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Events Management: Principles and Practice
by Razaq Raj Paul Walters Tahir RashidEvents Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival PowerPoint slides and an Instructor Manual can be found online at: https://study.sagepub.com/businessandmanagement Suitable for Events Management students at Undergraduate and Postgraduate level.
Research Methods in Tourism, Hospitality and Events Management
by Professor Paul Brunt Dr Susan Horner Dr Natalie SemleyIn Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Exhibitions, Trade Fairs And Industrial Events (PDF)
by Warwick Frost Jennifer LaingThis book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business
by Mark TungateTravel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition.Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business
by Mark TungateTravel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition.Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
Poverty Reduction, the Private Sector, and Tourism in Mainland Southeast Asia
by Scott HipsherThis book explores the issue of poverty reduction within mainland Southeast Asia with a specific focus on the impact of the private sector and tourism. Covering Cambodia, Laos, Myanmar, Thailand, Vietnam, and Yunnan, the book discusses how success in poverty reduction has come about largely through innovation in the private sector, foreign investment and the move toward more market based economic policies as opposed to foreign aid, or interventions by international development programs, to reduce poverty in the region.
Poverty Reduction, the Private Sector, and Tourism in Mainland Southeast Asia
by Scott HipsherThis book explores the issue of poverty reduction within mainland Southeast Asia with a specific focus on the impact of the private sector and tourism. Covering Cambodia, Laos, Myanmar, Thailand, Vietnam, and Yunnan, the book discusses how success in poverty reduction has come about largely through innovation in the private sector, foreign investment and the move toward more market based economic policies as opposed to foreign aid, or interventions by international development programs, to reduce poverty in the region.
Essentials of Tourism
by Prof Chris CooperHow has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? – and just how has the rise of social media impacted upon tourism market research? – and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns. Key features: Fully updated content throughout including sustainable tourism, marketing, industry sectors and how social media is impacting upon tourist behaviour. Comprehensive coverage of the essential elements of tourism including the social and environmental consequences of tourism, events, transport, accommodation and special interest tourism. Each chapter identifies an important classic paper which has acted as a milestone in tourism thinking. The academic theory is strongly supported by three case studies per chapter and is accompanied by stunning colour photography and figures helping students to apply their knowledge to real tourism situations. Chris Cooper is an experienced author and Professor of the Business School at Oxford Brookes University, UK
Munich: The 1938 Appeasement Crisis
by David FaberOn 30 September 1938 Neville Chamberlain flew back to London from his meeting at Munich with the German Chancellor, Adolf Hitler. As he paused on the aircraft steps, he held aloft the piece of paper which bore both his and the F#65533;hrer's signature, the promise that Britain and Germany would never go to war with one another again. He had returned bringing 'Peace with honour - Peace for our Time. ' Drawing on a wealth of original archival material, David Faber sheds new light on this extraordinary story, tracing the key incidents leading up to the meeting at Munich and its immediate aftermath: Lord Halifax's ill-fated visit to Hitler; Chamberlain's secret negotiations with Mussolini, and the Berlin scandal that rocked Hitler's r#65533;gime. He takes us to Vienna, to the Sudetenland, and to Prague. In Berlin, we witness Hitler inexorably preparing for war; and in London, we watch helplessly as Chamberlain makes one supreme effort after another to appease Hitler.
Systems Thinking in Museums: Theory and Practice (PDF)
by Ann Rowson Love Yuha JungSystems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.
Environmental Communication and Travel Journalism: Consumerism, Conflict and Concern (PDF)
by Lyn McgaurrTravel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political enterprise. Environmental Communication and Travel Journalismconsiders tourism public relations as elite reputation management, and applies models of political conflict and source-media relations to the analysis of the 'soft' genre of travel journalism. The book seeks to understand how, in whose interests and against what odds discourses of cosmopolitanism and place-branding influence the way travel journalists represent vulnerable and contested environments. Informed by interviews with journalists and their sources, Environmental Communication and Travel Journalism identifies and theorises networks, cultures, discursive strategies and multiple loyalties that can assist or interrupt flows of environmental concern in the cosmopolitan public sphere. The book should be of interest to scholars of environmental communication, environmental politics, journalism, tourism, marketing and public relations.
Research Methods in Tourism, Hospitality and Events Management (PDF)
by Professor Paul Brunt Dr Susan Horner Dr Natalie SemleyIn Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of Powerpoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
Key Concepts in Hospitality Management (PDF)
by Professor Roy C Wood"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.
Key Concepts in Hospitality Management
by Professor Roy C Wood"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.
Imperial Eyes: Studies In Travel Writing And Transculturization (PDF)
by Mary L. PrattStudies in colonial and exploration discourse have identified the enormous significance of travel writing as an ideological apparatus of Empire. The study of travel writing has, however, tended to remain either naively celebratory, or dismissive, treating texts as symptoms of imperial ideologies. Imperial Eyes explores European travel and exploration writing, in conjunction with European economic and political expansion since 1700. It is both a study in the genre and a critique of an ideology. Pratt examines how travel books by Europeans create the domestic subject of European imperialism, and how they engage metropolitan reading publics with expansionist enterprises whose material benefits accrued mainly to the very few. These questions are addressed through readings of travel accounts connected with particular sentimental historical travel writing. It examines the links with abolitionist rhetoric; discursive reinventions of South America during the period of its independence (1800-1840); and 18th-century European writings on Southern Africa in the context of inland expansion.
International Business and Tourism: Global Issues, Contemporary Interactions
by C. Michael Hall Tim ColesWhether it’s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel – and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals. Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as: the role of governance and regulation in tourism services the effects of increased global mobility on tourism entrepreneurship how tourism businesses are becoming internationalized why other business sectors are increasingly interested in tourism. Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.
Ecotourism
by David A. FennellEcotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature based activities that were sensitive to both ecological and social systems. The extent to which this promise has been realised is open to debate. Focusing on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, the volume examines ecotourism in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world’s greenest form of tourism. Ecotourism is a growing field attracting increasing attention from students and academics. Fennell provides an authoritative and comprehensive review of the most important issues that continue to both plague ecotourism and make it one of the most dynamic sectors in the tourism industry. It covers a comprehensive range of themes and geographical regions. Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.
Ecotourism
by David A. FennellEcotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature based activities that were sensitive to both ecological and social systems. The extent to which this promise has been realised is open to debate. Focusing on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, the volume examines ecotourism in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world’s greenest form of tourism. Ecotourism is a growing field attracting increasing attention from students and academics. Fennell provides an authoritative and comprehensive review of the most important issues that continue to both plague ecotourism and make it one of the most dynamic sectors in the tourism industry. It covers a comprehensive range of themes and geographical regions. Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.
Tourism and Development in the Developing World
by David J. Telfer Richard SharpleyTourism is widely considered as an effective contributor to socio-economic development, particularly in less developed countries. However, despite the almost universal adoption of tourism as a developmental option, the extent to which economic and social development inevitably follows the introduction and promotion of a tourism sector remains the subject of intense debate. This book provides an introduction to the tourism-development process. Focusing specifically on the less developed world and drawing on contemporary case studies, it questions many assumptions about the role of tourism in development and, in particular, highlights the dilemmas faced by destinations seeking to achieve development through tourism. Combining an overview of essential concepts, theories and knowledge related to tourism and development with an analysis of contemporary issues and debates, Tourism and Development in the Developing World is a valuable resource for those investigating tourism issues in developing countries. It is also useful for students studying related subjects, including development studies, geography, international relations, politics, sociology and area studies.
Tourism and Development in the Developing World
by David J. Telfer Richard SharpleyTourism is widely considered as an effective contributor to socio-economic development, particularly in less developed countries. However, despite the almost universal adoption of tourism as a developmental option, the extent to which economic and social development inevitably follows the introduction and promotion of a tourism sector remains the subject of intense debate. This book provides an introduction to the tourism-development process. Focusing specifically on the less developed world and drawing on contemporary case studies, it questions many assumptions about the role of tourism in development and, in particular, highlights the dilemmas faced by destinations seeking to achieve development through tourism. Combining an overview of essential concepts, theories and knowledge related to tourism and development with an analysis of contemporary issues and debates, Tourism and Development in the Developing World is a valuable resource for those investigating tourism issues in developing countries. It is also useful for students studying related subjects, including development studies, geography, international relations, politics, sociology and area studies.
The Geography of Tourism and Recreation: Environment, Place and Space
by C. Michael Hall Stephen J. PageHighlighting the inter-relationships between tourism, leisure and recreation, this revised edition introduces growing theoretical debates (from geography and the wider social science arena) to assess how new conceptualizations of tourism and leisure are advancing knowledge and understanding. Underpinning this book is the concept of the evolving nature of geography and social science, and their role in leading the analysis of the leisure phenomenon as a living subject, which has recently seen significant contributions from the new cultural geographies of consumption and leisure. These developments are clearly introduced, giving readers new to the subject area bite-sized introductions to key issues. Whilst this third edition retains the successful format and structure of previous editions, making it attractive and user-friendly to students without being overwhelming, it is completely revised and redeveloped to accommodate new case studies, insights, summary points and learning objectives. It is the only book to systematically compare and contrast in a spatial context, tourism and recreation in relation to leisure time, and its encyclopaedic reference section provides an excellent resource for new students. Retaining a global focus, this edition now features a greater emphasis on North America, and investigates the importance of less developed countries and the critical issues surrounding inequality, exploitation, underdevelopment and globalization as powerful forces affecting tourism and leisure.
The Geography of Tourism and Recreation: Environment, Place and Space
by C. Michael Hall Stephen J. PageHighlighting the inter-relationships between tourism, leisure and recreation, this revised edition introduces growing theoretical debates (from geography and the wider social science arena) to assess how new conceptualizations of tourism and leisure are advancing knowledge and understanding. Underpinning this book is the concept of the evolving nature of geography and social science, and their role in leading the analysis of the leisure phenomenon as a living subject, which has recently seen significant contributions from the new cultural geographies of consumption and leisure. These developments are clearly introduced, giving readers new to the subject area bite-sized introductions to key issues. Whilst this third edition retains the successful format and structure of previous editions, making it attractive and user-friendly to students without being overwhelming, it is completely revised and redeveloped to accommodate new case studies, insights, summary points and learning objectives. It is the only book to systematically compare and contrast in a spatial context, tourism and recreation in relation to leisure time, and its encyclopaedic reference section provides an excellent resource for new students. Retaining a global focus, this edition now features a greater emphasis on North America, and investigates the importance of less developed countries and the critical issues surrounding inequality, exploitation, underdevelopment and globalization as powerful forces affecting tourism and leisure.
Heritage Tourism
by Hyung Yu ParkHeritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.
Heritage Tourism
by Hyung Yu ParkHeritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.
Accounting Essentials for Hospitality Managers
by Chris GuildingFor non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an 'easy to read' style, this book provides a comprehensive overview of the most relevant accounting information for hospitality managers. It demonstrates how to organise and analyse accounting data to help make informed decisions with confidence. With its highly practical approach, this new Edition: Quickly develops the reader's ability to adeptly use and interpret accounting information to further organisational decision making and control Demonstrates how an appropriate analysis of financial reports can drive your business strategy forward from a well-informed base Develops mastery of key accounting concepts through financial decision making cases that take a hospitality manager's perspective on business issues Presents accounting problems in the context of a range of countries and currencies Includes a new chapter that addresses a range of financial management topics that include share market workings, agency issues, dividend policy as well as operating and financial leverage Includes a further new chapter that provides a financial perspective on revenue management Includes accounting problems at the end of each chapter to be used to test knowledge and apply understanding to real life situations Offers extensive web support for instructors and students that includes powerpoint slides, solutions to end of chapter problems, test bank and additional exercises. The book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is a key resource for all future hospitality managers.