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Political Campaigns and Political Advertising: A Media Literacy Guide

by Frank W. Baker

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Political Campaigns and Political Advertising: A Media Literacy Guide

by Frank W. Baker

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

The Peregrine

by J. A. Baker

J. A. Baker’s extraordinary classic of British nature writing

The Peregrine: Afterword By Robert Macfarlane

by J. A. Baker

Reissue of J. A. Baker’s extraordinary classic of British nature writing, with an exclusive new afterword by Robert Macfarlane.

50 Universe Ideas You Really Need to Know (50 Ideas You Really Need to Know series)

by Joanne Baker

In a series of 50 accessible essays, Jo Baker introduces and explains all of the essential concepts, major discoveries and the very latest thinking in astrophysics.From heliocentrism to Newton's theory of optics, the theory of relativity to supermassive black holes, 50 Ideas You Really Need to Know: Universe is a complete introduction to the most important concepts about our universe.

America the Ingenious: How a Nation of Dreamers, Immigrants, and Tinkerers Changed the World

by Kevin Baker

&“Among the many rewards of America the Ingenious, Kevin Baker&’s survey of Yankee know-how, is stumbling on its buried nuggets. . . . Baker examines a wide range of the achievements that have made, and still make, America great again—and again.&” —The Wall Street Journal All made in America: The skyscraper and subway car. The telephone and telegraph. The safety elevator and safety pin. Plus the microprocessor, amusement park, MRI, supermarket, Pennsylvania rifle, and Tennessee Valley Authority. Not to mention the city of Chicago or jazz or that magnificent Golden Gate Bridge. What is it about America that makes it a nation of inventors, tinkerers, researchers, and adventurers—obsessive pursuers of the never-before-created? And, equally, what is it that makes America such a fertile place to explore, discover, and launch the next big thing? In America the Ingenious, bestselling author Kevin Baker brings his gift of storytelling and eye for historical detail to the grand, and grandly entertaining, tale of American innovation. Here are the Edisons and Bells and Carnegies, and the stories of how they followed their passions and changed our world. And also the less celebrated, like Jacob Youphes and Loeb Strauss, two Jewish immigrants from Germany who transformed the way at least half the world now dresses (hint: Levi Strauss). And Leo Fender, who couldn&’t play a note of music, midwifing rock &’n&’ roll through his solid-body electric guitar and amplifier. And the many women who weren&’t legally recognized as inventors, but who created things to make their lives easier that we use every day—like Josephine Cochran, inventor of the dishwasher, or Marion O&’Brien Donovan, who invented a waterproof diaper cover. Or a guy with the improbable name of Philo Farnsworth, who, with his invention of television, upended communication as significantly as Gutenberg did. At a time when America struggles with different visions of what it wants to be, America the Ingenious shows the extraordinary power of what works: how immigration leads to innovation, what a strong government and strong public education mean to a climate of positive practical change, and why taking the long view instead of looking for short-term gain pays off many times over, not only for investors and inventors, but for the rest of us whose lives are made better by the new. America and its nation of immigrants have excelled at taking ideas from anywhere and transforming them into the startling, often unexpectedly beautiful creations that have shaped our world. This is that story.

Animal Rights and Welfare: A Documentary and Reference Guide (Documentary and Reference Guides)

by Lawrence W. Baker

Through the use of primary source documents, readers can learn about key opinions and legislation in the important field of animal rights and welfare—a current and highly relevant topic.Animal Rights and Welfare: A Documentary and Reference Guide addresses a broad range of key topics within the subject of animal rights and welfare, including zoos, animal testing, philosophy regarding the treatment of animals, and practical measures instituted to protect animals, supplying readers with an impartial and authoritative resource for understanding the history of animal rights and the issues that dominate discussions about animal rights. Organized chronologically, the book discusses topics such as animal rights within the context of hunting for food, pelts, and other body parts, as well as for recreation; working animals; animals used for education or scientific and medical research; animals in the fashion and entertainment industries; and the food industry.The text provides reproductions of dozens of carefully selected primary documents from the time of Aristotle (B.C.) to present day to engage readers and provide opportunities for them to apply their critical thinking and analysis skills. The text of each document is introduced by a headnote to place it in context and concludes with analysis that details its significance and clarifies specific passages when needed. Each document or excerpt is followed by a full citation of the document.

Animal Rights and Welfare: A Documentary and Reference Guide (Documentary and Reference Guides)

by Lawrence W. Baker

Through the use of primary source documents, readers can learn about key opinions and legislation in the important field of animal rights and welfare—a current and highly relevant topic.Animal Rights and Welfare: A Documentary and Reference Guide addresses a broad range of key topics within the subject of animal rights and welfare, including zoos, animal testing, philosophy regarding the treatment of animals, and practical measures instituted to protect animals, supplying readers with an impartial and authoritative resource for understanding the history of animal rights and the issues that dominate discussions about animal rights. Organized chronologically, the book discusses topics such as animal rights within the context of hunting for food, pelts, and other body parts, as well as for recreation; working animals; animals used for education or scientific and medical research; animals in the fashion and entertainment industries; and the food industry.The text provides reproductions of dozens of carefully selected primary documents from the time of Aristotle (B.C.) to present day to engage readers and provide opportunities for them to apply their critical thinking and analysis skills. The text of each document is introduced by a headnote to place it in context and concludes with analysis that details its significance and clarifies specific passages when needed. Each document or excerpt is followed by a full citation of the document.

Routledge Encyclopedia of Translation Studies

by Mona Baker Gabriela Saldanha

The Routledge Encyclopedia of Translation Studies remains the most authoritative reference work for students and scholars interested in engaging with the phenomenon of translation in all its modes and in relation to a wide range of theoretical and methodological traditions. This new edition provides a considerably expanded and updated revision of what appeared as Part I in the first and second editions. Featuring 132 as opposed to the 75 entries in Part I of the second edition, it offers authoritative, critical overviews of additional topics such as authorship, canonization, conquest, cosmopolitanism, crowdsourced translation, dubbing, fan audiovisual translation, genetic criticism, healthcare interpreting, hybridity, intersectionality, legal interpreting, media interpreting, memory, multimodality, nonprofessional interpreting, note-taking, orientalism, paratexts, thick translation, war and world literature. Each entry ends with a set of annotated references for further reading. Entries no longer appearing in this edition, including historical overviews that previously appeared as Part II, are now available online via the Routledge Translation Studies Portal. Designed to support critical reflection, teaching and research within as well as beyond the field of translation studies, this is an invaluable resource for students and scholars of translation, interpreting, literary theory and social theory, among other disciplines.

Routledge Encyclopedia of Translation Studies

by Mona Baker Gabriela Saldanha

The Routledge Encyclopedia of Translation Studies remains the most authoritative reference work for students and scholars interested in engaging with the phenomenon of translation in all its modes and in relation to a wide range of theoretical and methodological traditions. This new edition provides a considerably expanded and updated revision of what appeared as Part I in the first and second editions. Featuring 132 as opposed to the 75 entries in Part I of the second edition, it offers authoritative, critical overviews of additional topics such as authorship, canonization, conquest, cosmopolitanism, crowdsourced translation, dubbing, fan audiovisual translation, genetic criticism, healthcare interpreting, hybridity, intersectionality, legal interpreting, media interpreting, memory, multimodality, nonprofessional interpreting, note-taking, orientalism, paratexts, thick translation, war and world literature. Each entry ends with a set of annotated references for further reading. Entries no longer appearing in this edition, including historical overviews that previously appeared as Part II, are now available online via the Routledge Translation Studies Portal. Designed to support critical reflection, teaching and research within as well as beyond the field of translation studies, this is an invaluable resource for students and scholars of translation, interpreting, literary theory and social theory, among other disciplines.

The Complete Naturalist (Rspb Ser.)

by Nick Baker

Nick Baker's fascination with the natural world began at an early age, inspired by Gerald and Lee Durrell's classic book The Amateur Naturalist. His The Complete Naturalist is an up-to-date, practical introduction to observing, understanding and investigating the natural world around us. Whether you want to understand what makes an insect and insect, rear a family of frogs for your garden pond, or record bird songs and calls, Nick can give you all the advice and information you need. Fact-packed and brimming with practical tips, techniques and activities, The Complete Naturalist offers a rich source of new ideas for more experienced naturalists, as well as sparking the natural curiosity of a whole new generation. From communicating with wild animals to setting up an aquarium, this is the naturalist's guide no family bookshelf should be without. Nick is an experienced and well-travelled naturalist, and his book includes his international experiences.

The Complete Naturalist

by Nick Baker

Nick Baker's fascination with the natural world began at an early age, inspired by Gerald and Lee Durrell's classic book The Amateur Naturalist. His The Complete Naturalist is an up-to-date, practical introduction to observing, understanding and investigating the natural world around us. Whether you want to understand what makes an insect and insect, rear a family of frogs for your garden pond, or record bird songs and calls, Nick can give you all the advice and information you need. Fact-packed and brimming with practical tips, techniques and activities, The Complete Naturalist offers a rich source of new ideas for more experienced naturalists, as well as sparking the natural curiosity of a whole new generation. From communicating with wild animals to setting up an aquarium, this is the naturalist's guide no family bookshelf should be without. Nick is an experienced and well-travelled naturalist, and his book includes his international experiences.

Nick Baker's British Wildlife: A Month-by-Month Guide (The\wildlife Trusts Ser.)

by Nick Baker

A new edition of a title written by popular television presenter and personality Nick Baker. His energetic and lively style colours this fascinating guide to Britain's wildlife through the seasons. This richly illustrated and practical book explains what is happening in nature in each month of the year, and provides helpful advice on finding a wide variety of wildlife – often in the most unexpected places.In back gardens or city centres, on the Dorset heaths or in the Scottish Highlands, each season paints a fresh pattern on nature – there is always something new to discover for town and city dwellers or those who live by the sea or in the wilds of the countryside. If you can't identify the old nest exposed in your bare January hedge, or you want to know where to find a badger on a warm June night then Nick Baker's British Wildlife is the perfect book for finding out.

Handbook of Intuition Research as Practice (Handbooks of Business and Management Research as Practice series)

by Ted Baker

How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university educators lack tools to develop it as a skill. This truly international Handbook provides relevant answers with: • chapters by academics and practitioners, written in a concise, digestible format to make it accessible to non-academic readers • empirical studies from multiple industry/service sectors that demonstrate an integrated use of intuition and analysis in decision making • studies from industry and education that demonstrate how to develop intuition, including a ground-breaking research in problem solving • non-Western perspectives illustrated on case studies from Japan and China • use of language protocols/methods to bring intuition into our awareness • new research into group/collective intuition (based on language analysis and quantum physics) • research related to sensing and sense making. Due to its focus on bridging theory and practice, the Handbook is of value not only to academics and organizational researchers but also to industry professionals, corporate trainers and university educators who search for answers on how to incorporate intuition into a common skill set. Accessible in style, it will also appeal to educated business readers.

Big Book of Emergency Department Psychiatry: A Guide to Patient Centered Operational Improvement

by Yener Balan Karen Murrell Christopher Bryant Lentz

This book focuses on the operational and clinical strategies needed to improve care of Emergency Psychiatric patients. Boarding of psychiatric patients in ED’s is recognized as a national crisis. The American College of Emergency Physicians identified strategies to decrease boarding of psychiatric patients as one of their top strategic goals. Currently, there are books on clinical care of psychiatric patients, but this is the first book that looks at both the clinical and operational aspects of caring for these patients in ED setting. This book discusses Lean methodology, the impact of long stay patients using queuing methodology, clinical guidelines and active treatment of psychiatric patients in the ED.

Big Book of Emergency Department Psychiatry: A Guide to Patient Centered Operational Improvement

by Yener Balan Karen Murrell Christopher Bryant Lentz

This book focuses on the operational and clinical strategies needed to improve care of Emergency Psychiatric patients. Boarding of psychiatric patients in ED’s is recognized as a national crisis. The American College of Emergency Physicians identified strategies to decrease boarding of psychiatric patients as one of their top strategic goals. Currently, there are books on clinical care of psychiatric patients, but this is the first book that looks at both the clinical and operational aspects of caring for these patients in ED setting. This book discusses Lean methodology, the impact of long stay patients using queuing methodology, clinical guidelines and active treatment of psychiatric patients in the ED.

Wittgenstein and Lacan at the Limit: Meaning and Astonishment

by Maria Balaska

This book brings together the work of Ludwig Wittgenstein and Jacques Lacan around their treatments of ‘astonishment,’ an experience of being struck by something that appears to be extraordinarily significant. Both thinkers have a central interest in the dissatisfaction with meaning that these experiences generate when we attempt to articulate them, to bring language to bear on them. Maria Balaska argues that this frustration and difficulty with meaning reveals a more fundamental characteristic of our sense-making capacities –namely, their groundlessness. Instead of disappointment with language’s sense-making capacities, Balaska argues that Wittgenstein and Lacan can help us find in this revelation of meaning’s groundlessness an opportunity to acknowledge our own involvement in meaning, to creatively participate in it and thereby to enrich our forms of life with language.

Policy Reform in Developing Countries

by Bela Balassa

Policy Reform in Developing Countries deals with questions of policy reforms in selected countries. This book is a collection of essays describing the application of general principles of policy reforms made in countries with an industrial base, such as Mexico, Portugal, Venezuela, Chile, the Andean Common Market, Egypt, and Korea. Through these essays, the author evaluates the general principles that make up desirable policy reforms in these countries, and describes the application of these principles in various actual situations. One essay presents the reforms needed to improve the system of incentives, which include credit, labor market, and public utility pricing. For example, this book analyzes the tariff reform proposed in Chile and the guidelines for the common external tariff used in the Andean Common Market. Another essay evaluates the role of the manufacturing sector in the economic growth of Portugal, and recommends other strategies for this sector. This book then recommends proposals in the development strategy of Korea for the Fourth Five-Year Plan Period, while one other essay reviews the system of incentives that will serve the objectives of the Fourth Five-Year Plan of this country. This collection of essays is suitable for economic planners, heads of state ministries, academic and non-profit institutions dealing with developmental planning, and students and professors in history and political science.

René Descartes’s Natural Philosophy and Particular Bodies (Studies in History and Philosophy of Science #60)

by Fabrizio Baldassarri

This book explores René Descartes’s attempts to describe particular bodies, such as rocks, minerals, metals, plants, and animals, within the mechanistic interpretation of nature of his philosophical program. Despite his early rationalistic epistemology, Descartes’s increasing attention to collections, histories, lists of qualities, and particular bodies results in a puzzling ‘short history of all natural phenomena’ contained in the Principles of philosophy (1644). The present book outlines the role of Descartes's observations and experimentation as he aimed to construct a universal science of nature, ultimately revealing the mechanization of nature in detail, and for curious bodies such as the Bologna Stone or the sensitive herb. What results is a theoretical natural history consistent with the mechanical principles of his philosophy, ultimately shedding new light on his attempt to produce a complete philosophy of nature.

Un-Veiling Dichotomies: European Secularism and Women’s Veiling (Boundaries of Religious Freedom: Regulating Religion in Diverse Societies)

by Giorgia Baldi

This book analyzes the implication of secular/liberal values in Western and human rights law and its impact on Muslim women. It offers an innovative reading of the tension between the religious and secular spheres. The author does not view the two as binary opposites. Rather, she believes they are twin categories that define specific forms of lives as well as a specific notion of womanhood. This divergence from the usual dichotomy opens the doors for a reinterpretation of secularism in contemporary Europe. This method also helps readers to view the study of religion vs. secularism in a new light. It allows for a better understanding of the challenges that contemporary Europe now faces regarding the accommodation of different religious identities. For instance, one entire section of the book concerns the practice of veiling and explores the contentious headscarf debate. It features case studies from Germany, France, and the UK. In addition, the analysis combines a wide range of disciplines and employs an integrated, comparative, and inter-disciplinary approach. The author successfully brings together arguments from different fields with a comparative legal and political analysis of Western and Islamic law and politics. This innovative study appeals to students and researchers while offering an important contribution to the debate over the role of religion in contemporary secular Europe and its impact on women’s rights and gender equality.

Inshore Fishes of Britain and Ireland (Wild Nature Press #33)

by Lin Baldock Frances Dipper

A beautifully illustrated photographic identification guide to the common marine fish found around Britain and Ireland—ideal for divers, snorkellers, and natural history enthusiastsFish are a colourful and important part of inshore marine life, much admired by divers and snorkellers. But it can be difficult to accurately identify and record these quick-moving animals underwater. This authoritative, beautifully illustrated photographic guide offers a practical, easy-to-use approach for identifying the fish species commonly seen in the waters around Britain and Ireland, as well as a few vagrant and interesting rare species. The book’s concise text explains how fish can be identified underwater, and is accompanied by numerous photographs of each species in its natural environment and diagrams illustrating key features. The book also clearly indicates the cases when underwater species identification is more difficult. Published in association with the UK’s Marine Conservation Society, the book makes an invaluable addition to the series of marine photographic titles of Seasearch, a species recording project for volunteer sports divers.Features individual descriptions of more than 150 species, with information on size, depth range, habitat and distribution in the Seasearch guide icon formatIllustrates every species in its natural underwater environmentEmphasises key identification features and possible confusion speciesIncludes a “confidence guide” distinguishing between easily recognisable species and those requiring closer examinationFeatures longer sections highlighting interesting species, behaviours and other topicsProvides information on protected species, taxonomy, shifting distributions and conservation status

Oxford Handbook Of Clinical Specialties (Oxford Medical Handbooks Ser. (PDF))

by Andrew Baldwin

For over thirty years, the Oxford Handbook of Clinical Specialties has guided students and junior doctors through their clinical placements, renowned for providing all the information needed for both practice and revision in a deceptively small package. Now in its eleventh edition, the Handbook has been revitalized by an expanded team of specialty experts and junior doctors to guide readers through each of the specialties encountered through medical school and Foundation Programme rotations, while remaining true to the humanity and patient focus of the original edition.

Oxford Handbook Of Clinical Specialties (Oxford Medical Handbooks Ser.)

by Andrew Baldwin

For over thirty years, the Oxford Handbook of Clinical Specialties has guided students and junior doctors through their clinical placements, renowned for providing all the information needed for both practice and revision in a deceptively small package. Now in its eleventh edition, the Handbook has been revitalized by an expanded team of specialty experts and junior doctors to guide readers through each of the specialties encountered through medical school and Foundation Programme rotations, while remaining true to the humanity and patient focus of the original edition. Updated with the latest advice and clinical guidelines, packed full of high-quality illustrations, boxes, tables, and classifications, and with a brand new chapter on how to survive your junior doctor years and beyond, this handbook is ideal for both study and use at direct point of care. Each chapter is clear and concise and filled with medical gems, with features including ribbons to mark your most-used pages and mnemonics to help you memorize and retain key facts. With reassuring and friendly advice throughout, this is the ultimate guide and revision tool for every medical student and junior doctor for each clinical specialty placement. This well-loved Handbook remains the perfect companion to the Oxford Handbook of Clinical Medicine, together encompassing the entire spectrum of clinical medicine and unmatched by any competitor in their class, helping you become the doctor you want to be.

Liverpool FC Quiz Book 2

by Dave Ball Ged Rea

How much do you know about English football’s most successful club? This might well be answered when you test yourself in the second official Liverpool FC Quiz Book. Once again there are 1000 questions and 100 quizzes relating to the history of the club. Certainly the 2019-20 season is covered in depth, when a 19th topflight title, a Super Cup and FIFA Club World Cup were added in an unprecedented treble-winning season. The book will keep the reader fascinated, as it incorporates the legends of the club, unusual statistics and a multitude amount of trivia. Once again Liverpool FC official statisticians Dave Ball and Ged Rea, who have collectively watched the Reds for over 100 years, have used their vast resources to test even the most knowledgeable of the club’s many supporters. Dave has been a consultant researcher on BBC TV’s A Question of Sport, whilst his interrogator in chief Ged has worked with him on the club’s programme, magazine, TV Channel and website. Ged has for many years provided the national press, radio and television with statistics ahead of every game.

The Official Liverpool FC Quiz Book: 1,000 Questions on all things Liverpool Football Club

by Dave Ball Ged Rea

Are you an LFC brain-box? If so, then put that claim to the test in the Official Liverpool FC Quiz Book.There are 100 quizzes and 1,000 questions on all aspects of the Reds, bang up-to-date with questions on the 2019.20 season and stars.Full of fascinating facts and featuring the all-time greats as well as those fleeting moments of fame, this is sure to be something any true supporter can’t put down!Compiled by life-long fans and official club statisticians Dave Ball and Ged Rea. Dave s former BBC Sports Brain of Britain, has worked with Sky Sports and been a research consultant with the “A Question of Sport Team” since the days of Liverpool legend Emlyn Hughes. As well as being a contributor to major TV, radio and written media outlets, Ged has also been a question setter for LFCTV quiz shows as well as ITV Digital’s “Do I Not Know That?”Together, a formidable team.

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