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Online Film Production in China Using Blockchain and Smart Contracts: The Development of Collaborative Platforms for Emerging Creative Talents (International Series on Computer Entertainment and Media Technology)
by Patrice PoujolThis book explores the use of Blockchain and smart contract technologies to develop new ways to finance independent films and digital media worldwide. Using case studies of Alibaba and in-depth, on-set observation of a Sino-US coproduction, as well as research collected from urban China, Hong Kong, Europe, and the USA, Online Film Production in China Using Blockchain and Smart Contracts explores new digital platforms and what this means for the international production of creative works. This research assesses the change in media consciousness from young urban audiences, their emergence as a potential participative and creative community within dis-intermediated, decentralised and distributed crowdfunding and crowdsourcing models. This research proposes solutions on how these young emerging local creative talents can be identified and nurtured early on, particularly those who now produce creative and artistic audiovisual content whether these works are related to film, Virtual Reality (VR), video game, graphic novels, or music. Ultimately, a new media content finance and production platform implementing blockchain is proposed to bring transparency in the film sector and open doors to emerging artists in digital media. Appropriate for both professionals and academics in the film industry as well as computer science.
Online Fundraisers: Targeted Planning and Successful Implementation
by Sonja Harken Martin HodsmanThis book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
Online-Fundraising: Digitales Spendensammeln: Wie Sie soziale Projekte und Organisationen erfolgreich finanzieren
by Jörg ReschkeDieses Buch gibt einen umfassenden Überblick über die erfolgsentscheidenden Instrumente und Strategieansätze im Online-Fundraising. Es zeigt auf, welche Werkzeuge zur Spendergewinnung im Internet eingesetzt werden und wie es gelingt, das Vertrauen der potenziellen Spender zu gewinnen, um dadurch gemeinnützige Organisationen und NGOs langfristig zu finanzieren.Ausgewiesene Experten teilen ihre Erfolgsrezepte und erläutern, was es mit der Institutional Readiness auf sich hat, welche Stellschrauben die eigene Website als wichtigster Kanal bietet und wie Spendenplattformen sinnvoll eingesetzt werden können. Die Beiträge zeigen auch, wie mithilfe von Social Media, professionellen Videos und Storytelling ein engagierter Dialog geführt werden kann, bei dem die Spender mit ihren Bedürfnissen im Fokus stehen und die optimale Donor Journey erleben. Mit vielen Best-Practice-Beispielen, Kurzinterviews, Anregungen zur Kampagnenplanung und konkreten Praxistipps für eine nachhaltig erfolgreiche Umsetzung.Mit Beiträgen von:Dr. Kai Fischer, Mission Based ConsultingJona Hölderle, PluralogMaik Meid, Meid Fundraising MediaTobias Dunkel, KommunikationsberaterNora-Hendrike Jäger, Deutsche Gesellschaft zur Rettung Schiffbrüchiger (DGzRS)Katja Prescher, SoZmark CommunicationEva Hieninger, getunik GmbHGregor Nilsson, getunik AGClaudia Winkler, goood mobile
Online Game Pioneers at Work
by Morgan RamsayIn this groundbreaking collection of 15 interviews, successful founders of entertainment software companies reflect on their challenges and how they survived. You will learn of the strategies, the sacrifices, the long hours, the commitment, and the dedication to quality that led to their successes but also of the toll that this incredibly competitive market has on even its most brilliant minds. For the hundreds of thousands of game developers out there, this is a must read survival guide. For those who simply enjoy games and know of some of these founders, this will be a most interesting read.Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone, and more than two-thirds of American households include video games in their daily lives. In a world that seems to be overflowing with fortune and success, the vicious truth of this booming industry is easily forgotten: failure is tradition. Video games define a cultural crossroad where business, entertainment, and technology converge, where the risks are great, cutting edge technology is vitally important and competition is intense. Here are the stories of survival from many of the industries luminaries who founded companies, created industries in their home countries, took amazing risks, innovated technologies, and invented new ways to sell. Among this outstanding group of pioneers are Richard Garriott, founder of Origin, astronaut, and the producer of the revolutionary Ultima Online, John Romero of Doom, Wolfenstein and Quake fame, and Victor Kislyi whose World of Tanks set the Guinness world record for the most people online at once with over 1.1 million people playing). You will read their stories and you will gain an understanding of how they managed in such a demanding business.There are a few game development companies that have withstood the test of time; most startups exit as quickly as they enter the scene. Many firms are outpaced by the explosive worldwide growth and economic realities of the sector. Here are enlightening the stories of entrepreneurs who found success and many who subsequently could not repeat it. They walk you through their incredible journeys of success and failure while expressing their views on development, design, hiring, finance, business models, selling their organization, the business life cycle, their frustrations and mistakes, while showing their intensity and their passion for the business along the way.Online Game Pioneers at Work:Explores the formation of entertainment software companies from the perspectives of successful founders who defied the odds Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business Other books in the Apress At Work Series: Gamers at Work, Ramsay. 978-1-4302-3351-0Coders at Work, Seibel, 978-1-4302-1948-4Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7
Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Handel und Internationales Marketing Retailing and International Marketing)
by Matthias SchuMatthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
by Ludovica Principato Giovanni Mattia Alessio Di LeoConsumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others.This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Online-Informationsverhalten von Business-to-Business-Käufern (Beiträge zur empirischen Marketing- und Vertriebsforschung)
by Maximilian LüdersMaximilian Lüders widmet sich dem Online-Informationsverhalten von Business-to-Business-Käufern. Die Erforschung organisationalen Kaufverhaltens ist Ende der 1990er Jahre zum Erliegen gekommen. Während praxisorientierte Veröffentlichungen unterstellen, dass das Internet einen großen Einfluss auf organisationales Informations- und Kaufverhalten hat, schweigt die wissenschaftliche Literatur hierzu weitestgehend. Der Autor ergründet in zwei empirischen Studien das (Online-)Informationsverhalten von B2B-Käufern. Erstens wird erforscht, wann und wie sich organisationale Käufer online informieren und wie sich digitale Informationsquellen in bestehende Erkenntnisse im Feld einordnen. Zweitens wird geklärt, ob sich unterschiedliche Arten von Online- Informationsverhalten aus Beobachtungsdaten von B2B-Websites identifizieren lassen.
Online Intermediaries for Co-Creation: An Explorative Study in Healthcare (Progress in IS)
by Christoph KünneThis book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.
Online Investing For Dummies (For Dummies)
by Matthew KrantzBuild a winning portfolio—and reduce your risk—with this bestselling guide Online investing has never been easier—or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics—showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. Set expectations and assess your risk Analyze stocks and financial statements Assemble the suite of tools to calculate your performance Get tips on choosing the right online broker and on protecting your information online It’s time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.
Online Investing For Dummies
by Matthew KrantzBuild a winning portfolio—and reduce your risk—with this bestselling guide Online investing has never been easier—or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics—showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. Set expectations and assess your risk Analyze stocks and financial statements Assemble the suite of tools to calculate your performance Get tips on choosing the right online broker and on protecting your information online It’s time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.
Online Investing on the Australian Sharemarket
by Roger KinskyHow to trade and invest online, from bestselling investing author Roger Kinsky With the wide availability of market data and the low cost of online trading, millions of people are taking control of their own future and investing their savings online. The Internet allows small investors to manage their portfolios, set up their own superannuation funds, and research and trade shares all from the comfort of a home office. But there are always risks to investing and without the knowledge of a traditional stockbroker or investment manager to help them steer clear of bad deals, investors need guidance to successfully navigate the abundance of information available to them. This new Fourth Edition of Online Investing on the Australian Sharemarket is a complete and comprehensive guide to researching stocks and trading shares, demystifying the complexities and explaining confusing investment jargon along the way. You'll discover how to find the best online broker, setup your account, place orders, analyse the market, and monitor and improve your portfolio's performance. The ideal guide for beginner and intermediate level investors who want to learn to invest wisely and profitably Written by an active trader and bestselling author of Teach Yourself About Shares, Shares Made Simple, and Charting Made Simple Covers all the basics of online investing, including how to set up an account, research shares, and make profitable trades Updated to include all the latest information setting up a self-managed superannuation fund, forex trading, and mobile technologies For Australians who want to take control of their investment portfolios, Online Investing on the Australian Sharemarket is the perfect beginner's guide.
Online Investing on the Australian Sharemarket
by Roger KinskyHow to trade and invest online, from bestselling investing author Roger Kinsky With the wide availability of market data and the low cost of online trading, millions of people are taking control of their own future and investing their savings online. The Internet allows small investors to manage their portfolios, set up their own superannuation funds, and research and trade shares all from the comfort of a home office. But there are always risks to investing and without the knowledge of a traditional stockbroker or investment manager to help them steer clear of bad deals, investors need guidance to successfully navigate the abundance of information available to them. This new Fourth Edition of Online Investing on the Australian Sharemarket is a complete and comprehensive guide to researching stocks and trading shares, demystifying the complexities and explaining confusing investment jargon along the way. You'll discover how to find the best online broker, setup your account, place orders, analyse the market, and monitor and improve your portfolio's performance. The ideal guide for beginner and intermediate level investors who want to learn to invest wisely and profitably Written by an active trader and bestselling author of Teach Yourself About Shares, Shares Made Simple, and Charting Made Simple Covers all the basics of online investing, including how to set up an account, research shares, and make profitable trades Updated to include all the latest information setting up a self-managed superannuation fund, forex trading, and mobile technologies For Australians who want to take control of their investment portfolios, Online Investing on the Australian Sharemarket is the perfect beginner's guide.
Online Investing on the Australian Sharemarket: How to Research, Trade and Invest in Shares and Securities Online
by Roger KinskyThe complete guide to trading and researching the Australian sharemarket online, fully revised and updated It has never been easier to use the internet to trade and invest in the Australian sharemarket. Thanks to the wide availability of online brokers and financial websites, online market data, low cost broadband and trading sites and user-friendly digital platforms, a growing number of Australians are taking more direct control of their investments and wealth management. Online Investing on the Australian Sharemarket is a comprehensive guide to researching and trading shares and other securities online in Australia. This popular book offers step-by-step guidance on choosing an online broker, accessing and making best use of online share investing resources, planning trades, identifying profit-making opportunities, timing of and placing online orders, managing investment risks, and much more. Bestselling author and successful trader Roger Kinsky provides a step-by-step process for harnessing the power of the internet to make informed and profitable trading and investment decisions. Now in its fifth edition, this time-proven resource features extensively revised content and up to date information throughout. Featuring real-world advice and practical tips drawn from the author’s decades of online share investing experience, this valuable guide will: explain the basic concepts, terminology, and advantages of online investing and share trading explore how to avoid the potential pitfalls and common mistakes that might otherwise occur examine the different types of financial websites, data, information, tools, and other resources available online provide guidance on fundamental and technical analysis, online charting and indices, and strategic risk management Offering authoritative information and proven trading strategies, Online Investing on the Australian Sharemarket, Fifth Edition is essential reading both for those new to the market and more experienced investors alike.
Online Investing on the Australian Sharemarket: How to Research, Trade and Invest in Shares and Securities Online
by Roger KinskyThe complete guide to trading and researching the Australian sharemarket online, fully revised and updated It has never been easier to use the internet to trade and invest in the Australian sharemarket. Thanks to the wide availability of online brokers and financial websites, online market data, low cost broadband and trading sites and user-friendly digital platforms, a growing number of Australians are taking more direct control of their investments and wealth management. Online Investing on the Australian Sharemarket is a comprehensive guide to researching and trading shares and other securities online in Australia. This popular book offers step-by-step guidance on choosing an online broker, accessing and making best use of online share investing resources, planning trades, identifying profit-making opportunities, timing of and placing online orders, managing investment risks, and much more. Bestselling author and successful trader Roger Kinsky provides a step-by-step process for harnessing the power of the internet to make informed and profitable trading and investment decisions. Now in its fifth edition, this time-proven resource features extensively revised content and up to date information throughout. Featuring real-world advice and practical tips drawn from the author’s decades of online share investing experience, this valuable guide will: explain the basic concepts, terminology, and advantages of online investing and share trading explore how to avoid the potential pitfalls and common mistakes that might otherwise occur examine the different types of financial websites, data, information, tools, and other resources available online provide guidance on fundamental and technical analysis, online charting and indices, and strategic risk management Offering authoritative information and proven trading strategies, Online Investing on the Australian Sharemarket, Fifth Edition is essential reading both for those new to the market and more experienced investors alike.
Online Journalism Ethics: Traditions and Transitions
by Cecilia Friend Jane SingerOnline media present both old and new ethical issues for journalists who must make decisions in an interactive, instantaneous environment short on normative standards or guidelines. This user-friendly book guides prospective and professional journalists through ethical questions encountered only online. Including real-life examples and perspectives from online journalists in every chapter, the book examines the issues of gathering information, reporting, interviewing, and writing for mainstream news organizations on the Web. It considers the ethical implications of linking, interactivity, verification, transparency, and Web advertising, as well as the effects of convergence on newsrooms. It also addresses the question of who is a journalist and what is journalism in an age when anyone can be a publisher. Each chapter includes a complex case study that promotes critical thinking and classroom discussion about how to apply the ethical issues covered.
Online Journalism Ethics: Traditions and Transitions
by Cecilia Friend Jane SingerOnline media present both old and new ethical issues for journalists who must make decisions in an interactive, instantaneous environment short on normative standards or guidelines. This user-friendly book guides prospective and professional journalists through ethical questions encountered only online. Including real-life examples and perspectives from online journalists in every chapter, the book examines the issues of gathering information, reporting, interviewing, and writing for mainstream news organizations on the Web. It considers the ethical implications of linking, interactivity, verification, transparency, and Web advertising, as well as the effects of convergence on newsrooms. It also addresses the question of who is a journalist and what is journalism in an age when anyone can be a publisher. Each chapter includes a complex case study that promotes critical thinking and classroom discussion about how to apply the ethical issues covered.
Online-Know-how für Manager: 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern
by Felix BeilharzDieser hochwirkungsvolle Ratgeber zur effektiven Online-Nutzung bietet Führungskräften 101 direkt umsetzbare Tipps zu besserer Eigen-PR, ergiebigerer Informationssuche, effizienterem Online-Zeitmanagement und wirkungsvollerem Networking. Wer als Manager nicht von den „Digital Natives“ abgehängt werden will, benötigt profundes Wissen über die verschiedenen Online-Instrumente und deren Einsatz. Doch konkrete Anleitungen gibt es weder für Google noch für Facebook, Twitter, Xing oder LinkedIn. Dieses Buch schafft Abhilfe und zeigt Schritt für Schritt, wie Sie das Web effizienter nutzen und ihre Online-Präsenz erfolgreich gestalten können. „Wie Sie das Internet zur gezielten Recherche, zur Eigenwerbung und zur Steuerung gewisser Informationen nutzen, erläutert der in Deutschland führende Online-Marketing-Experte Felix Beilharz.“ Dr. Hubertus Porschen, Bundesvorsitzender BJU – Die jungen Unternehmer„Sind Sie IT-technisch abhängig von Spezialisten? Lesen Sie dieses Buch und probieren Sie die Tipps aus. Danach können Sie die Ideen und Vorschläge Ihrer IT-Spezialisten verstehen und einordnen.“ Dipl.-oec. Siegbert Pinger, Geschäftsführer vem.die arbeitgeber e.V.
Online-Kommunikation: Kunden zielsicher verführen und beeinflussen
by Thomas Kilian Sascha LangnerSeien es Suchmaschinen, soziale Netzwerke oder Blogs - Unternehmen von heute müssen sich neuen kommunikativen Herausforderungen stellen. Die Autoren, erfahrene Experten für Internet-Marketing, präsentieren in diesem Buch die Grundlagen der Online-Kommunikation sowie die gängigsten Instrumente und Beeinflussungstechniken: von der klassischen Webseitengestaltung bis zu jüngsten Trends im Bereich der Social-Media-Kommunikation.
Online-Kommunikation - Die Psychologie der neuen Medien für die Berufspraxis: E-Mail, Website, Newsletter, Marketing, Kundenkommunikation
by Annette KielholzGanz gleich, ob in der Unternehmenskommunikation oder im persönlichen E-Mail-Verkehr, Online-Kommunikation hat viel mit Psychologie zu tun. Denn auch wenn ein Computer dazwischengeschaltet ist, es stehen doch immer Menschen dahinter. Dieser Praxisratgeber für den professionellen Umgang mit dem Internet im Berufsleben zeigt auf, welche psychologischen Mechanismen im Internet zum Tragen kommen und wie Unternehmen auf dieser Basis ihre Online-Präsenz professionell gestalten können - in den Bereichen Website, Newsletter, E-Mail-Verkehr, bei Marketing- und PR-Aktivitäten und in der Kundenkommunikation. Das Buch bietet neben der wissenschaftlichen Fundierung viele Praxisbeispiele, Checklisten und Interviews mit Spezialisten. Aufgrund seiner durchgehend klaren Struktur eignet es sich gleichermaßen für Einsteiger wie für Online-Profis, die die psychologischen Hintergründe der Netzkommunikation besser verstehen und neue Trends eigenständig beurteilen wollen. Es richtet sich an Führungskräfte, Kommunikationsverantwortliche in Unternehmen, Medienpsychologen, Unternehmensberater, Medienberater und -gestalter, Webmaster und Trainer.
Online-Kommunikation für Verbände: Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen
by Ralf-Thomas HillebrandStrategische Website-Konzeption, treffgenaue PR-Maßnahmen, kluges Issue Management, Campaigning im Internet und authentischer Dialog mit der Commmunity wollen gelernt sein – gerade von Verbänden, die es oft mit unterschiedlichsten Zielgruppen zu tun haben. Dieses Buch zeigt, wie es geht, und erläutert, wie Verbände zielführend, nachhaltig und glaubwürdig mit ihren Stakeholdern im Netz kommunizieren können. Der Autor beschreibt fachlich fundiert, wie Sie die richtigen Maßnahmen entwickeln, diese direkt umsetzen und banale technische, aber auch schwerwiegende kommunikationsstrategische Fehler vermeiden. Anhand von ausführlichen User Storys, Use Cases und konkreten Handlungsempfehlungen werden die entscheidenden Stellschrauben und Fallstricke der Online-Verbandskommunikation erklärt. Ein wertvolles Buch für Kommunikationsverantwortliche in Verbänden, die ihre Zielgruppen noch besser erreichen wollen.
Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil: Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel (BestMasters)
by Karin WeissingerKarin Weissinger beschreibt anhand der LOHAS, wie Personen mit einem nachhaltigen Lebensstil als Zielgruppen im Internet verortet werden können, denn diese sind für Unternehmen hochattraktiv. Nachhaltigkeit ist omnipräsent und kein Unternehmen kann es sich leisten, auf nachhaltige Themen zu verzichten. Die Autorin geht daher den Fragen nach, wie die adäquate Ansprache gestaltet sein muss, welche Implikationen diese Zielgruppen auf die Online-Kommunikation von Unternehmen haben und wie der Eindruck von „Greenwashing“ vermieden werden kann.
Online-Kommunikation im Recruiting für KMU: Reifegrade von Employer Branding & Candidate Experience (essentials)
by Sven SchnitzlerIm Übergang vom Arbeitgeber- zum Arbeitnehmermarkt unterliegt Recruiting einem strukturellen Wandel. Arbeitgeber, die an konventionellen Auswahlverfahren festhalten, werden zunehmend Schwierigkeiten bekommen, Kandidaten von sich zu überzeugen. Als Gegenmaßnahme gilt es, HR, Marketing und Geschäftsführung zusammenzubringen und die Bereiche Marketing, Employer Brand & Recruiting innovativ auszurichten. Mittels des Reifegradmodells im Recruiting werden Unternehmen und Personaler in die Lage versetzt, den Transformationsprozess strukturiert anzugehen. Step-by-Step erfahren Sie, wie Sie Ihr Recruiting zur Experience werden lassen und so reif für die Bewerberkommunikation der Zukunft sind.
Online-Kommunikation von Organisationen: Strategisches Handeln unter komplexen Bedingungen (Organisationskommunikation)
by Ole KedingOle Keding untersucht, wie Strategen aus der Wahlkampf- und Werbekommunikation mit den komplexen Bedingungen von Online-Kommunikation umgehen. Organisationen können über das Internet auf vielfältige Weise mit ihrer Umwelt in Verbindung treten, Angebot und Nutzung verändern sich jedoch stetig und mit enormer Geschwindigkeit. Vor diesem Hintergrund ist die Planung, Umsetzung und Evaluation von Kampagnen eine strategische Herausforderung. Der Autor beleuchtet das interdisziplinäre Praxis- und Forschungsfeld aus der Perspektive der PR- und Kommunikationsforschung, der Politikwissenschaft sowie der Kognitionspsychologie, um so übergreifende Handlungsempfehlungen aufzeigen zu können.
Online-Kommunikationsverhalten von Multiplikatoren: Persönlichkeitsspezifische Analyse und Steigerung des Innovationsinput über User Generated Content
by Michael MöllerDr. Michael Möller untersucht persönlichkeitsspezifisch die Abgabe von Online-Kundenartikulationen und damit den Zusammenhang zwischen Persönlichkeitsstruktur und dessen Einfluss auf die Meinungsführerschaft in der Online-Umgebung.
Online Learning Systems: Methods and Applications with Large-Scale Data
by Samarjeet Borah Zdzislaw Polkowski Sambit Mishra Darshana DesaiThis book discusses the newest approach to online learning systems in higher education. As e-Learning platforms change their mechanisms for data processing and storage, there is a need to move these systems toward being more efficient and smarter. This book covers online learning systems and their application to large-scale data along with the technological aspects of these processes and problem-solving methods. Online Learning Systems: Methods and Applications with Large-Scale Data discusses the efficiency measurement and environmental impact of online education. The book offers a parametric evaluation and categorization of online learning systems and provides an exploration of big data ecosystems in cloud computing. Descriptive analytical methods that assist in finding solutions for big data challenges are also covered within the book. The book is written for academicians, which includes teachers, students, and higher education policymakers who believe in transforming the education industry, as well as research scholars and those working in education technology and artificial intelligence. Industry professionals involved in education management and those working in e-Learning companies will also find this book useful.