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The Rhetoric of Pregnancy

by Marika Seigel

It is a truth widely acknowledged that if you’re pregnant and can afford one, you’re going to pick up a pregnancy manual. From What to Expect When You’re Expecting to Pregnancy for Dummies, these guides act as portable mentors for women who want advice on how to navigate each stage of pregnancy. Yet few women consider the effect of these manuals—how they propel their readers into a particular system of care or whether the manual they choose reflects or contradicts current medical thinking. Using a sophisticated rhetorical analysis, Marika Seigel works to deconstruct pregnancy manuals while also identifying ways to improve communication about pregnancy and healthcare. She traces the manuals’ evolution from early twentieth-century tomes that instructed readers to unquestioningly turn their pregnancy management over to doctors, to those of the women’s health movement that encouraged readers to engage more critically with their care, to modern online sources that sometimes serve commercial interests as much as the mother’s. The first book-length study of its kind, The Rhetoric of Pregnancy is a must-read for both users and designers of our prenatal systems—doctors and doulas, scholars and activists, and anyone interested in encouraging active, effective engagement.

The Rhetoric of Pregnancy

by Marika Seigel

It is a truth widely acknowledged that if you’re pregnant and can afford one, you’re going to pick up a pregnancy manual. From What to Expect When You’re Expecting to Pregnancy for Dummies, these guides act as portable mentors for women who want advice on how to navigate each stage of pregnancy. Yet few women consider the effect of these manuals—how they propel their readers into a particular system of care or whether the manual they choose reflects or contradicts current medical thinking. Using a sophisticated rhetorical analysis, Marika Seigel works to deconstruct pregnancy manuals while also identifying ways to improve communication about pregnancy and healthcare. She traces the manuals’ evolution from early twentieth-century tomes that instructed readers to unquestioningly turn their pregnancy management over to doctors, to those of the women’s health movement that encouraged readers to engage more critically with their care, to modern online sources that sometimes serve commercial interests as much as the mother’s. The first book-length study of its kind, The Rhetoric of Pregnancy is a must-read for both users and designers of our prenatal systems—doctors and doulas, scholars and activists, and anyone interested in encouraging active, effective engagement.

The Rhetoric of Racist Humour: US, UK and Global Race Joking

by Simon Weaver

In today's multicultural and multireligious societies, humour and comedy often become the focus of controversy over alleged racist or offensive content, as shown, for instance, by the intense debate of Sacha Baron Cohen's characters Ali G and Borat, and the Prophet Muhammad cartoons published in the Danish newspaper Jyllands-Posten. Despite these intense debates, commentary on humour in the academy lacks a clear way of connecting the serious and the humorous, and a clear way of accounting for the serious impact of comic language. The absence of a developed 'serious' vocabulary with which to judge the humorous tends to encourage polarized debates, which fail to account for the paradoxes of humour. This book draws on the social theory of Zygmunt Baumann to examine the linguistic structure of humour, arguing that, as a form of language similar to metaphor, it is both unstable and unpredictable, and structurally prone to act rhetorically; that is, to be convincing. Deconstructing the dominant form of racism aimed at black people in the US, and that aimed at Asians in the UK, The Rhetoric of Racist Humour shows how racist humour expresses and supports racial stereotypes in the US and UK, while also exploring the forms of resistance presented by the humour of Black and Asian comedians to such stereotypes. An engaging exploration of modern, late modern and fluid or postmodern forms of humour, this book will be of interest to sociologists and scholars of cultural and media studies, as well as those working in the fields of race and ethnicity, humour and cultural theory.

The Rhetoric of Racist Humour: US, UK and Global Race Joking

by Simon Weaver

In today's multicultural and multireligious societies, humour and comedy often become the focus of controversy over alleged racist or offensive content, as shown, for instance, by the intense debate of Sacha Baron Cohen's characters Ali G and Borat, and the Prophet Muhammad cartoons published in the Danish newspaper Jyllands-Posten. Despite these intense debates, commentary on humour in the academy lacks a clear way of connecting the serious and the humorous, and a clear way of accounting for the serious impact of comic language. The absence of a developed 'serious' vocabulary with which to judge the humorous tends to encourage polarized debates, which fail to account for the paradoxes of humour. This book draws on the social theory of Zygmunt Baumann to examine the linguistic structure of humour, arguing that, as a form of language similar to metaphor, it is both unstable and unpredictable, and structurally prone to act rhetorically; that is, to be convincing. Deconstructing the dominant form of racism aimed at black people in the US, and that aimed at Asians in the UK, The Rhetoric of Racist Humour shows how racist humour expresses and supports racial stereotypes in the US and UK, while also exploring the forms of resistance presented by the humour of Black and Asian comedians to such stereotypes. An engaging exploration of modern, late modern and fluid or postmodern forms of humour, this book will be of interest to sociologists and scholars of cultural and media studies, as well as those working in the fields of race and ethnicity, humour and cultural theory.

The Rhetoric of Resistance to Prison Education: How the "War on Crime" Became the "War on Criminals" (NCA Focus on Communication Studies)

by Adam Key

This book explores the discourse and rhetoric that resists and opposes postsecondary prison education. Positioning prison college programs as the best method to truly reduce recidivism, the book shows how the public – and by extension politicians – remain largely opposed to public funding for these programs, and how prisoners face internal resistance from their fellow inmates when pursuing higher education. Utilizing methods including critical rhetorical history, media analysis, and autoethnography, the author explores and critiques the discourses which inhibit prison education. Cultural discourses, echoed through media portrayal of prisoners, produce criminals as both subhuman and always-already a threat to the public. This book highlights the history of rhetorical opposition to prison education; closely analyzes how convictism, prejudicial and discriminatory bias against prisoners, blocks education access and feeds the prison-industrial-complex an ever-recycled supply of free prison labor; and discusses the implications of prison education for understanding and contesting cultural discourses of criminality. This book will be an important reference for scholars, graduate students, and upper-level undergraduates in the fields of Rhetoric, Criminal justice, and Sociology, as well as Media and Communication studies more generally, Politics, and Education studies.

The Rhetoric of Resistance to Prison Education: How the "War on Crime" Became the "War on Criminals" (NCA Focus on Communication Studies)

by Adam Key

This book explores the discourse and rhetoric that resists and opposes postsecondary prison education. Positioning prison college programs as the best method to truly reduce recidivism, the book shows how the public – and by extension politicians – remain largely opposed to public funding for these programs, and how prisoners face internal resistance from their fellow inmates when pursuing higher education. Utilizing methods including critical rhetorical history, media analysis, and autoethnography, the author explores and critiques the discourses which inhibit prison education. Cultural discourses, echoed through media portrayal of prisoners, produce criminals as both subhuman and always-already a threat to the public. This book highlights the history of rhetorical opposition to prison education; closely analyzes how convictism, prejudicial and discriminatory bias against prisoners, blocks education access and feeds the prison-industrial-complex an ever-recycled supply of free prison labor; and discusses the implications of prison education for understanding and contesting cultural discourses of criminality. This book will be an important reference for scholars, graduate students, and upper-level undergraduates in the fields of Rhetoric, Criminal justice, and Sociology, as well as Media and Communication studies more generally, Politics, and Education studies.

The Rhetoric of Widening Participation in Higher Education and its Impact: Ending the Barriers against Disabled People

by Navin Kikabhai

This book offers a critical investigation of the exclusion of individuals described as having ‘learning difficulties’ from participation in higher education. Using a postmodernist framework, the author explores the insights and experiences of a theatre group attempting to develop an undergraduate degree programme in the performing arts. In doing so, he provides a theoretical map of insights into discourses of power and knowledge, and makes transparent competing and contradictory discursive practices. Suggesting that ‘learning difficulties’ is a constructed and re-constructed discourse serving normative interests, the author demonstrates that despite the rhetoric of widening participation, individuals are intentionally beset by barriers, silenced and excluded from degree level participation. The author calls for a radical re-think of the notion of ‘learning difficulties’, segregated provision, access to employment in theatre, and critically questions the notion of participation in higher education. This pioneering volume will appeal to students and scholars of inclusive education, (critical) disability studies, cultural studies and the sociology of education.

The Rhetoric of Widening Participation in Higher Education and its Impact: Ending the Barriers against Disabled People

by Navin Kikabhai

This book offers a critical investigation of the exclusion of individuals described as having ‘learning difficulties’ from participation in higher education. Using a postmodernist framework, the author explores the insights and experiences of a theatre group attempting to develop an undergraduate degree programme in the performing arts. In doing so, he provides a theoretical map of insights into discourses of power and knowledge, and makes transparent competing and contradictory discursive practices. Suggesting that ‘learning difficulties’ is a constructed and re-constructed discourse serving normative interests, the author demonstrates that despite the rhetoric of widening participation, individuals are intentionally beset by barriers, silenced and excluded from degree level participation. The author calls for a radical re-think of the notion of ‘learning difficulties’, segregated provision, access to employment in theatre, and critically questions the notion of participation in higher education. This pioneering volume will appeal to students and scholars of inclusive education, (critical) disability studies, cultural studies and the sociology of education.

Rhetoric, the Polis, and the Global Village: Selected Papers From the 1998 Thirtieth Anniversary Rhetoric Society of America Conference

by David S. Kaufer C. Jan Swearingen

Rhetoric, the Polis, and the Global Village represents current thought on the role of rhetoric in various disciplines, and includes such diverse topics as race, technology, and religion, demonstrating the expanding relevance of rhetoric in today's world. The essays included in this volume address the question of the polis in ancient and modern times, gradually converging with the more recent 30-year span between the decade of the Global Village and today's rhetorical rehearsals for a political global economy. Originating from the 1998 Rhetoric Society of America's biennial conference, and representing the 30-year anniversary of the organization, this volume offers to all readers the keynote lectures and selected papers celebrating the universality of rhetoric across cultures. As a benchmark for the scholarship and growth of the rhetoric discipline in recent history, it will be of great interest to scholars in classical and contemporary rhetoric, writing, and other fields in which rhetoric has attained critical significance and influence.

Rhetoric, the Polis, and the Global Village: Selected Papers From the 1998 Thirtieth Anniversary Rhetoric Society of America Conference

by David S. Kaufer C. Jan Swearingen

Rhetoric, the Polis, and the Global Village represents current thought on the role of rhetoric in various disciplines, and includes such diverse topics as race, technology, and religion, demonstrating the expanding relevance of rhetoric in today's world. The essays included in this volume address the question of the polis in ancient and modern times, gradually converging with the more recent 30-year span between the decade of the Global Village and today's rhetorical rehearsals for a political global economy. Originating from the 1998 Rhetoric Society of America's biennial conference, and representing the 30-year anniversary of the organization, this volume offers to all readers the keynote lectures and selected papers celebrating the universality of rhetoric across cultures. As a benchmark for the scholarship and growth of the rhetoric discipline in recent history, it will be of great interest to scholars in classical and contemporary rhetoric, writing, and other fields in which rhetoric has attained critical significance and influence.

Rhetorical Agendas: Political, Ethical, Spiritual

by Patricia Bizzell

This edited collection offers a broad consideration of contemporary rhetorical scholarship, tied to political, ethical, and spiritual themes. Originating from the 2004 conference of the Rhetoric Society of America, the contents of this volume reflects the conference themes of rhetorical agendas in current theory and research. The volume starts off with transcripts of the talks presented by the conference's featured speakers. The essays that follow are organized around five key topics: history, theory, pedagogy, publics, and gender. These chapters address subjects ranging from religious identity to civil rights; from weapons of mass destruction to literacy testing and electronic texts, reflecting the wide array of areas under study across the rhetoric discipline. With contributions from well-known scholars as well as newcomers, the breadth and diversity of this collection make a significant contribution to rhetorical scholarship, and will stimulate additional work. As such, the volume will be of interest to scholars and students in rhetoric studies in speech communication, English, and related disciplines.

Rhetorical Agendas: Political, Ethical, Spiritual

by Patricia Bizzell

This edited collection offers a broad consideration of contemporary rhetorical scholarship, tied to political, ethical, and spiritual themes. Originating from the 2004 conference of the Rhetoric Society of America, the contents of this volume reflects the conference themes of rhetorical agendas in current theory and research. The volume starts off with transcripts of the talks presented by the conference's featured speakers. The essays that follow are organized around five key topics: history, theory, pedagogy, publics, and gender. These chapters address subjects ranging from religious identity to civil rights; from weapons of mass destruction to literacy testing and electronic texts, reflecting the wide array of areas under study across the rhetoric discipline. With contributions from well-known scholars as well as newcomers, the breadth and diversity of this collection make a significant contribution to rhetorical scholarship, and will stimulate additional work. As such, the volume will be of interest to scholars and students in rhetoric studies in speech communication, English, and related disciplines.

Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically

by Jens E. Kjeldsen

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically

by Jens E. Kjeldsen

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

The Rhetorical Construction of Vegetarianism (Critical Food Studies)

by Cristina Hanganu-Bresch

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims. Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism. The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.

The Rhetorical Construction of Vegetarianism (Critical Food Studies)

by Cristina Hanganu-Bresch

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims. Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism. The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.

The Rhetorical Emergence of Culture (Studies in Rhetoric and Culture #4)

by Felix Girke Christian Meyer

“Just as rhetoric is founded in culture, culture is founded in rhetoric” - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical “text” alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creation, as will-driven social processes are shaped by cognitive dispositions and shape them in turn. Drawing on expertise in a variety of disciplines and regions, the contributors critically engage dialogical approaches in their emphasis on how a view from rhetoric changes our perception of people's intersubjective and conjoint creation of culture.

Rhetorical Ethos in Health and Medicine: Patient Credibility, Stigma, and Misdiagnosis (Routledge Studies in Rhetoric and Communication)

by Cathryn Molloy

This book explores rhetorical ethos and its ongoing role in patients’ credibility and in misdiagnoses stemming from gender, race and class-based biases. Drawing on the concept of ethos as a theoretical framework, it explores health and mental illness across different conditions and across different methodological approaches. Extending work on ethos in clinical encounters and public discourse about biomedicine and presenting new research on the rhetoric of mental health, stigma and mental illness, the book explores how bias in clinical settings can lead to symptoms labelled "in the patient’s head" masking treatable medical problems. This notable contribution to the rhetoric of health and medicine will be of interest to all researchers and graduate students of rhetoric and composition studies, rhetoric of health and medicine, disability studies, medical humanities, communication, and psychology.

Rhetorical Ethos in Health and Medicine: Patient Credibility, Stigma, and Misdiagnosis (Routledge Studies in Rhetoric and Communication)

by Cathryn Molloy

This book explores rhetorical ethos and its ongoing role in patients’ credibility and in misdiagnoses stemming from gender, race and class-based biases. Drawing on the concept of ethos as a theoretical framework, it explores health and mental illness across different conditions and across different methodological approaches. Extending work on ethos in clinical encounters and public discourse about biomedicine and presenting new research on the rhetoric of mental health, stigma and mental illness, the book explores how bias in clinical settings can lead to symptoms labelled "in the patient’s head" masking treatable medical problems. This notable contribution to the rhetoric of health and medicine will be of interest to all researchers and graduate students of rhetoric and composition studies, rhetoric of health and medicine, disability studies, medical humanities, communication, and psychology.

Rhetorical Memory and Delivery: Classical Concepts for Contemporary Composition and Communication (Routledge Communication Series)

by John Frederick Reynolds

Why has classical rhetoric been a subject of such growing interest for the past ten years? Because the most exciting work in classical rhetoric has asked us to rethink classical concepts in modern terms. What's been missing, at least in book-length form, is a scholarly rethinking of rhetorical memory and delivery. As many scholars have been noting in their work for some time now, three of five classical issues -- invention, arrangement, and style -- have dominated rhetorical studies while the other two -- memory and delivery -- have largely been misunderstood or ignored. Re-examined in light of recent research on orality, literacy, and electronic technology, rhetorical memory and delivery issues can become not only central to the field but also key to the continued interest in classical rhetoric. Bringing together national scholars from a variety of related disciplines in which rhetorical memory and delivery issues matter, this collection is the only volume that examines classical and contemporary interpretations of rhetorical memory and delivery in depth and detail.

Rhetorical Memory and Delivery: Classical Concepts for Contemporary Composition and Communication (Routledge Communication Series)

by John Frederick Reynolds

Why has classical rhetoric been a subject of such growing interest for the past ten years? Because the most exciting work in classical rhetoric has asked us to rethink classical concepts in modern terms. What's been missing, at least in book-length form, is a scholarly rethinking of rhetorical memory and delivery. As many scholars have been noting in their work for some time now, three of five classical issues -- invention, arrangement, and style -- have dominated rhetorical studies while the other two -- memory and delivery -- have largely been misunderstood or ignored. Re-examined in light of recent research on orality, literacy, and electronic technology, rhetorical memory and delivery issues can become not only central to the field but also key to the continued interest in classical rhetoric. Bringing together national scholars from a variety of related disciplines in which rhetorical memory and delivery issues matter, this collection is the only volume that examines classical and contemporary interpretations of rhetorical memory and delivery in depth and detail.

Rhetorical Minds: Meditations on the Cognitive Science of Persuasion (Studies in Linguistic Anthropology #1)

by Todd Oakley

Minds are rhetorical. From the moment we are born others are shaping our capacity for mental agency. As a meditation on the nature of human thought and action, this book starts with the proposition that human thinking is inherently and irreducibly social, and that the long rhetorical tradition in the West has been a neglected source for thinking about cognition. Each chapter reflects on a different dimension of human thought based on the fundamental proposition that our rhetoric thinks and acts with and through others.

Rhetoricians on Argumentation


This book, a rich collection authored by rhetorical scholars, unpacks how rhetoric contributes to argumentation studies. It begins with an introduction that identifies defining features of a rhetorical approach to argumentation which has several corollaries, including the special status of argumentation about action, the condition of uncertainty and the necessity of securing adherence from an audience. Chapters explore topics such as the properties of argumentation in the realm of rhetoric, the use of presentational devices, the role of rhetoric in the evolving formation of public morality, conditions for democratic argumentation, argument pedagogy, rhetorical insights into science communication, and other features within the realm of rhetorical argumentation. This book is relevant to students and researchers in linguistics, rhetoric, philosophy, argumentation studies, and communication studies. Previously published in Argumentation Volume 34, issue 3, September 2020

The Rhetorics of Feminism: Readings in Contemporary Cultural Theory and the Popular Press (Transformations)

by Lynne Pearce

Is it possible that changes in rhetorical practice could alter not just how thought is expressed, but also how it is made? Through a close stylistic and rhetorical analysis of contemporary feminist writing - from the cultural theory of Judith Butler to the popular journalism of Naomi Wolf and Germaine Greer - Lynne Pearce demonstrates how feminist thought is created as well as communicated through the frameworks in which it is presented. By linking rhetorical innovation with feminist epistemology in such a direct way, this is a book that will be of immense methodological as well as theoretical interest to readers, providing valuable insight into the often mysterious processes of conception and composition.

The Rhetorics of Feminism: Readings in Contemporary Cultural Theory and the Popular Press (Transformations)

by Lynne Pearce

Is it possible that changes in rhetorical practice could alter not just how thought is expressed, but also how it is made? Through a close stylistic and rhetorical analysis of contemporary feminist writing - from the cultural theory of Judith Butler to the popular journalism of Naomi Wolf and Germaine Greer - Lynne Pearce demonstrates how feminist thought is created as well as communicated through the frameworks in which it is presented. By linking rhetorical innovation with feminist epistemology in such a direct way, this is a book that will be of immense methodological as well as theoretical interest to readers, providing valuable insight into the often mysterious processes of conception and composition.

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