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Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)
by Jim SterneA straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)
by Park Thaichon Sara QuachArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)
by Park Thaichon Sara QuachArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Artificial Intelligence for Sustainability: Innovations in Business and Financial Services
by Thomas Walker Stefan Wendt Sherif Goubran Tyler SchwartzIn light of the climate crisis, businesses are expected to embrace sustainability to reduce their negative impacts on the environment and society, while at the same time strengthening their organisations’ positive impacts. Managing this alongside the traditional requirements of business requires careful handling, and it is small wonder that some are heralding the advantages posed by artificial intelligence (AI) as the missing piece of the puzzle. This edited book aims to present a balanced discussion of the benefits and costs of using AI for the natural environment and society, including an analysis of its potential to help meet the UN’s Agenda 2030 and the Sustainable Development Goals. Researchers, practitioners, regulators, and entrepreneurs at the forefront of sustainable AI solutions share insights into the different sustainable applications of AI and highlight how these new developments may affect and contribute to our fight against climate change and address further environmental and social challenges. This volume will be of great interest to scholars and students of digital business and new technologies, sustainability, and strategy.
Artificial Intelligence for Sustainable Finance and Sustainable Technology: Proceedings of ICGER 2021 (Lecture Notes in Networks and Systems #423)
by Abdalmuttaleb M. A. Musleh Al-SartawiThis book shows latest research on artificial intelligence for sustainable technology. ICGER 2021 was organized by the Accounting, Finance and Banking Department at Ahlia University, Bahrain, and was conducted on the 15th and 16th of September. The strategic partners included the University of Jordan, the Bahrain Economists Society, the Association of Chartered Certified Accountants: ACCA, Al-Barka Banking Group and the International Computer Auditing Education Association: ICAEA . The theme of the ICGER 2021 centered around artificial intelligence for sustainable finance and sustainable technology. Accordingly, the papers presented at the conference provided a holistic view of sustainable finance, sustainability, AI, financial technology, cybersecurity, blockchain, CSR, and governance. This book, unlike ever before, brings together intelligence applications of new technologies and the sustainability requirements in the era of the digital economy, with special attention given to the opportunities, challenges, for education, business growth, and economic progression of nations which will help societies (economists, financial managers, engineers, ICT specialists, digital managers, data managers, policymakers, regulators, researchers, academics, and students) to better understand, use, and control AI applications and financial technologies to develop future strategies and to achieve sustainable development goals.
Artificial Intelligence for Sustainable Value Creation
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.
The Artificial Intelligence Imperative: A Practical Roadmap for Business
by Anastassia Lauterbach Andrea Bonime-BlancThis practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards.Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards, policy makers, and governance professionals. This is the first book to explain where AI comes from, why it has emerged as one of the most powerful forces in mergers and acquisitions and research and development, and what companies need to do to implement it successfully. It equips business leaders with a practical roadmap for competing and even thriving in the face of the coming AI revolution. The authors analyze competitive trends, provide industry and governance examples, and explain interactions between AI and other digital technologies, such as blockchain, cybersecurity, and the Internet of Things. At the same time, AI experts will learn how their research and products can increase the competitiveness of their businesses, and corporate boards will come away with a thorough knowledge of the AI governance, ethics, and risk questions to ask.
The Artificial Intelligence Imperative: A Practical Roadmap for Business
by Anastassia Lauterbach Andrea Bonime-BlancThis practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards.Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards, policy makers, and governance professionals. This is the first book to explain where AI comes from, why it has emerged as one of the most powerful forces in mergers and acquisitions and research and development, and what companies need to do to implement it successfully. It equips business leaders with a practical roadmap for competing and even thriving in the face of the coming AI revolution. The authors analyze competitive trends, provide industry and governance examples, and explain interactions between AI and other digital technologies, such as blockchain, cybersecurity, and the Internet of Things. At the same time, AI experts will learn how their research and products can increase the competitiveness of their businesses, and corporate boards will come away with a thorough knowledge of the AI governance, ethics, and risk questions to ask.
Artificial Intelligence in Accounting: Organisational and Ethical Implications (Routledge Studies in Accounting)
by Othmar M. Lehner Carina KnollArtificial intelligence (AI) and Big Data based applications in accounting and auditing have become pervasive in recent years. However, research on the societal implications of the widespread and partly unregulated use of AI and Big Data in several industries remains scarce despite salient and competing utopian and dystopian narratives. This book focuses on the transformation of accounting and auditing based on AI and Big Data. It not only provides a thorough and critical overview of the status-quo and the reports surrounding these technologies, but it also presents a future outlook on the ethical and normative implications concerning opportunities, risks, and limits. The book discusses topics such as future, human-machine collaboration, cybernetic approaches to decision-making, and ethical guidelines for good corporate governance of AI-based algorithms and Big Data in accounting and auditing. It clarifies the issues surrounding the digital transformation in this arena, delineates its boundaries, and highlights the essential issues and debates within and concerning this rapidly developing field. The authors develop a range of analytic approaches to the subject, both appreciative and sceptical, and synthesise new theoretical constructs that make better sense of human-machine collaborations in accounting and auditing. This book offers academics a variety of new research and theory building on digital accounting and auditing from and for accounting and auditing scholars, economists, organisations, and management academics and political and philosophical thinkers. Also, as a landmark work in a new area of current policy interest, it will engage regulators and policy makers, reflective practitioners, and media commentators through its authoritative contributions, editorial framing and discussion, and sector studies and cases.
Artificial Intelligence in Accounting: Organisational and Ethical Implications (Routledge Studies in Accounting)
by Othmar M. Lehner Carina KnollArtificial intelligence (AI) and Big Data based applications in accounting and auditing have become pervasive in recent years. However, research on the societal implications of the widespread and partly unregulated use of AI and Big Data in several industries remains scarce despite salient and competing utopian and dystopian narratives. This book focuses on the transformation of accounting and auditing based on AI and Big Data. It not only provides a thorough and critical overview of the status-quo and the reports surrounding these technologies, but it also presents a future outlook on the ethical and normative implications concerning opportunities, risks, and limits. The book discusses topics such as future, human-machine collaboration, cybernetic approaches to decision-making, and ethical guidelines for good corporate governance of AI-based algorithms and Big Data in accounting and auditing. It clarifies the issues surrounding the digital transformation in this arena, delineates its boundaries, and highlights the essential issues and debates within and concerning this rapidly developing field. The authors develop a range of analytic approaches to the subject, both appreciative and sceptical, and synthesise new theoretical constructs that make better sense of human-machine collaborations in accounting and auditing. This book offers academics a variety of new research and theory building on digital accounting and auditing from and for accounting and auditing scholars, economists, organisations, and management academics and political and philosophical thinkers. Also, as a landmark work in a new area of current policy interest, it will engage regulators and policy makers, reflective practitioners, and media commentators through its authoritative contributions, editorial framing and discussion, and sector studies and cases.
Artificial Intelligence in Accounting: Practical Applications (ISSN)
by Cory Ng John AlarconArtificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications. It is meant to serve as a guide for identifying opportunities to implement AI initiatives to increase productivity and profitability. This book will help you answer questions about what AI is and how it is used in the accounting profession today. Offering practical guidance that you can leverage for your organization, this book provides an overview of essential AI concepts and technologies that accountants should know, such as machine learning, deep learning, and natural language processing. It also describes accounting-specific applications of robotic process automation and text mining. Illustrated with case studies and interviews with representatives from global professional services firms, this concise volume makes a significant contribution to examining the intersection of AI and the accounting profession. This innovative book also explores the challenges and ethical considerations of AI. It will be of great interest to accounting practitioners, researchers, educators, and students.
Artificial Intelligence in Accounting: Practical Applications (ISSN)
by Cory Ng John AlarconArtificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications. It is meant to serve as a guide for identifying opportunities to implement AI initiatives to increase productivity and profitability. This book will help you answer questions about what AI is and how it is used in the accounting profession today. Offering practical guidance that you can leverage for your organization, this book provides an overview of essential AI concepts and technologies that accountants should know, such as machine learning, deep learning, and natural language processing. It also describes accounting-specific applications of robotic process automation and text mining. Illustrated with case studies and interviews with representatives from global professional services firms, this concise volume makes a significant contribution to examining the intersection of AI and the accounting profession. This innovative book also explores the challenges and ethical considerations of AI. It will be of great interest to accounting practitioners, researchers, educators, and students.
Artificial Intelligence in Commercial Aviation: Use Cases and Emerging Strategies
by Ricardo V. PilonThis book is a must read for aviation managers and all stakeholders that are interested in improving the business performance of airlines. In this book, the first of its kind on AI in Commercial Aviation, the author outlines how Machine Learning and AI are accelerating and improving the performance of airlines. Moreover, the author shares insights into many new use cases that emerging technology can deliver. He tackles all crucial functions from air navigation, flight operations, to sales, distribution, cargo, retailing, and commercial optimization. He then looks forward to blockchain and the metaverse and its opportunities. With connected devices and the Internet of Everything (IoE), airlines can become retailers, sell, deliver, and service holistic experiences tailored to individuals in real time. This requires airlines to modernize processes and practices supported by decision intelligence (AI) that ingests sophisticated insights and executes service automation in real time. Transforming airlines from a production to a services-based execution also requires departments to be aligned along overriding customer experience and profitability goals. The book demonstrates how AI can be deployed to redesign airline organization as well. The author also describes the next wave of business transformation around the integration of commercial functions using Composite AI at enterprise level. With his holistic understanding and experience in the airline industry, the author provides valuable insights and helps managers understand how to embrace ML and AI and contribute to future commercial aviation and cargo success.
Artificial Intelligence in Commercial Aviation: Use Cases and Emerging Strategies
by Ricardo V. PilonThis book is a must read for aviation managers and all stakeholders that are interested in improving the business performance of airlines. In this book, the first of its kind on AI in Commercial Aviation, the author outlines how Machine Learning and AI are accelerating and improving the performance of airlines. Moreover, the author shares insights into many new use cases that emerging technology can deliver. He tackles all crucial functions from air navigation, flight operations, to sales, distribution, cargo, retailing, and commercial optimization. He then looks forward to blockchain and the metaverse and its opportunities. With connected devices and the Internet of Everything (IoE), airlines can become retailers, sell, deliver, and service holistic experiences tailored to individuals in real time. This requires airlines to modernize processes and practices supported by decision intelligence (AI) that ingests sophisticated insights and executes service automation in real time. Transforming airlines from a production to a services-based execution also requires departments to be aligned along overriding customer experience and profitability goals. The book demonstrates how AI can be deployed to redesign airline organization as well. The author also describes the next wave of business transformation around the integration of commercial functions using Composite AI at enterprise level. With his holistic understanding and experience in the airline industry, the author provides valuable insights and helps managers understand how to embrace ML and AI and contribute to future commercial aviation and cargo success.
Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
by Jagdish N. Sheth Varsha Jain Emmanuel Mogaji Anupama AmbikaThis edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.
Artificial Intelligence in Economics and Finance Theories (Advanced Information and Knowledge Processing)
by Tankiso Moloi Tshilidzi MarwalaAs Artificial Intelligence (AI) seizes all aspects of human life, there is a fundamental shift in the way in which humans are thinking of and doing things. Ordinarily, humans have relied on economics and finance theories to make sense of, and predict concepts such as comparative advantage, long run economic growth, lack or distortion of information and failures, role of labour as a factor of production and the decision making process for the purpose of allocating resources among other theories. Of interest though is that literature has not attempted to utilize these advances in technology in order to modernize economic and finance theories that are fundamental in the decision making process for the purpose of allocating scarce resources among other things. With the simulated intelligence in machines, which allows machines to act like humans and to some extent even anticipate events better than humans, thanks to their ability to handle massive data sets, this book will use artificial intelligence to explain what these economic and finance theories mean in the context of the agent wanting to make a decision. The main feature of finance and economic theories is that they try to eliminate the effects of uncertainties by attempting to bring the future to the present. The fundamentals of this statement is deeply rooted in risk and risk management. In behavioural sciences, economics as a discipline has always provided a well-established foundation for understanding uncertainties and what this means for decision making. Finance and economics have done this through different models which attempt to predict the future. On its part, risk management attempts to hedge or mitigate these uncertainties in order for “the planner” to reach the favourable outcome. This book focuses on how AI is to redefine certain important economic and financial theories that are specifically used for the purpose of eliminating uncertainties so as to allow agents to make informed decisions. In effect, certain aspects of finance and economic theories cannot be understood in their entirety without the incorporation of AI.
Artificial Intelligence in Economics and Managment: An Edited Proceedings on the Fourth International Workshop: AIEM4 Tel-Aviv, Israel, January 8–10, 1996
by Phillip Ein-DorIn the past decades several researchers have developed statistical models for the prediction of corporate bankruptcy, e. g. Altman (1968) and Bilderbeek (1983). A model for predicting corporate bankruptcy aims to describe the relation between bankruptcy and a number of explanatory financial ratios. These ratios can be calculated from the information contained in a company's annual report. The is to obtain a method for timely prediction of bankruptcy, a so ultimate purpose called "early warning" system. More recently, this subject has attracted the attention of researchers in the area of machine learning, e. g. Shaw and Gentry (1990), Fletcher and Goss (1993), and Tam and Kiang (1992). This research is usually directed at the comparison of machine learning methods, such as induction of classification trees and neural networks, with the "standard" statistical methods of linear discriminant analysis and logistic regression. In earlier research, Feelders et al. (1994) performed a similar comparative analysis. The methods used were linear discriminant analysis, decision trees and neural networks. We used a data set which contained 139 annual reports of Dutch industrial and trading companies. The experiments showed that the estimated prediction error of both the decision tree and neural network were below the estimated error of the linear discriminant. Thus it seems that we can gain by replacing the "traditionally" used linear discriminant by a more flexible classification method to predict corporate bankruptcy. The data set used in these experiments was very small however.
Artificial Intelligence in Finance: Challenges, Opportunities and Regulatory Developments
This book provides a comprehensive analysis of the primary challenges, opportunities and regulatory developments associated with the use of artificial intelligence (AI) in the financial sector. It will show that, while AI has the potential to promote a more inclusive and competitive financial system, the increasing use of AI may bring certain risks and regulatory challenges that need to be addressed by regulators and policymakers.After analysing the technological foundations of AI, the book focuses on the use and regulatory challenges of AI in the banking, capital markets and insurance industries. It also analyses, compares and assesses the different strategies and international approaches that have been adopted to address the challenges raised by the use of AI. The book concludes by providing a holistic and cross-sectoral analysis of the use of AI in the financial sector.The comprehensive, interdisciplinary, and industry-relevant approach adopted in Artificial Intelligence in Finance will provide students, practitioners and academics interested in financial markets with a broad understanding of the challenges and opportunities of AI in the financial sector. Additionally, the comparative and policy-oriented approach also adopted in the book will provide regulators and policymakers with innovative ideas and regulatory solutions that will help them address some of the most critical challenges associated with a new data-driven financial system.
Artificial Intelligence in Financial Markets: Cutting Edge Applications for Risk Management, Portfolio Optimization and Economics (New Developments in Quantitative Trading and Investment)
by Christian L. Dunis, Peter W. Middleton, Andreas Karathanasopolous and Konstantinos TheofilatosAs technology advancement has increased, so to have computational applications for forecasting, modelling and trading financial markets and information, and practitioners are finding ever more complex solutions to financial challenges. Neural networking is a highly effective, trainable algorithmic approach which emulates certain aspects of human brain functions, and is used extensively in financial forecasting allowing for quick investment decision making. This book presents the most cutting-edge artificial intelligence (AI)/neural networking applications for markets, assets and other areas of finance. Split into four sections, the book first explores time series analysis for forecasting and trading across a range of assets, including derivatives, exchange traded funds, debt and equity instruments. This section will focus on pattern recognition, market timing models, forecasting and trading of financial time series. Section II provides insights into macro and microeconomics and how AI techniques could be used to better understand and predict economic variables. Section III focuses on corporate finance and credit analysis providing an insight into corporate structures and credit, and establishing a relationship between financial statement analysis and the influence of various financial scenarios. Section IV focuses on portfolio management, exploring applications for portfolio theory, asset allocation and optimization. This book also provides some of the latest research in the field of artificial intelligence and finance, and provides in-depth analysis and highly applicable tools and techniques for practitioners and researchers in this field.
Artificial Intelligence in HCI: 3rd International Conference, AI-HCI 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings (Lecture Notes in Computer Science #13336)
by Helmut Degen Stavroula NtoaThis book constitutes the refereed proceedings of the Third International Conference on Artificial Intelligence in HCI, AI-HCI 2022, which was held as part of HCI International 2022 and took place virtually during June 26 – July 1, 2022. A total of 1271 papers and 275 posters included in the 39 HCII 2022 proceedings volumes. AI-HCI 2022 includes a total of 39 papers; they are grouped thematically as follows: Human-Centered AI; Explainable and Trustworthy AI; UX Design and Evaluation of AI-Enabled Systems; AI Applications in HCI.
Artificial Intelligence in HCI: First International Conference, AI-HCI 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings (Lecture Notes in Computer Science #12217)
by Helmut Degen Lauren Reinerman-JonesThis book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.
Artificial Intelligence in Healthcare
by Adam Bohr Kaveh MemarzadehArtificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. Highlights different data techniques in healthcare data analysis, including machine learning and data miningIllustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networksIncludes applications and case studies across all areas of AI in healthcare data
Artificial Intelligence in Management: Self-learning and Autonomous Systems as Key Drivers of Value Creation
by Andrzej WodeckiAutonomous systems are on the frontiers of Artificial Intelligence (AI) research, and they are slowly finding their business applications. Driven mostly by Reinforcement Learning (RL) methods (one of the most difficult, but also the most promising modern AI algorithms), autonomous systems help create self-learning and self-optimising systems, ranging from simple game-playing agents to robots able to efficiently act in completely new environments. Based on in-depth study of more than 100 projects, Andrzej Wodecki explores RL as a key component of modern digital technologies, its real-life applications to activities in a value chain and the ways in which it impacts different industries. Artificial Intelligence in Management will help project leaders, decision makers and investors evaluate new autonomous projects and will serve as an inspiring guide for future research.
Artificial Intelligence in Manufacturing: Enabling Intelligent, Flexible and Cost-Effective Production Through AI
by John SoldatosThis open access book presents a rich set of innovative solutions for artificial intelligence (AI) in manufacturing. The various chapters of the book provide a broad coverage of AI systems for state of the art flexible production lines including both cyber-physical production systems (Industry 4.0) and emerging trustworthy and human-centered manufacturing systems (Industry 5.0). From a technology perspective, the book addresses a wide range of AI paradigms such as deep learning, reinforcement learning, active learning, agent-based systems, explainable AI, industrial robots, and AI-based digital twins. Emphasis is put on system architectures and technologies that foster human-AI collaboration based on trusted interactions between workers and AI systems. From a manufacturing applications perspective, the book illustrates the deployment of these AI paradigms in a variety of use cases spanning production planning, quality control, anomaly detection, metrology, workers’ training, supply chain management, as well as various production optimization scenarios. This is an open access book.
Artificial Intelligence in Marketing (Review of Marketing Research #20)
by Naresh K. MalhotraReview of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.