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Marketing and the Library

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

Marketing Aspects of International Business (Nijenrode Studies in Business #7)

The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal­ lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.

Marketing Health Behavior: Principles, Techniques, and Applications

This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily apparent to us that there were many things people could do to improve their health. Some of these were preventive behaviors, whereas others were much more therapeutic or rehabilitative in nature. Put another way, there were specific well-known behavioral strategies that people could use to maintain or regain their good health. Yet despite our good intentions, enthusiasm, and considerable efforts, something was wrong. People dropped out of therapy or failed to follow behavioral prescriptions. Workshops and clinics were half-empty. If people would attend workshops or follow therapeutic programs, their health would benefit. Yet in our experience and in the experience of most of our colleagues, compliance to treatment programs was a major problem. Faced with such a situation, it is easy to blame the victim-in this case the client. It is common to hear therapists talk of poorly motivated clients, complain that people are just not interested in improving their health, or even speculate about people's self-destructive tendencies. Although this may be comforting to the thera­ pist, it does very little to solve the problem. What was needed was an approach to improve adherence to therapeutic programs rather than comforting excuses for their failure. It is in this context that we became exposed to the area of social marketing.

Marketing Long-Term and Senior Care Services

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Marketing Long-Term and Senior Care Services

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Marktwiderstände und Marketingplanung: Strategische und taktische Lösungsansätze am Beispiel des Textverarbeitungsmarktes (Unternehmensführung und Marketing #19)

Marx's "Capital" (Macmillan Studies In Economics Ser.)

Maryland: A Geography

Although one of the smallest of the fifty states, in many ways Maryland is the United States in miniature, bringing together and exemplifying the diverse elements of the country. In it the North and the South meet, and Maryland is one of the original gateways to the West. Maryland is a study in contrasts, combining the poverty of the Appalachian hill people, the sharecroppers of the South, and the inner-city dwellers of Baltimore with the affluence of country manor estates and fashionable suburbs. Some of America's most rural scenes are interspersed there with some of its largest metropolitan centers. Added to this is a great physical diversity—the Coastal Plain, the Piedmont, the Delmarva Peninsula, the Chesapeake Bay, and the Appalachian Highlands. This book provides an analytical survey of the physical, social, cultural, and economic geography of Maryland. Though the emphasis is on human geography, significant attention is given to the physical base on which the cultural landscape has developed. Environmental issues, such as Chesapeake Bay pollution, coal mining in Western Maryland, and the urbanization of the beaches, are addressed to show how development has often led to conflicts between people and their environments.

Maryland: A Geography

Although one of the smallest of the fifty states, in many ways Maryland is the United States in miniature, bringing together and exemplifying the diverse elements of the country. In it the North and the South meet, and Maryland is one of the original gateways to the West. Maryland is a study in contrasts, combining the poverty of the Appalachian hill people, the sharecroppers of the South, and the inner-city dwellers of Baltimore with the affluence of country manor estates and fashionable suburbs. Some of America's most rural scenes are interspersed there with some of its largest metropolitan centers. Added to this is a great physical diversity—the Coastal Plain, the Piedmont, the Delmarva Peninsula, the Chesapeake Bay, and the Appalachian Highlands. This book provides an analytical survey of the physical, social, cultural, and economic geography of Maryland. Though the emphasis is on human geography, significant attention is given to the physical base on which the cultural landscape has developed. Environmental issues, such as Chesapeake Bay pollution, coal mining in Western Maryland, and the urbanization of the beaches, are addressed to show how development has often led to conflicts between people and their environments.

Maschinen-unabhängige Code-Erzeugung als semantikerhaltende beweisbare Programmtransformation (Informatik-Fachberichte #91)

Maschinenbau: Verbindungstechnik, Verformungstechnik, Getriebetechnik, Wärmeabfuhr (Vieweg Programmbibliothek Taschenrechner #8)

Mastering English Grammar (Macmillan Master Series)

Mastering English Grammar is a start-at-the-basics, no-nonsense English Grammar book, not only for students of English, but also for those studying modern languages, business people and secretaries - in fact anyone who has forgotten/never known the simple rules of the language they speak.

Mastering Hairdressing (Macmillan Master)

Mastering Physics (Macmillan Master)

Masterpieces: Ripen Our Darkness; The Devil's Gateway; Masterpiece; Neaptide; Byrthrite (Modern Classics)

You are not at liberty to avenge the pornography industry in this country. We have the censorship laws for that.Masterpieces opens on three couples having dinner in a restaurant, exchanging sexist jokes. The response is varied: some of them laugh uproariously, some of them uncomfortably, and one is deeply unhappy. Their domestic discussion about the morality of pornography is suddenly amplified a thousand-fold in the next scene in which Rowena is on trial for murder. She had just been to see a 'snuff' film in which a porn actress is actually mutilated and killed on screen, and on her way home is approached threateningly by a man who she ends up pushing under a train because he was harassing her. The play is the story of Rowena's journey, through seeing a porn magazine for the first time to a thwarted attempt to help an unhappy prostitute, from uncomfortable laughter to radical and disgusted protest at female subjugation.Masterpieces is an angry and defiant play, first staged in 1983, at the Royal Exchange Theatre, Manchester, before transferring to the Royal Court Theatre, London. It earned Daniels a London Theatre Critics Award for Most Promising Playwright.This edition introduces Sarah Daniels into the Modern Classics series and features an introduction by Elaine Aston, Professor of Contemporary Performance at Lancaster University.

Masters Theses in the Pure and Applied Sciences: Accepted by Colleges and Universities of the United States and Canada Volume 28

Masters Theses in the Pure and Applied Sciences was first conceived, published, and disseminated by the Center for Information and Numerical Data Analysis and Synthesis (CINDAS) * at Purdue University in 1 957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought that such an arrangement would be more beneficial to the academic and general scientific and technical community. After five years of this joint undertaking we had concluded that it was in the interest of all con­ cerned if the printing and distribution of the volumes were handled by an interna­ tional publishing house to assure improved service and broader dissemination. Hence, starting with Volume 18, Masters Theses in the Pure and Applied Sciences has been disseminated on a worldwide basis by Plenum Publishing Cor­ poration of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 28 (thesis year 1 983) a total of 10,661 theses titles from 26 Canadian and 197 United States universities. We are sure that this broader base for these titles reported will greatly enhance the value of this important annual reference work. While Volume 28 reports theses submitted in-1983, on occasion, certain univer­ sities do report theses submitted in previous years but not reported at the time.

Mate Choice in Plants (MPB-19), Volume 19: Tactics, Mechanisms, and Consequences. (MPB-19)

This book maintains that higher plants manifest some degree of sexual selection, and it begins to build a framework that unifies many features of plant reproduction previously considered unrelated. Reviewing evidence for sexual selection in plants, the authors discuss possible male-female interactions, concluding with an extensive set of hypotheses for testing. Mechanisms that could be employed in sexual selection in plants include various cellular mechanisms, such as both nuclear and cytoplasmic genetics, B chromosomes, and paternal contributions to the zygote, as well as abortion, double fertilization, delayed fertilization, and certain forms of polyembryony. This study compares the consequences of these processes for the evolution of mate choice in "gymnosperms" and angiosperms.

Mate Choice in Plants: Tactics, Mechanisms, and Consequences. (MPB-19) (Monographs in Population Biology #100)

This book maintains that higher plants manifest some degree of sexual selection, and it begins to build a framework that unifies many features of plant reproduction previously considered unrelated. Reviewing evidence for sexual selection in plants, the authors discuss possible male-female interactions, concluding with an extensive set of hypotheses for testing.Mechanisms that could be employed in sexual selection in plants include various cellular mechanisms, such as both nuclear and cytoplasmic genetics, B chromosomes, and paternal contributions to the zygote, as well as abortion, double fertilization, delayed fertilization, and certain forms of polyembryony. This study compares the consequences of these processes for the evolution of mate choice in "gymnosperms" and angiosperms.

Materialflußrechnung: Modelle und Verfahren zur Analyse und Berechnung von Materialflußsystemen (Logistik in Industrie, Handel und Dienstleistungen)

Materials and Equipment - Whitewares (Ceramic Engineering and Science Proceedings #60)

This volume is part of the Ceramic Engineering and Science Proceeding (CESP) series. This series contains a collection of papers dealing with issues in both traditional ceramics (i.e., glass, whitewares, refractories, and porcelain enamel) and advanced ceramics. Topics covered in the area of advanced ceramic include bioceramics, nanomaterials, composites, solid oxide fuel cells, mechanical properties and structural design, advanced ceramic coatings, ceramic armor, porous ceramics, and more.

Mathematical Aspects of Superspace (Nato Science Series C: #132)

Over the past five years, through a continually increasing wave of activity in the physics community, supergravity has come to be regarded as one of the most promising ways of unifying gravity with other particle interaction as a finite gauge theory to explain the spectrum of elementary particles. Concurrently im­ portant mathematical works on the arena of supergravity has taken place, starting with Kostant's theory of graded manifolds and continuing with Batchelor's work linking this with the superspace formalism. There remains, however, a gap between the mathematical and physical approaches expressed by such unanswered questions as, does there exist a superspace having all the properties that physicists require of it? Does it make sense to perform path­ integral in such a space? It is hoped that these proceedings will begin a dialogue between mathematicians and physicists on such questions as the plan of renormalisation in supergravity. The contributors to the proceedings consist both of mathe­ maticians and relativists who bring their experience in differen­ tial geometry, classical gravitation and algebra and also quantum field theorists specialized in supersymmetry and supergravity. One of the most important problems associated with super­ symmetry is its relationship to the elementary particle spectrum.

Mathematical Astronomy in Copernicus’ De Revolutionibus: In Two Parts (Studies in the History of Mathematics and Physical Sciences #10)

When I first laid out the framework for A History of Ancient Mathe­ matical Astronomy, I intended to carry the discussion down to the last applications of Greek astronomical methodology, i. e. Copernicus, Brahe, and Kepler. But as the work proceeded, it became evident that this plan was much too ambitious, and so I decided to terminate my History with late antiquity, well before Islam. Nevertheless, I did not discard the running commentary that I had prepared when studying De revolutionibus in its relation to the methodology of the Almagest. Only recently, E. S. Kennedy and his collaborators had opened access to the" Maragha School" (mainly Ibn ash-Shalir), revealing close parallels to Copernicus's procedures. Accordingly, it seemed useful to make available a modern analysis of De revolutionibus, and thus in 1975 I prepared for publication "Notes on Copernicus. " In the meantime, however, Noel Swerdlow, also starting from Greek astronomy, not only extended his work into a deep analysis of De revolu­ tionibus, but also systematically investigated its sources and predecessors (Peurbach, Regiomontanus, etc. ). I was aware of these studies through his publications as well as from numerous conversations on the subject at The Institute for Advanced Study and at Brown University. It became clear to me that my own investigations lay at too superficial a level, and I therefore withdrew my manuscript and suggested to Swerdlow that he undertake a thoroughgoing revision and amplification of my "Notes. " His acceptance of my proposal initiated the present publication.

Mathematical Ecology: Proceedings of the Autumn Course (Research Seminars), held at the International Centre for Theoretical Physics, Miramare-Trieste, Italy, 29 November – 10 December 1982 (Lecture Notes in Biomathematics #54)

Mathematical Physics (Chicago Lectures in Physics)

Mathematical Physics is an introduction to such basic mathematical structures as groups, vector spaces, topological spaces, measure spaces, and Hilbert space. Geroch uses category theory to emphasize both the interrelationships among different structures and the unity of mathematics. Perhaps the most valuable feature of the book is the illuminating intuitive discussion of the "whys" of proofs and of axioms and definitions. This book, based on Geroch's University of Chicago course, will be especially helpful to those working in theoretical physics, including such areas as relativity, particle physics, and astrophysics.

Mathematical Physics (Chicago Lectures in Physics)

Mathematical Physics is an introduction to such basic mathematical structures as groups, vector spaces, topological spaces, measure spaces, and Hilbert space. Geroch uses category theory to emphasize both the interrelationships among different structures and the unity of mathematics. Perhaps the most valuable feature of the book is the illuminating intuitive discussion of the "whys" of proofs and of axioms and definitions. This book, based on Geroch's University of Chicago course, will be especially helpful to those working in theoretical physics, including such areas as relativity, particle physics, and astrophysics.