explains how those aspects should be integrated. Strength and Conditioning is an accessible, engaging and reflective introduction to the theory and application of strength and conditioning programs. Including clear step-by-step guidance, suggestions for further reading, and detailed sport-specific examples, this is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice. Included in the second edition are in-depth descriptions of free weights, kettlebells, heavy ropes, speed, agility, horizontal force production training, as well as updated research from the strength and conditioning field. Programming chapters and real-world programs provide examples of how to incorporate all the modern strength and conditioning tools. This is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice.
The Strength and Conditioning Bible: How to Train Like an Athlete
by Nick GranthamProfessional athletes' careers and livelihoods depend on results, so when they train they make sure they get the most from their training sessions. Experienced trainer Nick Grantham introduces you to performance based conditioning, explaining why athletic-based strength and conditioning training programmes are superior to all other training methods. Providing you with detailed information in a highly accessible manner, the book ensures you can elevate your training programmes to a new level.Revealing the training S&C strategies and principles used by elite athletes, this book will show that, regardless of your current fitness and exercise experience, anyone can train like an athlete.Providing a strong scientific rationale for an athletic approach to training so you can develop a better understanding of physical preparation, The Strength and Conditioning Bible gives you the key elements of an integrated performance-conditioning programme. An essential resource, this book contains a 16-week, 4 stage plan that balances total-body strength, endurance, mobility, balance, coordination and athleticism. You will be able develop a customisable and realistic fitness programme and with the knowledge gleaned from the book, you will develop and enjoy productive and pain-free workouts for years to come.
The Strength and Conditioning Bible: How to Train Like an Athlete
by Nick GranthamProfessional athletes' careers and livelihoods depend on results, so when they train they make sure they get the most from their training sessions. Experienced trainer Nick Grantham introduces you to performance based conditioning, explaining why athletic-based strength and conditioning training programmes are superior to all other training methods. Providing you with detailed information in a highly accessible manner, the book ensures you can elevate your training programmes to a new level.Revealing the training S&C strategies and principles used by elite athletes, this book will show that, regardless of your current fitness and exercise experience, anyone can train like an athlete.Providing a strong scientific rationale for an athletic approach to training so you can develop a better understanding of physical preparation, The Strength and Conditioning Bible gives you the key elements of an integrated performance-conditioning programme. An essential resource, this book contains a 16-week, 4 stage plan that balances total-body strength, endurance, mobility, balance, coordination and athleticism. You will be able develop a customisable and realistic fitness programme and with the knowledge gleaned from the book, you will develop and enjoy productive and pain-free workouts for years to come.
Strength and Conditioning for Cyclists: Off the Bike Conditioning for Performance and Life
by Phil Burt Martin EvansPhil Burt and Martin Evans have worked with the world's best cyclists, including the Great Britain Cycling Team, devising and implementing highly effective off the bike training plans. Now, in Strength and Conditioning for Cyclists you can benefit from their wealth of knowledge and experience and apply it to make you a stronger, faster and more robust cyclist.Use the self-assessment, inspired by the Functional Movement Screening used by the Great Britain Cycling Team, to identify your strengths and weaknesses.Discover the mobility and strengthening movements that are most applicable to your needs, maximising effectiveness and avoiding wasted time.Learn how to devise your own personalised and progressive off the bike training plan, how to schedule it into your year and combine it most effectively with your cycling.
Strength and Conditioning for Cyclists: Off the Bike Conditioning for Performance and Life
by Phil Burt Martin EvansPhil Burt and Martin Evans have worked with the world's best cyclists, including the Great Britain Cycling Team, devising and implementing highly effective off the bike training plans. Now, in Strength and Conditioning for Cyclists you can benefit from their wealth of knowledge and experience and apply it to make you a stronger, faster and more robust cyclist. Use the self-assessment, inspired by the Functional Movement Screening used by the Great Britain Cycling Team, to identify your strengths and weaknesses. Discover the mobility and strengthening movements that are most applicable to your needs, maximising effectiveness and avoiding wasted time. Learn how to devise your own personalised and progressive off the bike training plan, how to schedule it into your year and combine it most effectively with your cycling.
Strength and Conditioning for Football
by Mark JarvisThe definitive guide to how strength and conditioning (S&C) can be effectively applied in football. S&C is well established as a cornerstone of sports science in elite sport, and is now a key part in the preparation and training of professional footballers, helping to make players more robust, more efficient and more explosive. This comprehensive manual covers all aspects that contribute to successful practice so that training and playing time lost to injury is reduced. This guide deals with much more than a list of exercises. Based on experience at Premier League level, critical topics include: · Effective coaching · Injury prevention · Performance monitoring · Performance enhancement This book is a unique resource for existing and aspiring football S&C coaches as well as sports science graduates. In a developing field, this pioneering text will help to shape and define the role of the S&C coach within football to help players at all levels of the game.
Strength and Conditioning for Football
by Mark JarvisThe definitive guide to how strength and conditioning (S&C) can be effectively applied in football. S&C is well established as a cornerstone of sports science in elite sport, and is now a key part in the preparation and training of professional footballers, helping to make players more robust, more efficient and more explosive. This comprehensive manual covers all aspects that contribute to successful practice so that training and playing time lost to injury is reduced. This guide deals with much more than a list of exercises. Based on experience at Premier League level, critical topics include: · Effective coaching · Injury prevention · Performance monitoring · Performance enhancement This book is a unique resource for existing and aspiring football S&C coaches as well as sports science graduates. In a developing field, this pioneering text will help to shape and define the role of the S&C coach within football to help players at all levels of the game.
Strength and Conditioning for Golf: A Guide for Coaches and Players
by Alex BlissThe game of golf has changed dramatically over the last 20 years, with powerful, big-hitting players dominating at the elite level. With limitation and regulation of equipment being mandated by the R&A, players are increasingly looking to alternative options to increase their physicality to improve likelihood of winning. This is an area in which adding strength and conditioning training to a golfer’s training programme will help to benefit performance. However, many players and coaches lack confidence or knowledge to train with strength and conditioning techniques, which is where this book, focusing on strength and conditioning and its application in golf, will help. Strength and Conditioning for Golf provides golfers and coaches with the evidence and practical suggestions to ensure that the choices they make about their training are informed and objective. This new volume examines why strength and conditioning techniques and principles are important for modern golf, blending scientific principles with real-world, practical advice and tips. Strength and Conditioning for Golf is of interest to golfers and coaches of all levels, as well as being of interest to researchers, students and coaches in the fields of; strength and conditioning, fitness and training, performance analysis, skill acquisition and other related sport science disciplines.