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The Unseen Power: A History

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

The Unseen Power: A History

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

The Usurer's Daughter: Male Friendship and Fictions of Women in 16th Century England

In a bold and brilliantly persuasive series of moves, Lorna Hutson draws upon new historicist and feminist theories to examine closely Renaissance literature and the cultural impact of the humanist project. The Usurer's Daughter: * provides startling new readings of Shakespeare * takes an entirely new approach to classical scholarship * focuses attention on the central importance of the history of the representation of women * illuminates how social relations between men were textualised during the early modern period.

The Usurer's Daughter: Male Friendship and Fictions of Women in 16th Century England

In a bold and brilliantly persuasive series of moves, Lorna Hutson draws upon new historicist and feminist theories to examine closely Renaissance literature and the cultural impact of the humanist project. The Usurer's Daughter: * provides startling new readings of Shakespeare * takes an entirely new approach to classical scholarship * focuses attention on the central importance of the history of the representation of women * illuminates how social relations between men were textualised during the early modern period.

The Victorian Period: The Intellectual and Cultural Context of English Literature, 1830 - 1890 (Longman Literature In English Series)

This is a thought-provoking synthesis of the Victorian period, focusing on the themes of science, religion, politics and art. It examines the developments which radically changed the intellectual climate and illustrates how their manifestations permeated Victorian literature.The author begins by establishing the social and institutional framework in which intellectual and cultural life developed. Special attention is paid to the reform agenda of new groups which challenged traditional society, and this perspective informs Gilmour's discussion throughout the book. He assesses Victorian religion, science and politics in their own terms and in relation to the larger cultural politics of the middle-class challenge to traditionalism. Familiar topics, such as the Oxford Movement and Darwinism, are seen afresh, and those once neglected areas which are now increasingly important to modern scholars are brought into clear focus, such as Victorian agnosticism, the politics of gender, 'Englishness', and photography. The most innovative feature of this compelling study is the prominence given to the contemporary preoccupation with time. The Victorians' time-hauntedness emerges as the defining feature of their civilisation - the remote time of geology and evolution, the public time of history, the private time of autobiography.

The Victorian Period: The Intellectual and Cultural Context of English Literature, 1830 - 1890 (Longman Literature In English Series)

This is a thought-provoking synthesis of the Victorian period, focusing on the themes of science, religion, politics and art. It examines the developments which radically changed the intellectual climate and illustrates how their manifestations permeated Victorian literature.The author begins by establishing the social and institutional framework in which intellectual and cultural life developed. Special attention is paid to the reform agenda of new groups which challenged traditional society, and this perspective informs Gilmour's discussion throughout the book. He assesses Victorian religion, science and politics in their own terms and in relation to the larger cultural politics of the middle-class challenge to traditionalism. Familiar topics, such as the Oxford Movement and Darwinism, are seen afresh, and those once neglected areas which are now increasingly important to modern scholars are brought into clear focus, such as Victorian agnosticism, the politics of gender, 'Englishness', and photography. The most innovative feature of this compelling study is the prominence given to the contemporary preoccupation with time. The Victorians' time-hauntedness emerges as the defining feature of their civilisation - the remote time of geology and evolution, the public time of history, the private time of autobiography.

Virginia Woolf

This book follows Woolf's changing representations of femininity throughout her career. In her early work, Woolf was particularly interested in the difference and specificity of feminine experience. In her later work she was more sceptical of the value of creating a special category of 'the feminine'. Her work is thus centred on a dichotomy which still structures our thinking about sexual difference: between essentialist and constructionist views of gender.

Vom Strom der Sprache: Tonart< in Hölderlins Donau-Hymnen

Wandel der Interpretation: Kafkas, Vor dem Gesetz‘ im Spiegel der Literaturwissenschaft (Konzeption Empirische Literaturwissenschaft #27)

6 der Hermeneutik und der Literaturtheorie mit denen der empirischen Forschung verbindet. Es hat mich gefreut, daß die Herausgeber bereit waren, das Buch in die Reihe "Konzeption Empirische Literaturwissenschaft" aufzunehmen. Erkenntlich bin ich ihnen auch für ihre kritische Durchsicht des Manuskriptes. Reinhold Viehoff möchte ich ganz besonders für seine sprachlichen und stilistischen Korrekturen, die sehr viel zur Lesbarkeit beigetragen haben, danken. Auch Tilmann Vetter hat manches zur sprachlichen Verbesserung beigesteuert. Lilo Roskam besorgte mit viel Geduld die Endgestaltung des Manuskriptes. Und nicht zuletzt möchte ich meinen Kollegen der Utrechter Fachgruppe Literaturwissenschaft danken für das freundliche Arbeitsklima. Wassenaar, im Januar 1994 INHALTSVERZEICHNIS 1. Skizzierung des Problem feldes: Wandel des IiteraturwissenschaftIichen Interpretierens 9 2. Vorgehensweise und Material . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2. 1. Ausgangspunkte für eine empirische Studie . . . . . . . . . . . . . . 13 . . 2. 2. Zu Kafkas 'Vor dem Gesetz' . . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3. Die Interpretationen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 3. Theorie der Interpretation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 3. 1. Ermittlung von Bedeutung und Sinn im Verstehensprozeß . . . . . . 26 3. 1. 1. Formen der Bezugnahme . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 3. 1. 2. Wechsel der Rahmentheorien in der modernen Literaturwissenschaft . . . . . . . . . . . . . . . . . . . 39 3. 2. Vermittlung von Bedeutung und Sinn . . . . . . . . . . . . . . . . . . . . 51 3. 3. Interpretation und "Fortschritt" . . . . . . . . . . . . . . . . . . . . . . . . 63 4. Kontinuität im interpretativen Diskurs: Referenzstrukturen und Zitate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 5. Inhaltliche Analyse des Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 5. 1. Die Periode 1950-1967 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 5. 1. 1. Religionsphilosophie, Existenzphilosophie oder die Autonomie des Werkes? . . . . . . . . . . . . . . . . . . . . . . 88 5. 1. 2. Zwischenbilanz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 5. 2. Entwicklungen seit 1967 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 5. 2. 1. Ergebnisse der Quellenforschung: Jüdische Vorlagen und die Frage der "Anti-Formen" . . . . . . . . . . 108 5. 2. 2.

Wege durch die Zeichen-Zone: Stéphane Mallarmé und Paul Celan

Wissenschaftsgeschichte der Germanistik im 19. Jahrhundert

Die in diesem Band versammelten Beiträge beleuchten, wie sich im 19. Jahrhundert die Germanistik als Disziplin etabliert. Sie behandeln die Herausbildung der Institutionen und die Entwicklung des Faches mit den beiden zentralen Sparten Altgermanistik und Neuere deutsche Literaturgeschichte, die im Spannungsfeld zwischen Verwissenschaftlichung und Öffentlichkeitsbezug ihre Aufgabenstellungen entwickeln.

Women and Laughter (Women in Society: A Feminist List)

Traditionally women have no sense of humour. This book explodes the myth by explaining the impact of women on popular comedy as sitcom stars and as standup comics. It also looks at the implications of the myth itself, and its serious consequences for women politically as well as socially.

Women Artists and Writers: Modernist (Im)Positionings

In this beautifully illustrated and provocative study, Bridget Elliott and Jo-Ann Wallace reappraise women's literary and artistic contribution to Modernism. Through comparative case studies, including Natalie Barney, Virginia Woolf, Vanessa Bell and Gertrude Stein, the authors examine the ways in which women responded to Modernism and created their artistic identity, and how their work has been positioned in relation to that of men. Bringing together women's studies, visual arts and literature, Women Writers and Artists makes an important contribution to 20th century cultural history. It puts forward a powerful case against the academic division of cultural production into departments of Art History and English Studies, which has served to marginalize the work of female Modernists.

Women Artists and Writers: Modernist (Im)Positionings

In this beautifully illustrated and provocative study, Bridget Elliott and Jo-Ann Wallace reappraise women's literary and artistic contribution to Modernism. Through comparative case studies, including Natalie Barney, Virginia Woolf, Vanessa Bell and Gertrude Stein, the authors examine the ways in which women responded to Modernism and created their artistic identity, and how their work has been positioned in relation to that of men. Bringing together women's studies, visual arts and literature, Women Writers and Artists makes an important contribution to 20th century cultural history. It puts forward a powerful case against the academic division of cultural production into departments of Art History and English Studies, which has served to marginalize the work of female Modernists.

Women, 'Race' and Writing in the Early Modern Period

First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Women, 'Race' and Writing in the Early Modern Period

First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

The Works of Aphra Behn: Poetry (The Pickering Masters)

Aphra Behn (1640-1689) was one of the most successful dramatists of the Restoration theatre and a popular poet. This is the fourth volume in a set of seven which comprises a complete edition of all her works.

The Works of Aphra Behn: Poetry (The Pickering Masters)

Aphra Behn (1640-1689) was one of the most successful dramatists of the Restoration theatre and a popular poet. This is the second volume in a set of seven which comprises a complete edition of all her works.

The Works of Aphra Behn: v. 2: Love Letters (The Pickering Masters)

Aphra Behn (1640-1689) was one of the most successful dramatists of the Restoration theatre and a popular poet. This is the second volume in a set of seven which comprises a complete edition of all her works.

The Works of Aphra Behn: v. 4: Seneca Unmask'd and Other Prose Translated (The Pickering Masters)

Aphra Behn (1640-1689) was one of the most successful dramatists of the Restoration theatre and a popular poet. This is the fourth volume in a set of seven which comprises a complete edition of all her works.

Writing Ground Zero: Japanese Literature and the Atomic Bomb

From Einstein and Truman to Sartre and Derrida, many have declared the atomic bombing of Hiroshima and Nagasaki to be decisive events in human history. None, however, have more acutely understood or perceptively critiqued the consequences of nuclear war than Japanese writers. In this first complete study of the nuclear theme in Japanese intellectual and artistic life, John Whittier Treat shows how much we have to learn from Japanese writers and artists about the substance and meaning of the nuclear age. Treat recounts the controversial history of Japanese public discourse around Hiroshima and Nagasaki—a discourse alternatively celebrated and censored—from August 6, 1945, to the present day. He includes works from the earliest survivor writers, including Hara Tamiki and Ota Yoko, to such important Japanese intellectuals today as Oe Kenzaburo and Oda Makoto. Treat argues that the insights of Japanese writers into the lessons of modern atrocity share much in common with those of Holocaust writers in Europe and the practitioners of recent poststructuralist nuclear criticism in America. In chapters that take up writers as diverse as Hiroshima poets, Tokyo critics, and Nagasaki women novelists, he explores the implications of these works for critical, literary, and cultural theory. Treat summarizes the Japanese contribution to such ongoing international debates as the crisis of modern ethics, the relationship of experience to memory, and the possibility of writing history. This Japanese perspective, Treat shows, both confirms and amends many of the assertions made in the West on the shift that the death camps and nuclear weapons have jointly signaled for the modern world and for the future. Writing Ground Zero will be read not only by students of Japan, but by all readers concerned with the fate of culture after the fact of nuclear war in our time.

Writing Poems (PDF)

Drawing on his extensive experience of poetry workshops and courses, Peter Sansom shows would-be poets how to write better, how to write authentically, and how to say genuinely what is to be said. He illustrates his book with many useful examples, covering the areas of writing techniques and procedures and drafting.

Writing Systems and Cognition: Perspectives from Psychology, Physiology, Linguistics, and Semiotics (Neuropsychology and Cognition #6)

In this distinguished collection the deeper cognitive aspects of writing systems are for the first time added to the perceptual and physiological dimensions and brought into a coherent whole. The result is a multifaceted understanding of alphabets and other scripts in which none of the major factors that shape those systems, and thus distinctively reveal attributes of the human mind, are slighted. The systems through which language is realized on the page are compared in nature and complexity with those through which language is realized as sound, and are seen in their true perspective. Long the object of intensive inquiry, the process of change in phonological systems is now joined to the evolution of graphological systems, and new light is cast on the nature of the relevant human cognitive processes in their diversity and underlying unity. The authors, each eminently qualified in his or her field, are drawn from Europe, Asia, and North and South America.

The Writings of Medieval Women: An Anthology (Library of Medieval Literature)

"Royal and saintly women are well-represented here, with the welcome addition of women from the Mediterranean arc...Garland has done a solid job of presenting this book." -- Arthuriana"The Anthology gives a fine sense of the great range of women's writing in the Middle Ages." -- Medium Aevum

The Writings of Medieval Women: An Anthology (Routledge Revivals)

Published in 1994: The period surveyed in this anthology extends from the eve of Christianity's triumph, in the third century, to the new age of expansion in the fifteenth century, an age marked by the advent of printing pressed, the European discovery of the Caribbean islands, which Columbus called the Indies, the relentless stripping of medieval altars by Church reformists, and perhaps a diminution of female autonomy.