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International Economics: A Heterodox Approach

by Hendrik Van Berg

Now in its third edition, Hendrik Van den Berg’s International Economics: A Heterodox Approach covers all of the standard topics taught in undergraduate international economics courses. Written in a friendly and approachable style, this new edition is unique in that it presents the key orthodox neoclassical models of international trade and investment, while supplementing them with a variety of heterodox approaches. This pluralist approach is intended to give economics students a more realistic understanding of the international economy than standard textbooks can provide. Changes to the new edition include: updates throughout to reflect recent world events, including coverage of trade negotiations and the Greek crisis; expanded discussion of pluralist approaches with more coverage of alternative schools of thought; discussions of the growing financialization of global economic activity; additional real-world examples; increased coverage of environmental issues; transnational corporations and their behavior in the international economy; the difference between international investment and international finance; and monetary history; a consolidated and updated chapter on international banking. This book also maintains a broad perspective that links economic activity to the social and natural spheres of human activity, with emphasis on the distributional and environmental effects of international trade, investment, finance, and migration. Chapter summaries, key terms and concepts, problems and questions, and a glossary are included in the book. A Student Study Guide and an Instructor’s Manual are available online.

Kontext und Kontingenz: Kommunikationstheoretische Überlegungen zur Literaturhistoriographie. Mit einer Fallstudie zur Goethe-Rezeption des Jungen Deutschland

by Henk de Berg

Niklas Luhmanns Systemtheorie ist heute eines der zentralen Themen in der literaturwissenschaftlichen Diskussion. Unterbelichtet ist dabei freilich bislang der spezifisch differenztheoretische Charakter von Luhmanns Auffassung gesellschaftlicher Kommunikation geblieben. Dieser Aspekt wird hier fruchtbar gemacht und mit textanalytischen Verfahren der funktionalistischen Sprachphilosophie (J. L. Austin, L. Wittgenstein) verbunden. In einer Fallstudie zur Goethe-Rezeption des Jungen Deutschland werden die literaturhistoriographischen Implikationen dieses Verständnisses von Kommunikation illustriert.

Sourcebook of Labor Markets: Evolving Structures and Processes (Springer Studies in Work and Industry)

by Ivar Berg Arne L. Kalleberg

A distinguished roster of contributors considers the state of the art of the field at the turn of the 21st century and charts an ambitious agenda for the future. Following what the editors describe as an `evolutionist' approach to the study of labor markets, the chapters address issues of continuity and discontinuity in a wide range of topics including: markets and institutional structures; employment relations and work structures; patterns of stratification in the United States; and public policies, opportunity structures, and economic outcomes.

Metropolitan Organising Capacity: Experiences with Organising Major Projects in European Cities (Routledge Revivals)

by Leo van Berg Erik Braun Jan van Meer

Published in 1997. The environment of cities has become increasingly competitive. Tradition location factors, that once tied economic activities firmly to particular areas have become less important. Increasingly the ability of a city to anticipate, respond to and cope with internal and external changes is getting attention. Organizing capacity of cities, or of metropolitan regions is becoming indispensible for sustainable economic and social development. The authors have carried out investigations into eight European cities to increase the insight into the practice of organizing capacity. The analysis of the development and implementation of 15 revitalization projects in these cities shows that organizing capacity calls for a new style of entrepreneurial urban management with public and private networking, leadership, long term strategies and organizing political and public support as key concepts.

Metropolitan Organising Capacity: Experiences with Organising Major Projects in European Cities (Routledge Revivals)

by Leo van Berg Erik Braun Jan van Meer

Published in 1997. The environment of cities has become increasingly competitive. Tradition location factors, that once tied economic activities firmly to particular areas have become less important. Increasingly the ability of a city to anticipate, respond to and cope with internal and external changes is getting attention. Organizing capacity of cities, or of metropolitan regions is becoming indispensible for sustainable economic and social development. The authors have carried out investigations into eight European cities to increase the insight into the practice of organizing capacity. The analysis of the development and implementation of 15 revitalization projects in these cities shows that organizing capacity calls for a new style of entrepreneurial urban management with public and private networking, leadership, long term strategies and organizing political and public support as key concepts.

The Student City: Strategic Planning for Student Communities in EU Cities (EURICUR Series (European Institute for Comparative Urban Research))

by Leo van Berg Antonio Russo

Student communities are without doubt a strategic resource for urban development and students are the citizens and the high-skilled working class of tomorrow. They are seen as an 'invisible population' with little say in local policy and decision-making. Co-operation between educational institutions and city planners is often missing and cities tend to neglect the universities' foreign relations. This volume argues that the importance of human capital in the competitiveness of cities demands pro-active, integral city policies targeting this community. Bringing together nine case studies of European cities (Rotterdam, Utrecht, Eindhoven, Munich, Lyon, Lille, Venice, Birmingham and Helsinki), it puts forward a comprehensive strategic plan of action, aiming at the integration of student communities in urban development. The book analyses the essential characteristics of the relationship between students and their host communities, as well as the role of higher education institutions and other actors in building the 'student friendly' city.

The Student City: Strategic Planning for Student Communities in EU Cities (EURICUR Series (European Institute for Comparative Urban Research))

by Leo van Berg Antonio Russo

Student communities are without doubt a strategic resource for urban development and students are the citizens and the high-skilled working class of tomorrow. They are seen as an 'invisible population' with little say in local policy and decision-making. Co-operation between educational institutions and city planners is often missing and cities tend to neglect the universities' foreign relations. This volume argues that the importance of human capital in the competitiveness of cities demands pro-active, integral city policies targeting this community. Bringing together nine case studies of European cities (Rotterdam, Utrecht, Eindhoven, Munich, Lyon, Lille, Venice, Birmingham and Helsinki), it puts forward a comprehensive strategic plan of action, aiming at the integration of student communities in urban development. The book analyses the essential characteristics of the relationship between students and their host communities, as well as the role of higher education institutions and other actors in building the 'student friendly' city.

No House to Call My Home: Love, Family, and Other Transgressions

by Ryan Berg

In this lyrical debut, Ryan Berg immerses readers in the gritty, dangerous, and shockingly underreported world of homeless LGBTQ teens in New York. As a caseworker in a group home for disowned LGBTQ teenagers, Berg witnessed the struggles, fears, and ambitions of these disconnected youth as they resisted the pull of the street, tottering between destruction and survival.Focusing on the lives and loves of eight unforgettable youth, No House to Call My Home traces their efforts to break away from dangerous sex work and cycles of drug and alcohol abuse, and, in the process, to heal from years of trauma. From Bella's fervent desire for stability to Christina's irrepressible dreams of stardom to Benny's continuing efforts to find someone to love him, Berg uncovers the real lives behind the harrowing statistics: over 4,000 youth are homeless in New York City-43 percent of them identify as LGBTQ.Through these stories, Berg compels us to rethink the way we define privilege, identity, love, and family. Beyond the tears, bluster, and bravado, he reveals the force that allows them to carry on-the irrepressible hope of youth.

No House to Call My Home: Love, Family, and Other Transgressions

by Ryan Berg

In this lyrical debut, Ryan Berg immerses readers in the gritty, dangerous, and shockingly underreported world of homeless LGBTQ teens in New York. As a caseworker in a group home for disowned LGBTQ teenagers, Berg witnessed the struggles, fears, and ambitions of these disconnected youth as they resisted the pull of the street, tottering between destruction and survival. Focusing on the lives and loves of eight unforgettable youth, No House to Call My Home traces their efforts to break away from dangerous sex work and cycles of drug and alcohol abuse, and, in the process, to heal from years of trauma. From Bella's fervent desire for stability to Christina's irrepressible dreams of stardom to Benny's continuing efforts to find someone to love him, Berg uncovers the real lives behind the harrowing statistics: over 4,000 youth are homeless in New York City -- 43 percent of them identify as LGBTQ. Through these stories, Berg compels us to rethink the way we define privilege, identity, love, and family. Beyond the tears, bluster, and bravado, he reveals the force that allows them to carry on -- the irrepressible hope of youth.

Transcultural Areas (Crossculture)

by Wolfgang Berg

Exploring Transculturalism: A Biographical Approach (Crossculture)

by Wolfgang Berg Aoileann Ní Éigeartaigh

1. 2 Culture and Identity in a Postmodern World Michel Foucault’s statement that: “The present epoch will perhaps be above all the epoch of space. We are in the epoch of simultaneity; we are in the epoch of juxtaposition” (M. Foucault 1986: 22) heralded a new approach to identity in the contemporary world by suggesting that one’s identity is formed not as a result of the cultural and national values and history one has inherited, but rather as a result of the different spaces through which one travels. In other words, one’s identity is no longer perceived as an inherited construct but rather as something flexible that changes as one moves through the more fluid spaces of the contemporary, globalized world and internalizes a mixture of the different cultures and ideas that one encounters. The idealized contemporary traveller will thus effortlessly cross national and cultural borders and negotiate a constantly changing and flexible identity for himself. Andy Bennett argues that it is no longer even possible to conceive of identity as a static entity, forged from a communal history and value system, because all of the traditional certainties on which identity formation were based in the past have been fatally undermined by a postmodernist flux and fluidity: “Once clearly demarcated by relatively static and ethnically homogenous communities, the ‘spaces’ and ‘places’ of everyday life are now highly pluralistic and contested, and are constantly being defined and redefined through processes of relocation and cultural hybridisation” (A.

Skill Training in Multimodal Virtual Environments

by Massîmo Bergamasco Benoit Bardy Daniel Gopher

The advent of augmented reality technologies used to assist human operators in complex manipulative operations-has brought an urgency to research into the modeling and training of human skills in Virtual Environments. However, modeling a specific act still represents a challenge in cognitive science. The same applies for the control of humanoid rob

Explaining European Identity Formation: Citizens’ Attachment from Maastricht Treaty to Crisis

by Stephanie Bergbauer

What makes people identify with Europe? To answer this question, this book analyzes the development and determinants of a common European identity among EU citizens from the Maastricht Treaty in 1992 to the recent financial and economic crisis. The author examines citizens’ identification with Europe for all EU member states, and systematically explores the theoretical and empirical implications of two turning points in the recent history of EU integration, namely the EU’s enlargement to Central and Eastern Europe in 2004/2007 and the financial and economic crisis that started in 2008. The book integrates theoretical approaches to European identity in sociology, social-psychology and EU public opinion research in a comprehensive model for explaining individual identification with Europe. The empirical analysis employs a multilevel framework to systematically assess the influence of individual characteristics and the political, economic, and social context on citizens’ feelings of identity. The long analysis period spanning from 1992 to the present allows inferences to be drawn about the long-term developments in the sources of European identification as well as the immediate impact of EU enlargement and the crisis on the determinants of European identification.

Global Phenomena and Social Sciences: An Interdisciplinary and Comparative Approach

by Jean-Sylvestre Bergé Sophie Harnay Ulrike Mayrhofer Lionel Obadia

This book offers new perspectives on global phenomena that play a major role in today’s society and deeply shape the actions of individuals, organizations and nations. In a complex and rapidly changing environment, decision-makers need to gain a better understanding of global phenomena to adapt and to anticipate the evolution of the global context. The authors—ten renowned international scholars of anthropology, economics, law, management and political science—propose an interdisciplinary and comparative approach to social sciences. They analyse how international phenomena, such as globalisation or transnationalisation, transform the disciplines of social sciences from an epistemological standpoint. Explaining what ‘global' means in difference disciplines, the authors analyse several global phenomena that characterise today’s international environment such as the circulation of norms and ideas, the linkages between war and globalization, corporate governance, and the impact of multinational enterprises on sustainable development and poverty reduction. Providing examples of analytical disciplinary approaches and guidelines for decision-makers in a fast-changing global context this book will be useful to scholars and students of anthropology, economics, law, management and political science as well as practitioners in the private and public sectors.

Die NS-Diktatur im deutschen Erinnerungsdiskurs

by Wolfgang Bergem

Die Beiträge des Bandes untersuchen die Motivationen, Funktionen und Implikationen der Beschäftigung mit dem Nazi-Regime für die politische Kultur und Erinnerungsarbeit in Deutschland sowie für die aktuelle deutsche Außenpolitik. Theoretische Perspektiven auf Geschichtspolitik und Erinnerungskultur fokussieren das Thema ebenso wie vergleichende Perspektiven auf den Umgang mit Diktatur-Vergangenheiten in anderen Ländern. Darüber hinaus kommen auch die Versuche in der Europäischen Union zur Sprache, beim Schürfen nach Fundamenten einer gemeinsamen Identität den Holocaust als Gründungsmythos zu europäisieren.

Kredit und Bankrott in der deutschsprachigen Literatur (Abhandlungen zur Medien- und Kulturwissenschaft)

by Maximilian Bergengruen Jill Bühler Antonia Eder

Der Band geht wissenshistorischen Beziehungen von Literatur und Ökonomie nach, indem er die kulturwissenschaftlich noch kaum diskutierten Begriffsfelder Kredit und Bankrott fokussiert. Finanzpolitische Diskussionen bilden den hochaktuellen wie tiefenhistorischen Einsatzpunkt: Als ambigue Kippfigur zwischen Spekulation und Zutrauen sind Kredit und Bankrott ebenso Prinzip der Ökonomie wie Operation literarischer Produktions- und Wirkungsästhetik. Kulturhistorische Konstellationen von Finanzwirtschaft und Literatur werden so nicht allein inhaltlich thematisch, sondern bilden ästhetische Fakturen, die sich durch das Spannungsverhältnis von Glauben, Ruin, Überschuss oder Kollaps generieren und Literatur wissenspoetisch dynamisieren.

Media, Myth, and Society

by A. Berger

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

Agitpop: Political Culture and Communication Theory

by Arthur Asa Berger

In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. But more importantly, Berger breaks down the mechanical distinction between mass culture and elite culture, showing how they interpenetrate and crossover at the level of competitive and hierarchical frames. Agitpop, now in paperback, suggests that there is an ideological content to our popular culture, even though the creators no less than the consumers of that culture are either unaware or dimly aware that they are creating works with an ideological bent. The work takes up in quick order two examples from different areas of the hierarchical, individualist, egalitarian, and fatalist cultures. From football games to the Iran-Contra Hearings, from MTV to the Human Potential Movement, from Max Headroom to humor on the Jews, and from wrestling to The Terminator, Berger takes up his master themes with a deft touch of his own. Weaving in the work of scholars from Emile Durkheim to Aaron Wildavsky he manages to make each of the chapters very much his own. For those who know the earlier work of this author, the reader will be very much at home; for those new to Berger, the volume will be a joyous revelation. The final three chapters reveal a deeper aspect of Berger's work. His interpretation of the earlier materials in terms of the semiotics of power, of textual analysis, or deconstruction of the media, and finally, an analysis and self-analysis of the larger research agenda of which this work is pivotal, should make this book central to the theoretical construction of popular and political culture. For people working in communications theory, political culture, and the sociology of knowledge, this book is a must; for everyone els

Agitpop: Political Culture and Communication Theory

by Arthur Asa Berger

In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. But more importantly, Berger breaks down the mechanical distinction between mass culture and elite culture, showing how they interpenetrate and crossover at the level of competitive and hierarchical frames. Agitpop, now in paperback, suggests that there is an ideological content to our popular culture, even though the creators no less than the consumers of that culture are either unaware or dimly aware that they are creating works with an ideological bent. The work takes up in quick order two examples from different areas of the hierarchical, individualist, egalitarian, and fatalist cultures. From football games to the Iran-Contra Hearings, from MTV to the Human Potential Movement, from Max Headroom to humor on the Jews, and from wrestling to The Terminator, Berger takes up his master themes with a deft touch of his own. Weaving in the work of scholars from Emile Durkheim to Aaron Wildavsky he manages to make each of the chapters very much his own. For those who know the earlier work of this author, the reader will be very much at home; for those new to Berger, the volume will be a joyous revelation. The final three chapters reveal a deeper aspect of Berger's work. His interpretation of the earlier materials in terms of the semiotics of power, of textual analysis, or deconstruction of the media, and finally, an analysis and self-analysis of the larger research agenda of which this work is pivotal, should make this book central to the theoretical construction of popular and political culture. For people working in communications theory, political culture, and the sociology of knowledge, this book is a must; for everyone els

Everyday Life in the Postmodern World: An Introduction to Cultural Studies (Springer Texts in Social Sciences)

by Arthur Asa Berger

This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author's own publications that serve as examples of how to interpret various aspects of culture. The book draws in readers with its engaging and conversational style and use of cases, illustrations and photographs, including fun discussions on everyday life under pandemic restrictions. This is a must read for students taking courses in sociology, cultural anthropology, culture and media studies, linguistics, social philosophy, and for specific courses on postmodernism.

The Golden Triangle: An Ethno-semiotic Tour of Present-day India

by Arthur Asa Berger

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, "Empire of Signs", but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wildavsky, and a number of other social scientists. This manuscript is, at first, a guide to Rajasthan and India, and it is that but it is also more in that it considers tourism from both an anthropological and sociological level.Berger begins with statistics on tourism and other aspects of life in Rajasthan and India, and then considers how tourism in India compares with tourism in other important tourism destinations. He refers to the "Imaginary India" as the picture created in tourists' minds with the help of guidebooks, media, and the Internet before they actually travel to India. He then discusses these representations and how they are actually different from the country itself. The trip itself then becomes the search for the authentic India - the goal is to find places before they are discovered. He calls this "Semiotic Rajasthan," where the representations are compared to actuality.After offering a discussion of semiotic theory, it interprets and analyzes a number of important aspects of Rajasthani and Indian culture such as: the Taj Mahal, the Palace of Winds in Jaipur, the notorious rat temple in Deshnok, and sacred cows. Lastly, he discusses his own trip and how the impact of Rajasthan did not fully register until he returned home.This manuscript's strength lies in the author's ability to write in an accessible manner, assemble the project in an interesting way, and include only that information which will guide the reader along the narrative trail. While this manuscript really is a guidebook to Rajasthan, it could also serve as a good introduction to ethnography for beginning students and an interested general audience. It moves from basic explanations, such as that of semiotics, to complex applications all with the grace of good story telling.

The Golden Triangle: An Ethno-semiotic Tour of Present-day India

by Arthur Asa Berger

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, "Empire of Signs", but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wildavsky, and a number of other social scientists. This manuscript is, at first, a guide to Rajasthan and India, and it is that but it is also more in that it considers tourism from both an anthropological and sociological level.Berger begins with statistics on tourism and other aspects of life in Rajasthan and India, and then considers how tourism in India compares with tourism in other important tourism destinations. He refers to the "Imaginary India" as the picture created in tourists' minds with the help of guidebooks, media, and the Internet before they actually travel to India. He then discusses these representations and how they are actually different from the country itself. The trip itself then becomes the search for the authentic India - the goal is to find places before they are discovered. He calls this "Semiotic Rajasthan," where the representations are compared to actuality.After offering a discussion of semiotic theory, it interprets and analyzes a number of important aspects of Rajasthani and Indian culture such as: the Taj Mahal, the Palace of Winds in Jaipur, the notorious rat temple in Deshnok, and sacred cows. Lastly, he discusses his own trip and how the impact of Rajasthan did not fully register until he returned home.This manuscript's strength lies in the author's ability to write in an accessible manner, assemble the project in an interesting way, and include only that information which will guide the reader along the narrative trail. While this manuscript really is a guidebook to Rajasthan, it could also serve as a good introduction to ethnography for beginning students and an interested general audience. It moves from basic explanations, such as that of semiotics, to complex applications all with the grace of good story telling.

Manufacturing Desire: Media, Popular Culture, and Everyday Life

by Arthur Asa Berger

The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture. "Manufacturing Desire" is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves, and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society.This book is analysis of the impact mass media have across America, cross-culturally, and internationally. "Manufacturing Desire" will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.

Manufacturing Desire: Media, Popular Culture, and Everyday Life

by Arthur Asa Berger

The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture. "Manufacturing Desire" is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves, and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society.This book is analysis of the impact mass media have across America, cross-culturally, and internationally. "Manufacturing Desire" will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.

Reading Matter: Multidisciplinary Perspectives on Material Culture

by Arthur Asa Berger

To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about people, societies, and cultures. One reason that analyzing objects has been problematical for scholars is the lack of a sound methodology governing multidisciplinary research. Reading Matter addresses this problem by defining a comprehensive set of methodological approaches that can be used to analyze and interpret material culture and relate it to personality and society.Berger offers discussions of the main concepts found in semiotic, historical, anthropological, psychoanalytic, Marxist, and sociological analysis. He provides practical descriptions of the working methods of each discipline and demarcates their special areas of investigation. Berger's lively discussions include a wealth of illustrative examples that help to clarify the complex and often difficult theories that underlie interpretations of material culture. In the second part of his analysis, Berger uses these disciplines to investigate one subject--fashion and an important aspect of fashion, blue jeans, and what the author calls the denimization phenomenon. Here he shows how different methods of reading material culture end up with different perspectives on things--even when they are dealing with the same topic.The author's focus is on the material culture of post-literate societies and cultures, both contemporary and historical. This comparative approach enables the reader to trace the evolution of objects from past to present or to see how American artifacts spread to different cultures, acquiring a wholly new meaning in the process. Reading Matter is an important contribution to the study of popula

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