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The Death of Money: The Coming Collapse of the International Monetary System
by James RickardsIn this New York Times bestseller and Wall Street Journal bestseller, Rickards explores the future of the international monetary system'A fast-paced and apocalyptic look at the financial future, taking in financiers' greed, central banks' incompetence and impending Armageddon for the dollar ... Rickards may be right that the system is going wobbly.' Financial TimesThe international monetary system has collapsed three times in the past hundred years. Each collapse was followed by a period of war, civil unrest, or damage to the stability of the global economy. Now James Rickards explains why another collapse is rapidly approaching.The US dollar has been the global reserve currency since the end of the Second World War. If the dollar fails the entire international monetary system will fail with it. But Washington is gridlocked, and America's biggest competitors - China, Russia, and the Middle East - are doing everything possible to end US monetary hegemony.The potential results: Financial warfare. Deflation. Hyperinflation. Market collapse. Chaos.James Rickards offers a bracing analysis of the fundamental problem: money and wealth have become ever more detached. Money is transitory and ephemeral; wealth is permanent and tangible. While wealth has real value worldwide, money may soon be worthless. The world's big players - governments, banks, institutions - will muddle through by making up new rules, and the real victims of the next crisis will be small investors. Fortunately, it is not too late to prepare for the coming death of money. In this riveting book, James Rickards shows us how.'A terrifically interesting and useful book...fascinating' Kenneth W. Dam, former deputy secretary of the Treasury and adviser to three presidentsJames Rickards is the author of Currency Wars, which has been translated into eight languages and won rave reviews from the Financial Times, Bloomberg, and Politico. He is a portfolio manager at West Shore Group and an adviser on international economics and financial threats to the Department of Defense and the U.S. intelligence community. He served as facilitator of the first-ever financial war games conducted by the Pentagon. He lives in Connecticut.
Crazy is a Compliment: The Power of Zigging When Everyone Else Zags
by Linda Rottenberg'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures' Financial Times 'Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organisations' Sheryl Sandberg'Buy it. Read it. Live it' Seth GodinThese days everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring - and maybe even a little crazy - or risk being left behind.But how do you take smart risks without risking it all? Crazy Is a Compliment combines inspiring stories, original research and practical advice to create a road map for getting started and going bigger. It brings to life iconic entrepreneurs like Walt Disney and Estée Lauder, reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started an $80 million hair-care company from her kitchen sink in Rio.Whether you're serving coffee and fantasizing about launching a microbrewery or sitting at your desk brainstorming a new idea that can improve your company, Linda Rottenberg provides a road map to getting started, going bigger and achieving your dreams.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
by Matthew Dixon Nicholas Toman Rick DeLisiA new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.The rewards are there for the taking, and the pathway to achieving them is now clearly marked.'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to StickMatt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller.Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review.Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.
Big Bang Disruption: Business Survival in the Age of Constant Innovation
by Larry Downes Paul Nunes'A stimulating read...carefully researched and accessibly written...the case studies on disruption alone are worth the cover price' -Financial Times'Everything you need from business school in one very direct book' -Dick Costolo, CEO, TwitterIt used to take years for new products and services to dethrone industry leaders. Now any business can be instantly devastated by something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption?No matter what your industry, start-ups can change the market before you even begin to grasp what's happening. The good news is that any business can master the strategy of the start-ups.In Big Bang Disruption, Larry Downes and Paul Nunes show you how to spot the next big thing - before the next start-up does. Based on extensive research by the Accenture Institute for High Performance and interviews from over 30 industries, this essential bookwill give you with the tools to take control of your future.
The Age of Oversupply: Overcoming the Greatest Challenge to the Global Economy
by Daniel AlpertThe Age of Oversupply looks at why Western capitalism is broken and how the US can recover its global economic leadership statusThe invisible hand of capitalism is broken.Economic and political forces are preventing markets from correcting themselves. Governments and central banks across the developed world have tried every tool imaginable, yet our economies remain sluggish. How did we get here, and how can advanced nations prosper once more?In this bold call to arms, economic policy expert Daniel Alpert argues that oceans of cheap global labour and capital have shackled the economies of the West. Distracted by a technology boom and debt bubble, they failed to respond to the challenges unleashed by the BRICs (Brazil, Russia, India and China) and beyond.Global oversupply and the lack of domestic growth are intertwined, Alpert shows. We cannot understand the housing bubble and the financial crisis without appreciating how the rise of emerging nations distorted the economies of rich countries. And we can't chart a path for growth without recognizing that many of these forces are still at work.The Age of Oversupply offers a bold, fresh approach to fixing the West's economic woes. It also delivers a vigorous challenge to proponents of austerity economics. 'An elegantly argued explanation of the anemic stagnation that has followed the recent financial crisis' -Nouriel Roubini, author of Crisis EconomicsDaniel Alpert is a founding managing partner of investment bank Westwood Capital, LLC. He is widely quoted in the business media and was featured in the Academy Award-winning documentary Inside Job. Alpert is also a fellow of the Century Foundation, the United States' oldest policy think tank. He lives in New York.
Get Sh*t Done!: From spare room to boardroom in 1,000 days
by Niall HarbisonDo you start every day with a 'to do' list? Every year with new resolutions? Do you fantasise about winning the lottery, travelling the world or retiring at forty? Many of us dream big but we never truly believe we can achieve our life's ambitions.But it doesn't have to be like this. It is possible to make dreams come true as Niall Harbison has found out - aged just 33, and within 1000 days of starting a business in his bedroom, he sold it for millions. Before that he had already lived what seemed like a charmed life. As a private chef for billionaires (among other highlights, cooking for Bill Gate's fiftieth birthday) he travelled all over the world, getting paid to do so while enjoying a lifestyle normally reserved for the rich and famous.But Niall Harbison achieved his dreams despite a serious drink problem and crippling bouts of depression. Now he shares his secrets in Get Sh*t Done! Get Sh*t Done! contains a unique set of principles and a new way of thinking. It includes 'life hacks' that will help you escape the nine-to-five, overcome your limitations and make the things you dream about actually happen - and quicker than you could ever imagine.Let Niall Harbison be your inspiration. Learn how he got paid to snowboard all day and to surf in Hawaii, still gets paid to go on holiday and has never worked a day in his life. And learn how he doesn't let personal challenges get in the way of his goals. Stop dreaming and instead start getting sh*t done!
Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity
by Douglas RushkoffThe promise and perils of the digital economy - and how we can use it to create prosperity for allThe digital economy was supposed to create a new age of prosperity for everyone. But as Facebook resells our data for billions and self-driving cars threaten to put drivers out of work, it has so far only exacerbated the gap between winners and losers. Yet the possibility of an economic Renaissance still lingers - if we seize the opportunity now. In The Growth Trap, Douglas Rushkoff identifies this crucial economic turning point and calls on everyone to remake the economic operating system from the inside out - to redistribute wealth and prosper along the way. With practical steps matched by incisive analysis, The Growth Trap offers a pragmatic, optimistic, and human-centered model for economic progress in the digital age.
Think Simple: How Smart Leaders Defeat Complexity
by Ken SegallThe secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.
The Sting Man: The True Story Behind the Film AMERICAN HUSTLE
by Robert W. GreeneThe Sting Man: The True Story Behind the Film AMERICAN HUSTLEThe inspiration behind the film American Hustle, directed by David O'Russell (Silver Linings Playbook, The Fighter) and starring Christian Bale, Bradley Cooper, Jennifer Lawrence and Amy AdamsHow did a Bronx hustler nearly bring down the US government?From hustling on the streets of the Bronx to selling bogus businesses and sham investments around the world, Mel Weinberg netted millions of dollars. So legendary were his skills that in the late 1970s he was recruited by the FBI to combat art thieves and counterfeiters. But the trail quickly led to even bigger targets. His legendary sting operation, Abscam, caught eight corrupt congressmen and senators. The scandal shook America to the core.In The Sting Man, Pulitzer Prize-winning author Robert W. Greene presents not only a thrilling account of the rise of the FBI's international con mastermind, but a vivid dissection of the underbelly of the American Dream. Can you really con an honest man?This astonishing true story will be loved by fans of Argo and Catch Me If You Can.'Absorbing and hilarious... reads like good fiction'Washington PostRobert W. Greene was a veteran reporter for more than twenty-seven years, a Senior Staff Investigator for the New York City Anti-Crime Committee and an investigator for the U.S. Senate. As a reporter for Newsday, he headed investigative teams that twice won the Pulitzer Prize gold medal. He was also president of the Investigative Reporters and Editors Group. He died in 2008.
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi Tahl RazAn updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold.As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles.Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York.
Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways
by William C. Taylor'There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long'Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesn't just mean designing mobile apps and developing virtual-reality headsets.In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment.The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine what's possible in their fields.
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
by Sanjay Khosla Mohanbir SawhneyFewer, Bigger, Bolder will teach you how to make billions by scaling back, expanding less and betting bigger. It's a game-changing book that couldn't be more timely. Or more needed. In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions. Every quarter became a mad dash to find yet another short-term revenue boost, but failed to deliver what was really needed: sustainable and profitable growth. There had to be a better way - an alternative to the scramble for mindless expansion.The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (Focus7) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Given the right incentives, they will be able to produce astonishing results in amazingly short time frames.Fewer, Bigger Bolder crosses the usual boundaries of strategy, execution, people, and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people.That's exactly what Khosla accomplished for Kraft's developing markets, which enjoyed profitability increases of 50 percent. Sawhney discovered a similar formula for stellar results when advising a portfolio of businesses from Fortune 500 giants to technology start-ups. Together they challenge the conventional wisdom about growth, and prove that going Fewer, Bigger, Bolder can transform businesses of any size. As president of Kraft Foods' developing markets, Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across over sixty countries. Since 2013, he has been serving as a management consultant, a senior fellow at Northwestern University's Kellogg School of Management, and a senior adviser at BCG.Professor Mohanbir Sawhney is a globally recognized scholar, teacher, speaker, and consultant in business innovation, technology marketing, and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.Richard Babcock is a writer and teacher in Chicago. He was the longtime editor of Chicago magazine.
The Ignorant Maestro: How Great Leaders Inspire Unpredictable Brilliance
by Itay TalgamIn The Ignorant Maestro, Symphony Orchestra conductor Itay Talgam reveals the art of successful leadership by looking at the world's greatest conductorsA conductor in front of his orchestra is an iconic symbol of leadership. But what does a maestro actually do to ensure cooperation, harmony and a flawless performance?The key is to embrace ignorance.For twenty years, orchestra conductor Itay Talgam has drawn on his experience on the podium to teach non-musicians the art of leading like a conductor - from CEOs to entrepreneurs, politicians to schoolteachers. In The Ignorant Maestro, he brings that art to leaders everywhere. Turning to six of the most iconic conductors as examples, from the dictatorial Muti to Bernstein, the master of dialogue, Talgam's anecdotes and insights will change the way you think about listening, humility and the path to unpredictable brilliance. They will equip you for exceptional leadership. And they will empower you to lead your team to greater harmony.
Superpower: Three Choices for America’s Role in the World
by Ian BremmerGeopolitical thought leader Ian Bremmer issues a clarion call to America: redefine your place in the world, or the world will define it for youAmerica's identity abroad has long been defined by the second World War and years of Cold War struggle. But the new America has changed; its role and identity are in flux - and with them, the global balance of power.In Three Choices for a Superpower, president and founder of the Eurasia Group, Ian Bremmer, calls for a completely new definition of America as a superpower - one that adheres to distinct priorities and values. He outlines the three choices facing the new America:Be independent: America does not have an endless supply of blood and finances to spend on other nations. Rather, America will fare much better if it devotes its energies and resources to rebuilding strength from within. Moneyball: America cannot afford every foreign fight in support of American values, but they must defend their interests wherever they are threatened. They must make tough decisions intelligently, with an open admission of America's limitations.Be indispensable: To think that America can operate autonomously from the rest of the world is not only ignorant but also extremely dangerous. The world relies on American leadership, and America has international interests - they must continue their role as an indispensable nation and remain actively involved abroad.As the 2016 presidential election approaches, America needs to define its responsibilities, opportunities, and most importantly, its limits. A foreign policy divided against itself cannot stand; as the world's greatest superpower, America must choose which path it will follow into the future.
The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value
by John Sviokla Mitch CohenDiscover and cultivate the secret traits of self-made billionaires with THE SELF-MADE BILLIONAIRE EFFECT by John Sviokla and Mitch Cohen Imagine what Atari might have achieved if Steve Jobs had stayed there. Or what Steve Case could have done for Pepsi if he hadn't left for a start-up that eventually became AOL. Scores of billionaires worked for established corporations before they struck out on their own. People like Michael Bloomberg and Mark Cuban went on to build iconic household brands. Why didn't their former employers hang onto to these people? And why are most big companies unable to create as much value as the world's 800 self-made billionaires? Billionaires aren't necessarily luckier, smarter or harder working than the rest of us - and they rarely build something brand-new. The key difference is their mindset. They redefine what's possible - and they are critical to any company looking to create massive value. The Self-Made Billionaire Effect breaks down the five critical habits of massive value-creators, so you can learn how to identify, encourage, and retain them - and even become one yourself. It will forever change the way you think about talent and business value. John J. Sviokla is the head of Global Thought Leadership with PricewaterhouseCoopers. He is a frequent speaker on innovation, growth, and customer behavior. In addition to working with clients, John serves on PwC's Advisory Leadership Group and Global Thought Leadership Council. He was on the faculty of the Harvard Business School for ten years and has written for Harvard Business Review, The Wall Street Journal, Financial Times, and Sloan Management Review. Mitch Cohen is PwC's Vice Chairman. During his 33 years at the firm and 20 years as a partner, Cohen has held a variety of leadership roles and served numerous Fortune 500 clients.
Stuffocation: Living More with Less
by James WallmanIn this groundbreaking book, trend forecaster James Wallman reveals the world's growing sense of Stuffocation - and how we can move away from it'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything wethought we wanted isn'tmaking us happier. It's badfor the planet. It's clutteringup our homes. It's makingus feel 'stuffocated' andstressed - and it might evenbe killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are turning their backs on all-you-can-get consumption, from the telecoms exec who's sold almost everything he owns, to the well-off family who have moved into a remote mountain cabin. Wallman's solution to our clutter crisis is less extreme, but equally fundamental. We have to transform what we value. We have to focus less on possessions and more on experiences. Rather than a new watch or another pair of shoes, we should invest in shared experiences like holidays and time with friends. With intriguing insights on psychology, economics and culture, Stuffocation is a vital manifesto for change. It has inspired those who have read it to be happier and healthier, and to live more, with less.James Wallman is a journalist, trend forecaster, speaker, and author. He has written for GQ, the New York Times, the FT, and advised clients such as Absolut, BMW, Burberry, and Nike. James wrote the futurology column in T3 magazine and was editor of The Future Laboratory's forecasting publication. He has an MA in Classics from Oxford University and an MA in Journalism from the University of the Arts London. He has lived in France, Greece, and Palo Alto in California and currently lives in London with his wife and children.
The One-Page Financial Plan: A Simple Way To Be Smart About Your Money
by Carl RichardsA simple, effective way to transform your finances and your life from leading financial advisor and New York Times columnist Carl RichardsCreating a financial plan can seem overwhelming, but the best plans aren't long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you're doing it in the first place. Knowing what's important to you, you will be able to make better decisions in any market conditions.The One-Page Financial Plan will help you identify your values and goals. Carl Richard's simple steps will show you how to prioritize what you really want in life and figure out how to get there.'In a world where financial advice is (often purposely) complicated and filled with jargon, Carl Richards distils what matters most into something that is easy and fun to read' Wall Street Journal'Feeling tormented by your finances? Read this book. Now. The One-Page Financial Plan helps you identify what you truly want from life, get crystal clear about the financial position you are starting from today, and develop a simple, actionable plan to narrow the gap between the two' Manisha Thakor, CEO at MoneyZen Wealth ManagementCarl Richards is a certified financial planner and a columnist for the New York Times, where his weekly Sketch Guy column has run every Monday for over five years. He is also a columnist for Morningstar magazine and a contributor to Yahoo Finance. His first book, The Behavior Gap, was very well received, and his weekly newsletter has readers around the world. Richards is a popular keynote speaker and is the director of investor education for the BAM ALLIANCE.
You Only Have To Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires
by Randall Lane ForbesTHE ULTIMATE INSIDER LOOK AT THE NEWEST TITANS OF TECH - AND WHAT YOU CAN LEARN FROM THEIR SUCCESSSilicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations.You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success.Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.
The Automatic Customer: Creating a Subscription Business in Any Industry
by John WarrillowIn The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish BigJohn Warrillow, the author of Built to Sell, is the founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy KawasakiFully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
by Dorie ClarkSet the agenda. Be the go-to person - become a thought leader. If you're a professional in the 21st century, the rules have changed. Being a hard worker is no longer enough. Now it's the thought leaders who are at the top: the agenda-setters with unique, compelling ideas that inspire others to listen and take action and extraordinary followings. But becoming a thought leader is a mysterious and opaque process. Where do their ideas come from? How do they get noticed? Can you control the process at all?Dorie Clark is here to demystify the development of thought leadership. Through vivid case examples and concrete specific steps, she shows how anyone can develop thought-leading ideas and promote them effectively. Drawing on interviews with Daniel Goleman, Seth Godin and Robert Cialdini, she teaches you how to develop a big idea, find your niche, leverage relationships and build a community of followers. She teaches you how to Stand Out.Dorie Clark, author of Reinventing You is a marketing and strategy consultant, with clients including Google, the World Bank, Microsoft, and Morgan Stanley. She frequently writes for the Harvard Business Review and Forbes, is recognized as a branding expert by the Associated Press and Fortune, and was shortlisted for the Thinkers50 Future Thinker Award 2013. She is an adjunct professor of business administration at Duke University's Fuqua School of Business.
An Education: How an outsider became an insider - and learned what really goes on in Irish government
by John Walshe'Fascinating' Fintan O'Toole, Irish Times'It's a fascinating book. I ended up reading it till about four in the morning. It gives an incredible insight.' Shane Coleman, political editor, Newstalk'Excellent' Sam Smyth, Irish Mail on Sunday'A great read and I'd recommend it' Hugh Linehan, Irish Times'One of the best journalists I ever worked with ... his tell-all book is absolutely fascinating' Matt Cooper, Today FM'Like pulling back the curtains and getting a sneaky peak inside ... fascinating' Sinéad Desmond, Ireland AM, TV3After over forty years in national journalism, John Walshe thought he had seen and heard it all. That was until he got a once-in-a-lifetime opportunity to work in government and see how decisions are really made ...Having spent most of his career as an education correspondent, Walshe did not have to think twice about accepting incoming education minister Ruairi Quinn's invitation to become his special adviser. So in a matter of weeks he found himself in the seat of power in Government Buildings and up close and personal with some of the country most powerful decision-makers. It was heady stuff.An Education is John Walshe's revealing, surprising and entertaining inside account of what it's like be part of a government trying to get to grips with a country and an economy in free-fall. It is an anatomy of how choices are made, particularly when the choices are between swingeing cuts and drastic savings. And it is a gripping description of the ferocious day-to-day territorial battles and face-offs between the coalition parties and their backroom staff.Ruairi Quinn knew this would be his last cabinet post and he was determined to leave a legacy. Walshe documents the triumphs and disasters of Quinn's mission to reshape Irish education. In doing so he gets to the heart of the mix of idealism, egotism and pragmatism that ultimately drives those who govern.John Walshe's forty-month education on the corridors of power him left him much wiser about those who set out to do the state some service. His conclusions are sometimes encouraging and sometimes dismaying. But they are always enlightening. An Education is both lively and essential reading for anyone who wants to understand Irish politics in the raw.
The Road to Ruin: The Global Elites' Secret Plan for the Next Financial Crisis
by James RickardsThe New York Times bestseller that reveals how investors can prepare for the next financial panic - and why it's coming sooner than you think.The global economy has made what seems like an incredible comeback after the financial crisis of 2008. Yet this comeback is artificial. Central banks have propped up markets by keeping interest rates low and the supply of money free-flowing. They won't bail us out again next time. And there will be a next time - soon.In The Road to Ruin, bestselling author James Rickards identifies how governments around the world are secretly preparing an alternative strategy for the next big crisis: a lockdown. Instead of printing money to reliquify markets and prop up assets, governments are preparing to close banks, shut down exchanges and order powerful asset managers not to sell. They're putting provisions in place that will allow them to do so legally. What's more, the global elite has already started making their own preparations, including hoarding cash and hard assets.When the next one comes, it will be the average investor who suffers most - unless he or she heeds Rickards' warning and prepares accordingly.James Rickards is the bestselling author of Currency Wars and The Death of Money. He is a portfolio manager at West Shore Group and an adviser on international economics and financial threats to the Department of Defence and the US intelligence community. He served as facilitator of the first-ever financial war games conducted by the Pentagon.
The Art of Social Media: Power Tips for Power Users
by Guy Kawasaki Peg FitzpatrickFrom Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Drop the Ball: Expect Less from Yourself, Get More from Him, and Flourish at Work & Life
by Tiffany DufuAn inspirational and insightful guide for women who want to get it all by doing lessFor women, a glass ceiling at work is not the only barrier to success - it's also the increasingly heavy obligations at home that weigh them down. Women have become accustomed to delegating, advocating and negotiating for themselves at the office, but when it comes to managing households, they still bear the brunt on their own shoulders. A simple solution is staring them in the face: negotiate with the men in their personallives. In Drop The Ball, Tiffany Dufu explains how women can create all-in domestic partnerships that protect them against professional burn-out.