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Travel and Tourism Public Relations
by Dennis DeuschlThe opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Unbeaten Tracks In Japan
by Isabella BirdThe author's account of travelling through Japan in 1878. This is a narrative of travels in Japan communicated via letters. First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Unbeaten Tracks In Japan
by Isabella BirdThe author's account of travelling through Japan in 1878. This is a narrative of travels in Japan communicated via letters. First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Urban Tourism in the Developing World: The South African Experience
by Gustav VisserOver the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland.Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development.This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa.
Urban Tourism in the Developing World: The South African Experience
by Gustav VisserOver the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland.Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development.This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa.
Very New Orleans: A Celebration of History, Culture, and Cajun Country Charm
by Diana Hollingsworth GesslerThe exquisite antebellum mansions of the Garden District. Giant oaks stretching across boulevards and back in time to before the Civil War. The decadence of Bourbon Street. The vibrant sounds of jazz, blues, and Cajun music coming from every doorway or right from the street. Lacy iron balconies that wrap around the historic buildings of the French Quarter. A leisurely meal under a canopy of wisteria. In vibrant watercolors and detailed sketches, artist Diana Gessler captures the unique charm that makes New Orleans alluring: Mardi Gras, the Cabildo, Jackson Square, the Court of the Two Sisters, St. Louis Cemetery, the Jazz Festival, the River Road Plantations, the Cajun country, sumptuous Creole cuisine, and Audubon’s Aquarium of the Americas. In fascinating detail—on everything from the making of Mardi Gras, Napolean’s death mask, the city’s inspired architectural and garden designs, and favorite author hangouts to famous New Orleanians and Aunt Sally’s Creole pralines—Very New Orleans celebrates the city, the Cajun country, the people, and our history
Voyageur: Across The Rocky Mountains In A Birchbark Canoe
by Robert TwiggerBest-selling author of Angry White Pyjamas travels across the Rocky Mountains by canoe Fifteen years before Lewis and Clark, Scotsman Alexander Mackenzie, looking to open up a trade route, set out from Lake Athabasca in central Northern Canada in search of the Pacific Ocean. Mackenzie travelled by bark canoe and had a cache of rum and a crew of Canadian voyageurs, hard-living backwoodsmen, for company. Two centuries later, Robert Twigger decides to follow in Mackenzie's wake. He too travels the traditional way, having painstakingly built a canoe from birchbark sewn together with pine roots, and assembled a crew made up of fellow travelers, ex-tree-planters and a former sailor from the US Navy. Several had tried before them but they were the first people to successfully complete Mackenzie's diabolical route over the Rockies in a birchbark canoe since 1793. Their journey takes them to the remotest parts of the wilderness, through Native American reservations, over mountains, through rapids and across lakes, meeting descendants of Mackenzie and unhinged Canadian trappers, running out of food, getting lost and miraculously found again, disfigured for life (the ex-sailor loses his thumb), bears brown and black, docile and grizzly.
Water-Based Tourism, Sport, Leisure, and Recreation Experiences
by Gayle JenningsWritten by a team of international contributors, from Australia, Europe and the USA, the text uses international case studies and examples to illustrate and highlight discussion.Contributors include: Paul Beedie, De Montfort University, UK; Kay Dimmock, Southern Cross University, Australia; Gary Easthope, University of Tasmania, Australia; Simon Hudson, University of Calgary, Canada; Gayle Jennings, Griffith University, Australia; Lilian Jonas, Jonas Consulting, USA; Les Killion, Central Queensland University, Australia; Gianna Moscardo, James Cook University, Australia; Harold Richins, Sierra Nevada College, USA; Chris Ryan, The University of Waikato, New Zealand.
Water-Based Tourism, Sport, Leisure, and Recreation Experiences
by Gayle JenningsWritten by a team of international contributors, from Australia, Europe and the USA, the text uses international case studies and examples to illustrate and highlight discussion.Contributors include: Paul Beedie, De Montfort University, UK; Kay Dimmock, Southern Cross University, Australia; Gary Easthope, University of Tasmania, Australia; Simon Hudson, University of Calgary, Canada; Gayle Jennings, Griffith University, Australia; Lilian Jonas, Jonas Consulting, USA; Les Killion, Central Queensland University, Australia; Gianna Moscardo, James Cook University, Australia; Harold Richins, Sierra Nevada College, USA; Chris Ryan, The University of Waikato, New Zealand.
The Way Of The White Clouds: A Buddhist Pilgrim In Tibet
by Lama Anagarika Govinda'It tells of terrible journeys, of men masked against the sun (riding through ethereal regions with their feet frozen), of welcoming fog-girt monasteries lit by butter lamps at the journey's end' New Statesman The Way of the White Clouds is the remarkable narrative of a pilgrimage which could not be made today. Lama Anagarika Govinda was among the last to journey through Tibet before its invasion by the Chinese. His unique account is not only a spectacular and gloriously poetic story of exploration and discovery, it is also invaluable for its sensitive and clearly presented interpretation of the Tibetan tradition.'Why is it that the fate of Tibet has found such a deep echo in the world? There can only be one answer: Tibet has become the symbol of all that present-day humanity is longing for' Lama Anagarika Govinda
Where The Hell Is Tuvalu?: How I became the law man of the world's fourth-smallest country
by Philip EllsHow does a young City lawyer end up as the People's Lawyer of the fourth-smallest country in the world, 18,000 kilometres from home?We've all thought about getting off the treadmill, turning life on its head and doing something worthwhile. Philip Ells dreamed of turquoise seas, sandy beaches and palm trees, and he found these in the tiny Pacific island state of Tuvalu. But neither his Voluntary Service Overseas briefing pack nor his legal training could prepare him for what happened there.He learned to deal with rapes, murders, incest, the unforgivable crime of pig theft and to look a shark in the eye. But he never dared ask the octogenarian Tuvaluan chief why he sat immobilised by a massive rock permanently resting on his groin.Well, you wouldn't, would you?This is the story of a UK lawyer colliding with a Pacific island culture. The fallout is moving, dramatic, bewildering and often hilarious.
Wilderness Dreams
by Mike CawthorneThis book has been a long time in the writing. While Mike Cawthorne's life over the last two decades has been mostly involved in climbing and journalism, he has managed to stow away a large memory bank of experiences of his times spent deep within the wilderness areas of Scotland. These eight extended essays begin with a canoe trip down the River Dee in 2002 ("Tale of Two Rivers") and his epic round of the Munros in the company of his friend Dave Hughes in 1986 ("Paupers and Kings"). "Terra Ingognita" deals with the Monadliath mountains, 'one of the last places left on these crowded islands where you can experience genuine solitude'. "Crofting on the Edge" deals with people Mike has encountered who have chosen to live in the most remote and inaccessible areas of Scotland as does "The Hermit's Story", which describes the life that James McRory-Smith chose to lead in Strathailleach, a shepherd's cottage near Cape Wrath. "A Last Wild Place" describes the ruination of many of these wilderness areas and the efforts made by large energy companies to exploit these special places. '...only wilderness if you can be killed and eaten' is a quote by American writer Edward Abbey referring to grizzly bears stalking humans in the Rockies. Mike recalls this in "Dying for Trees" as he spends a day on Creag Meagaidh with a deer-stalking party where a minor bio-diversity miracle has taken place by carefully controlling deer numbers to allow the spread of broadleaf woodland. "Scotland's Alaska" is the final essay on Sutherland's flow country...'the best and worst of wild Britain.'
Wine and Society
by Steve ChartersWine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that.Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes:* That the core of wine production and consumption is shaped by historical, geographical and cultural factors.* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer.* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
Wine and Society
by Steve ChartersWine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that.Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes:* That the core of wine production and consumption is shaped by historical, geographical and cultural factors.* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer.* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
Working with Volunteers in Sport: Theory and Practice
by Graham Cuskelly Russell Hoye Chris AuldThe contribution of volunteers in terms of time and expertise is integral to sport development and delivery from ‘sport for all’ to elite levels. Good volunteer management and a clear understanding of the way volunteers work in sport is essential to protect and nurture this valuable group of individuals. This is the first academic text to examine the role of volunteers in sport, and links theory and research to provide clear guidelines for implementing good volunteer management practice. The authors are well known for their research in this subject and cover the key issues including: developing sport through volunteers recruiting and retaining volunteers government policy and international comparisons specialist volunteers – coaches, officials, administrators relationships with paid staff volunteers and the law. Nearly six million adult volunteers work in sport in the UK alone and this work forms the backbone of much sporting success. Working with Volunteers in Sport is a valuable read for students and professionals alike.
Working with Volunteers in Sport: Theory and Practice
by Graham Cuskelly Russell Hoye Chris AuldThe contribution of volunteers in terms of time and expertise is integral to sport development and delivery from ‘sport for all’ to elite levels. Good volunteer management and a clear understanding of the way volunteers work in sport is essential to protect and nurture this valuable group of individuals. This is the first academic text to examine the role of volunteers in sport, and links theory and research to provide clear guidelines for implementing good volunteer management practice. The authors are well known for their research in this subject and cover the key issues including: developing sport through volunteers recruiting and retaining volunteers government policy and international comparisons specialist volunteers – coaches, officials, administrators relationships with paid staff volunteers and the law. Nearly six million adult volunteers work in sport in the UK alone and this work forms the backbone of much sporting success. Working with Volunteers in Sport is a valuable read for students and professionals alike.
Yoga School Dropout
by Lucy EdgeA sharply funny travelogue from a fantastic travel writer. Lucy Edge tells the story of her personal quest for serenity and yogic flexibility through the ashrams and gurus of India.After over a decade spent working and drinking too much in the world of advertising, Lucy decided she had to leave town for an altogether more spiritual and, well, meaningful way of life - And whilst she was at it, she could acquire a newly lithe and supple body. Would she come home looking like Christy Turlington and pick up some Buddhist serenity on the way? Or did something much funnier, interesting and complicated happen? Did she fall in love - with a place and its people?A divine comedy of the Western obsession with life's deeper meaning, a yogic experiment and a love letter to India, this is a very funny book from a wonderful travel writer.
Young Bloods: (Revolution 1) (Revolution #1)
by Simon ScarrowYOUNG BLOODS is the first gripping novel in Simon Scarrow's bestselling Wellington and Napoleon quartet. Perfect for fans of Robert Harris.Arthur Wesley (the future Duke of Wellington) was born and bred to be a leader. With a firm belief that the nation must be led by a king, the red-coated British officer heads for battle against the French Republic, to restore the fallen monarchy.Napoleon Bonaparte joins the French military on the eve of the Revolution. He believes leadership is won by merit, not by noble birth. When anarchy explodes in Paris he's thrust into the revolutionary army poised to march against Britain.As two mighty Empires embark on a bloody duel, Wesley and Bonaparte prepare to face a sworn enemy, unaware that the fate of Europe will one day lie in their hands...
Yours, Faithfully
by Sheila O'FlanaganSheila O'Flangan's wonderfully gripping, dramatic and touching novel YOURS, FAITHFULLY is essential reading for fans of Marian Keyes and Freya North.Iona Brannock has always been impatient. Not one to hang around, she married her gorgeous husband just months after meeting him and they have lived happily ever since. Now all she needs is a baby and her life will be perfect. Sally Harper has been blissfully married for almost twenty years. She has a beautiful daughter, a loving husband and a great job. Her life is complete. But a surprise pregnancy is about to change everything.Two women - strangers leading separate lives. But their two worlds are about to collide in the most shocking way...What readers are saying about Yours, Faithfully: 'This book is simply gorgeous! I love this book, I love the author and I am absolutely going to read more of her stories' Goodreads reviewer, 5 stars'This book put me inside an exquisite bubble of sympathy, suspense and contemplation' Goodreads reviewer, 5 stars'A real page-turner of how lives become intertwined because of one person. An excellent read - I enjoyed every bit of it' Amazon reviewer, 5 stars
Traditions of East Asian Travel
by Joshua A. FogelAlthough the topic of travel and travel writing by Chinese and Japanese writers has recently begun to attract more interest among scholars in the West, it remains largely virgin terrain with vast tracts awaiting scholarly examination. This book offers insights into how East Asians traveled in the early modern and modern periods, what they looked for, what they felt comfortable finding, and the ways in which they wrote up their impressions of these experiences.
Congo Journey
by Redmond O'HanlonCombining the acute observation of a nineteenth-century missionary, and the wit of a Monty Python player, Redmond O'Hanlon is famous for his adventurous travel. His new challenge is the Congo, the most dangerous and inhospitable jungle in the world.
1001 Natural Wonders: You Must See Before You Die (1001)
by Michael BrightLet Michael Bright take you on an incredible journey to the most spectacular natural wonders in the world. Spanning every continent and ocean on the planet, 1001 Natural Wonders is a compendium of once-in-a-lifetime experiences that you can revist time and time again. These are Mother Nature's most magnificent places, and natural history writer Michael Bright has selected 1001 locations so breathtaking that once seen, you will never forget. Discover more about the most outstanding locations our planet has to offer, many of them now UNESCO World Heritage Sites to preserve them for future generations. Learn about the explosive rumblings of Caribbean volcanoes and the secluded Spansh wetlands, home to the world's few remaining Iberian lynx. Imagine the spectatcular beauty of Australia's fragile reefs, which are ever at the mercy of global warming. Organized by continent and then country, illustrated with stunning photographs from the world's leading photographers, and located on maps, each entry is packed with information on how each natural wonder was created, where to find it, and how to get there, making 1001 Natural Wonders more than just a 'top 1001' list. It is the most detailed and comprehensive guide of its kind.
4th of July (Women's Murder Club #4)
by James Patterson Maxine PaetroIn a late-night showdown, Detective Lindsay Boxer has to make an instantaneous decision: in self-defence she fires her weapon - and sets off a chain of events that leaves a police force disgraced, a city divided and a family destroyed. Now everything she's worked for her entire life hinges on the decision of twelve jurors. To escape the media circus, Lindsay retreats to the picturesque town of Half Moon Bay. Soon after, a string of grisly murders punches through the community. There are no witnesses; there is no pattern. But a key detail reminds Lindsay of an unsolved murder she worked on years ago. As summer comes into full swing, Lindsay and her friends in the Women's Murder Club battle for her life on two fronts: in court and against a ruthless killer.
The 8.55 To Baghdad: From London To Iraq On The Trail Of Agatha Christie
by Andrew EamesTravel journalist Andrew Eames was in the ancient Syrian city of Aleppo when he met an elderly lady who had known Agatha Christie. Fascinated by the exotic history of this quintessentially English crime writer, he decided to retrace the trip from London to Baghdad which she made in 1928 - a journey which was to change Agatha Christie completely and led to her other life as the wife of an archaeologist in the deserts of Syria and Iraq. Travelling from London to Baghdad by train on the eve of the Iraq war, through the troubled areas of the Balkans and the Middle East, Eames found stark contrasts to the old Orient Express route as well as some unexpected connections with the past.
Amber, Furs and Cockleshells: Bike Rides with Pilgrims and Merchants
by Anne MustoeMyriad wonderful characters populate the pages of Anne Mustoe's fascinating book as she pedals along three very different, but equally evocative, roads - the Amber Route from the Baltic to the Adriatic, the Santa Fe Trail from the Missouri River to New Mexico and the Pilgrims' Way of St James from Le Puy to Santiago de Compostela. Battling against ferocious winds in Jutland, blizzards in the Rockies, traffic jams of cyclists along the Danube and menus in Czech, Hungarian and Basque, Mustoe survives with her usual fortitude and wry humour, even when she is knocked off her bike by a short-sighted nonagenarian in a Fiat Panda.