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A Comprehensive Outline of World History
by Jack MaxfieldThis course presents Jack E. Maxfield's "A Comprehensive Outline of World History" as originally organized, chronologically by era and across regions within an era.
Concept Development Studies in Chemistry
by John S Hutchinson"Concept Development Studies in Chemistry" is an on-line textbook for an Introductory General Chemistry course. Each module develops a central concept in Chemistry from experimental observations and inductive reasoning. This approach complements an interactive or active learning teaching approach.
Criminal Law
by Lisa StormIf you ask Lisa Storm, she'll say, "Let's face it, legal textbooks can be dry." She'll also tell you what you already know, "This is unfortunate because law, especially criminal law, is an intrinsically compelling topic." That is why she employs the "applied approach" (and takes it to a new level) to hold your students' attention and keep them alert. Criminal Law employs a variety of instructional techniques which will engage your students from start to finish. First, every chapter contains embedded videos, ethical scenarios, charts, diagrams, and/or tables to demonstrate the legal concepts and examples provided. These enhancements break up the text and also appeal to various learning styles.
Developing New Products and Services
by G. Lawrence SandersThe focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are presented that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.
Developing New Products and Services
by G. Lawrence SandersThe focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are presented that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.
The Dinosaur Department Store
by Richard Merritt Lily MurraySELECTED AS ONE OF THE MAIL ON SUNDAY EVENT MAGAZINE'S TOP SUMMER READS 2019Our feisty heroine Eliza Jane isn’t your average child. Instead of a cute, fluffy bunny, she has her heart firmly set on a prehistoric pet. Join Eliza Jane and her parents on a marvellous magical tour of their local dinosaur department store. From huge, stomping sauropods stretching their necks to a pair of loved-up Ankylosaurs called Maud and Frank, there are plenty of amazing dinosaurs for Eliza Jane to choose from. But this wild child is hatching a fantastic plan of her own. With the rich and vivid art of bestselling illustrator Richard Merritt and a witty rhyming text by picture book author Lily Murray, this truly wild picture book will appeal to dino-loving, adventurous children everywhere.
Earth Systems, an Earth Science Course
by CurrikiThe Open Source Earth Science course has been organized to meet the CA Science Standards for Earth Sciences in grades 9 - 10, as adopted by the California State Board of Education. This course is part of a set of collections that contain additional Earth Science resources on Curriki that can be accessed at www.curriki.org.
Economics: Theory Through Applications
by Russell Cooper A. Andrew JohnThis textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: ... Students are motivated to study economics if they see that it relates to their own lives. ... Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know.
Elementary Algebra
by Denny Burzynski Wade EllisElementary Algebra is a work text that covers the traditional topics studied in a modern elementary algebra course. It is intended for students who (1) have no exposure to elementary algebra, (2) have previously had an unpleasant experience with elementary algebra, or (3) need to review algebraic concepts and techniques.
eMarketing: The Essential Guide to Online Marketing
by Rob Stokes the Minds of QuirkeMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas: * Search Engine Marketing * Affiliate Marketing * Web Analytics and Conversion Optimisation * Web Development * Online Copywriting * Online Advertising * WebPR * Online Reputation Management * Pay Per Click Advertising * Viral Marketing * Social Media Marketing * Search Engine Optimisation * eMarketing Strategy * Market Research * Mobile Marketing * Crowdsourcing * Customer Relationship Management It also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.