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Sensory Neuroscience: Four Laws Of Psychophysics

Sensory Neuroscience: Four Laws of Psychophysics organizes part of psychophysics -- a science of quantitative relationships between human sensations and the stimuli that evoke them. Although psychophysics belongs to sensory neuroscience, and is coupled to neurophysiology, it has also branched out to various specialized disciplines, including the disciplines of vision and hearing, ophthalmology, optometry, otology, and audiology. Due to this diversification and fragmentation, psychophysics has had an ad-hoc, phenomenological orientation. Besides Weber’s law of differential sensitivity, and the still-controversial Stevens’ power law, it has lacked a systematic grid of scientific laws. Sensory Neuroscience: Four Laws of Psychophysics provides valid unifying principles and systematic applications for this otherwise fragmented precursor of experimental psychology, and defines four multisensory relationships of substantial generality between sensations and the underlying stimulus variables. This book will be particularly useful to auditory researchers, experimental psychologists, and behavioral neuroscientists.

Neuromarketing: Exploring the Brain of the Consumer

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Animals, Political Liberalism and Public Reason

This book explores the problem of disagreement concerning the treatment of animals in a liberal society. Current laws include an unprecedented concern for animal welfare, yet disagreement remains pervasive. This issue has so far been neglected both in political philosophy and animal ethics. Although starting from disagreement has been the hallmark of many politically liberal theories, none have been devoted to the treatment of animals, and conversely, most theories in animal ethics do not take the disagreement on this issue seriously. Bridging this divide with a change of perspective, Zuolo argues that we should begin from the disagreement on the moral status of animals and the treatment we owe them. Reconstructing the epistemic nature of disagreement about animals, Zuolo proposes a novel form of public justification to find principles acceptable to all. By setting out a unified framework which honours the liberal principles of respect for diversity, a robust liberal political theory capable of dealing with diverse forms of disagreement, and even some forms of radical dissent, is achieved.

The NPY Family of Peptides in Immune Disorders, Inflammation, Angiogenesis, and Cancer (Progress in Inflammation Research)

Recent research indicates that the immune system and inflammatory reactions are governed and regulated by powerful neuronal mediators derived from the central and peripheral nervous system. The NPY family of peptides is a diverse group of neuropeptides that acts via multiple receptors, Y1-Y5, which are widespread not only in neurons but also in a variety of non-neural and immune cells. These peptides have been known as important regulators of many essential systems, such as blood pressure and cardiac function, food consumption and energy homeostasis. However, in recent years, they have also become recognized for their role as potent modulators of cell growth and immune functions with broad implications in chronic inflammatory diseases, cancer and angiogenesis.In this book, experts in the field analyze recent evidence supporting the role of NPY family of peptides in regulation of the immune/inflammatory system with special reference to its medical and therapeutic implications.

Conservation Genetics of New World Crocodilians

This book aims to be a comprehensive review of the literature on the conservation genetics of the New World crocodilians, from the biological and demographical aspects of the living species to the application of molecular techniques for conservation purposes. It covers the current status of the molecular genetics applied to phylogenetics, phylogeography, diversity, kinship and mating system, and hybridization, as well its implications for decision making with regards to the conservation of these species at academic and governmental levels. This book can be used as a guide for graduate and undergraduate students to understand how conservation genetics techniques are carried out and how they can help preserve not only crocodilians but also other living species.

Functional and Evolutionary Ecology of Bats

Every three years a major international conference on bats draws the leading workers in the field to a carefully orchestrated presentation of the research and advances and current state of understanding of bat biology. Bats are the second most populous group of mammalia species, after rodents, and they are probably the most intensively studied group of mammals. Virtually all mammologists and a large proportion of organismic biologists are interested in bats. The earlier two edited books deriving from previous bat research conferences, as well as this one, have been rigorously edited by Tom Kunz and others, with all chapters subjected to peer review. The resulting volumes, published first by Academic Press and most recently by Smithsonian, have sold widely as the definitive synthetic treatments of current scientific understanding of bats.

Der Flug der Tiere

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.

Neurophysiological Aspects of Color Vision in Primates: Comparative Studies on Simian Retinal Ganglion Cells and the Human Visual System (Studies of Brain Function #9)

"To explain all nature is too difficult a task for anyone man or even for anyone age. Tis much better to do a little with certainty, and leave the rest for others that come after you, than to explain all things ... " Sir Isaac Newton (1642-1727) This book describes and discusses some new aspects of col­ or vision in primates which have emerged from a series of experiments conducted over the past 8 years both on single ganglion cells in monkey retina and on the visually evoked cortical potential in man: corresponding psychophysical mechanisms of human perception will be considered as well. An attempt will be made to better understand the basic mechanisms of color vision using a more comprehensive approach which takes into account new mechanisms found in single cells and relates them to those found valid for the entire visual system. The processing of color signals was followed up from the retina to the visual cortex and to the percepq.tal centers, as far as the available techniques permitted.

Prions and Diseases

Transmissible spongiform encephalopathies (TSE), known as prion diseases, have been recognized for nearly 300 years in animals and almost 100 years in humans. Modern studies, including the protein-misfolding cyclic amplification (PMCA), have greatly advanced our understanding of the pathogenesis of prion diseases and facilitated the identification of new prion diseases in animals and humans. In the second edition of Prions and Diseases, more than 60 leading researchers and clinicians worldwide provide an up-to-date discussion of these unique infectious pathogens and their associated diseases. The book provides up-to-date knowledge about the etiology, pathogenesis, classification, histopathological, and clinical aspects of the full range of animal and human prion diseases. As a result, the book contains by far the most authoritative views about the past, present, and future of prions and prion diseases. The new second edition covers such important emerging topics such as inherited human prion disease, stem-cell models in prion research, human prion disease surveillance, and gene therapy strategies.

Sensory Functions of the Skin in Primates: With Special Reference to Man

Sensory Functions of the Skin in Primates: With Special Reference to Man deals with sensory functions of the skin in primates, particularly humans. The discussions are organized around three themes: mechanoreception, thermoception, and nociception.Comprised of 43 chapters, this volume begins with a detailed treatment of the natural and paranatural stimulation of sensory receptors, followed by an analysis of a theory of sympathetic-sensory coupling. The reader is then introduced to the "receptripse", the desmosome-like lamellar-axonal junction subserving mechano-electric transduction and inducing the sympathetic actions on the pacinian sensor. Subsequent chapters focus on differences in timing of corticocuneate and corticogracile actions; organization and neuronal morphology of the spinocervical tract; skin mechanoreceptors in the human hand; and cellular mechanisms in the parietal cortex in alert monkeys. The book also examines the response of central trigeminal neurons to cutaneous thermal stimulation and the role of thermoreceptors in thermoregulation. This monograph will be of interest to specialists in fields ranging from anatomy and biology to physiology and neurophysiology.

Prehistoric Mammals: Level 3 (National Geographic Readers Ser.)

National Geographic Primary Readers is a high-interest series of beginning reading books that have been developed in consultation with education experts. The books pair magnificent National Geographic photographs with lively text by skilled children’s book authors across four reading levels. From woolly mammoths to saber-toothed cats, prehistoric mammals once roamed Earth. With beautiful and engaging illustrations, authentic photos, and accessible text, kids will learn all about these mighty mammals in this level 3 reader. Level 3: Becoming independent: Best suited to kids who are ready for complex sentences and more challenging vocabulary, but still draw on occasional support from adults. They are ideal for readers of Purple and Gold books.

Neighs and Whispers: A study of contact and communication with horses

The horse is an animal that has accompanied man since the earliest times. For him, the horse has always symbolized different qualities either in his daily life, at work, leisure, in dreams and in the spiritual world. We should remember that horses are present in numerous holy books of Central Asia and the Far East. Goodness of heart and dignity, strength and spirit, speed and balance, are some of the qualities that may arise when one observes a wild colt.This simple but profound book represents a bridge towards that mystery of strength and intelligence that is the horse. It is a valuable contribution to the serious study of animal behaviour and an excellent metaphor in which the horse represents instinct and intuition, while the author represents the eye of science that is, in this case, subtle, tender and kind.This book shares information regarding the way horses communicate and how we can understand what is happening to them. There are personal anecdotes and stories about experiences with ill-treated horses, their rehabilitation work, how to read their signs without misinterpreting, and some basic techniques to begin a different relationship with our quadruped friends.

Coral Reefs of Cuba (Coral Reefs of the World #18)

This comprehensive volume gathers foremost experts on the coral reefs of Cuba who represent a spectrum of disciplines, including biology, conservation ecology, economics and geology. The volume is organized along general themes including the Cuban Reef biota, reefs occurring in the Mesophotic and Eutrophic zones, ecology, conservation, management and the economic importance of the coral reefs of Cuba. The combination of case studies, new and previously published research, historical overview and examples of the ways in which research has contributed to the management and conservation of Cuban coastal resources provides a unique reference for graduate students and professionals holding a wide range of interests and expertise related to coral reef systems.

Extinct and Vanishing Animals: A biology of extinction and survival (pdf) (Heidelberg Science Library #Vol. 2)

Hounded: The Lowdown on Life from Three Dachshunds

Living with three strong-willed, highly individual Dachshunds can be equal parts entertaining, frustrating and rewarding. Just ask Matt Ziselman. Armed with a fresh, creative voice that is unabashedly cranky one moment and profoundly poignant the next, Ziselman mixes hilarious canine stories, with heartfelt reminiscences from his own life, the results of which is a memoir of illuminating life lessons, courtesy of the three thoroughly Teutonic Dachshunds that he shares his life (and couch) with: Baxter, Maya and Molly. Seemingly mundane moments, like Baxter's incessant, neuroses inducing staring, Maya's inexplicable refusal to walk through the front door and Molly's obsessive compulsive love for a torn and tattered blanket become, through Ziselman's insightful eyes, a treasure trove of observations that any dog-lover will appreciate. In a market where Americans spend more than $40 billion a year on their pets, this work of razor-sharp wit and quiet tenderness will reach out and grab readers everywhere by the heartstrings and-quite possibly-their leashes. HOUNDED wraps universal insights in hot-dog-shaped packages, providing true dog lovers with many knowing nods, honest belly laughs and an accurate, warts-and-all reflection of the fascination, wonder and love that they have for their dogs. And that Matt Ziselman obviously has for his.

Harry and the Guinea Pig

The beloved character Harry the Dirty Dog returns for a brand-new picture book adventure!Harry, the mischievous white dog with black spots, loves being the centre of attention. But when the neighbour's guinea pig comes to stay, Harry feels quite left out! No matter what he tries, nobody seems to notice Harry anymore.But when Harry accidentally lets the guinea pig escape at school, it's a disaster! Can he use his best detective skills to save the day?Created by author Nancy Lambert and illustrator Saba Joshaghani in the classic style of Gene Zion and Margaret Bloy Graham, this is an irresistible story filled with humour - perfect for little animal lovers and big siblings alike!

Canine Sports Medicine and Rehabilitation

Canine Sports Medicine and Rehabilitation, Second Edition offers a thoroughly revised and updated new edition of this gold standard reference for all aspects of sports medicine and rehabilitation, encompassing basic science and integrated veterinary and physical therapy approaches. Presents current, state-of-the-art information on sports medicine and rehabilitation in dogs Offers perspectives from an international list of expert authors Covers all topics related to veterinary care of the canine athlete and all active dogs Includes illustrations and photographs throughout to demonstrate key concepts Provides clinical cases that set the information in context

Canine Sports Medicine and Rehabilitation

Canine Sports Medicine and Rehabilitation, Second Edition offers a thoroughly revised and updated new edition of this gold standard reference for all aspects of sports medicine and rehabilitation, encompassing basic science and integrated veterinary and physical therapy approaches. Presents current, state-of-the-art information on sports medicine and rehabilitation in dogs Offers perspectives from an international list of expert authors Covers all topics related to veterinary care of the canine athlete and all active dogs Includes illustrations and photographs throughout to demonstrate key concepts Provides clinical cases that set the information in context

Vasopressin and Oxytocin: Molecular, Cellular, and Clinical Advances (Advances in Experimental Medicine and Biology #449)

This monograph provides a comprehensive overview of recent advances in the field of vasopressin and oxytocin. In the summer of 1997, scientists from over 20 countries congregated in Montreal for the 1997 World Congress of Neurohypophysial Hormones, a conference that united the fields of vasopressin, neurohypophysis and oxytocin in a single joint meeting that gave rise to the present book. The organization of a joint meeting was prompted by several recent developments. Specifically the molecular characterization of the vasopressin/oxytocin receptor family made it mandatory to adopt an integrated view and to discuss the vasopressin/oxytocin ligand/receptor family as a whole. To ensure em­ phasis on novelty, the conference focused on advances made over the last two years and also included important contributions by scientists that had not previously been associated with the vasopressin/oxytocin field. Vasopressin and oxytocin are two neurohormones that exert a wide spectrum of cen­ tral and peripheral actions. Accordingly, the vasopressin/oxytocin field embraces a large number of different domains, ranging from neuroscience, endocrinology, and oncology to renal, reproductive, and cardiovascular physiology and pathology.

The Idiot Gods (The\maji Trilogy #01)

Quite simply the best book about a whale since Moby Dick. The Idiot Gods is an epic tale told by an orca. David Zindell returns to the grand themes of Neverness in this uniquely moving book.

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers

A complete guide to using the best ingredients and minimal equipment to create fun and flavorful brews Ancient societies brewed flavorful and healing meads, ales, and wines for millennia using only intuition, storytelling, and knowledge passed down through generations—no fancy, expensive equipment or degrees in chemistry needed. In Make Mead Like a Viking, homesteader, fermentation enthusiast, and self-described “Appalachian Yeti Viking” Jereme Zimmerman summons the bryggjemann of the ancient Norse to demonstrate how homebrewing mead—arguably the world’s oldest fermented alcoholic beverage—can be not only uncomplicated but fun. Armed with wild-yeast-bearing totem sticks, readers will learn techniques for brewing sweet, semi-sweet, and dry meads, melomels (fruit meads), metheglins (spiced meads), Ethiopian t’ej, flower and herbal meads, braggots, honey beers, country wines, and even Viking grog, opening the Mead Hall doors to further experimentation in fermentation and flavor. In addition, aspiring Vikings will explore: • The importance of local and unpasteurized honey for both flavor and health benefits; • Why modern homebrewing practices, materials, and chemicals work but aren’t necessary; • How to grow and harvest herbs and collect wild botanicals for use in healing, nutritious, and magical meads, beers, and wines; • Hops’ recent monopoly as a primary brewing ingredient and how to use botanicals other than hops for flavoring and preserving mead, ancient ales, and gruits; • The rituals, mysticism, and communion with nature that were integral components of ancient brewing and can be for modern homebrewers, as well; • Recommendations for starting a mead circle to share your wild meads with other brewers as part of the growing mead-movement subculture; and more! Whether you’ve been intimidated by modern homebrewing’s cost or seeming complexity in the past—and its focus on the use of unnatural chemicals—or are boldly looking to expand your current brewing and fermentation practices, Zimmerman’s welcoming style and spirit will usher you into exciting new territory. Grounded in history and mythology, but—like Odin’s ever-seeking eye—focusing continually on the future of self-sufficient food culture, Make Mead Like a Viking is a practical and entertaining guide for the ages.

Diseases of Swine

Provides a fully revised Eleventh Edition of the definitive reference to swine health and disease Diseases of Swine has been the definitive reference on swine health and disease for over 60 years. This new edition has been completely revised to include the latest information, developments, and research in the field. Now with full color images throughout, this comprehensive and authoritative resource has been redesigned for improved consistency and readability, with a reorganized format for more intuitive access to information. Diseases of Swine covers a wide range of essential topics on swine production, health, and management, with contributions from more than 100 of the foremost international experts in the field. This revised edition makes the information easy to find and includes expanded information on welfare and behavior. A key reference for anyone involved in the swine industry, Diseases of Swine, Eleventh Edition: Presents a thorough revision to the gold-standard reference on pig health and disease Features full color images throughout the book Includes information on the most current advances in the field Provides comprehensive information on swine welfare and behavior Offers a reorganized format to make the information more accessible Written for veterinarians, academicians, students, and individuals and agencies responsible for swine health and public health, Diseases of Swine, Eleventh Edition is an essential guide to swine health.

Diseases of Swine

Provides a fully revised Eleventh Edition of the definitive reference to swine health and disease Diseases of Swine has been the definitive reference on swine health and disease for over 60 years. This new edition has been completely revised to include the latest information, developments, and research in the field. Now with full color images throughout, this comprehensive and authoritative resource has been redesigned for improved consistency and readability, with a reorganized format for more intuitive access to information. Diseases of Swine covers a wide range of essential topics on swine production, health, and management, with contributions from more than 100 of the foremost international experts in the field. This revised edition makes the information easy to find and includes expanded information on welfare and behavior. A key reference for anyone involved in the swine industry, Diseases of Swine, Eleventh Edition: Presents a thorough revision to the gold-standard reference on pig health and disease Features full color images throughout the book Includes information on the most current advances in the field Provides comprehensive information on swine welfare and behavior Offers a reorganized format to make the information more accessible Written for veterinarians, academicians, students, and individuals and agencies responsible for swine health and public health, Diseases of Swine, Eleventh Edition is an essential guide to swine health.

Birds of Kenya and Northern Tanzania (Helm Field Guides)

This field guide is an abridged edition of the very successful Birds of Kenya and Northern Tanzania written by the same authors. It covers all 1089 bird species known from the region, including vagrants. This book combines the format and detailed treatment of the larger version with the convenience of a field guide. All the species are illustrated with full details of all the plumages and major races likely to be encountered. Concise text describes identification, status, range, habits and voice with range maps for nearly every species. This authoritative book will not only be an indispensable guide to the visiting birder, but also a vital tool for those engaged in work to conserve and study the avifauna of these countries.

The Red Fox: Symposium on Behaviour and Ecology (Biogeographica)