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Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research)
by Judy Motion Robert L. Heath Shirley LeitchSocial media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research)
by Judy Motion Robert L. Heath Shirley LeitchSocial media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
Social Media at BBC News: The Re-Making of Crisis Reporting (Routledge Research in Journalism)
by Valerie Belair-GagnonSince the emergence of social media in the journalistic landscape, the BBC has sought to produce reporting more connected to its audience while retaining its authority as a public broadcaster in crisis reporting. Using empirical analysis of crisis news production at the BBC, this book shows that the emergence of social media at the BBC and the need to manage this kind of material led to a new media logic in which tech-savvy journalists take on a new centrality in the newsroom. In this changed context, the politico-economic and socio-cultural logic have led to a more connected newsroom involving this new breed of journalists and BBC audience. This examination of news production events shows that in the midst of transformations in journalistic practices and norms, including newsgathering, sourcing, distribution and impartiality, the BBC has reasserted its authority as a public broadcaster. Click here for a short video about the book.
Social Media at BBC News: The Re-Making of Crisis Reporting (Routledge Research in Journalism)
by Valerie Belair-GagnonSince the emergence of social media in the journalistic landscape, the BBC has sought to produce reporting more connected to its audience while retaining its authority as a public broadcaster in crisis reporting. Using empirical analysis of crisis news production at the BBC, this book shows that the emergence of social media at the BBC and the need to manage this kind of material led to a new media logic in which tech-savvy journalists take on a new centrality in the newsroom. In this changed context, the politico-economic and socio-cultural logic have led to a more connected newsroom involving this new breed of journalists and BBC audience. This examination of news production events shows that in the midst of transformations in journalistic practices and norms, including newsgathering, sourcing, distribution and impartiality, the BBC has reasserted its authority as a public broadcaster. Click here for a short video about the book.
Social Media Campaigns: Strategies for Public Relations and Marketing
by Carolyn Mae KimSocial media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?
Social Media Campaigns: Strategies for Public Relations and Marketing
by Carolyn Mae KimSocial media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzIn the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzIn the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Social Media Discourse, (Routledge Studies in Sociolinguistics)
by Sirpa Leppanen Elina Westinen Samu KytolaThis volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.
Social Media Discourse, (Routledge Studies in Sociolinguistics)
by Sirpa Leppanen Elina Westinen Samu KytolaThis volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.
Social Media e Sentiment Analysis: L'evoluzione dei fenomeni sociali attraverso la Rete (SxI - Springer for Innovation / SxI - Springer per l'Innovazione #9)
by Andrea Ceron Luigi Curini Stefano Maria IacusDue miliardi e mezzo di utenti internet, oltre un miliardo di account Facebook, 550 milioni di profili Twitter. Che parlano, discutono, si confrontano sui temi più svariati. Un flusso in continuo divenire di informazioni che dà sostanza ogni giorno al mondo dei Big Data. Ma come si analizza concretamente il “sentiment” della Rete? Quali sono i pregi e i limiti dei diversi metodi esistenti? E a quali domande possiamo dare una risposta? Dopo aver presentato le varie tecniche di analisi testuale applicate ai social media, questo libro discute di come l’informazione presente in Rete sia in grado di aiutarci a meglio comprendere il presente e a fare previsioni sul futuro riguardo a una molteplicità di fenomeni sociali, che spaziano dall’andamento dei mercati finanziari, alla diffusione di malattie, alle rivolte e ai sommovimenti popolari fino ai risultati dei talent show, prima di concentrarsi su due casi specifici: l’andamento della felicità degli italiani giorno per giorno, e i risultati delle campagne elettorali in Francia, Stati Uniti e Italia tra il 2012 e il 2013.
Social Media for Journalists: Principles and Practice
by Megan Knight Clare Cook"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple ′how-to′ guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
Social Media for Journalists: Principles and Practice
by Megan Knight Clare Cook"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple ′how-to′ guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
Social Media for Progressive Public Relations (Routledge New Directions in PR & Communication Research)
by Outi NiininenThis edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.
Social Media for Progressive Public Relations (Routledge New Directions in PR & Communication Research)
by Outi NiininenThis edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.
Social Media für Journalisten: Redaktionell arbeiten mit Facebook, Twitter & Co (Journalistische Praxis)
by Stefan PrimbsDer Band führt in die praktischen Grundlagen von Social Media ein und zeigt, wie sich durch Facebook, Twitter, Instagram, Youtube & Co. der Journalismus verändert hat. Er legt dar, wie die einzelnen Dienste sinnvoll im redaktionellen Alltag eingesetzt werden und wo Potential für weitergehende redaktionelle Strategien zu sehen ist. Eine wichtige Rolle wird dem Zusammenspiel mit dem Leser/Zuschauer/Zuhörer eingeräumt. Denn dieser rückt von der rein passiven Rezipienten-Rolle in die aktive Rolle eines Partners des Journalisten. Auch will der Umgang mit User-Material gelernt sein. Vom Überprüfen und Verifizieren von Youtube-Videos bis zum redaktionellen Crowdsourcing bietet das Buch Checklisten und Muster-Konzepte sowie Beispiele aus der Praxis.
Social Media Generation in Urban China: A Study of Social Media Use and Addiction among Adolescents (Understanding China)
by Hanyun HuangSocial media such as instant messaging (IM), social networking sites (SNS), blogs and microblogs are an integral part of adolescents’ lives in China. Anecdotal evidence reported in the news has suggested that the increasing popularity of social media could make adolescents more vulnerable to being addicted. This exploratory study proposes the concept of “social media addiction” and examines (a) whether social media addiction exists among adolescents in urban China and, if so, who the addicts are, what their symptoms are and to what extent they are addicted; (b) whether sociopsychological traits (e.g., need for affiliation, impression management, narcissism and leisure boredom) can predict social media addiction among adolescents; (c) what gratifications are obtained by adolescents from their use of social media and whether these gratifications can predict social media addiction and (d) to what degree social media addiction influences adolescents’ academic performance and social capital.This study employed quantitative questionnaire surveys among adolescents as the main research method, supplemented by qualitative pre-survey focus groups among adolescents and post-survey in-depth interviews among parents and teachers. Questionnaire surveys were conducted based on a multi-stage cluster sampling of seven middle schools in five urban Chinese cities: Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen. The final sample consisted of 1,549 adolescents, of whom 90% had used social media. Using Young’s classic definition of Internet addiction, 15.6% of participants were classified as social media addicts. The addicted adolescents were often self-absorbed, bored with their leisure time, and good at using manipulation through social media for impression management. Addicts experienced four major social media addiction symptoms: preoccupation, adverse consequences, alleviation of negative emotions and loss of interest in social activities.The seven social media gratifications identified in this study can be categorized into social, information and entertainment gratifications. Among these, entertainment gratifications had the most power to predict social media addiction, while information gratifications were the least likely to lead to addiction. Furthermore, these gratifications were found to be powerful mediators between the adolescents’ sociopsychological traits and social media addiction. Finally, the results also indicated that social media addiction and its symptoms had a significant negative impact on adolescents’ academic performance and social capital.
Social Media in der Medienarbeit: Online-PR im Zeitalter von Google, Facebook & Co.
by Marcel Bernet1886 verschickt Julius Maggi erste Pressetexte für Suppenwürfel aus seinem «Reclame- und Pressebüro». Heute lädt Vodafone über Facebook, StudiVZ und Twitter zur öffentlichen Live-Pressekonferenz im Internet. Das Mitmach-Web bringt eine grundlegende Veränderung der Medienlandschaft, macht Kunden zu Publizisten und öffnet neue Wege für den Dialog mit Medien, Märkten und Meinungsmachern. Dieses Buch dient als Leitfaden für den strategisch ausgerichteten, effizient umgesetzten Einsatz von Social Media in der Medienarbeit.
Social Media in der Organisationskommunikation: Empirische Befunde und Branchenanalysen
by Silvia Ettl-Huber Rosemarie Nowak Brigitte Reiter Michael RoitherDie AutorInnen dieses Sammelbandes analysieren das Einsatzpotenzial und die Anwendungsfelder von Social Media in der Organisationskommunikation verschiedener Branchen (Finanzdienstleister, Tourismusorganisationen etc.) ebenso wie in verschiedenen Kommunikationsbereichen, z. B. Business-to-Business, Markenkommunikation, politische Kommunikation und Non-Profit-Kommunikation. Neben theoretischen Aspekten werden dabei jeweils die Ergebnisse empirischer Studien vorgestellt. Fazit: Die Rolle von Social Media als Haupt- oder Nebendarsteller moderner Organisationskommunikation ist derzeit noch umstritten. Sie hängt unter anderem davon ab, ob relevante MeinungsträgerInnen selbst in Online-Communities verankert sind oder sich in der klassischen Kommunikation beheimatet fühlen.
Social Media in Disaster Response: How Experience Architects Can Build for Participation (ATTW Series in Technical and Professional Communication)
by Liza PottsSocial Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.
Social Media in Disaster Response: How Experience Architects Can Build for Participation (ATTW Series in Technical and Professional Communication)
by Liza PottsSocial Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.